Core Insights - The trend of knowledge payment is increasingly recognized by young people in China, with 86.4% of surveyed youth having experience in purchasing knowledge-based products [1][4] Group 1: Knowledge Payment Products - Audio and video courses are the most purchased knowledge payment products, with 52.2% of respondents having bought them [3] - Subscription-based memberships were purchased by 49.9% of respondents, while 40.9% bought e-books, papers, or professional reports [3] - Other popular products include online live broadcasts and series lectures (34.5%), paid Q&A and consulting (31.9%), content tipping (19.3%), and paid communities (13.5%) [3] Group 2: Spending Habits - 41.6% of respondents are willing to spend between 101-500 yuan annually on knowledge payment products, while 24.2% are willing to spend 501-1000 yuan [5] - 23.8% of respondents can accept spending 100 yuan or less, and 7.9% are willing to spend between 1001-3000 yuan [5] - A small percentage, 2.5%, are willing to spend over 3000 yuan annually [5] Group 3: Motivations for Knowledge Payment - The primary motivation for purchasing knowledge payment products is personal interest (57.3%), followed by work and academic needs (53.7%) [5] - Other reasons include professional skill enhancement (49.9%), solving specific life problems (33.9%), and supporting creators (22.6%) [5] - The rise of knowledge payment may be linked to information overload, as users seek to filter out low-quality content through paid options [5]

Core Insights - The rise of lifelong learning and rapid development of internet technology have led to an increasing number of young people opting to pay for knowledge on online platforms, creating a vast array of knowledge payment products that can overwhelm consumers [1] Group 1: Consumer Preferences and Concerns - 71.7% of surveyed youth prioritize content and quality when engaging in knowledge payment [2] - Other factors influencing purchasing decisions include price (53.7%), platform reliability (52.2%), creator background and reputation (48.1%), user reviews (43.4%), and availability of supplementary materials and after-sales service (34.3%) [2] - 69.0% of respondents believe that the quality of knowledge payment content is inconsistent, while 54.3% feel there is a lack of follow-up services and support [4] Group 2: Industry Challenges - The rapid growth of the knowledge payment industry has resulted in a wide range of product quality, with many offerings being fragmented and superficial, lacking depth and systematic content [2][5] - There is a significant concern regarding misleading advertising, with 52.4% of respondents indicating that promotional claims often do not match the actual content [4] - The industry faces issues with high pricing, as noted by 49.0% of respondents, and concerns about imitation and content similarity, affecting 39.9% of respondents [4] Group 3: Future Expectations - 68.4% of respondents hope for the establishment of a transparent and authentic evaluation feedback system on knowledge payment platforms [5][6] - There is a demand for stricter content review and creator certification mechanisms (62.0%), as well as longer or more comprehensive free trials (60.3%) [6] - Consumers are increasingly aware of their rights and are pushing for a more mature and compliant business model within the knowledge payment industry [6]

Core Viewpoint - The knowledge payment market in China is facing significant issues regarding content quality and consumer rights, with a majority of respondents expressing concerns about the industry's practices [1] Group 1: Consumer Concerns - 69.0% of respondents believe that the current knowledge payment industry has inconsistent content quality [1] - 68.4% of respondents suggest the establishment of a transparent and authentic feedback system [1] - 62.0% of respondents hope for the implementation of strict content review and creator certification mechanisms [1]

Group 1 - The core point of the article is the successful launch of Hong Hao's knowledge-sharing platform, which attracted over 8,900 paid subscribers within 10 days, generating estimated revenue exceeding 8 million yuan [1][4][21] - Hong Hao's knowledge-sharing initiative is positioned as a value-added service for paid research reports, focusing on real-time market observations and investment-related information [4][7] - The trend of financial professionals transitioning to the knowledge payment sector is noted, with several former analysts from brokerage firms successfully establishing their own platforms [3][21] Group 2 - Hong Hao's previous role as CEO of Huafu International and his subsequent resignation to focus on independent research and hedge fund management is highlighted [14] - The article mentions other financial analysts who have entered the knowledge payment space, such as Liu Yuhui and Liu Xiang, indicating a growing trend among brokerage analysts to monetize their expertise [3][17][21] - The shift towards knowledge payment is seen as a response to the pressures faced by traditional brokerage businesses, with analysts seeking new revenue streams amid declining commission incomes [21]

Core Insights - The article discusses the rise of knowledge monetization among financial analysts, particularly focusing on economist Hong Hao's successful launch of a paid knowledge platform that generated over 7.64 million yuan in just 10 days [1][4]. Group 1: Hong Hao's Knowledge Platform - Hong Hao announced the launch of his knowledge platform on October 25, with membership exceeding 8,500 and projected gross income surpassing 7.64 million yuan within 10 days [1]. - The platform offers value-added services through paid research reports, focusing on real-time market observations and investment-related information [1]. - Hong Hao's previous experience in knowledge monetization includes a paid article series on his WeChat public account, generating over 1.6 million yuan from more than 1,600 subscribers [4]. Group 2: Industry Trends - The trend of financial analysts transitioning to knowledge monetization is growing, with several former analysts becoming influential figures in the finance space [6][14]. - Notable examples include Liu Yuhui and Liu Xiang, who have successfully launched their own knowledge platforms, attracting thousands of subscribers and generating significant income [6][7]. - The shift towards knowledge monetization is partly driven by pressures on traditional brokerage revenue, prompting analysts to seek alternative income streams [13][14]. Group 3: Challenges and Risks - The knowledge monetization model is currently reliant on personal branding, making it challenging for less-known analysts to succeed [14]. - There are emerging legal risks associated with content creation, including copyright issues and compliance concerns, as seen in a recent infringement case involving Liu Xiang [19].

记者丨易妍君,见习记者刘夏菲 编辑丨巫燕玲 10天吸金超760万，昔日的券商首席也吃上了"流量红利"。 "应广大读者的需求，我的星球正式上线。"10月25日，知名经济学家洪灏在个人微信公众号上宣布开启 知识付费新尝试。 截至11月3日发稿，在短短10天时间里，洪灏的个人知识星球成员数突破8500人，以899元/年的订阅价 计算，毛收入预计已超764万元。这一数字已远超不少券商首席分析师的年薪。 对于星球内容，洪灏介绍，"星球是付费研究报告的增值服务，主要以短平快的节奏，实时分享我对于 市场的观察和机会，以及其它与投资相关的重要信息。" 图：洪灏的个人知识星球页面 公众号付费内容4个月赚超160万 事实上，洪灏在知识付费领域早有探索。早在2024年6月，洪灏就在其个人公众号中发布了付费阅读文 章。 截至目前，洪灏个人公众号最新的一篇付费文章更新于11月3日上午，单篇解锁价格为1999微信豆（合 199.9元）。此外，洪灏还在公众号中定期更新付费合集。 21世纪经济报道记者了解到，其公众号付费合集每集收录约20~25篇研报，每个合集定价为10000个微 信豆（合1000元），每集更新周期约2~3个月。其最新的一个 ...

Core Viewpoint - The article discusses the rise of knowledge monetization among financial analysts, highlighting the success of economist Hong Hao's personal knowledge platform, which generated over 7.64 million yuan in just 10 days, indicating a trend where former brokerage analysts are transitioning to become influential figures in the finance media space [1][4]. Group 1: Hong Hao's Knowledge Platform - Hong Hao launched his personal knowledge platform on October 25, with over 8,500 members joining within 10 days, generating an estimated gross income exceeding 7.64 million yuan [1]. - The subscription fee for Hong Hao's knowledge platform is set at 899 yuan per year, and the content focuses on real-time market observations and investment-related information [1][4]. - Hong Hao's previous experience includes roles at major financial institutions, and he aims to differentiate his knowledge platform from traditional paid content on Weibo and WeChat [5]. Group 2: Industry Trends - Many former brokerage analysts are transitioning to become "finance influencers," leveraging platforms like knowledge stars to monetize their expertise [6][7]. - Liu Yuhui, an early practitioner in this field, has attracted over 9,900 paid users to his knowledge platform, with a current subscription price of 488 yuan per year [7]. - The shift towards knowledge monetization is partly driven by pressures on brokerage firms' commission income, prompting analysts to seek alternative revenue streams [14]. Group 3: User Perspective and Compliance Risks - Users may find value in the insights provided by former analysts, but the effectiveness of such content can vary based on individual preferences and needs [16]. - The rise of knowledge monetization has raised concerns about compliance risks and copyright issues, as seen in a recent infringement notice involving Liu Xiang [20]. - As more analysts enter the knowledge payment market, the need for clear regulations regarding content publication and copyright ownership becomes increasingly important [20].

最近，经济学家洪灏的一则动态，引发不少金融从业者和投资人关注。 截图自：洪灏的知识星球 截至10月31日，洪灏的知识星球洪灏宏观策略已经有7300+成员，仅过了一天，该星球的成员数量又增至7500+，以单价899元计算，8天时间的毛收入 近675万（根据知识星球的规定，加入星球后，72小时内可以申请退款）。 截至11月1日，其创办的知识星球成员数在短短8天内突破7500人，以899元/年的订阅价计算，毛收入预计已达近675万元，这一数字远超不少券商首席 分析师的年薪。 影响力+涨价预期 快速吸金 10月25日，洪灏在其个人微信公众号上发文宣布"应广大读者的需求，我的星球正式上线"。 截图自：洪灏个人微信公众号 据其公众号宣称，目前899元包年的价格在试运营期后将大幅上调。 金融圈跟风入局 前首席们的 "知识变现" 热潮 据公开信息，洪灏此前曾多年从事卖方业务，他曾在交银国际担任策略主管近10年；2022年，洪灏加入思睿集团出任首席经济学家；今年4月，他加入 华福国际担任CEO，重回卖方序列，不过没过多久就宣布辞职，并转而担任其本人公司Lotus Asset Management的管理合伙人兼首席投资官。彼时， ...

Core Insights - The rapid growth of Hong Hao's knowledge platform has attracted significant attention from financial professionals and investors, with membership surpassing 7,500 in just eight days, generating an estimated revenue of nearly 6.75 million yuan [1][4][6] Group 1: Platform Growth and Revenue - As of November 1, Hong Hao's knowledge platform has exceeded 7,500 members, leading to a projected gross income of approximately 6.75 million yuan based on a subscription price of 899 yuan per year [1][4] - The platform's membership increased from over 7,300 to 7,500 within a single day, indicating a strong demand for the service [4] - The subscription model allows for refunds within 72 hours, which may impact the net revenue [4][6] Group 2: Business Model and Pricing Strategy - The knowledge platform operates on a dual model of "WeChat Official Account + Knowledge Planet," where the official account focuses on in-depth analysis articles that require separate payment [6] - The current annual subscription price of 899 yuan is expected to increase significantly after the trial period [8] Group 3: Industry Trends and Competitors - The trend of financial professionals transitioning to knowledge monetization platforms is growing, with former analysts and fund managers entering the space [9][11] - Notable figures in the industry, such as Liu Xiang and Liu Yuhui, have also launched their own paid knowledge platforms, indicating a competitive landscape [11]

Core Insights - The rapid growth of Hong Hao's knowledge platform has attracted significant attention from financial professionals and investors, with membership surpassing 7,500 in just eight days, generating an estimated revenue of nearly 6.75 million yuan [1][4][10] Group 1: Membership Growth and Revenue - As of November 1, the knowledge platform founded by Hong Hao has exceeded 7,500 members, leading to a projected gross income of approximately 6.75 million yuan based on a subscription price of 899 yuan per year [1][4] - The membership count increased from over 7,300 to 7,500 within a single day, indicating a strong demand for the service [4] Group 2: Business Model and Pricing Strategy - The platform operates on a dual model of "WeChat Official Account + Knowledge Planet," where the official account focuses on in-depth analysis articles requiring separate payment, while the Knowledge Planet emphasizes real-time observations [7] - The subscription price of 899 yuan is expected to rise significantly after the trial period, reflecting a strategy to capitalize on the growing user base [9] Group 3: Industry Trends and Competitors - The trend of financial professionals transitioning to knowledge monetization platforms is gaining momentum, with former chief analysts and fund managers entering the space [10] - Notable figures in the industry, such as Liu Xiang and Liu Yuhui, have also launched their own paid platforms, indicating a competitive landscape in the knowledge payment sector [10]