Core Viewpoint - The article highlights the vibrant and open nature of the Chinese market, showcasing the efforts of the Hongqiao International Central Business District in facilitating global trade and promoting international products through various platforms and initiatives [1][3]. Group 1: Business Initiatives - Hongqiao International Import Commodity Exhibition and Sales Co. has gathered over 6,000 brands from more than 120 countries, with a projected platform transaction volume of 30 billion yuan by 2024 [3]. - The establishment of multiple sub-platforms, including the Shanghai International Friendship Port and Hongqiao International Coffee Port, aims to enhance the global trade experience [3][5]. - The Hongqiao Business District has seen a significant increase in import and export trade, with total trade volume rising from 400 million yuan in 2020 to 3.5 billion yuan in 2024 [5]. Group 2: E-commerce and Live Streaming - The live streaming base at Hongqiao is actively promoting international products, with a notable example being a Korean company that doubled its online sales in its first year after entering the live streaming market [5][7]. - The district is focusing on the new economy of live streaming, helping foreign enterprises integrate into the Chinese market while also accelerating the international expansion of Chinese brands [7]. - The "Silk Road E-commerce" initiative has established 22 national pavilions, with a 29% increase in export trade to partner countries in the first half of the year [7].

星标 ★ IPO日报 精彩文章第一时间推送 最近，笔者注意到IPO日报的一篇文章颇有意思。 标题是《一个员工创造2513万元收入！46人干出个"全球第二"！就靠"东方力量"！》， 大意是，美国总统特朗普对世界各国挥舞关税大棒，阻碍 着世界贸易的正常进行，许多国家为此忧心忡忡， 与此同时，一家在中国市场仅仅打拼了数年的椰子水外资品牌IF的母公司IFBH Limitet（下称 IFBH），在只有46个员工的情况下，2024年创造出11.56亿元的营收，凭借着"全球第二"的市场份额，向香港证券交易所提交了上市申请。 制图：佘诗婕 笔者以为，IFBH的成功大概归功于以下几个因素： 1、轻资产运营模式与高效资源配置， IFBH采用轻资产模式，将生产、物流、销售全链条外 包，仅保留品牌管理、产品创新和营销推广等核心环节。 2、精准的市场定位与健康消费趋势把握， IF主打"100%天然椰子水"概念，强调零添 加、低糖低卡，与中国国内传统椰汁品牌（如椰树）形成差异化竞争，迎合了消费者对健康饮品的需求升级。 3、本土化营销与流量运营， 签约肖 战、赵露思等顶流明星，结合抖音、小红书等社交平台的KOL种草，快速提升品牌曝光度。 ...