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两部门联合发布直播电商监督管理办法 划定直播电商“行为红线”
智通财经网· 2026-01-07 12:23
Core Viewpoint - The newly released "Live E-commerce Supervision and Management Measures" by the State Administration for Market Regulation and the National Internet Information Office will take effect on February 1, 2026, focusing on responsibilities and obligations of various stakeholders in the live e-commerce ecosystem, including platform operators, live room operators, marketing personnel, and service agencies [1]. Group 1: Regulatory Framework - The measures aim to strengthen supervision and management of live e-commerce activities, protecting the legal rights of consumers and operators while promoting healthy development in the sector [3]. - The regulations apply to all live e-commerce activities conducted within the territory of the People's Republic of China, defining live e-commerce as the sale of goods or services through various live streaming formats [3][4]. Group 2: Responsibilities of Stakeholders - Live room operators are required to fulfill obligations such as information disclosure, verification of actual operators and marketing personnel, real-time management of interactive content, pre-compliance review, and clear pricing [1][3]. - The measures prohibit live room operators and marketing personnel from engaging in false advertising, commercial defamation, or selling illegal goods or services [1][3][21]. Group 3: Platform Operators' Obligations - Live e-commerce platform operators must establish mechanisms for account registration, transaction behavior norms, quality assurance, consumer rights protection, and personal information security [6][8]. - They are also required to implement content management systems and ensure compliance with laws and regulations, promoting a healthy live e-commerce ecosystem [6][8]. Group 4: Consumer Protection - The measures encourage the establishment of consumer rights protection systems and dispute resolution mechanisms by platform operators [13]. - Consumers are encouraged to participate in social supervision of live e-commerce activities to safeguard their rights [5]. Group 5: Compliance and Enforcement - The measures outline specific penalties for non-compliance, including fines for failing to verify identities or report required information [30][31]. - Market supervision and internet information departments are tasked with enforcing these regulations and ensuring compliance among all stakeholders [25][26].
两部门联合发布《直播电商监督管理办法》
Zheng Quan Ri Bao Wang· 2026-01-07 11:57
Group 1 - The core viewpoint of the article is the introduction of the "Live E-commerce Supervision Management Measures" by the State Administration for Market Regulation and the National Internet Information Office, aimed at establishing a clear governance system for the live e-commerce industry [1][2] Group 2 - The measures emphasize the importance of accountability among all parties involved in live e-commerce, detailing the legal responsibilities of platform operators, live stream operators, marketing personnel, and service agencies across pre, during, and post-operations [1] - The regulation introduces innovative supervisory tools, including flow management mechanisms, requiring platform operators to take timely actions against violations reported by regulatory departments [2] - The measures address technological advancements by regulating AI-generated content in live streaming, mandating clear identification of AI-generated images and videos to prevent misinformation [2] - The regulation promotes collaborative governance by establishing mechanisms for information sharing and joint actions between regulatory departments and platforms, enhancing overall regulatory effectiveness [2]
直播电商监管新规出台,聚焦哪些行业痛点?专家解读→
Sou Hu Cai Jing· 2026-01-07 10:32
针对选品把关不严、广告定性模糊、商家失联等行业痛点,《直播电商监督管理办法》明确直播间运营者和MCN机构选品 责任,细化商业广告认定情形,从源头规范直播电商经营行为。 (央视财经《正点财经》)记者今天(7日)了解到,市场监管总局、国家网信办联合对外公布《直播电商监督管理办 法》,在落实平台主体责任的同时,进一步明确了直播间运营者、主播和网络主播运营管理机构(MCN)等主体的法律责 任。 专家介绍,《办法》还细化了直播内容构成商业广告的具体情形,如有影响力的网红等自然人为商品作推荐,或将直播带货 内容录制剪辑成短视频切片后发布推销,以及其他符合商业广告特征的行为。 中国社会科学院大学互联网法治研究中心主任 刘晓春:对于明确可以认定是广告,就由广告的执法部门来执法。 《办法》规定,市场监管部门发现通过登记地址无法联系直播间运营者或主播时,将通报平台,平台需在5个工作日内督促 其更新真实信息。若直播间运营者、主播逾期未更新相关信息的,平台应当采取处置措施,以防范利用地址不实规避监管, 保障交易安全。 市场监管总局网监司网络交易执法处处长 唐红波:一些直播间推销以假充真、以次充好,侵犯注册商标专用权的商品,损 害消费 ...
科网股、汽车股拖累指数下跌
中国基金报· 2026-01-07 10:26
Market Overview - The Hong Kong stock market experienced a decline, ending a three-day winning streak since 2026, with all three major indices closing lower [2][4] - The Hang Seng Index fell by 0.94%, the Hang Seng China Enterprises Index decreased by 1.14%, and the Hang Seng Technology Index dropped by 1.49% [4][6] - Southbound funds recorded a net inflow of 9.2 billion HKD [4] Sector Performance - Technology and automotive stocks underperformed, contributing to the decline of the Hang Seng Technology Index [5][7] - Financial stocks showed weakness, with Chinese brokerage stocks turning negative [5][11] - Conversely, the innovative pharmaceutical sector, along with certain materials and coal stocks, saw gains despite the overall market downturn [5][14] Technology Sector - Major technology stocks such as Tencent Music, Alibaba, and Netease saw significant declines, with Tencent Music dropping over 5% and Alibaba falling more than 3% [8][10] - The recent regulatory changes in the live-streaming e-commerce sector are aimed at enhancing industry supervision and protecting consumer rights, which may impact market dynamics [8] Automotive Sector - Multiple research institutions predict a potential 7% decline in China's automotive market sales for 2026, marking the first annual negative growth since 2020 [9] Financial Sector - The financial sector faced a downturn, particularly among brokerage stocks, with notable declines including over 6% for China Merchants International and over 5% for Guotai Junan [12][13] Pharmaceutical Sector - The innovative pharmaceutical sector showed resilience, with stocks like Rongchang Bio rising by 12.93% and other companies like Kangfang Bio and WuXi Biologics also performing well [14][15] - A report from Zhongtai Securities indicates positive changes in the CRO and CDMO industries, driven by improving investment environments and supportive policies [16] Materials and Coal Sector - The materials sector, particularly aluminum and coal stocks, performed well, with Nanshan Aluminum rising over 10% [18][19] - Research from GF Securities suggests that the coal industry is experiencing structural demand optimization, with a projected 5% growth in coal demand from the chemical sector [19][20]
科网股、汽车股拖累指数下跌
Zhong Guo Ji Jin Bao· 2026-01-07 10:24
Market Overview - The Hong Kong stock market experienced a decline, ending a three-day rally since 2026, with all three major indices closing lower [1][2] - The Hang Seng Index fell by 0.94%, the Hang Seng China Enterprises Index dropped by 1.14%, and the Hang Seng Technology Index decreased by 1.49% [2] Sector Performance - Technology and automotive stocks underperformed, contributing to the overall market decline, while sectors such as innovative pharmaceuticals, non-ferrous metals, and coal stocks saw gains [2][4] - Notable declines in technology stocks included Tencent Music down over 5%, Alibaba down over 3%, and NIO, Xpeng, and Li Auto all closing lower [4][5] - The financial sector also faced weakness, particularly among brokerage stocks, with significant drops including CMB International down over 6% and Guotai Junan down over 5% [6][7] Regulatory Impact - The National Market Supervision Administration and the Cyberspace Administration of China issued new regulations for live-streaming e-commerce, aimed at enhancing industry oversight and protecting consumer rights [4] - Predictions indicate a potential 7% decline in China's automotive market sales in 2026, marking the first annual negative growth since 2020 [4] Innovative Pharmaceuticals - The innovative pharmaceutical sector showed resilience, with stocks like Rongchang Bio surging by 12.93% and other companies like Kangfang Bio and WuXi Biologics also posting significant gains [8][9] - Research indicates a positive shift in the CRO and CDMO industries, with expectations for improved investment conditions and demand recovery in the coming years [8] Coal and Non-Ferrous Metals - Certain coal and non-ferrous metal stocks performed well, with Nanshan Aluminum rising over 10% and other coal stocks like Lianhe Energy and Shougang Resources also seeing gains [10][11] - Research from GF Securities suggests that the coal industry's demand structure is optimizing, with a projected 5% growth in coal demand from the chemical sector [10]
经营主体速看!山西2025年报攻略(一图全解)
蓝色柳林财税室· 2026-01-07 10:22
欢迎扫描下方二维码关注: TX SUPER (一)企业及其分支机构、农民专业 合作社及其分支机构、个体工商户年报时 间为2026年1月1日至2026年6月30日。 (二)外国(地区)企业常驻代表机 构年报时间为2026年3月1日至2026年6月30日。 程宾宣示 线 | 一是登录国家企业信用信息公示系统 ( 山西 )(网址:https://sx.gsxt.gov.cn/index. html)的"企业信息填报"模块报送; 二是登录山西省市场监督管理局门户网 站(网址:https://scjgj.shanxi.gov.cn),通过首 页的"办事指南――年报信息填报"模块报送; 三是关注"山西市场监管"微信公众 号,通过"网上服务 -- 微信年报"模块报送。 四是通过山西省政务服务网、"三晋 通"(支付宝、微信 )小程序的高效办成 一件事专区――"企业数据填报"入口报送。 线下报送仅适用于个体工商户,可以向属 地市场监督管理部门报送纸质年度报告。鼓励个 体工商户选择线上方式报送年度报告。 活價景 经营主体应当如实填报年度报告,并对报 送公示信息的真实性、准确性、完整性负责。 企业未按照规定期限公示年度报告的,由 ...
流动人员人事档案转递指南来了
蓝色柳林财税室· 2026-01-07 10:22
Group 1 - The article discusses the scope of personnel files for mobile personnel, including those employed by non-public economic organizations, social organizations, and other categories such as unemployed former civil servants and graduates [3] - It emphasizes the importance of collecting materials that reflect the political status, work experience, education, qualifications, and any disciplinary actions of mobile personnel [3] - The article outlines the procedures for transferring personnel files, indicating that they should be sent to the individual's household registration location or new workplace [8][12] Group 2 - It specifies that the transfer of personnel files can be done through designated service institutions, either in person or online, and requires valid identification and relevant documents [9][12] - The article warns against self-transportation of personnel files and states that individuals cannot view their own personnel files but can request related certificates from the storage institution [12] - It highlights the need for timely submission of any missing materials during the transfer process to avoid potential impacts [4]
压实责任,划定红线 两部门联合发布直播电商新规
Zhong Guo Jing Ji Wang· 2026-01-07 10:03
在压实直播营销人员服务机构责任方面,《办法》规定直播营销人员服务机构应当建立健全内部管 理制度,规范直播营销人员的招募、培训、使用、管理等工作,在与直播间运营者的商业合作以及直播 选品中履行必要的核验义务。 中国经济网北京1月7日讯(记者 佟明彪)近日,市场监管总局和国家网信办联合发布《直播电商监督 管理办法》(以下简称《办法》),加强直播电商监督管理,保护消费者和经营者合法权益,促进直播电 商健康发展。 在完善监管机制方面,从协同监管的角度出发,《办法》规定市场监管、网信部门应当加强协作, 建立健全两部门线索移交、信息共享、会商研判等工作机制。从方便案件查办的角度出发,《办法》明 确从事直播电商活动有关主体违法行为的管辖原则。从优化监管方式的角度出发,《办法》明确对有关 违法失信主体实施信用惩戒,细化市场监管、网信部门对有关负责人开展行政约谈的具体情形。 《办法》聚焦直播电商平台经营者、直播间运营者、直播营销人员、直播营销人员服务机构四类主 体,压实责任义务,划定行为红线,完善监管机制。 在压实直播间运营者、直播营销人员责任方面,《办法》明确了直播间运营者在信息公示、核验实 际经营者信息和直播营销人员身份信 ...
中央网信办:持续重拳整治低俗“擦边”等网络直播电商乱象
第一财经· 2026-01-07 08:50
记者从今天的发布会上了解到,中央网信办有关负责人表示,《直播电商监督管理办法》和《网络交易 平台规则监督管理办法》出台后,为电商平台合规运营提供了更加明确具体的遵循,将以此为契机, 针对直播电商领域虚假宣传、低俗"擦边"、AI仿冒公众人物、打着"特供"旗号销售假冒伪劣商品,以 及传播违禁商品售卖信息和私域直播诱骗老年人消费等问题,持续开展集中整治,坚决遏制网络直播电 商乱象 。 同时,督促网站平台进一步加强直播电商信息内容管理,建立健全内容审核机制,提升违法违规内容发 现力处置力,增强自我管理意识和自我管理水平,不断净化直播电商生态。对主体责任履行不到位的网 站平台,以及问题突出、顶风作案的网络账号、直播间和MCN机构,中央网信办将依法依规从严予以 处置处罚,并公开曝光,强化警示震慑。 来源|央视新闻 编辑 | 钉钉 ...
直播电商新规发布!平台、运营者、主播、MCN机构责任划清→
Cai Jing Wang· 2026-01-07 07:33
据央视新闻报道,7日,市场监管总局和国家网信办联合发布《直播电商监督管理办法》,加强直播电 商监督管理,保护消费者和经营者合法权益,促进直播电商健康发展。 直播电商平台经营者应当建立健全平台内违法行为处置制度,明确对违反法律、法规、规章的直播间、 主播、MCN机构采取警示、限制功能、限制流量、暂停直播、限期停播、关闭账号、禁止重新注册账 号、列入黑名单等处置措施的具体情形、程序以及相应的救济途径。 ■ 直播电商平台经营者应当建立健全黑名单制度,将严重违反市场监督管理、网信领域法律、行政法规 的直播间、主播、MCN机构列入黑名单。鼓励直播电商平台经营者之间共享黑名单相关信息。 ■ 直播电商平台经营者应当通过技术手段确保交易信息的完整性。交易信息应当包括直播账号,有关商 品或者服务的直播视频回放记录、直播互动信息等信息。保存时间自交易完成之日起不少于三年。 直播间运营者、直播营销人员 《办法》划定了直播间运营者、直播营销人员不得进行虚假宣传、不得进行商业诋毁、不得销售或者提 供违法商品或者服务等行为红线。 《办法》聚焦直播电商平台经营者、直播间运营者、直播营销人员、直播营销人员服务机构(MCN机 构)四类主体,压 ...