Group 1: Holiday Consumption Trends - The May Day holiday saw a vibrant cultural tourism market, with new consumption experiences enhancing travel enjoyment [1][26] - Immersive experiences combining ancient and modern cultures were a significant feature, attracting many young visitors [8][10] - The transformation of industrial heritage sites into creative cultural spaces has generated new tourism business models [10][12] Group 2: Cultural Heritage and Tourism - Many tourists engaged with intangible cultural heritage (ICH) during their travels, leading to the development of diverse tourism products [13][17] - Performances of national intangible cultural heritage, such as the Lanzhou Taiping Drum, attracted significant attention from visitors [15][21] - The integration of ICH with local tourism, such as Tai Chi performances in Handan, has drawn considerable interest [18][21] Group 3: Rural Tourism and Outdoor Activities - Rural tourism gained popularity during the holiday, with various local activities driving consumer spending [26][31] - Outdoor activities in suburban areas, such as camping and fishing, became a new trend among tourists [29][31] - The number of visitors to rural accommodations increased significantly, with a reported 26.4% growth in revenue for local farmhouses [31] Group 4: Silver Economy and Travel - The elderly demographic has increasingly become a key market for tourism, with "slow travel" gaining traction among older travelers [37][41] - Specialized travel trains for seniors have seen a rise in demand, reflecting changing consumer preferences [41][44] - The travel routes for these trains have expanded to include more regional destinations, catering to the evolving interests of older travelers [44][45]

Group 1: Holiday Economic Boost - The "May Day" holiday has led to a peak in tourism and dining consumption in the domestic market, driven by consumption vouchers, entertainment activities, and diverse business formats [1] - The third round of "Le Pin Shanghai" dining consumption vouchers has been issued, promoting consumer spending during the holiday [2] Group 2: Restaurant Traffic Surge - On May 1, restaurants in Shanghai experienced high customer traffic, with some brands requiring a wait of 30 minutes to 1 hour [2] - The reception volume in the first two days of the holiday increased by 30% compared to the Qingming Festival, with 80% of customers being tourists, including a significant portion of foreign visitors [2] Group 3: Night Economy and Events - The ongoing popularity of Shanghai's "performance economy" has boosted night tourism and entertainment consumption, with various concerts and events taking place during the holiday [4] - Sea底捞 has introduced personalized dining and booking services for concert-goers, resulting in a 50% to 100% increase in late-night customer traffic during concert events [4] Group 4: Outdoor and Home Consumption Trends - The holiday has also seen a rise in outdoor activities like camping, leading to increased sales of barbecue ingredients and portable food items, with a projected sales growth of over 200% for barbecue products [4] - Despite the travel surge, some consumers opted to stay home, resulting in a significant increase in sales of quick meals and healthy snacks, with certain popular dishes expected to double in sales during the holiday [5]

Group 1 - The film "The Vast Horizon is My Love" is set to be released during the May Day holiday in 2025, with filming locations spanning over 40 regions from Inner Mongolia to Hunan, which are now promoting tourism routes themed around the movie [1] - Qingxi Village in Hunan, a filming location for the movie, has introduced a new interactive experience combining literature and performance, allowing visitors to engage with the story and enjoy immersive literary experiences [3] - The integration of film and tourism has boosted local consumption, with discounts offered to tourists holding movie tickets at various attractions during the holiday [5] Group 2 - In Quanzhou, visitors often purchase local cultural and creative products as souvenirs, enhancing their experience of the film's landmarks [6] - Popular tourist spots in Quanzhou, such as the East and West Towers and Zhonglou, frequently see visitors taking photos with local creative products, showcasing a new way to engage with the city [9] - A local creative store in Quanzhou has developed 300 unique products inspired by local culture, with one popular item selling over 500 units in a single day during the holiday [12] Group 3 - The holiday period has seen a surge in diverse cultural tourism experiences, including VR viewing, industrial heritage tours, and technology-driven light shows, stimulating the holiday economy [15] - The introduction of a composite VR cinema in Beijing's 798 Cultural Park offers immersive experiences across various themes, attracting consumers [18] - Industrial tourism is gaining popularity, with cultural districts in old industrial cities like Hengyang and Chongqing drawing visitors through a blend of retro industrial aesthetics and modern culture [20] Group 4 - Night tourism is on the rise in Jiangsu's Huai'an, featuring immersive night tours combined with technology-driven light shows, creating a captivating visual experience for visitors [23] - A cultural event in Xi'an, featuring a large-scale performance of traditional Qin opera, showcases the region's rich cultural heritage and attracts both locals and tourists [26]

中新网杭州5月3日电(鲍梦妮 沈凡佳)为推动假日经济发展，今年的"五一"假期，杭州多地推出消费补 贴、促消费活动。 首届浙江(杭州)国际时尚体育周消费展正在杭州市临平区举行。针对消费展活动，临平发放了"满900元 减300元""满30元减10元"等7种不同面额的消费券，以满足不同人群的消费需求，总额250万元。 拱墅区则在假期前夕启动了第二轮汽车促消费补贴。消费者(个人)购买新能源小汽车和符合国六及以上 排放标准的燃油(含油电混合)小客车新车，享受分档补贴，补贴总额1500万元，补贴用完即止。 具体来看，购车价格(不包括相关税费，下同)30万元(含)以上的补贴6000元；购车价格20万元(含)至30万 元(不含)的补贴4000元；购车价格10万元(含)至20万元(不含)的补贴2000元；购车价格5万元(含)至10万 元(不含)的补贴1000元。该政策持续至6月30日。(完) 费展选购商品。 临平区融媒体中心供图 "买到就是赚到。我买了6双鞋，每双鞋不到100元，优惠力度很大。而且可以在支付宝上扫二维码领消 费券，付款的时候直接核销，很方便。"一趟逛下来，杭州市民姜纪雄手中新提了好几个购物袋。 此外，"五一"假 ...

Group 1 - The core viewpoint of the articles highlights the resurgence of the tourism and cultural consumption market in China during the "May Day" holiday, showcasing diverse and personalized travel experiences that drive economic growth [1][2][3] - The demand side shows a significant increase in public leisure needs, with China's GDP per capita exceeding $13,000 in 2024, leading to a faster release of service consumption demand [2] - The supply side is characterized by innovative offerings that stimulate market vitality, with various regions developing unique consumption scenarios to meet diverse tourist needs [2] Group 2 - The "May Day" holiday serves as an important window to observe China's social and economic vitality, reflecting strong resilience and potential in the tourism market [3] - Challenges such as insufficient influence and homogenization in some cultural tourism IPs have been identified, indicating a need for improvement in quality and uniqueness [3] - Future strategies should focus on understanding emerging tourism demands, enhancing service quality, and optimizing the consumption environment to sustain the vitality of cultural tourism [3]

在河北石家庄的采摘园里，游客采摘樱桃。 张晓峰摄（影像中国） 在海南国际会展中心，人们在新能源汽车下乡活动上参 观。 新华社记者 蒲晓旭摄 在湖南怀化的景区里，游客观看民族服饰表演。 李尚引摄（人民视觉） 赏景、购物、观影，各地活动丰富多彩 "五一"假期，各地消费市场持续升温，消费活力持续释放，折射中国经济回升向好态势。 美团旅行数据显示，假期第一天，文旅消费持续升温，由异地游客贡献的景区门票交易额同比增长15% 左右，上海迪士尼度假区、北京环球度假区、泰山风景名胜区、老君山风景名胜区、西安博物院等景区 热度位居前列。 绿色家电、汽车畅销，政策效应释放 "五一"假期，各地区各部门完善消费政策，创新消费场景，改善消费条件，推动假日经济活力进一步迸 发。 5月1日上午，江西萍乡市安源区十里花溪畔的赣湘边奥莱数字生活城开业。当地居民李敏和女儿挤进商 场。憨态可掬的机器人巡游方阵正踏着音乐节拍行进，孩子高兴地随着音乐蹦跳。消费者在商场购物， 还可在美食区享用美味。开业首日，奥莱数字生活城客流量突破5万人次，带动周边商户单日营收最高 增长15倍。 政策带动，绿色家电销售火爆。快手电商数据显示，"五一"假期前两日，各类绿 ...

央视网消息：5月2日是"五一"假期第二天，出游的人们此刻应该正在乐享悠闲时光。有人游山玩水、饱览自然风光，也有人走街串巷、感 受异乡风情；有人走进古镇、品味历史遗韵，也有人奔赴乡野、体验农家乐趣。五月的中国芳菲正盛，文旅市场火热，假日经济充满活力。 "五一"假期，河北承德避暑山庄迎来客流高峰，这座承载着三百多年历史的皇家园林正以深厚的文化底蕴和细致的服务，笑迎八方宾朋。 "五一"假期第一天，河北承德避暑山庄的景区入口便人头攒动，工作人员与志愿者耐心引导，现场秩序井然。进入避暑山庄，古朴庄重的 宫殿区首先映入眼帘。 眼下正值避暑山庄最美的季节，澄澈湖水与典雅古建筑相互辉映。漫步青砖古道，游人或驻足拍照，或泛舟湖上。古香古色的画舫缓缓穿 行，让游客真切体会到"舟行碧波上，人在画中游"的意境。 河北承德避暑山庄：景区人气旺 预计假期接待游客8万人次 在古城木偶艺术表演馆，《雷万春打虎》《哪吒闹海》等经典剧目循环上演，引来满堂喝彩。大街上，巨型木偶、传统非遗巡游等演出接 连不断，融合了漳州美食、传统文化等元素的文创产品也吸引游客驻足停留。 新疆喀什：古城人气旺 首日客流超17万人次 "五一"假期，新疆喀什古城迎来了天 ...

Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]

5月1日，市委书记周红波、市长陈之常检查安全生产和文旅消费工作，强调要深入学习贯彻习近 平总书记重要指示精神，落实省委省政府部署要求，全力守好安全底线，持续激发消费活力，确保假期 平安欢乐祥和。 今年"五一"假期，预计南京旅游人次将超去年同期，市迎接大客流工作专班提前响应，认真做好各 项准备。周红波来到市文旅局看望专班工作人员，视频察看重点景区实况，强调要优化专班工作机制， 过细做好景区客流分流引导、周边交通组织、市场秩序管理等工作，以游客需求为导向用心用情做好服 务保障，提高诉求回应的速度和温度，不断提升游客体验感、满意度。在新街口中央商场，"外贸优品 中华行南京站"展销吸引了众多市民游客。周红波察看展区，了解企业销售情况，强调要抢抓"五一"消费 旺季，搭建和拓展外贸优品内销渠道，抓好各项促消费政策落实，深化文商旅体展融合联动，营造良好 消费环境，加速释放夜经济、首店经济、演艺经济、票根经济等消费潜力，更好支撑经济持续回升向 好。 市领导黎辉、常和平、孙百军参加。 在天创大厦，周红波以"四不两直"方式检查餐饮店和宾馆酒店消防安全，现场指出存在问题，要求 有关方面立即整改，同时加大"九小场所"、多业态混合生产 ...

Group 1 - The "Chill Shangcheng Park Shopping" event is a key initiative by the Deep Industry Shangcheng ecological business district, aimed at diversifying holiday economy through the "Park + Commerce" model during the May Day holiday [1][4] - The event features various activities including a Weekend Life pop-up, Qbao emotional monster exhibition, and exclusive offers for consumers from the Guangdong-Hong Kong-Macao Greater Bay Area [3][4] - The event is in its fourth year and includes performances by characters like deer and squirrels, as well as interactive experiences such as a mobile home theme space [4][6] Group 2 - Shenzhen's first city duty-free store is set to open within the year, with promotional activities already underway at Deep Industry Shangcheng [7][9] - The duty-free store will feature a mix of international brands and local products, enhancing the shopping experience for global tourists and Greater Bay Area consumers [9] - Currently, Deep Industry Shangcheng has five merchants supporting tax refunds for departing tourists, 105 offering bilingual menus, and 127 accepting foreign currency payments [9]