乘用车市场分析

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【深度分析】2025年7月份全国乘用车市场深度分析报告
乘联分会· 2025-08-21 08:34
Overall Market - The report provides an in-depth analysis of the domestic and international wholesale sales of passenger vehicles, focusing on narrow and broad definitions of passenger cars [1][4] - In July 2025, the production and sales figures for narrow passenger cars were 2,255,670 units produced and 2,243,361 units wholesaled, with retail sales reaching 1,843,625 units [6][10] - Year-on-year growth for narrow passenger cars in July 2025 was 13.4% for production, 14.1% for wholesale, and 7.3% for retail [6][10] Model Category Segmentation - The market share changes for various model categories, including sedans, MPVs, and SUVs, are analyzed, showing different growth rates and sales figures for July 2025 [4][15] - In July 2025, sedans accounted for 841,663 units sold, with a year-on-year growth of 6.5%, while SUVs had sales of 910,767 units, growing by 7.8% [6][15] Country Segmentation - The report details market share changes by country, highlighting the performance of different vehicle categories across various national markets [3][22] - For July 2025, the Japanese brands showed a year-on-year growth of 6.1% in retail sales, while German brands experienced a decline of 12.6% [23][24] Brand Positioning Segmentation - The analysis includes market share changes among different brand categories, with luxury brands like BMW and Audi showing significant performance metrics [4][29] - In July 2025, luxury brands accounted for 13.2% of the total market, with a year-on-year growth of 25.3% in cumulative retail sales [29][31] Price Positioning Segmentation - The report categorizes the market based on price segments, distinguishing between vehicles priced at or above 300,000 yuan and those below [4][35] - In July 2025, vehicles priced below 300,000 yuan represented 89.3% of total sales, while those priced at or above 300,000 yuan accounted for 10.7% [35][37]
【深度分析】2025年5月份全国乘用车市场深度分析报告
乘联分会· 2025-06-17 08:43
Overall Market - The narrow passenger car production and sales situation for May 2025 shows a total production of 2,279,242 units and wholesale of 2,316,347 units, with retail sales reaching 1,938,079 units [6][10] - The year-on-year growth for narrow passenger cars is 13.1% in production and 13.1% in wholesale, while retail sales have increased by 13.7% [10][12] Vehicle Category Segmentation - The market share changes among different vehicle categories indicate that sedans, MPVs, and SUVs have varying growth rates, with SUVs showing a year-on-year growth of 17.8% in wholesale [15][18] - The total market share for sedans is 50.1%, while MPVs account for 4.6% and SUVs for 45.0% [15][18] Country Segmentation - The market share changes by country show that domestic brands have a significant presence, with a total retail sales of 1,938,079 units, reflecting a year-on-year growth of 13.7% [23][24] - The German brands have seen a decline in retail sales, with a year-on-year decrease of 4.5% [23] Brand Positioning Segmentation - The market share for different brand categories shows that mainstream joint ventures hold a significant portion, while luxury brands like BMW and Audi are also notable players [28][31] - The total retail sales for luxury brands have decreased by 18.1% year-on-year, indicating a challenging market environment for high-end vehicles [28][31] Price Positioning Segmentation - The market share for vehicles priced above 300,000 yuan is 12.0%, while those below 300,000 yuan dominate with 88.0% [36][37] - The year-on-year growth for vehicles priced below 300,000 yuan is 11.5%, indicating strong demand in the lower price segment [36][37]
【会讯】2025年5月乘用车市场分析发布会会议通知
乘联分会· 2025-05-09 08:34
Core Viewpoint - The article announces the upcoming "May 2025 Passenger Car Market Analysis Release Conference," organized by the China Automobile Dealers Association Passenger Car Market Information Joint Conference Secretariat, to provide insights into the national passenger car market dynamics, including policies, prices, used cars, new energy vehicles, commercial vehicles, and the Shanghai automotive market [1][2][3]. Group 1: Conference Details - The conference will be held online and is supported by various organizations, including Sohu Auto, Shanghai Information Center, and Ipsos (China) Consulting Co., Ltd. [1][2] - The report will be released on May 11, 2025, at 10:00 AM [1][3]. Group 2: Report Content - The report will cover several key topics, including: 1. April 2025 Shanghai automobile market registration data [1] 2. March 2025 price index report [1] 3. Analysis of two mandatory national standards regarding passenger car fuel consumption evaluation methods and electric vehicle energy consumption limits [1] 4. Analysis of the impact of U.S. tariff policies on the automotive industry [2] 5. March 2025 new energy vehicle industry monthly report [2] 6. April 2025 light commercial vehicle market forecast [2] 7. March 2025 Beijing automobile market analysis [2] 8. April 2025 national passenger car market analysis [3]