当前，中国文旅产业正站在一个深刻的历史转折点上。历经数十年的规模扩张与要素驱动，产业发展的 内在逻辑发生了根本性变化。单纯依靠门票经济、观光打卡的粗放模式难以为继，一场以"品&质"为核 心的系统性升级正在全面展开。展望2026年，中国文旅产业将彻底告别"有没有、大不大"的初级阶段， 全面迈向"好不好、精不精、值不值"的高质量发展新周期。其发展特征可凝练为以下十个相互关联、彼 此促进的核心趋势，它们共同绘制出一幅未来文旅生态的新蓝图。 一、"百业+文旅"深度融合：从产业配套到国民经济战略引擎的全面升维 "+文旅"的深度融合，已成为推动区域经济结构优化与价值再造的核心战略。其内涵远超越传统的"旅游 搭台、经济唱戏"，而是演变为以文旅流量和体验为触点，重构消费场景、激活存量资源、孵化新兴产 业的系统性工程。 在城市维度，"城市更新+文旅"成为主战场。以上海的"武康路-安福路"片区、北京的亮马河国际风情水 岸、成都的REGULAR源野等为代表，文旅不再是城市功能的补充，而是驱动老旧街区、闲置厂房、滨 水空间焕新的主导力量。这些项目通过对在地文化的深度挖掘与现代表达，将消费、艺术、商务与生活 有机融合，创造了高粘性的都 ...

（来源：内蒙古日报） 转自：内蒙古日报 临河区老年大学国画班教师杨文义在欣赏展览作品时感慨道："今天看到这些名家的真迹，我感到无比 震撼。能够近距离观察名家创作时的用笔和用墨技巧，让我真切感受到了传统书画艺术的博大精深。" 当代名家名作展厅同样热闹非凡，书法、绘画、篆刻等精品力作吸引了众多市民驻足欣赏。这些作品不 仅展现了当代书画的学术高度与创新表达，部分作品还以"阴山""黄河"等河套生态为主题，引发了强烈 的地域文化共鸣。市民李敏特意带着孩子前来观展，她表示："我专门带孩子来看展，就是想让他感受 一下当代书画的独特魅力。希望以后能多举办这样的展览，让城市的文化氛围越来越浓厚。" 此外，巴彦淖尔市非遗馆内的艺术惠民市集也热闹非凡。北京故宫文化传播有限公司的工作人员正热情 地为市民介绍故宫文创产品。此次艺术惠民市集精心设置了四个展区，分别是中国书画博士精品展、文 创与非遗区、海外艺术展区、本土艺术展区。在这里，河套剪纸、泥塑等本土非遗技艺与荣宝斋木版水 印等传统工艺集中亮相，同时还设有非遗研学互动体验区，让市民能够亲手参与制作，沉浸式感受文化 的独特魅力。 此次集中展览通过整合优质文艺资源，搭建起高端艺术平台， ...

Core Insights - The Palace Museum, celebrating its 100th anniversary, represents a significant milestone in China's cultural heritage sector, housing 1.95 million cultural relics and witnessing the nation's historical transformations over centuries [1] - The museum has evolved into a modern institution, attracting millions of visitors annually and offering a wide range of cultural products, while also emphasizing the importance of cultural heritage preservation and innovation [1][2] Group 1 - The Palace Museum is a historical and cultural symbol, with its architecture dating back over 600 years and serving as a witness to major events in Chinese history [1] - The museum has the world's largest "cultural relic hospital," showcasing its commitment to the preservation and restoration of artifacts [1] - The museum's role in the cultural renaissance of the Chinese nation is highlighted, emphasizing the need to inherit and protect cultural heritage [1][2] Group 2 - The museum promotes the idea of cultural confidence and the importance of integrating cultural heritage into modern life, ensuring the safety of relics while enhancing exhibition capabilities [2] - The narrative of the museum includes stories of resilience and dedication from its guardians, reflecting a deep national sentiment towards cultural preservation [2] - The Palace Museum aims to be a model for global cultural heritage protection, contributing wisdom and strength to the construction of a culturally strong nation [3]

Core Viewpoint - The Palace Museum, celebrating its 100th anniversary, represents a significant milestone in China's cultural heritage, showcasing the evolution of Chinese civilization and its commitment to cultural preservation and innovation [1][2][3] Group 1: Historical Significance - The Palace Museum, with a history of over 600 years, houses 1.95 million cultural relics, reflecting the rich heritage of the Chinese nation [1] - It has witnessed pivotal moments in Chinese history, including the Anti-Japanese War and the founding of the People's Republic of China, symbolizing the nation's journey towards strength and prosperity [1] Group 2: Cultural Heritage and Preservation - The museum emphasizes the importance of protecting cultural heritage, ensuring the historical authenticity, architectural integrity, and cultural continuity of its artifacts [2] - There is a focus on deepening research and interpretation of the museum's collections, highlighting the philosophical and humanistic values embedded within [2] Group 3: Modern Integration and Innovation - The Palace Museum aims to integrate cultural heritage into modern life, enhancing exhibition capabilities and innovating display formats to foster connections between people and historical artifacts [2] - It has become a vibrant institution that blends tradition with modernity, positioning itself as a model for cultural heritage protection globally [3]

Core Viewpoint - The Palace Museum, celebrating its 100th anniversary, represents a significant milestone in China's cultural heritage, showcasing the evolution of Chinese civilization and its commitment to cultural preservation and innovation [1][2][3]. Group 1: Historical Significance - The Palace Museum houses 1.95 million cultural relics, reflecting thousands of years of Chinese history and culture [1]. - It has witnessed pivotal moments in Chinese history, including the Anti-Japanese War and the founding of the People's Republic of China, symbolizing the nation's journey towards strength and prosperity [1]. Group 2: Cultural Heritage and Preservation - Emphasis on the importance of protecting the authenticity, integrity, and continuity of cultural relics within the museum [2]. - The museum aims to deepen research and interpretation of its artifacts, highlighting the philosophical and humanistic values embedded in them [2]. Group 3: Modern Integration and Innovation - The Palace Museum is evolving into a "living" museum that integrates traditional and modern elements, enhancing its exhibition capabilities and introducing innovative display formats [3]. - There is a focus on promoting cultural heritage in contemporary life while ensuring the safety of the artifacts [2].

Core Perspective - The Palace Museum in Beijing celebrates its 100th anniversary, marking a significant transformation from a royal palace to a cultural institution accessible to the public [1][3]. Group 1: Transformation of Identity - The transition from a "symbol of power" to a "shared cultural space" began on October 10, 1925, when the Palace Museum was established, allowing public access to what was once a forbidden area [3]. - The essence of this transformation reflects a fundamental change in cultural heritage ownership and participation, evolving from a private royal collection to a public cultural asset [3][4]. - Over the past century, the concept of "sharing" has deepened, with over 80% of the museum now open to the public and the introduction of a "digital Palace Museum" allowing global audiences to engage with its treasures [3][5]. Group 2: Cultural Vitality - The Palace Museum has evolved from a "warehouse of artifacts" to a "living cultural entity," emphasizing not just preservation but also the creation of new cultural narratives [5]. - Initiatives like the documentary "I Repair Cultural Relics in the Palace Museum" showcase contemporary craftsmanship, while cultural products integrate classical aesthetics into modern life [5]. - Various exhibitions, lectures, and educational programs breathe life into static artifacts, fostering emotional connections with contemporary audiences [5]. Group 3: Globalization and Cultural Exchange - The museum's journey over the past century reflects a gradual emergence onto the world stage, transforming from "China's Palace Museum" to "the world's Palace Museum" [6][7]. - The internationalization process involves both inviting global civilizations into the museum and showcasing its artifacts and exhibitions worldwide, facilitating dialogue between Chinese and other cultures [7]. - As a UNESCO World Heritage site, the Palace Museum represents not only China's historical memory but also a shared cultural heritage for humanity, offering a model for balancing tradition and modernity in a globalized context [7]. Group 4: Future Prospects - Looking ahead, the Palace Museum faces both challenges and opportunities, including the need for enhanced artifact protection amid increasing visitor numbers and the balance between commercial development and cultural preservation [8]. - The future vision includes becoming a "super cultural IP," fostering innovative cultural experiences through the integration of technology and humanities [8]. - The museum aims to be a more influential platform for cultural dialogue, showcasing contemporary China's vitality and confidence while continuing to tell ancient Chinese stories [8][9].

Core Viewpoint - The Palace Museum, celebrating its 100th anniversary as a museum, symbolizes the evolution of China's cultural heritage and its commitment to serving the public while preserving historical artifacts [1][17]. Collection and Preservation - As of the end of 2024, the Palace Museum's collection exceeds 1.95 million items, marking the fifth round of artifact inventory and preservation efforts [2]. - The museum has conducted five major inventory efforts over the past century, with a significant increase in the number of artifacts from over 1.8 million in 2010 to the current figure [3]. - The museum prioritizes the safety and cultural value of artifacts, reflecting its mission to protect the roots of Chinese civilization [3]. Historical Significance and Challenges - The museum faced significant challenges during the war, including the largest and longest artifact relocation in history to protect national treasures from invasion [4]. - After the establishment of New China, the government allocated over 20 million yuan for the restoration of the museum's ancient buildings, leading to the completion of over 430 projects in the first decade [4][5]. - The museum was listed as a national key cultural relic protection unit in 1961 and became a UNESCO World Heritage site in 1987, marking a new phase in its preservation efforts [4]. Modernization and Technological Integration - The museum has implemented a comprehensive security and preservation system, including modernized storage facilities and a multi-layered security approach [6]. - The integration of technology and cultural heritage has created a sustainable development model, showcasing the museum's commitment to both preservation and public engagement [6]. Public Engagement and Accessibility - Since its opening in 1925, the museum has focused on making cultural heritage accessible to the public, with visitor numbers increasing from 1 million in 1949 to over 15 million in 2012 [10]. - The museum has adopted a visitor management system to balance accessibility with the preservation of artifacts, including daily visitor limits and advanced data analysis for crowd management [10][11]. - Various initiatives have been launched to enhance visitor experience, including improved facilities, educational programs, and digital engagement [11][12]. Cultural Innovation and Global Influence - The museum has embraced creative transformation, allowing artifacts to be integrated into contemporary life and culture, exemplified by successful exhibitions and cultural products [14][16]. - The Palace Museum has become a platform for international cultural exchange, enhancing the global influence of Chinese culture through exhibitions and collaborations [15][16]. - Digital initiatives, such as virtual reality experiences and online platforms, have expanded the museum's reach and engagement with younger audiences [16]. Future Vision - The museum aims to become a world-class institution that not only preserves historical memory but also inspires future creativity and cultural exchange [17].

Core Insights - The Palace Museum has evolved from a historical symbol to a vibrant cultural entity that integrates into modern life, marking its 100 years of public access in 2025 [10][29] - The museum is not only a historical site but also a significant cultural IP, attracting millions of visitors and engaging with contemporary audiences through various modern initiatives [11][20] Group 1: Historical Significance - The Forbidden City, completed in 1420, serves as a key to understanding ancient Chinese politics and aesthetics, representing the culmination of Ming and Qing imperial power [4] - The Palace Museum was established in 1925, transforming the royal palace into a public cultural institution, with over 10,000 visitors on its opening day [6] Group 2: Modern Engagement - The museum has implemented measures to manage visitor capacity, such as a daily limit of 40,000 reservations, reflecting its popularity [10] - The Palace Museum has expanded its public accessibility, with over 50% of its area open to the public by 2014, and plans for further expansion, including the opening of the Qianlong Garden [8] Group 3: Cultural Innovation - The Palace Museum has developed over 10,000 cultural and creative products, including collaborations with brands, which have become popular among younger audiences [19] - Digital initiatives, such as the "Daily Palace" app and a digital collection of over 186 million artifacts, have made the museum's resources more accessible and engaging [15][17] Group 4: Global Influence - The Palace Museum has established partnerships with major international cultural institutions, promoting cultural exchange and enhancing its global presence [27] - The museum's appeal has reached international audiences, exemplified by social media influencers showcasing the site, thereby increasing its visibility among younger generations worldwide [27]

Group 1: Cultural Exchange and Cooperation - The China-Pakistan cultural exchange has a long history, with the ancient Silk Road serving as a vital link for trade and cultural dissemination [1] - Cultural tourism cooperation has become a core component of the China-Pakistan Economic Corridor, supported by joint cultural festivals, art performances, and academic exchanges [1] - The establishment of Confucius Institutes in Pakistan has played a crucial role in deepening cultural exchanges [1] Group 2: Cultural and Tourism Industry Development - The integration of culture and tourism is essential for high-quality development, with a focus on exploring cultural connotations [2] - There are over 7,000 registered museums in China, receiving nearly 1.5 billion visitors annually, highlighting the growing interest in cultural heritage [2] - The development of cultural heritage resources should encompass both tangible and intangible assets, as well as various cultural heritages [2] Group 3: Children's Growth and Cultural Integration - The company emphasizes the deep integration of diverse cultures and local characteristics in its educational content for children [3] - The "Wonderful Global World" app features regional elements from Central Asia and the Middle East, promoting cross-cultural understanding [3] - The company has developed over 200 apps and 4,500 animated songs, available in 12 languages, to cater to global family audiences [3] Group 4: Technological Integration and Innovation - The district of Longhua in Shenzhen is focusing on becoming a new hub for cultural tourism, leveraging technology to enhance cultural expression [5] - Collaborations with various enterprises aim to create a digital cultural ecosystem and innovative cultural tourism experiences [5] - The district is also promoting the development of cultural IPs and enhancing talent cultivation in the cultural and creative sectors [5] Group 5: Educational and Tourism Cooperation - Kyrgyzstan is expanding its cultural cooperation with China, particularly in archaeology and education, with increasing numbers of students studying in China [6] - The number of Chinese tourists visiting Kyrgyzstan is growing, with a 56% increase expected in 2024 [6] - Direct flights between the two countries are increasing, facilitating tourism and cultural exchange [6] Group 6: Cultural Innovation and Heritage - The Palace Museum is integrating traditional culture into contemporary life through various innovative cultural products [7] - The museum's initiatives include collaborations for inclusive experiences and sustainable practices in cultural creation [7] - Future projects aim to engage youth and promote rural revitalization through cultural heritage [7] Group 7: Film and Media Collaboration - The French production company is focused on creating international co-productions that tell Chinese stories, enhancing cultural exchange between China and Europe [9] - The company has produced several documentaries showcasing China's natural and cultural heritage, aiming to foster mutual understanding [9] - Upcoming projects include collaborations with Chinese media to explore significant cultural sites [9] Group 8: Tourism Development in Guizhou - Guizhou province is innovating in cultural heritage protection and exploring unique paths for cultural tourism integration [10] - The province aims to enhance tourism service quality and create a friendly environment for all ages [10] - Efforts are being made to develop a world-class tourism destination while promoting cultural heritage and international exchanges [10] Group 9: Creative Industry and Visitor Experience - The M50 Creative Park in Shanghai is transforming a historical industrial site into a vibrant cultural landmark [11] - The park has attracted 500,000 visitors this year, with a significant portion being international tourists [11] - Emphasis is placed on creating an immersive experience for visitors through thoughtful design and multilingual services [11]

Core Viewpoint - The joint release of a significant document by nine departments, including the Ministry of Commerce, outlines a comprehensive blueprint for service consumption, proposing 19 measures aimed at unlocking the potential of service consumption [1][12]. Group 1: Night Economy - Extending operating hours is expected to attract more visitors, as evidenced by successful cases in cities like Xi'an and Chengdu, where night-time activities have significantly boosted visitor numbers and overall economic vitality [1][3]. - The night economy is driven by three key factors: the natural demand for evening relaxation after daytime work, the integration of various consumption types (dining, shopping, entertainment), and the unique atmosphere of night-time experiences that enhance consumer spending [3][4]. - However, challenges such as nighttime transportation, public safety, and increased operational costs for businesses need to be addressed to ensure the sustainability of this economic model [4][12]. Group 2: IP Cross-Industry Collaboration - The emphasis on IP cross-industry collaboration highlights the substantial market value of IP, with successful examples like the Palace Museum's cultural products generating significant revenue, showcasing the blend of cultural depth and commercial value [5][10]. - Successful IP can lower marketing costs, enhance user loyalty, extend consumption cycles, and create emotional premiums, thus acting as a powerful consumer entry point [7][8][10]. - Nonetheless, the risk of over-commercialization of IP, which can dilute its cultural value, poses a significant concern that must be managed carefully [10][12]. Group 3: Implementation Challenges - The 19 proposed measures cover a wide range of aspects from supply to demand, but practical execution may face challenges such as the burden of additional costs from extended hours and the need for government support to alleviate financial pressures on businesses [12][14]. - Avoiding homogenization in IP collaborations is crucial to maintain the uniqueness and value of each IP, while the feasibility of new holiday systems must be assessed for broader acceptance [12][14]. - The focus should be on enhancing service quality, creating immersive experiences, and developing sustainable business models that do not solely rely on external policy support for success [16][17].