新华社北京10月10日电 今天，故宫博物院100岁了。这是我国文博界的一件大事。 站在建院100周年的崭新起点，回望红墙黄瓦下一代代故宫守护者的执着勇毅，更应继承他们丰厚的精 神财富，加强文化遗产保护传承，担负起我们这一代人的历史责任。 从"择中立宫""中轴对称"的智慧中，感悟中华文明的和合之道；从"我在故宫修文物"的坚守中，学 习"保护文物功在当代、利在千秋"的冷板凳精神；从抗战时期"南迁北归，以身护宝"的故事里，理解百 折不挠、赓续文脉的家国情怀；从"太和学者"的对话中，读懂文明因交流而多彩、文明因互鉴而丰富的 深邃道理…… 偌大宫阙中，每一件文物、每一处建筑，都蕴藏着无数生动的人和事，共同构成了历史文化多姿多彩的 长卷，启迪着我们坚定文化自信、厚植文化情怀。 文化遗产，保护第一。完整守护好中华民族的文化瑰宝，就要切实维护好故宫文物的历史真实性、风貌 完整性、文化延续性。同时，加强对故宫文物的研究阐释，深入挖掘其中蕴含的哲学思想、人文精神， 讲出文物背后的历史厚度、文化深度、文明高度。 传承好故宫承载的厚重文明，还要积极推动文化遗产融入现代生活。在确保文物安全的前提下做好展示 工作，提升策展能力，创新展陈 ...

新华社北京10月10日电 题：守护一脉文渊 续写百年辉煌 新华社记者徐壮、杨湛菲 今天，故宫博物院100岁了。这是我国文博界的一件大事。 她是历史的故宫：宫殿建筑始建于600多年前，藏有中华民族数千年来创造的195万件（套）国之瑰宝， 经历过抗日烽烟，见证过开国大典，亲历了中国人民从站起来、富起来到强起来的伟大变迁。 她也是新时代的故宫：这里有全世界最大的"文物医院"，每年吸引上千万人次前来参观，近2万种文创 产品琳琅满目，数字故宫全天候展示顶级文物建筑，融汇中外的精品展览引人徜徉。 在近代中国社会变革的大潮中应运而生，在中华民族伟大复兴的进程中与时偕行。数千年的中华文化， 让故宫积淀深厚、文脉绵长；一百年的诚敬典守，让故宫弦歌不辍、守正创新。 站在建院100周年的崭新起点，回望红墙黄瓦下一代代故宫守护者的执着勇毅，更应继承他们丰厚的精 神财富，加强文化遗产保护传承，担负起我们这一代人的历史责任。 从"择中立宫""中轴对称"的智慧中，感悟中华文明的和合之道；从"我在故宫修文物"的坚守中，学 习"保护文物功在当代、利在千秋"的冷板凳精神；从抗战时期"南迁北归，以身护宝"的故事里，理解百 折不挠、赓续文脉的家国情 ...

守护一脉文渊 续写百年辉煌 新华社记者徐壮、杨湛菲 从"择中立宫""中轴对称"的智慧中，感悟中华文明的和合之道；从"我在故宫修文物"的坚守中，学 习"保护文物功在当代、利在千秋"的冷板凳精神；从抗战时期"南迁北归，以身护宝"的故事里，理解百 折不挠、赓续文脉的家国情怀；从"太和学者"的对话中，读懂文明因交流而多彩、文明因互鉴而丰富的 深邃道理…… 偌大宫阙中，每一件文物、每一处建筑，都蕴藏着无数生动的人和事，共同构成了历史文化多姿多彩的 长卷，启迪着我们坚定文化自信、厚植文化情怀。 文化遗产，保护第一。完整守护好中华民族的文化瑰宝，就要切实维护好故宫文物的历史真实性、风貌 完整性、文化延续性。同时，加强对故宫文物的研究阐释，深入挖掘其中蕴含的哲学思想、人文精神， 讲出文物背后的历史厚度、文化深度、文明高度。 今天，故宫博物院100岁了。这是我国文博界的一件大事。 她是历史的故宫：宫殿建筑始建于600多年前，藏有中华民族数千年来创造的195万件（套）国之瑰宝， 经历过抗日烽烟，见证过开国大典，亲历了中国人民从站起来、富起来到强起来的伟大变迁。 她也是新时代的故宫：这里有全世界最大的"文物医院"，每年吸引上千万人 ...

中新网北京10月10日电(记者 王诗尧)今天，坐落在北京中轴线核心位置的故宫博物院，迎来了它的100 岁生日。 这里的朱墙金瓦，见证过六百年紫禁城的历史，见证过两个王朝的兴衰，见证过二十四位皇帝的更替。 而最近这一百年，无疑是它漫长生命中最富戏剧性的转折—— 从森严的帝王禁苑蜕变为人民的文化殿堂，从封闭的权力象征转型为开放的文化空间，从中国的故宫成 长为世界的故宫。 在传承中创新，在开放中坚守，百岁故宫还在不断实现"新生"。 故宫的百年焕新，远不止于"开门迎客"那么简单。它更核心的成就，在于完成了自身身份的深刻蜕变： 从一个陈列古董的"文物仓库"，转变为一个生机勃勃的"文化活体"。 过去的故宫，某种程度上只是一个巨大的文物保管所，强调的是"保护"而非"活化"；今天的故宫，则是 一个生机勃勃的文化有机体、一位高超的"故事讲述者"，它不仅在保存历史，更在创造新的文化生命 力。 《我在故宫修文物》的纪录片，展现"工匠精神"的当代传承，让沉睡的文物在鲜活的历史叙事中"醒"过 来；故宫文创产品，将古典美学融入现代生活，因此朝珠变成了耳机，御批成了书签尺，紫禁城也从被 仰视的符号，变成了可拥抱的潮流；各类特展、讲座、教育 ...

晨光漫过太和殿层叠的琉璃屋顶，紫禁城的红墙黄瓦熠熠生辉，深沉而生动。当阳光为这座世界上现存 规模最大、保存最完整的木结构古代宫殿建筑群披上华彩，605岁的紫禁城，即将迎来它作为博物院的 第一百个春秋。 历史和现实，在此刻交汇。午门展厅，观众怀着对中华文明的渴慕和崇敬，凝神观看《清明上河图》 《伯远帖》《五牛图》等文物珍品。纪念故宫博物院建院百年特展"百年守护——从紫禁城到故宫博物 院"，吸引着世界的目光。 从昔日的皇家禁宫，到今日承载亿万民众文化向往的现代博物院，故宫博物院的百年，是中国博物馆事 业从筚路蓝缕到蓬勃辉煌的缩影。它见证着国家从积贫积弱走向繁荣富强，讲述着属于中华民族的文化 自信和民族复兴的故事。 新时代以来，这座承载着中华文明基因的巍峨殿堂，书写着典守文脉、服务人民、活化利用的崭新篇 章。 典守文脉，用生命守护国宝 截至2024年底，故宫博物院藏品数量超过195万件（套）。这是故宫博物院第五次文物清理深化和延续 的成果。 故宫博物院收藏着中华民族数千年创造的文化瑰宝，蔚为大观。 近百年来，故宫博物院进行过5次文物清理工作。从2014年开始，故宫博物院开始了对甲骨、明清尺 牍、清宫老照片等15个大 ...

在向世人开放的100年中，故宫已经不只是历史的象征，还真正融入现代人的生活。人们了解它的过去，也参与塑造它的现在和未来。 如果在中国文化的无数符号里只挑选一个作为代表，故宫大概最有资格。它是明清两代的皇宫，是世界文化遗产，更是世界上规模最大、保存最完整的古 代木结构皇宫建筑群。在当代，它是接待观众最多的博物馆之一，是互联网语境下持续出圈的超级文化IP。 经历了漫长岁月的故宫，在这个时代，热度依然持续走高。近年来，为了实现最佳承载量，故宫不得不实施每天4万人次的预约限流。暑假期间，故宫的 预约难度堪比春运抢票。 2025年是故宫博物院建院100周年，也是紫禁城建成605周年。两条时间线叠加在这片72万平方米的空间里，形成一种独特的时间张力。当代人既要守护古 建筑与藏品，又要用现代管理、数字技术与公众沟通，让故宫真正"活起来"。 （图/《如懿传》） 故宫是一座"活"的文物城，也是一部气象万千的美学宝典。它是了解中国文化的最佳入口，可以成为几代学者的研究课题。而对今天的年轻人来说，故宫 的"可玩之处"同样很多。你可以严肃地观看其中的建筑、文物，感受它的文化气息和历史深意，也可以在宫墙之内"撸猫""买谷"，获得满满的 ...

加强交往交流传承中巴友谊 《巴基斯坦观察家报》董事长兼总编辑费萨尔·马利克 中巴文化交流绵延千年。古丝绸之路作为连接中巴的文明纽带，不仅承载商贸往来，更传播思想与文 化。在中巴两国共同努力下，"世界奇迹"喀喇昆仑公路顺利通车，并加速融入中巴经济走廊，双方的文 旅合作迎来了全新篇章。 令人欣慰的是，文旅合作已成为中巴经济走廊的核心组成部分。中巴经济走廊植根于两国对彼此生活方 式、文化传统及价值体系的深刻理解，深化文旅合作水到渠成——双方已通过联合文化节、艺术展演与 学术交流等务实举措持续发力。双方学者交流互访，开展从考古发掘到科技创新的多元合作。孔子学院 在巴基斯坦的设立为深化文化交流发挥了关键作用。在中国举办的巴基斯坦文化展演，涵盖传统音乐、 舞蹈及美食等内容，向中国民众展现了巴基斯坦鲜活的文化。中巴合拍电影等举措更是拉近了两国文化 距离，为艺术家与电影人搭建起创作平台与故事共享空间。中国政府援建的伊斯兰堡巴基斯坦—中国友 谊中心，已成为促进文化、商贸与旅游三维融合的重要平台。 挖掘文化内涵做强文旅产业 清华大学文化创意发展研究院院长胡钰 文化是内涵，旅游是形式，两者相辅相成、相互成就。文旅产业要实现高质量发 ...

Core Viewpoint - The joint release of a significant document by nine departments, including the Ministry of Commerce, outlines a comprehensive blueprint for service consumption, proposing 19 measures aimed at unlocking the potential of service consumption [1][12]. Group 1: Night Economy - Extending operating hours is expected to attract more visitors, as evidenced by successful cases in cities like Xi'an and Chengdu, where night-time activities have significantly boosted visitor numbers and overall economic vitality [1][3]. - The night economy is driven by three key factors: the natural demand for evening relaxation after daytime work, the integration of various consumption types (dining, shopping, entertainment), and the unique atmosphere of night-time experiences that enhance consumer spending [3][4]. - However, challenges such as nighttime transportation, public safety, and increased operational costs for businesses need to be addressed to ensure the sustainability of this economic model [4][12]. Group 2: IP Cross-Industry Collaboration - The emphasis on IP cross-industry collaboration highlights the substantial market value of IP, with successful examples like the Palace Museum's cultural products generating significant revenue, showcasing the blend of cultural depth and commercial value [5][10]. - Successful IP can lower marketing costs, enhance user loyalty, extend consumption cycles, and create emotional premiums, thus acting as a powerful consumer entry point [7][8][10]. - Nonetheless, the risk of over-commercialization of IP, which can dilute its cultural value, poses a significant concern that must be managed carefully [10][12]. Group 3: Implementation Challenges - The 19 proposed measures cover a wide range of aspects from supply to demand, but practical execution may face challenges such as the burden of additional costs from extended hours and the need for government support to alleviate financial pressures on businesses [12][14]. - Avoiding homogenization in IP collaborations is crucial to maintain the uniqueness and value of each IP, while the feasibility of new holiday systems must be assessed for broader acceptance [12][14]. - The focus should be on enhancing service quality, creating immersive experiences, and developing sustainable business models that do not solely rely on external policy support for success [16][17].

Summary of Conference Call Notes Industry Overview - The focus is on the consumer sentiment-driven spending in the second half of the year, particularly in the light industry and sportswear sectors, which have shown a modest increase of approximately 5% and 6% respectively since the beginning of the year [1][2] Key Investment Themes 1. **Outdoor Sports Sector** - Emphasis on social attributes and mental wellness, targeting urban consumers [2][13] - The outdoor sports market is driven by activities such as cycling, hiking, and climbing, which have gained popularity among younger demographics [5][6] - The average annual spending on outdoor products in first-tier cities exceeds 5,000 yuan, indicating a strong market for outdoor apparel and gear [6] 2. **Gold and Jewelry Sector** - Retail sales of fine jewelry have shown a year-on-year increase of approximately 22% as of May 2025, with a cumulative growth of 12.3% from January to May [7] - The sector is characterized by a trend towards heritage and cultural value, particularly in handcrafted gold products [8][9] - Brands are leveraging IP collaborations to attract younger consumers, focusing on affordability and emotional value [8][9] 3. **Cultural and Trendy IP Sector** - The demand for cultural and trendy IP products is driven by emotional value and social connections, appealing to both young and middle-aged consumers [10][12] - The market for blind box products has been particularly strong, creating excitement and surprise for consumers [12] Additional Insights - The internal brand performance in the sportswear sector is stable, with effective inventory and receivables management [4] - The rise of emotional and mental wellness consumption trends is expected to continue influencing consumer behavior in the latter half of the year [13] - Recommended companies for investment include Anta Sports, Laofu Wangjin, Chaohongji, Pop Mart, and Brook, which are closely monitored for performance [14] Risk Considerations - While the outlook for emotional and mental wellness consumption remains positive, potential risks should be acknowledged, particularly in market volatility and consumer sentiment shifts [15]

Core Viewpoint - Beijing aims to achieve an average annual growth of around 5% in total market consumption by 2030, with plans to create 2-3 new consumption landmarks worth over 100 billion yuan [1][9] Group 1: Consumption Goals and Strategies - The "Action Plan" outlines multiple small goals, including the establishment of 30 "late-night dining" districts and around 30 live e-commerce bases [1] - The plan emphasizes the integration of cultural, commercial, tourism, and sports sectors to enhance consumption [4][9] - Beijing will focus on upgrading service consumption, promoting digital consumption, and fostering green consumption trends [1][4] Group 2: Multi-Industry Integration - The integration of various consumption sectors is seen as a key driver for boosting consumption, leveraging cultural resources to enhance entertainment offerings [4][6] - New tourism consumption scenarios will be explored through public-private partnerships, including major projects like the second phase of Universal Studios [4][9] - The city aims to enhance sports consumption by increasing the utilization of Olympic venues and developing a comprehensive event system [4][9] Group 3: Retail and Commercial Development - The introduction of flagship and concept stores is a strategy to stimulate consumption upgrades, with plans to attract 470 new stores from 2021 to 2024 [7] - Large commercial facilities are set to open, with over 4.5 million square meters of new space expected by 2024, enhancing the shopping experience [8] - The focus on creating immersive shopping experiences that blend culture and modern retail is highlighted [8][11] Group 4: Cultural and Thematic Consumption - The plan incorporates the rich cultural heritage of Beijing, promoting cultural tourism and themed consumption experiences [9][10] - Events and activities that combine cultural appreciation with shopping are encouraged to stimulate local economies [10][11] - The development of night-time economies and extended hours for cultural venues is aimed at diversifying consumption opportunities [10][11]