Group 1: Gold Reserves and Production - China's gold reserves reached a historical high of 2298.55 tons as of June 2025, with an increase of 18.97 tons in the first half of the year [1] - Domestic gold production in the first half of 2025 was 252.761 tons, a year-on-year increase of 0.44%, despite a slight decrease in raw gold production [1] - Major gold enterprises are investing in infrastructure and technological upgrades for large mining projects, with significant progress in key gold mines such as Shandong Haiyu and Saling [1] Group 2: Gold Consumption and Market Activity - Gold consumption in China for the first half of 2025 was 505.205 tons, a decrease of 3.54% year-on-year, with a notable decline in gold jewelry consumption [2] - The Shanghai Gold Exchange reported a 12.70% increase in trading volume, with a total of 16786.870 tons traded in the first half of 2025 [2] - The introduction of an international board warehouse in Hong Kong by the Shanghai Gold Exchange aims to enhance trading capabilities and attract more international participants [2]

Group 1 - The core viewpoint of the report is that global gold demand reached 1249 tons in Q2 2025, marking a 3% year-on-year increase, with China's retail gold investment and consumption demand hitting 245 tons, a 28% increase year-on-year, setting a record high for the World Gold Council [1][4] - Global gold ETF demand remained strong, with inflows of 170 tons in Q2, contributing to a total of 397 tons for the first half of 2025, the highest since 2020 [2] - Investment in gold bars and coins also saw significant growth, with a 11% year-on-year increase to 307 tons in Q2, and Chinese demand surged by 44% to 115 tons [2][7] Group 2 - In contrast to the growth in gold ETFs and investment in gold bars and coins, global gold jewelry demand declined by 14% year-on-year, nearing the lows seen during the pandemic in 2020 [3] - Central banks continued to purchase gold, adding 166 tons in Q2 2025, although at a slower pace, with 95% of surveyed central banks expecting to increase their gold reserves in the next 12 months [3] - In China, retail gold investment and consumption reached a record high in both Q2 and the first half of 2025, despite a 10% quarter-on-quarter decline [4][7]

Group 1 - The spot gold price has been on a downward trend, with a significant drop of over 1% on July 23, followed by further declines, closing at $3,368.03 per ounce on July 24 and $3,336.25 per ounce on July 25, with a continued decrease to $3,320.35 per ounce by July 29 [1] - The domestic gold jewelry market is also under pressure, with prices showing a downward trend. As of July 29, the highest price among major brands was 998 yuan per gram, while Zhou Dafu's price dropped by 12 yuan per gram compared to July 28, marking a notable decline [1] - According to the China Gold Association, gold consumption in China is projected to decline by 3.54% year-on-year in the first half of 2025, with gold jewelry consumption down by 26% and gold bars and coins up by 23.69% [1] Group 2 - The decline in gold jewelry consumption is attributed to rising gold prices outpacing income growth, which has dampened consumer purchasing willingness. Additionally, a lack of purchasing scenarios and product designs that do not meet consumer needs are hindering sales [2] - High gold prices are suppressing gold jewelry consumption, while lightweight, well-designed, and high-value-added jewelry products remain popular, benefiting retailers. Demand for gold bars remains strong, although profit margins are lower [2] - The gold market is influenced by international situations, macroeconomic factors, and monetary policies, leading to frequent and potentially large price fluctuations. Investors are advised to recognize market risks and develop reasonable investment plans based on their risk tolerance [2]

除了实物黄金，金价上涨也带动了黄金ETF（交易型开放式指数基金）规模的上涨。中国黄金协会公布 的数据显示，上半年，国内黄金ETF增仓量为84.771吨，同比增长173.73%。 中国黄金协会日前公布的数据显示：上半年，我国黄金消费量505.205吨，同比下降3.54%。其中黄金首 饰199.826吨，同比下降26%；金条及金币264.242吨，同比增长23.69%；工业及其他用金41.137吨，同 比增长2.59%。 （文章来源：人民日报） 黄金消费量下降与金价上涨有密切关系。中国黄金协会相关负责人表示，高金价抑制黄金首饰消费，但 轻克重、设计感强、附加值高的首饰产品仍受青睐。黄金避险保值的功能凸显，民间金条和金币投资需 求大幅增长。 ...

Core Viewpoint - Gold prices continue to decline, with spot gold dropping below $3360, currently at $3358.56 per ounce, while silver is at $38.98 per ounce [1][2]. Group 1: Market Trends - Domestic gold jewelry prices are also falling, with brands like Chow Tai Fook reporting a price drop below 1000 yuan, now at 990 yuan per gram [2]. - In the first half of the year, China's gold production was 179.083 tons, a year-on-year decrease of 0.31%, while consumption was 505.205 tons, down 3.54% [3]. - Gold jewelry consumption has seen a significant decline of 26% to 199.826 tons, while gold bars and coins increased by 23.69% to 264.242 tons [3]. Group 2: Consumer Behavior - The high gold prices have led to a decrease in gold jewelry purchases, with only essential or investment buyers remaining active in the market [3]. - Consumers are favoring lightweight, well-designed, and high-value jewelry products, which are helping merchants maintain profitability [3]. Group 3: Market Analysis - Recent market analysis indicates that as long as gold prices do not fall below $3200 per ounce, the overall trend remains bullish [3]. - There are concerns regarding potential risks that could impact gold prices, including Federal Reserve dynamics, trade and geopolitical risks, and structural arbitrage in funding [4][5].

Group 1 - In the first half of 2025, China's gold consumption reached 505.205 tons, a year-on-year decrease of 3.54% [1] - Gold bars and coins accounted for 264.242 tons, showing a significant year-on-year increase of 23.69% [1] - Gold jewelry consumption fell to 199.826 tons, down 26.00% year-on-year, while industrial and other gold usage rose by 2.59% to 41.137 tons [1] Group 2 - High gold prices have suppressed gold jewelry consumption, but high-value, well-designed jewelry remains popular [1] - Increased geopolitical tensions and economic uncertainty have enhanced gold's role as a safe-haven asset, leading to a substantial rise in demand for gold bars and coins [1] - In the first half of 2025, China's domestic gold ETF holdings increased by 173.73% year-on-year, reaching 199.505 tons by the end of June [1] Group 3 - China increased its gold reserves by 18.97 tons in the first half of 2025, bringing the total to 2298.55 tons by the end of June [2] - Domestic gold production in the first half of 2025 was 179.083 tons, a slight decrease of 0.31% compared to the same period in 2024 [2] - Major gold groups in China reported a 16.17% year-on-year increase in gold production from overseas mines, totaling 39.608 tons [3]

Summary of Conference Call Company and Industry - The conference call primarily discusses the performance of the luxury goods industry, specifically focusing on the sales data of various stores in Beijing, Xi'an, Chengdu, and Wuhan, as well as the performance of specific brands like Cartier, Tiffany, and Bulgari. Key Points and Arguments 1. **Sales Performance in April**: - Beijing's SKP store achieved sales of 450 million, with a year-on-year growth of over 150% [1] - Xi'an's store recorded 140 million in sales with a 120% growth, while Chengdu's store approached 100 million with nearly 200% growth [2] - Wuhan's new store generated 60 million, with no year-on-year comparison available [2] 2. **Factors Influencing Sales**: - Increased promotional activity days contributed to the sales boost in April [3] - The performance of stores in Xi'an and Chengdu met expectations, while Chengdu's growth was attributed to a low base last year [3] 3. **Consumer Behavior Trends**: - There is a noticeable shift in consumer demographics, with younger consumers increasingly purchasing luxury items, including gold [4] - The phenomenon of "黄牛" (scalpers) has emerged, with scalpers contributing significantly to sales, particularly from entry-level customers [5] 4. **Customer Loyalty and Spending**: - Existing high-end customers contribute significantly to sales, with average spending reaching 200,000 [7] - The loyalty of younger, entry-level customers is lower, necessitating efforts to convert them into repeat customers [7] 5. **Store Expansion Plans**: - Plans for expanding store sizes in Beijing and other locations are underway, with expectations of increased sales following these expansions [8][30] - The anticipated increase in store size is expected to lead to proportional sales growth, although this is not guaranteed [9] 6. **Sales Forecasts**: - For the first four months of 2025, sales in Beijing are projected to reach 1.2 billion, with annual expectations of 2.1 to 2.2 billion [9] - The potential for significant sales during upcoming promotional events in August and November is highlighted, with expectations of achieving over 500 million in sales during these periods [10] 7. **Market Dynamics**: - The luxury goods market is experiencing fluctuations, with brands like Cartier and Tiffany seeing stable growth, while others like Bulgari are facing declines due to reduced promotional activities [13][14] - The overall sentiment in the luxury market remains cautious, with brands adjusting their strategies in response to changing consumer behaviors and economic conditions [36] 8. **Impact of Gold Prices**: - The recent decline in gold prices has not significantly affected the sales of luxury gold brands, as consumer confidence in gold as an investment remains high [17][18] - The perception of gold as a stable investment has led to increased purchases, particularly during price fluctuations [28] 9. **Regional Differences**: - Consumer preferences vary significantly between first-tier cities like Beijing and second-tier cities like Xi'an, with the latter showing a preference for domestic brands [29] 10. **Future Outlook**: - The luxury goods market is expected to continue evolving, with brands focusing on enhancing customer experience and expanding their reach to younger demographics [32] - The overall economic environment remains a critical factor influencing consumer spending and brand performance [36] Other Important but Overlooked Content - The discussion includes insights into the competitive landscape among luxury brands, with specific mentions of how brands are adjusting their marketing strategies to attract consumers amidst economic challenges [22][36] - The importance of experiential retail and customer service in driving sales is emphasized, particularly in the current economic climate where consumers prioritize experience [25]

Core Viewpoint - The article discusses the resurgence of platinum jewelry in China, driven by rising prices and changing consumer preferences, despite a long-term decline in demand and recognition among younger consumers [3][4][14]. Group 1: Market Trends - Platinum jewelry consumption in China has significantly declined from 45 tons in 2016 to 12.75 tons in 2024, with approximately 60% of the market demand previously supported by strong consumer interest [3][4]. - In 2025, platinum prices surged by 40%-50%, with leading brands like Chow Tai Fook and Lao Feng Xiang reintroducing platinum jewelry to their offerings [4][6]. - In April 2025, China imported 11.5 tons of platinum, marking the highest monthly import in a year, indicating renewed interest from jewelers and investors [6]. Group 2: Financial Performance of Jewelry Brands - The jewelry sector has faced challenges, with 13 out of 15 listed jewelry companies reporting a decline in net profits in 2024, and Chow Tai Fook's revenue dropping by 17.5% year-on-year [7][8]. - The gross profit margin for Chow Tai Fook has decreased from 29% in 2009-2017 to 20.5% in 2024, highlighting the pressure on profitability in the jewelry market [9][10]. - The demand for platinum jewelry is seen as a potential solution for brands struggling with declining gold jewelry sales, as platinum typically offers higher profit margins [9][10]. Group 3: Consumer Behavior and Preferences - Younger consumers, particularly Gen Z, show limited recognition of platinum, with less than 30% awareness among those born after 2000 [14][15]. - Despite a slight increase in platinum demand in 2024, the growth of 0.8% is considered negligible in the broader market context [15][16]. - The perception of platinum as less valuable compared to gold affects consumer interest, with many young consumers opting for alternatives like silver or gold-plated items [19][20]. Group 4: Supply and Demand Dynamics - The global supply of platinum is projected to decline, with a forecasted supply gap of 30 tons in 2025, driven by reduced production and increasing industrial demand [25][27]. - Industrial applications, particularly in the automotive sector, account for a significant portion of platinum demand, with expectations that hydrogen energy projects will further increase this demand [25][26]. - The recycling of platinum from jewelry remains low, contributing to supply constraints, as many jewelers lack the capability to recycle platinum effectively [29].

头豹市场研究| 2025/04 www.leadleo.com 2025年全球黄金消费洞察：变局、趋 势与机遇 2025 Global Gold Consumption Insights 2025年世界の金消費インサイト 近年来，全球黄金消费市场呈现出新的发展态势。2024年，全球黄金消费量需求同比增长 1.4%（不包含场外交易和其他需求），新兴市场尤其是亚太地区的消费增长显著。随着全球经济不 确定性上升和通胀压力持续，黄金作为避险资产的价值进一步凸显，投资需求持续攀升。然而，面 对地缘政治风险加剧和各国货币政策调整，黄金市场仍存在较大波动性。如何在复杂多变的国际环 境中把握投资机遇？是实物黄金还是黄金衍生品更具投资价值？ 本报告主要聚焦全球黄金消费市场现状，深入分析黄金供需格局，探讨了各类投资者的配置策 略与风险管理，并对黄金市场的持续发展进行了系统研究，同时对未来价格走势及投资机会做出预 判。 ✓ 全球黄金供给格局：稳定可控的多元化供应体系 全球黄金供应呈现多元化特征，2024年储采比达19.4年，显示资源储量充足。地上存量21.6万吨， 金矿产量3,661吨，年均增长2.0%但与金价关联度较低。在高金价 ...

Group 1 - The core viewpoint of the article highlights a significant increase in consumer interest in gold purchases due to a recent drop in international gold prices, with local market prices decreasing from 792 yuan per gram to 756 yuan per gram, a decline of over 4% [1] - Consumers are particularly favoring new styles and lighter weight gold jewelry, leading to increased sales in certain categories, such as bracelets, despite the overall price drop [2] - There is also a trend of consumers opting to sell their existing gold jewelry to capitalize on the price decline, indicating a dual market activity of buying and selling gold [4] Group 2 - A local gold recovery store in Shenzhen reports daily recoveries of several kilograms of gold, with a significant portion being jewelry rather than gold bars [6]