文旅融合
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四川印发文旅融合重大项目实施方案 构建“文旅+”跨界融合生态
Si Chuan Ri Bao· 2025-11-06 00:19
跨区域文旅融合重大项目 巴蜀文化IP创新转化项目 三国文化旅游目的地建设项目 天府大道城市文化主题风景道建设项目 低空旅游主题游径项目 天府演艺新空间建设项目 318/317中国最美景观大道建设提升项目 大峨眉世界旅游目的地建设项目 大九寨世界旅游目的地建设项目 天府休闲旅居产业集群建设项目 四川省旅游公共服务建设提升项目 攀西阳光康养旅游目的地建设项目 打造全省文旅旗舰项目,四川有新动作。近日,四川省推进文化和旅游深度融合发展领导小组办公 室印发《四川省文旅融合重大项目实施方案》,将通过推动11个四川文旅产业布局中具有牵引性、联动 性、带动性的文旅融合重大项目的加快实施,整合全省优质文旅资源,构建起"以文塑旅、以旅彰文、 以融兴业、以业富民"全域全业态全链条文旅高质量发展格局。 11个跨区域文旅融合重大项目包括:巴蜀文化IP创新转化项目、三国文化旅游目的地建设项目、天 府大道城市文化主题风景道建设项目、低空旅游主题游径项目、天府演艺新空间建设项目、318/317中 国最美景观大道建设提升项目、大峨眉世界旅游目的地建设项目、大九寨世界旅游目的地建设项目、天 府休闲旅居产业集群建设项目、四川省旅游公共服务建设提 ...
巧打“红叶”牌 带火秋冬游
Ren Min Ri Bao· 2025-11-05 22:11
观长江三峡,赏万山红遍。最近,重庆巫山县再迎红叶烂漫时。在长江巫峡段,黄栌树叶次第染红,从 当年11月至次年1月,将群山装点成一片绚烂的红叶海洋。 《 人民日报 》( 2025年11月06日 07 版) 巫山以红叶为媒介、以文旅为舞台,连续多年举办红叶节,带动全县旅游业发展;累计接待游客超4000 万人次,实现旅游综合收入逾100亿元。 在当地,红叶不仅是自然景观,还有力推动"旅游+"融合发展。旅游业的发展,带动巫山县10余万群众 增收致富,并衍生出"三峡100"长江三峡(巫山)越野赛、环三峡自行车赛等体育赛事,以及三峡柑橘 产销对接、巫山烤鱼消费季等活动。 巫山县相关负责人表示,巫山将坚持市场化、国际化、数字化、特色化、品质化的发展方向,持续打造 三峡旅游精品,提升品牌影响力,通过不断丰富文旅产品、创新旅游业态,推动文旅深度融合。 (责编:岳弘彬、牛镛) ...
工业旅游:从工厂到景区有多远
Jing Ji Ri Bao· 2025-11-05 22:07
Core Viewpoint - The article discusses the rise of industrial tourism in China, highlighting its integration with traditional tourism and the increasing interest from visitors in experiencing manufacturing processes and industrial culture [1][7]. Group 1: Industrial Tourism Growth - Industrial tourism is gaining popularity, with visitors flocking to factories and production lines, showcasing a new trend in the tourism sector [1]. - Notable examples include the Yili Grassland Dairy Culture Tourism Area in Inner Mongolia, which has attracted nearly 2 million visitors in three years [2]. - The Baotou Steel Pipe Plant and North Weapon City in Inner Mongolia have also seen significant visitor numbers, with 227,300 and 72,000 visitors respectively this year [3]. Group 2: Technological Appeal - The integration of technology in industrial tourism is attracting younger audiences, as seen in the Chery 5G Smart Factory in Henan, where students engage in hands-on learning experiences [4][5]. - The transparent factory of Tongrentang in Guangdong has received over 1.83 million visitors since its opening, emphasizing the blend of nutrition, technology, and tourism [6]. Group 3: Economic and Cultural Impact - Industrial tourism serves as a tool for brand building and consumer engagement, enhancing brand credibility and fostering long-term customer loyalty [7]. - It also plays a crucial role in regional economic development and cultural heritage preservation, particularly in areas with rich industrial histories like Inner Mongolia [8]. Group 4: Challenges and Future Directions - The industrial tourism sector faces challenges such as the need for innovative and interactive experiences, investment hesitance from manufacturers, and a shortage of skilled professionals [8]. - Recommendations for future development include creating a supportive environment for industrial tourism, enhancing the protection of industrial cultural resources, and improving market regulation [9].
“一山”带“群山” 武当IP海内外圈粉(文旅新象)
Ren Min Ri Bao· 2025-11-05 19:47
Core Insights - Wudang Mountain, located in Shiyan City, Hubei Province, is a national 5A-level tourist attraction and a key scenic area, with a strategic focus on developing a comprehensive tourism economy around it [1][2] Group 1: Tourism Development - Shiyan City has implemented a "One Mountain Leads to Many Mountains" strategy, creating three tourism belts: urban ecological recreation, bamboo house eco-tourism, and Han River cultural tourism, forming a comprehensive tourism economic circle [1] - The city has 104 A-level tourist attractions, establishing an integrated tourism landscape from urban to rural areas [1] - Major cultural and tourism projects totaling 249 have been planned for the 14th Five-Year Plan period, with a total investment of 91 billion yuan [1] Group 2: Product Diversification - New tourism products have been introduced, such as "Wudang Dream" and various adventure activities, enhancing visitor experiences [1] - The "Wudang Mountain Tea" brand has expanded market reach significantly, with tea products now sold in major cities and even internationally, increasing farmers' income by over 2,000 yuan per mu [1][2] Group 3: Cultural Exchange and International Appeal - Wudang Mountain is leveraging its cultural heritage, particularly Tai Chi, to attract international tourists, with events planned for 2025 that will host participants from multiple countries [2][3] - The area has seen a significant increase in overseas visitors, with a 150% growth in the first half of 2025, highlighting its global appeal [3]
即将发放消费券!佛山刚刚宣布:四大主题、五大品牌、六大优惠,持续到明年3月
Sou Hu Cai Jing· 2025-11-05 17:29
Core Points - The "Yuegou Foshan Leyou Warm Winter" consumption season will take place from November 2025 to March 2026, aiming to boost market activity and consumer engagement through over 600 events across four themes and five brands [3][4][5][6][7] Group 1: Four Major Themes - The first theme, "Travel with the National Games," includes activities like "Travel with Events," "National Games + Boutique Events," and "Check-in with Champions" to promote public engagement through sports [4] - The second theme, "Welcome the Summit Forum," features inbound tourism and night economy initiatives, promoting Foshan as a weekend getaway destination [5] - The third theme, "Winter Vacation Study Tours in Foshan," offers cultural and educational travel experiences, highlighting local culinary and heritage tours [6] - The fourth theme, "Celebrate the New Year in Foshan," includes various traditional activities and events to create a festive atmosphere for the Spring Festival [7] Group 2: Five Major Consumer Brands - "Travel in Foshan" will promote key cultural tourism resources and create over 90 themed tourism routes [11] - "Food in Foshan" aims to enhance the city's reputation as a "World Food Capital" with a comprehensive food map and unique culinary experiences [12] - "Enjoy Foshan" will combine online and offline promotions for cultural events, including over 360 artistic activities [13] - "Fitness in Foshan" will organize sports events and fitness activities, promoting a healthy lifestyle [14] Group 3: Six Major Discount Policies - The "Quality Products Happy Purchase" initiative offers subsidies for various consumer goods, including home appliances and electric vehicles [15][21][22] - The "Dining Discounts" program provides meal vouchers and special offers for event participants [16] - The "Attraction Discounts" will introduce a tourism card for free or discounted entry to attractions for event attendees [17] - The "Hotel Discounts" will offer package deals for accommodations during events [18] - The "Convenient Travel" initiative will enhance public transport services for event participants [19] - A "Receipt Lottery" will incentivize consumer spending through a lottery system [20]
行进的海岸线|一半古城烟雨,一半碧海潮生
Yang Guang Wang· 2025-11-05 05:11
央广网葫芦岛11月4日消息(记者 李子平)深秋的辽宁省葫芦岛市兴城市,海风轻拂过宁远古城的青砖,卷起城 墙上零星的落叶。转身向南,无垠的蔚蓝在眼前展开,雪白的浪头正一遍遍叩击着礁石。 兴城从容地分饰着两个角色:一面是古城里慢悠悠的往昔,一面是渤海湾畔永不停歇的潮歌。 晨起,在古城生活了30年的理发店店主李紫娟收起卷帘门,准备迎接当天的第一批顾客。谈起古城这些年的变 化,李紫娟感触颇深:"路是我感触最深的变化。路越修越好,实施亮化工程以后,古城也越来越亮,游客越来 越多,生意也越来越好了。" 宁远古城位于兴城市的老城区中心,始建于明宣德三年(公元1428年),是我国保存最完整的四座明代古城之 一,也是现存唯一一座临海而建的明代方形卫城。 晨光中的宁远古城(央广网记者 宗韶峰 摄) 曾几何时,在不少游客眼中,宁远古城的模样数十年未曾改变。在居民看来,宁远古城的基础设施似乎也停留在 上个世纪:老化严重,道路年久失修,逢雨必涝。 转机出现在2024年。兴城兴投文旅集团率先蹚路,通过争取地方政府专项债券资金,投入3.08亿元实施古城区域 市政基础设施改造,按照"修旧如旧"的原则对古城老街两侧古建筑进行修缮,同步实施给排 ...
“十年知音,共赴波兰之约” 波兰旅游局答谢典礼在沪举办
Zhong Guo Xin Wen Wang· 2025-11-05 03:34
2014年,中国赴波游客仅为5万人次;到2019年,这一数字已攀升至13万余人次;2024年,中国赴波游 客达9.95万人次,间夜数达16.4万人次,同比分别实现46.3%和38.9%的显著增长。越来越多中国游客会 在波兰停留4至7晚,这一数据充分印证了波兰悠久的历史底蕴、绚丽的自然景观以及丰富的文化体验, 对中国游客具有持久且强大的吸引力,更精准契合了中国游客对高品质、深度游的消费升级需求。 音乐与文化,始终是串联中波旅游交流的核心纽带。2025年恰逢肖邦国际钢琴比赛百年华诞,这一顶级 赛事更成为推动双方文旅融合的重要契机。第19届肖邦国际钢琴比赛刚于10月落下帷幕,美国华裔选手 陆逸轩摘得桂冠,中国选手王紫桐、吕天瑶、李天佑亦表现亮眼,共斩获五项重要奖项。中国选手的卓 越发挥,让肖邦精神遗产在中波两国间的传承,成为一段动人的佳话。 中新网上海新闻11月4日电(李秋莹 狄权)11月4日,"十年知音,共赴波兰之约"主题答谢典礼于上海思南 公馆启幕。 波兰旅游局局长拉法乌·史梅特科(Rafał Szmytke)对驻华办事处成立10周年表达了祝贺:"这十年历程, 无疑是波兰深耕亚洲市场的关键篇章,我们对此倍感自豪 ...
强化担当意识 积极建言献策 在苏在淮全国人大代表开展联组调研
Su Zhou Ri Bao· 2025-11-05 00:10
Group 1 - National People's Congress representatives conducted joint research in Suzhou and Huai'an to understand the development status of both cities [1] - In Suzhou, representatives visited the Yangtze River Delta Ecological Green Integrated Development Demonstration Zone and learned about achievements in ecological protection and green development [2] - The representatives acknowledged Suzhou's effective implementation of new development concepts, particularly in technological innovation, ecological protection, and cultural tourism integration, noting several replicable experiences [2] Group 2 - During the visit to Huai'an, representatives researched various companies and projects, including Co-Creation Artificial Turf Company and Jinshiyuan Liquor Industry [2][3] - The representatives emphasized the importance of aligning with the spirit of the 20th National Congress and enhancing their ability to contribute to the economic and social development goals for the 14th and 15th Five-Year Plans [2]
镇有料 | 工业与消费“齐飞”,中山火炬区前三季度经济显韧性
Sou Hu Cai Jing· 2025-11-04 15:10
Economic Performance - The GDP of Zhongshan Torch High-tech Zone reached 41.621 billion yuan in the first three quarters, with industrial added value increasing by 6.4% year-on-year, up 1.9 percentage points from the first half of the year [1] - Retail sales and catering consumption grew by 6.0% year-on-year, maintaining over 5.0% growth for nine consecutive months [1] Industrial Growth - The number of projects in the Torch High-tech Zone reached 148, with a total investment of 23.449 billion yuan, leading the city in project count and investment [1][3] - Six major projects, including Hongjing and Maiji, have commenced construction, demonstrating a strong commitment to industrial development [1] Enterprise Development - Six new national-level specialized and innovative "little giant" enterprises were added, doubling from last year, and three new national key "little giant" enterprises were established, tripling the previous total [3] - Mingyang Group ranked 376th in the "China Top 500 Enterprises," being the only company from Zhongshan to make the list [3] Government Support - The Torch High-tech Zone government has implemented a detailed service model to support enterprises, addressing their needs in financing, labor, and market access [3][4] - A total of 1,359 enterprises received services, with 265 issues resolved, showcasing the effectiveness of the service model [3] Consumer Market - The "Yue Purchase Torch" promotional campaign resulted in a cumulative investment of 15 million yuan, leading to double-digit growth in retail and catering sectors [5] - The opening of two high-end hotels in October marked a significant development in the service industry, filling gaps in high-end accommodation [5] Commercial Development - The Torch Jianfa Group has developed a service industry cluster, attracting over 50 service projects and creating approximately 1,000 new jobs [6] - The Fuyicheng project, a key commercial hub, has attracted over 200 quality brands and achieved an average daily footfall of nearly 70,000 during the recent holiday period [8] Cultural and Tourism Integration - The Torch High-tech Zone is expanding its service industry by integrating cultural and tourism projects, enhancing the living experience for residents and visitors [8] - Innovative projects like the Bay Area Military National Defense Education Expo Park and the "Minzhong Green Belt" scenic project are expected to attract significant tourist traffic [8]
【晶采观察·我们的“十五五”】新需求新期待!这两个新提法蕴含何种深意?
Yang Guang Wang· 2025-11-04 13:19
Group 1: Core Insights - The "15th Five-Year Plan" emphasizes the importance of "prospering new mass arts under internet conditions" and "enriching high-quality tourism product supply," aligning with the trend of consumption upgrading [1][2] - The rise of new mass arts is supported by a solid social foundation, with 696 million users of micro-short dramas and a projected market size exceeding 50 billion yuan by 2024, indicating a shift from passive consumption to active cultural participation [1][2] - The plan aims to enhance tourism experiences through a comprehensive optimization of the entire travel process, focusing on personalized services and diverse high-quality tourism products [2][3] Group 2: Industry Development - The integration of culture and tourism is expected to gain momentum, driven by the continuous acceleration of consumption upgrading and China's vast market scale [3] - The trend of traveling for cultural experiences, such as attending performances, has become common, highlighting the demand for immersive cultural and scenic experiences [3] - Future efforts will focus on improving content, scenarios, technology, and services to enhance the overall travel experience [3]