专题：北京公募基金高质量发展系列活动 新时代、新基金、新价值 在我国人口老龄化进程加速的背景下，构建多层次、多支柱的养老保障体系已成为国家战略重点。 作为财富管理机构的重要一员，公募基金公司近年来持续投身养老体系建设。尤其在2022年11月个人养 老金制度正式启动后，普遍将个人养老金业务视为未来重点战略方向，进行全面而深入的前瞻布局，阶 段性成果显著。 东方基金紧跟国家战略，持续深耕养老金融领域，从产品布局、服务升级、投资者教育等方面发力，致 力于为投资者提供专业、多元、便捷的养老投资解决方案。 近日，在北京证监局指导下，聚焦"新时代•新基金•新价值"主题的北京公募基金高质量发展系列活动正 式启动。为贯彻落实引领行动"，公司更是积极响应，多措并举，不断提升养老金融业务能级，以实际 行动更好地助力中国养老金融体系的健康发展。 战略布局 迎接个人养老金新时代 自个人养老金顶层制度设计明确以来，多项配套政策陆续落地，为公募基金等机构参与我国养老第三支 柱建设提供了清晰的制度保障和发展空间。 作为核心的养老产品提供者，公募行业积极布局个人养老金业务，逐步构建起以养老目标基金（FOF） 为主、多类型产品协同发展的产品体 ...

Core Insights - The personal pension financial products in China have expanded to 37 offerings as of August 26, 2023, with the addition of 2 new products from China Post Life [2][4] - The cumulative purchase balance of personal pension financial products reached 110.36 billion yuan, generating over 390 million yuan in returns with an average annualized yield exceeding 3.4% [2][4] - The financial institutions are focusing on enhancing product innovation and investment returns to better serve the growing demand for personal pension products [2][4] Product Expansion - The banking industry has successfully issued 37 personal pension financial products, supported by the Banking Wealth Management Registration and Custody Center [2][4] - The new products from China Post Life are fixed-income type with a risk level classified as medium-low, featuring a minimum holding period of 1.5 to 2 years [2][3] - The underlying assets of the new products primarily invest in bonds and fixed-income assets, with a strategy to allocate up to 20% in equities to enhance returns [3][4] Market Demand and Innovation - The personal pension financial product market has seen a total of 7 new products introduced this year, including 1 mixed product and 6 fixed-income products [4][5] - The growth in the number of personal pension products is essential to meet the diverse needs of the population, as the overall number of pension-related products remains limited compared to savings, funds, and insurance [4][5] - Experts emphasize the need for banks to innovate and develop tailored financial products that cater to the specific investment needs of individuals [5]

Group 1 - The banking and insurance institutions are actively preparing to seize opportunities in the personal pension business, with several banks applying to become pilot banks for personal pension accounts [1][2] - Major banks are launching specific pension savings trials in select cities and are preparing to issue pension wealth management products, while insurance companies are developing innovative commercial pension financial products [1][3] - Analysts expect the asset management industry to see an annual increase of over 100 billion yuan in funds due to the implementation of the personal pension system [4] Group 2 - CITIC Bank has launched the "Happiness+" pension account, which consolidates and displays first, second, and third pillar pension assets, offering various services such as optimizing pension assets and planning pension solutions [2] - Banks are focusing on providing comprehensive pension financial services, with CITIC Bank aiming to create a robust service system for personal pension accounts [2] - The Industrial and Commercial Bank of China is developing a smart comprehensive service platform for pension finance, integrating various data to support customer marketing and risk monitoring [2] Group 3 - The issuance of pension wealth management products is accelerating, with 20 pension wealth management products currently available in the market, 16 of which were issued this year [3] - Financial institutions are designing differentiated pension wealth management products and establishing evaluation systems to manage long-term performance [3] - National Pension Insurance has launched its first product, focusing on the development of innovative commercial pension financial products [3] Group 4 - Analysts predict that the personal pension system could generate an annual increase of 120 billion yuan for the asset management industry, assuming 50% participation from a target population of 20 million with monthly incomes above 10,000 yuan [4] - Banks have advantages in account systems, while securities and fund institutions excel in investment capabilities, and insurance companies lead in product and service offerings [4] - Financial institutions view personal pension-related products as customer acquisition tools, which can enhance customer retention and increase asset management scale [4] Group 5 - There are concerns regarding the similarities in investment thresholds, risk levels, and asset allocations among various pension wealth management products, leading to confusion among some bank employees about the distinctions between pension wealth management, savings, and insurance products [5]

Core Insights - The personal pension system in China is rapidly being implemented, leading banks to shift from initial customer acquisition to deep operational strategies focused on customer retention and service innovation [1][4] Group 1: Market Dynamics - As of November 2024, the number of personal pension accounts has reached 72.79 million, indicating significant growth in customer engagement [2] - Banks are expanding their product offerings, including savings deposits, wealth management products, and commercial pension insurance, creating a diverse product matrix [2] - Initial customer acquisition strategies have evolved from "opening accounts with rewards" to more sophisticated incentives for contributions, such as cash rebates and vouchers [2][3] Group 2: Service Innovations - Banks are introducing innovative contribution methods, such as "scheduled contributions," allowing customers to automate their savings, which enhances customer engagement [3] - The focus has shifted from merely attracting new customers to retaining existing ones through comprehensive service upgrades [4][5] - Key competitive strategies include integrating pension accounts with healthcare, insurance, and community services to create a holistic financial and service solution [4] Group 3: Future Competitive Landscape - The competition is expected to intensify as banks aim to deepen account engagement and customer insights, emphasizing the importance of understanding user needs [5] - Short-term strategies involve using contribution incentives to encourage ongoing deposits, while long-term strategies focus on building a comprehensive pension financial ecosystem [5] - Banks that excel in integrating non-financial services and enhancing asset allocation capabilities are likely to gain a competitive edge in the evolving market [5]