非遗文化
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00后年轻人的端午社交新姿势:来抖音商城逛618端午云上市集,边剁手边学非遗
Sou Hu Cai Jing· 2025-05-30 12:56
Group 1 - The event "618 Dragon Boat Festival Market" features nearly 50 quality vendors from across the country, offering a variety of products including clothing, pastries, candies, health supplements, and local specialties [2] - Well-known national brands such as Wufangzhai, Xufuji, and Wuyang Ice Cream are present at the market, allowing attendees to taste food on-site [2] - The event aims to create an accessible cultural atmosphere for the public, promoting a one-stop "cultural and entertainment consumption space" and a successful case of "folk culture breaking boundaries + business growth" [9] Group 2 - Influencer Fang Liangwei, a post-90s entrepreneur, has achieved a product repurchase rate exceeding 95% in his Douyin store, leveraging short videos and live streaming to educate over 30,000 consumers about Chenpi [4] - The event includes participation from various celebrities and influencers, with activities such as a water competition featuring sprinter Su Bingtian and the Guangzhou dragon boat team, as well as traditional performances like Yingge dance and lion dance [7] - Attendees can also experience a large-scale dragon boat feast and have the chance to receive exquisite cultural items like intangible cultural heritage clay sculptures and Xiangyun fabric after completing their market visit [7]
2025“寻味文安”美食大赛圆满收官
Yang Shi Wang· 2025-05-29 10:26
Core Viewpoint - The "2025 Taste of Wen'an" food competition held in Wen'an County, Langfang City, Hebei, aims to showcase local culinary culture and stimulate industrial revitalization through a blend of tradition and innovation [1][3]. Group 1: Event Overview - The competition is organized by the Wen'an County Committee of the Communist Party of China, the Wen'an County Cultural, Radio, Television and Tourism Bureau, and the Wen'an County Media Center [1]. - The event features various segments, including a culinary competition and a food gift selection area, highlighting the skills of chefs and the flavors of Wen'an [3]. Group 2: Cultural Significance - The competition seeks to promote Wen'an's unique food culture by integrating local culture, intangible heritage, and folk traditions into culinary techniques [3]. - The initiative aims to create the "Taste of Wen'an" brand and enhance the visibility and influence of Wen'an as a tourist destination [3]. Group 3: Participation and Awards - Since its launch on March 20, the competition has attracted a wide range of participants through town recommendations and online self-nominations, resulting in the selection of a hundred top contestants [3]. - Awards such as "Top Ten Food Gifts of Wen'an" and "Top Ten Specialty Snacks of Wen'an" were presented after intense competition [3]. Group 4: Future Prospects - The event is positioned as a catalyst for integrating traditional skills, ecological beauty, and cultural stories to promote Wen'an as a desirable weekend destination [3]. - The initiative supports the Langfang Economic and Trade Fair and aims to attract more tourists to Wen'an, enhancing its appeal as a livable water town and a new manufacturing hub [3].
农产品遇上T台秀!广东乡村歌手大赛奏出“国际范儿”
Nan Fang Nong Cun Bao· 2025-05-29 07:34
Group 1 - The Guangdong Rural Singer Competition showcases local agricultural products in a fashion context, blending traditional culture with modern aesthetics [2][3][4] - The event features performances by local ethnic groups, highlighting the cultural significance of Guangdong's agricultural heritage [3][4] - Key agricultural products such as lychee, longan, and various meats are promoted as part of the region's culinary identity [15][30] Group 2 - The first chapter of the event, titled "Cloud Yao Rhythm," presents traditional performances with silver ornaments and drums, emphasizing the region's cultural richness [7][8] - The second chapter, "Fisherman's Song," features performances that celebrate the maritime culture and seafood bounty of Guangdong [33][34] - The event culminates with traditional performances like the Qilin dance, showcasing the vibrancy of local heritage [54]
“五一”遇见非遗 解锁别样金陵
Nan Jing Ri Bao· 2025-05-02 23:17
Core Viewpoint - The integration of intangible cultural heritage (ICH) into tourist attractions and commercial areas during the "May Day" holiday enhances visitor experiences and promotes the preservation and transmission of traditional crafts [5][10][11] Group 1: Events and Activities - A water wedding ceremony showcasing Ming Dynasty customs was held at Jinling Water Town, featuring various ICH elements such as Nanjing knot, guqin art, and tea ceremonies [6][7] - The "Weaving and Dyeing Imprint" exhibition at Qixia Folk Art Museum displayed numerous dyeing works, highlighting the craftsmanship of ICH [7] - The second Lishui ICH Handicraft Art Exhibition featured local specialties like clay sculptures and paper-cutting, attracting many visitors [8] Group 2: Visitor Engagement - Interactive experiences, such as participating in wedding rituals and traditional performances, were well-received by visitors, enhancing their engagement with ICH [9][10] - The immersive experience at scenic spots, including performances and hands-on activities, allowed tourists to appreciate traditional culture more deeply [8][9] Group 3: Economic Impact - The "Water Rhythm Jiangsu" initiative has led to over 40 ICH events across the province, engaging nearly 5 million participants and generating a total sales revenue of 400 million yuan [10] - The integration of ICH into local tourism and commerce is expected to boost economic activity and enhance cultural tourism [11]
“九十九湾”穿城过 “五一”假期来浪漫水乡品闽南风物
Yang Shi Xin Wen Ke Hu Duan· 2025-05-01 23:57
福建漳州的九十九湾是福建省第一批河湖文化遗产,它由北往南贯穿漳州市主城区,因蜿蜒曲折而得名,在古时的地图上便有标注。 在九十九湾,有一个名叫"闽南水乡"的特色街区。"五一"假期第一天,这里有不少闽南风味的活动正在举行。假期的闽南水乡都有哪些热闹? 0:00 舞火龙炭花舞 巨偶巡游火树银花 在漳州龙文区的闽南水乡街区,游客不仅可以乘船欣赏沿岸的闽南红砖建筑,还能够欣赏到精彩的非遗表演。 这里的木偶不仅会演戏,还能耍杂技,不仅能舞刀、自如地进行后空翻,还可以用两根铁丝来回抛接转盘。除了在半空中的布袋木偶,闽南还有能下地走路 的提线木偶。 片仔癀甘蔗汁、海蛎煎 边逛边吃闽南滋味 从4月30日开始,一直到5月3日,这里每晚都会举行舞火龙和炭花舞的演出。可以看到,舞火龙的龙脊迸射出的火花就像星河倾泻一样;而在非遗炭花舞的 表演中,舞者奋力甩动装有炭火的网笼,漫天炭火在空中划出轨迹,与粼粼水光交相辉映,呈现出"火树银花"的绚烂景象。 在街区里,还有机器人造型和熊猫造型的巨型机械偶绕街区巡游。借助机械技术,这些巨型机械偶可以让关节自由活动,吸引了不少游客打卡拍照。这几 天,巨型机械偶也会在漳州的古城、东南花都等景区巡回演出 ...
赣州机场:五一假期让旅客邂逅非遗文化盛宴
Zhong Guo Min Hang Wang· 2025-04-30 08:47
Core Viewpoint - The event at Ganzhou Airport creatively combines intangible cultural heritage with modern national trends, providing travelers with a unique cultural experience ahead of the May Day holiday [1][7]. Group 1: Event Highlights - The event commenced with a performance of "On the Spring Mountain," where staff in traditional attire presented flowers and blessings to travelers, showcasing the hospitality of the Hakka people [3]. - A flash mob featuring the popular "Flower Pinning Youth" and a national trend girl group energized the atmosphere, encouraging travelers to participate and capture the moments on their phones [5]. - During peak hours, a national-level intangible cultural heritage inheritor performed classic pieces of Donghe opera, allowing travelers to experience the charm of traditional opera art up close [6]. Group 2: Cultural Exhibition - In addition to the flash performances, the airport's cultural tourism station launched an exhibition titled "Our Homeland," showcasing 13 national-level and 108 provincial-level intangible cultural heritage items from the Hakka culture in the Jiangnan ecological protection area [7]. - The exhibition utilized traditional colors like Hakka red and indigo, featuring interactive displays and exquisite cultural gifts, allowing travelers to appreciate the unique aspects of Jiangnan tea-picking opera and Hakka Lei tea preparation [7]. - This dual approach of "dynamic performances + static exhibitions" enriched the cultural atmosphere at the airport, highlighting its role as an important window for showcasing Ganzhou's charm and providing travelers with a memorable experience [7].
开年刷屏!N个名场面!100秒看哪吒带你云游四海
21世纪经济报道· 2025-03-06 00:17
关键词:非遗好YOUNG 2 3月5日,十四届全国人大三次会议召开,政府工作报告指出,要实施提振消费专项行动,落实和优化休假制度,释放文化、旅游、体育等消费潜 力;健全文化产业体系和市场体系,加快发展新型文化业态。 地方两会也频频释放发展文旅强信号。据统计, 今年以来,各省份发布的政府工作报告中,"文化""旅游""文旅"分别被提及528次、406次和128 次。 跟哪吒去旅游、玩转非遗民俗、感受冰雪文化……各种各样的文旅新玩法层出不穷。点击下方视频,跟着哪吒一起,一览"中国文旅新场面"。 开年文旅放大招 这些新玩法 你体验过几个? 关键词:大片效应 1 中国传统文化与高新技术碰撞新火花 用了近2 0 0 0个特效镜头的《哪吒2》票房一飞冲天 东莞一众潮玩工厂则忙到"冒烟" 手捧亿元大单 高呼 各地文旅也装上了"风火轮" 四川宜宾、天津河西、河南南阳纷纷迎接"泼天流量" 成为文旅新潮流 旅游市场不只有"想你的风" 还刮起了 首个"非遗春节"和首个"超级灯会"堪称绝配 吸引超4 0万人到广州南沙赏灯 玩转文旅 英歌、簪花、扎染 或者c o s一天李子柒 传统不仅是记忆 更是充满生命力的当下 关键词:古建焕新 3 ...