下一步，商务部将继续围绕全面推进乡村振兴，会同相关部门深入实施农村电商高质量发展工程，进一 步提高农村电商应用水平，促进电商与农村一二三产业深度融合，助力农民增收和农村消费。 本报北京8月23日讯（记者冯其予）在近日召开的商务部例行发布会上，商务部新闻发言人何咏前说， 近年来，农村电商创业持续活跃。目前，全国已累计举办14期农村电商高质量发展大讲堂，为近30万人 次提供电商公益培训。相关研究机构数据显示，截至7月底，全国农村网商数已超过1950万家，同比增 长6.4%。 （文章来源：经济日报） ...

Core Viewpoint - The rural logistics distribution system in China has been significantly improved this year, leading to increased e-commerce activity and stimulating rural consumption vitality [1] Group 1: Rural E-commerce Growth - In the first seven months of this year, rural online retail sales increased by 6.4% year-on-year, enhancing the availability of quality goods for farmers [3] - The number of rural online merchants has exceeded 19.5 million, marking a 6.4% year-on-year growth [7] - The online retail sales of agricultural products grew by 7.4% from January to July [7] Group 2: Logistics System Development - Since 2022, 1,285 county-level logistics centers and 1,457 township express logistics stations have been built or renovated across the country [5] - The coverage rate of express delivery services in administrative villages has reached 95%, with over one-third of counties achieving same-day delivery [5] - The continuous expansion of the rural logistics distribution network has facilitated the growth of e-commerce entrepreneurship among rural youth and local leaders [7] Group 3: Rural Income and Consumption - The per capita disposable income of rural residents increased by 6.2% year-on-year in the first half of this year [7]

Core Viewpoint - The article highlights the recognition of Liuyuan Yao Autonomous County as a "National Rural E-commerce Leading County," showcasing the significant progress and innovation in rural e-commerce development in Shaoguan City, Guangdong Province [1][3]. Group 1: Achievements and Recognition - Liuyuan Yao Autonomous County is the only county in Guangdong Province to be awarded the title of "National Rural E-commerce Leading County" in 2023 [1]. - The county's live e-commerce center was selected as a "2025 National County Live E-commerce Center Typical Case," with only two such cases in the entire province [1]. - Shaoguan City has been recognized for three consecutive years as having the highest number of honors in rural e-commerce within the province [1]. Group 2: Development Initiatives - Shaoguan City has implemented the rural e-commerce strategy as a key driver for increasing farmers' income and upgrading industries through policy support, resource integration, and demonstration [3]. - The city has established 7 county-level e-commerce public service centers and 650 town and village-level e-commerce service points, facilitating the flow of industrial products to rural areas and agricultural products to urban markets [3]. - Since 2021, over 606 e-commerce training sessions have been conducted, training more than 30,000 e-commerce talents [3]. Group 3: Economic Impact - In 2024, Shaoguan City's rural online retail sales reached 1.923 billion yuan, a year-on-year increase of 32.6%, ranking third in the province [5]. - The online retail sales of agricultural products amounted to 496 million yuan, with a year-on-year growth of 66.4%, the highest in the province, benefiting over 20,000 farmers [5]. - Local e-commerce leaders have successfully promoted intangible cultural heritage and facilitated the sale of specialty agricultural products through live streaming and e-commerce service stations [5]. Group 4: Future Plans - The city plans to establish a municipal-level task force to enhance the upward movement of agricultural products, leveraging the recent honors to promote successful experiences from Liuyuan and Renhua [5][6]. - There will be a focus on deepening cooperation with supply chain enterprises within the province to ensure precise matching of agricultural production and sales [5]. - Shaoguan aims to continue exploring new models of rural e-commerce, providing a replicable "Shaoguan experience" for rural revitalization [6].

Core Insights - As of the end of July this year, the number of rural e-commerce businesses in China has exceeded 19.5 million, representing a year-on-year growth of 6.4% [1] - The development of rural e-commerce and innovative business models is crucial for building a modern rural circulation system and effectively increasing farmers' income [1] Group 1: E-commerce Growth - From January to July, the online retail sales of agricultural products increased by 7.4% year-on-year, while the per capita disposable income of rural residents grew by 6.2% in the first half of the year [1] - The rural online retail sales also saw a year-on-year increase of 6.4% during the same period [1] Group 2: Logistics Development - Since 2022, actions to support county-level commercial construction have led to the establishment and renovation of 1,285 county-level logistics centers and 1,457 township express logistics stations [1] - The coverage rate of express delivery services in administrative villages has reached 95%, indicating a significant improvement in the rural logistics distribution network [1] Group 3: Future Initiatives - The Ministry of Commerce will continue to promote high-quality development in rural e-commerce, enhance the application level of rural e-commerce, and facilitate the deep integration of e-commerce with the primary, secondary, and tertiary industries in rural areas [1]

Core Insights - The core viewpoint of the article highlights the positive growth of China's agricultural product e-commerce, with a 7.4% year-on-year increase in online retail sales from January to July this year [1] Group 1: E-commerce Growth - From January to July, the online retail sales of agricultural products in China increased by 7.4% year-on-year [1] - The rural online retail sales also saw a growth of 6.4% during the same period [1] - The number of rural e-commerce businesses exceeded 19.5 million by the end of July, marking a 6.4% year-on-year increase [1] Group 2: Infrastructure Development - The rural logistics system has been improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations constructed or renovated since 2022 [1] - The coverage rate of express delivery services in administrative villages has reached 95% nationwide [1] Group 3: Future Initiatives - The Ministry of Commerce plans to continue promoting high-quality development in rural e-commerce, focusing on integrating e-commerce with primary, secondary, and tertiary industries to boost farmers' income and rural consumption [1]

眼下，71名乡村振兴村级协理员已奔赴裕州大地，正式入村上岗，这支青春力量的注入，为方城县 巩固拓展脱贫攻坚成果、全面推进乡村振兴增添了强劲动能。 近年来，农村电商直播发展势头凸起，相驰权的到来，也让宋宏正对村里的发展有了新盘算："下 一步，我们计划让小相同志接触农村电商平台，学习电商这一行业发展模式，帮助村民们更好地推广本 村特色农产品，让乡村振兴协理员的作用真正落地见效。" 无独有偶，来自云南师范大学农村发展专业的研究生冯亭亭，被招录为二郎庙镇田楼村乡村振兴协 理员后，也对自己未来的工作进行了展望，她希望运用所学专业帮助当地农户与新型农业经营主体进行 有效衔接，助推当地农业现代化进程。该村支部书记司东旭对冯亭亭的志向连连称赞，感慨年轻人有干 劲、有拼劲、有闯劲，直言这下"捡到宝"了。 乡村振兴村级协理员是一支扎根基层、服务一线的特殊青年队伍，肩负着协助巩固拓展脱贫攻坚成 果与乡村振兴有效衔接、推动乡村产业发展、参与乡村建设、助力乡村治理的重要职责。同时，乡村振 兴协理员的招录也是拓宽高校毕业生就业渠道、鼓励大学生扎根基层的重要举措，通过强化基层人才队 伍，为乡村发展提供坚实支撑。 虽已立秋，暑气未减。8月1 ...

链动乡村 电商赋能 2025年农村电商 高质量发展交流活动 中国国际电子商务中心 倒 it R 菏泽·曹县 ...

Core Viewpoint - The article discusses the regulatory challenges and implications surrounding the use of agricultural greenhouses for commercial activities, particularly focusing on the "greenhouse housing" issue and its impact on agricultural practices and compliance with land use regulations [5][11]. Group 1: Regulatory Actions and Compliance - An inspection team discovered that a local economic cooperative was using a greenhouse for commercial sales of citrus fruits, which led to a violation of agricultural land use regulations [3][4]. - The local government responded by revoking the greenhouse's agricultural land use approval and issued warnings to responsible officials [3][4]. - The cooperative contested the government's actions, arguing that the greenhouse was essential for sorting and storing citrus fruits and that the temporary use for live streaming sales did not constitute a permanent change in land use [4][6]. Group 2: Definition and Standards of "Greenhouse Housing" - The "greenhouse housing" issue is defined by specific criteria set by the State Council, which includes illegal construction of non-agricultural facilities on agricultural land [5][11]. - There is a lack of quantifiable standards for identifying "greenhouse housing," leading to ambiguity in enforcement and compliance [5][6]. - The determination of whether live streaming activities in greenhouses constitute a violation hinges on the nature of the activities and whether they maintain agricultural purposes [7][12]. Group 3: Impact on Agricultural Practices - The use of greenhouses for live streaming agricultural products is seen as a response to the government's push for rural e-commerce development, which aims to enhance farmers' income and promote agricultural products [8][11]. - The article emphasizes the need for a balanced approach in regulating such activities to avoid harming farmers' interests while ensuring compliance with land use regulations [10][11]. - The cooperative's temporary use of the greenhouse for promotional activities was deemed a minor violation, but strict enforcement could disrupt local agricultural operations and increase costs for farmers [10][11].

Core Insights - Rural e-commerce consumption surged in July, with logistics business volume accelerating, significantly contributing to the rise in the e-commerce logistics index [1][6] Group 1: E-commerce Growth - The development of e-commerce logistics has enabled traditional handicrafts and high-quality agricultural products to successfully reach the market, increasing villagers' income [3] - In July, the rural e-commerce logistics business volume index reached 131.5 points, an increase of 1.1 points from the previous month [6] - All regions in the country saw a rebound in rural business volume index, with the central region experiencing the largest increase of 1.7 points [6] Group 2: Logistics and Employment - The acceleration in rural e-commerce logistics business volume has led logistics companies to expand recruitment for rural couriers [8] - In July, the e-commerce logistics personnel index rose by 0.9 points, indicating a significant increase compared to the previous month [8] Group 3: Technological Integration - The integration of information technology and modern logistics systems has enhanced the service network at the logistics end, strengthening the supply capacity of rural e-commerce service facilities [6]

Core Insights - The training program aims to cultivate a group of e-commerce talents in ethnic regions of Guangdong Province to promote the development of rural e-commerce and facilitate employment and entrepreneurship through e-commerce [3][5] Group 1: Training Objectives and Participants - The training is designed to help local rural e-commerce grow in scale and industrialization, enabling more laborers to achieve employment and entrepreneurship through e-commerce [3] - Participants include unemployed college graduates, village officials aiming to expand agricultural product sales, and representatives from businesses facing growth challenges [3][5] Group 2: Training Content and Skills Acquired - The training covers various aspects of rural e-commerce, including entrepreneurship and operations, product selection and after-sales service, as well as video shooting and live-streaming techniques [3] - Participants reported acquiring skills in short video production and traffic operation, which they plan to apply to enhance local brand promotion and rural revitalization [5] Group 3: Training Outcomes and Impact - The training resulted in nearly 200 product promotion short videos being published on platforms like Douyin and WeChat Video, accumulating over 50,000 total views, significantly increasing online traffic for the region [5] - Guangdong's human resources department has supported the establishment of 59 rural e-commerce industrial parks and 1,100 grassroots demonstration stations, conducting over 250,000 training sessions in rural e-commerce [5][6] Group 4: Future Plans - The Guangdong human resources department plans to continue enhancing rural e-commerce talent cultivation and skills training to support high-quality employment and the "Hundred Thousand Project" [6]