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热点思考 | 消费困局的“盲点”?(申万宏观·赵伟团队)
赵伟宏观探索· 2025-05-22 07:40
Group 1 - The core issue of service consumption recovery is that it is slower compared to goods consumption, with a significant gap in service consumption tendency compared to historical trends, indicating that income may not be the primary constraint on service recovery [2][8][107] - In 2024, the gap in per capita service consumption compared to historical trends is 2,093 yuan (13.9%), while the gap for goods consumption is only 458 yuan (2.9%) [2][8][107] - The increase in working hours has led to a reduction in leisure time, with daily paid labor time increasing by 2 hours, which negatively impacts service consumption that relies heavily on leisure time [2][19][107] Group 2 - The increase in working hours has resulted in consumer spending being more concentrated around holidays, but the legal holiday days are relatively few, with the minimum legal holiday days set at 18 days by 2025, significantly lower than Japan and South Korea [3][30][108] - The average weekly working hours for urban residents in China reached 48.7 hours in 2023, which is significantly higher than Japan (32.6 hours) and South Korea (36.6 hours) [3][30][108] Group 3 - Insufficient effective supply in the service sector is a short-term constraint on consumption recovery, particularly in the life service sector, where employment numbers have fallen below historical trends by 3.8% [4][49][109] - The slow recovery of supply in the service sector is particularly evident in education, health, and cultural entertainment, with employment in these areas declining compared to historical trends [4][60][109] Group 4 - The lack of entrepreneur confidence is a significant drag on supply, with high industry costs and increased debt pressure contributing to this issue [6][110][111] - Investment in the service sector, especially in life services, has not kept pace with profitability, indicating a cautious investment behavior driven by profitability rather than proactive investment [6][90][110] Group 5 - The service sector's investment logic has shifted from proactive to reactive, leading to a slowdown in investment growth, with fixed asset acquisition in the health sector dropping significantly compared to 2019 [7][90][110] - The average cash flow ratio for the cultural and entertainment sector has decreased, reflecting increased cash flow pressure and limiting the willingness to expand supply [7][96][110]
热点思考 | 消费困局的“盲点”?(申万宏观·赵伟团队)
申万宏源研究· 2025-05-22 01:27
Group 1 - The core issue of service consumption recovery is that it is slower compared to goods consumption, with a significant gap in service consumption tendency compared to historical trends, indicating that income may not be the primary constraint on service recovery [2][8][107] - In 2024, the gap in per capita service consumption compared to historical trends is 2,093 yuan (13.9%), while the gap for goods consumption is only 458 yuan (2.9%) [2][8][107] - The increase in working hours, averaging 6 hours and 23 minutes per day in 2023, has reduced leisure time, which is crucial for service consumption [2][19][107] Group 2 - The increase in working hours has led to a concentration of consumption during holidays, but the legal holiday days are relatively few, with only 18 days mandated for 2025, significantly lower than Japan and South Korea [3][30][108] - The service sector is a non-trade sector, and insufficient effective supply will constrain the recovery of service consumption more than that of goods consumption [4][49][109] - Employment in the service sector has decreased compared to historical trends, indicating an excess supply gap, particularly in life services such as education and entertainment [4][60][109] Group 3 - The lack of entrepreneur confidence is a significant constraint on service supply, with high industry costs and increased debt pressure contributing to this issue [6][110][111] - Investment in the service sector, especially in life services, has not kept pace with profitability, indicating a cautious investment behavior among entrepreneurs [6][90][110] - The shift in investment logic from proactive to reactive, driven by profitability, has led to a slowdown in investment growth, particularly in the health and education sectors [7][90][110]
热点思考 | 消费困局的“盲点”?(申万宏观·赵伟团队)
申万宏源宏观· 2025-05-21 14:04
Group 1 - The core issue of service consumption recovery is that it is slower compared to goods consumption, with a significant gap in service consumption tendency compared to historical trends, indicating that income may not be the primary constraint on service recovery [2][8][107] - In 2024, the gap in per capita service consumption compared to historical trends is 2,093 yuan (13.9%), while the gap for goods consumption is only 458 yuan (2.9%) [2][8][107] - The increase in working hours has led to a reduction in leisure time, with daily paid working hours increasing by 2 hours, which negatively impacts service consumption that relies heavily on leisure time [2][19][107] Group 2 - The increase in average weekly working hours for urban residents in 2023 is 48.7 hours, significantly higher than Japan (32.6 hours) and South Korea (36.6 hours), leading to more consumption concentrated during holidays [3][30][108] - The legal minimum number of vacation days in China is 18 days (by 2025), which is considerably lower than Japan (29 days) and South Korea (30 days) [3][30][108] Group 3 - Insufficient effective supply in the service sector is a short-term constraint on consumption recovery, particularly in the life service sector [4][49][109] - The employment share in the service sector has decreased by 3.8% compared to historical trends, indicating an excess supply gap [4][49][109] - The slow recovery in service supply is particularly evident in education, health, and cultural entertainment sectors, with employment shares declining significantly [4][60][109] Group 4 - The lack of entrepreneur confidence is a significant drag on service supply, with high industry costs and increased debt pressure contributing to this issue [6][110][101] - Investment in the life service sector has not kept pace with profit recovery, indicating a cautious investment behavior among entrepreneurs [6][90][110] - The average cash flow ratio for the cultural and entertainment sector is 19.8%, reflecting increased cash flow pressure and limiting supply expansion willingness [6][96][110]
见微知著系列专题之六:消费困局的“盲点”?
Group 1: Service Consumption Recovery - Service consumption recovery is slower compared to goods consumption, with a per capita service consumption gap of 2,093 yuan (13.9%) compared to historical trends, while goods consumption gap is only 458 yuan (2.9%) and optional goods consumption gap is 450 yuan (6.2%) [3] - The increase in working hours has led to a reduction in leisure time, with average paid labor time increasing by 2 hours daily, resulting in a weekly average of 44.7 hours in 2023, which is 13.9 hours more than in 2018 [3][21] - The concentration of consumption during holidays is increasing, with holiday sales growth of 6.8% during the 2024 May Day holiday, compared to a mere 3.7% for the same month’s retail sales [26] Group 2: Supply Constraints in Service Consumption - Insufficient effective supply in the service sector is causing slower recovery compared to goods consumption, with service employment numbers falling 3.8% below historical trends in 2023 [4][35] - The core service prices have been rising since 2022, indicating tighter supply compared to core goods prices, which are recovering better [4][35] - The supply recovery in life services, particularly in education and entertainment, is lagging, with employment in these sectors down by 6% and 2.8% respectively compared to historical trends [5][40] Group 3: Causes of Supply Constraints - Weak entrepreneur confidence is a significant factor limiting service supply, with investment in life services not keeping pace with profit margins, as seen in the entertainment sector with a sales profit margin of only 1.1% [6][53] - The cost rates in life services are high, with education and resident services at 109.4% and 104.8% respectively, reflecting a 15% and 13% increase since 2019 [7][63] - The cash flow ratio for the entertainment sector has decreased to an average of 19.8% in 2023-2024, indicating increased cash flow pressure and limiting supply expansion willingness [7][63]