健康低糖

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月饼赛道,“卷”出新玩法
Shang Hai Zheng Quan Bao· 2025-10-03 13:10
健康、低糖成为今年月饼市场新趋势。盒马首次推出低糖月饼系列,包括以龙井茶粉、茉莉花等为原料的新中式茶味月饼礼盒,以及采用大米制作饼皮的 米月饼;叮咚买菜推出低GI月饼礼盒,并上架多款融合茯苓、山药、黄精等药食同源食材的月饼,契合消费者对健康饮食的追求。 中秋佳节临近,企业"月饼大战"已持续近两月。记者观察发现,今年多家上市公司继续跨界布局月饼市场,赛道热度不减。 跨界品牌在月饼产品上持续发力。星巴克推出"流金月饼礼盒"与"圆满月饼礼盒";COSTA将意式冰淇淋工艺融入月饼,推出星月酪语冰淇淋月饼礼盒;三 只松鼠推出"山河揽月"等系列产品;全聚德则以"京聚"为主题,推出多款具有北京特色的月饼礼盒。 上证报记者 伊妹儿 摄 有"00后"消费者对记者表示"买月饼会看场合":送人一般选传统款式,自己吃则更倾向星巴克、哈根达斯这类"跨界"品牌,并表示愿意尝试更多新颖的跨 界或联名款月饼。 企查查数据显示,截至今年9月15日,国内现存月饼相关企业1.76万家,主要集中在华南、华东地区。2024年已新注册310家相关企业,全年累计注册量达 394家,显示出行业持续活跃的态势。 作者:伊妹儿 渠道方面,京东超市今年加大了对地 ...
月饼消费新趋势:平价款占主流 健康低糖成首选
Xin Hua Wang· 2025-09-29 02:37
Core Insights - The article highlights the increasing popularity of various types of mooncakes as the Mid-Autumn Festival approaches, with a focus on consumer preferences shifting towards more affordable and healthier options [1][2]. Group 1: Market Trends - The market is seeing a rise in demand for affordable "light" mooncakes, with prices ranging from around 10 yuan for bulk options to 500 yuan for high-end gift boxes, catering to diverse consumer needs [2][4]. - There is a noticeable decline in the willingness to purchase high-priced mooncakes, with mainstream gift box prices now averaging between 120 yuan and 180 yuan, reflecting a more rational consumer behavior [4]. Group 2: Health Consciousness - Health-oriented mooncakes, particularly "low sugar" and "low fat" varieties, are gaining traction, with 73% of consumers prioritizing healthy ingredients according to a report from JD.com [5][7]. - The emergence of mooncakes produced by hospitals, such as Zhejiang and Yangzhou Traditional Chinese Medicine hospitals, emphasizes the trend towards health-conscious products that combine traditional recipes with modern health standards [7]. Group 3: Flavor Innovation - The introduction of unique and regional flavors is enhancing consumer interest, with innovative options like sesame oil mooncakes and mango-flavored varieties becoming popular [8][10]. - The shift in consumer expectations from traditional gift-giving to personal enjoyment is driving brands to innovate with high-quality and differentiated ingredients, as well as personalized packaging [10].