杭州天地数码科技股份有限公司 投资者关系活动记录表 编号：2025-005 证券代码：300743 证券简称：天地数码 | 投资者关系活动类别 | 特定对象调研 ☐ 分析师会议 | | --- | --- | | ☐ | 媒体采访 业绩说明会 ☐ | | ☐ | 新闻发布会 路演活动 ☐ | | ☐ | 现场参观 | | ☐ | 其他（请文字说明其他活动内容） | | 华安基金 | 王斌；国元证券 唐小强；燕园资本 张德坤；华福证券 魏 | | 参与单位名称及人员姓名 | 群；上海拓牌基金 李小鹏。 | | 时间 | 2025年9月16日（星期二） | | 地点 | 杭州天地数码科技股份有限公司会议室 | | 上市公司接待人员姓名 | 副总经理、董事会秘书：吕玫航 | | 投资者关系活动主要内容 | | | | 1.2025年上半年公司营业收入达4.31亿元，同比增长19.58%，归 母净利润为6,260.79万元，同比增长32.37%。从业务结构来看，条码 | | | 碳带作为占营业收入88.67%的核心产品，其营收增长主要源于销量提 | | 介绍 | 升还是价格调整？ | | | 答：2025年上半年公 ...

Group 1 - The core viewpoint of the report is that Guoyuan Securities has given a "buy" rating to Tiandi Digital (300743.SZ) based on its strong growth potential and strategic initiatives [1] - The company is accelerating the market promotion of mid-to-high-end products, leading to rapid growth in net profit attributable to the parent company [1] - Tiandi Digital is continuously advancing its global localization strategy, having completed the equity transfer of two target companies [1] - The company is increasing its R&D investment to expand product application areas, thereby opening new spaces for product applications [1] Group 2 - The report highlights potential risks including fluctuations in the prices of key raw materials, core technology leakage, loss of key technical personnel, international trade risks, exchange rate fluctuations, and goodwill impairment risks [1]

Core Viewpoint - The consumer electronics market is set for a structural recovery in 2024, driven by the generative AI technology revolution and supportive policies, with Chinese companies actively expanding overseas to enhance global presence and innovation capabilities [1]. Group 1: Company Performance - Tongli Technology, a smart acoustic device manufacturer, achieved a revenue of 11.46 billion yuan in 2024, with over 80% of its revenue coming from overseas markets, significantly higher than the industry average [1]. - The company has established 10 overseas subsidiaries and has 4 R&D centers and 5 manufacturing bases globally, focusing on North America, Europe, and Asia for its sales [1][4]. Group 2: Overseas Operations - Tongli Technology has leveraged the advantages of Southeast Asia, such as stable political conditions and a young labor force, by setting up three manufacturing bases in Vietnam and one R&D center in Malaysia [4]. - As of December 31, 2024, the company employed 3,611 overseas staff, accounting for 29.55% of its total workforce [4]. Group 3: Labor Outsourcing Strategy - Since 2023, the application of AI in consumer electronics has accelerated, leading to fluctuations in production orders. Tongli Technology has adopted labor outsourcing for 18 auxiliary production processes to optimize workforce allocation and reduce costs [5][7]. - The labor outsourcing amount for Tongli Technology reached 287.12 million yuan in 2024, representing 2.99% of its total operating costs [7]. Group 4: Industry Trends - The consumer electronics industry is experiencing a shift towards flexible labor models to address seasonal demand fluctuations, with companies like Huqin Technology and Guoguang Electric also increasing their labor outsourcing amounts [8]. - Digital outsourcing services are emerging as a solution to the labor volatility challenges faced by the consumer electronics sector, enhancing operational efficiency and cost management [9]. Group 5: Future Outlook - The consumer electronics industry is expected to continue evolving towards smart, ecological, and globalized development, with emerging overseas markets becoming crucial growth points [12]. - Companies must strengthen local talent development and cross-cultural management to navigate the complexities of global operations effectively [12][15].

Core Insights - The cross-border payment market is experiencing significant developments, with PingPong becoming the first Chinese third-party payment institution to obtain payment licenses in Malaysia and the UAE [1][2] - Other payment institutions, such as Airwallex, LianLian Digital, and Yika, are also expanding their overseas licensing efforts, indicating a trend of accelerated overseas license acquisition in the industry [1][6] Group 1: PingPong's Expansion - PingPong has received the MSB license from the Central Bank of Malaysia, enabling it to provide compliant global payment solutions for local and global businesses, supporting transactions in Malaysian Ringgit and other major currencies [2] - The UAE payment license will allow PingPong to assist local businesses in global expansion and provide services such as account opening, local remittance, payment aggregation, local acquiring, and cross-border transfers [2][3] - As of now, PingPong has acquired over 60 payment licenses and permits across various regions, including China, Singapore, Malaysia, the US, Canada, the UK, the EU, and the UAE, covering key global trade areas [3] Group 2: Industry Trends - The acquisition of overseas licenses is viewed as an entry ticket, while operational licenses are considered the core competitive advantage for cross-border payment institutions [12] - The cost of applying for licenses varies significantly across regions, with the US MSB license having a low barrier to entry, while the Hong Kong MSO license can cost around 500,000 to 600,000 yuan [12][14] - Payment institutions face challenges from both international policies, such as the US's "reciprocal tariff" policy, and domestic compliance requirements, necessitating a focus on local service capabilities and efficient integration of cross-border RMB settlement with domestic payment scenarios [14]

Group 1: Financial Performance - In 2024, the company achieved a total revenue of ¥2,763,726,947.39, with pet supplies generating ¥1,530,007,016.23, accounting for 55.36% of total revenue [3] - Pet food revenue reached ¥1,175,863,791.58, representing 42.55% of total revenue [3] - Pet supplies revenue grew by 15.08% year-on-year, while pet food revenue surged by 70.80% [3] Group 2: Business Strategy for 2025 - The company aims to focus on market-driven strategies, enhancing channel construction and operational efficiency [3] - Plans include deepening collaboration with top 40 clients and optimizing product offerings to increase international sales [4] - Domestic strategy emphasizes self-owned brands and expanding e-commerce channels, targeting core categories like pet bedding and toys [5][6] Group 3: Risk Management and Brand Development - The company is addressing uncertainties related to U.S. tariffs by leveraging existing global sales channels and maintaining strong communication with international clients [8] - There is a focus on diversifying brand partnerships in the food sector to mitigate operational risks and enhance profitability [8] - The company plans to explore innovative marketing strategies, including cross-industry collaborations to boost brand recognition [6][7] Group 4: Future Strategic Focus - The company will maintain a leading business strategy, concentrating on core markets and products to achieve industry leadership [9] - Emphasis will be placed on a three-pronged approach: market, product, and organization to drive strategic goals [9] - The next five years will see a commitment to global localization strategies and proactive supply chain management [10]

Group 1 - The global smartphone market saw a 3% year-on-year increase in shipments in Q1 2025, with "second" overseas expansion becoming essential for many brands, particularly in Southeast Asia, Africa, and Latin America [1] - Transsion Holdings has maintained rapid growth, with over 200 million units shipped, ranking among the top three globally, and has been the largest smartphone supplier in Africa since 2017 [1][2] - Transsion's strategy focuses on "global localization," effectively covering a market of 4 billion people across Asia, Africa, and Latin America [1] Group 2 - Transsion has a strong presence in Africa, with a 51% market share in smartphone shipments in 2024, reflecting a 10% year-on-year growth [2][3] - The company has built a robust local sales and service network, ensuring quick market response and customer support through its independent after-sales brand, Carlcare [2] - Transsion's localized product development, tailored to African consumers' preferences, has solidified its market dominance [2][4] Group 3 - In 2024, Transsion achieved a 16% market share in Southeast Asia, with significant performance in the Philippines and Indonesia, driven by its Infinix brand targeting the gaming smartphone segment [5][7] - The company recorded a 40% growth rate in the Latin American smartphone market, securing the fourth position with shipments reaching 12.8 million units [7] - In the Middle East, Transsion ranked second in smartphone shipments with a 17% market share, growing by 9% year-on-year [7] Group 4 - Transsion's total revenue for 2024 reached 68.715 billion yuan, marking a year-on-year increase of over 10%, despite fluctuations in Q1 2025 due to high base effects and inventory adjustments [8] - The company has increased its R&D investment by 11.55% in 2024, focusing on core capabilities in imaging, AI, charging, and user experience [8][10] - Transsion's technological innovations, such as full-skin tone imaging and AI video editing, cater to diverse user needs in emerging markets [10] Group 5 - Transsion's multi-brand strategy, with TECNO, Infinix, and itel targeting different market segments, allows it to navigate industry cycles and capture structural opportunities [11][12] - The company has integrated mobile internet services with hardware, creating a localized content ecosystem, exemplified by its music streaming service Boomplay, which has over 94 million monthly active users [12] - Transsion's expansion into AI and smart hardware, including TWS earbuds and AI services, further enhances its market position and user engagement [13][15] Group 6 - Transsion's approach emphasizes deep market understanding and localized strategies, establishing a comprehensive ecosystem that includes smartphones, internet services, and smart devices [17] - The company's success is attributed to its ability to adapt technology to meet local demands, reinforcing its competitive edge in emerging markets [17]

Financial Overview - The total revenue for FY24 is 17 billion RMB, representing a year-on-year growth of 23%, with an average store count increase of 18% and same-store sales showing a slight decline in low single digits [1][2] - The gross profit margin for 2024 increased by 3.7 percentage points to 44.9%, marking eight consecutive quarters of growth, primarily driven by the IP strategy [2][3] - The adjusted net profit for FY24 was 6.2 billion RMB, with a year-on-year increase of 1.41% [1] Revenue Breakdown - MINISO brand revenue reached 16 billion RMB, up 22% year-on-year, with domestic revenue at 9.3 billion RMB (up 11%) and international revenue at 6.7 billion RMB (up 42%) [1][2] - The overseas revenue accounted for 39% of total revenue, an increase from 34% the previous year [1] Store Expansion - As of December 2024, the total number of stores reached 7,780, with a net increase of 1,290 stores, exceeding the opening targets for 2024 [3][4] - The number of MINISO stores in China reached 4,386, with a net increase of 460 stores [4] Membership and Customer Engagement - Global registered members exceeded 100 million, with member purchases accounting for over 60% of total sales, and average member spending being 2.2 times that of non-members [4] Future Outlook - The company maintains an optimistic revenue growth outlook for 2025, anticipating lower growth rates in the first half due to base effects, with higher growth expected in the second half [2] - The store expansion strategy aims to double the number of stores by the end of 2028 compared to the end of 2023 [2]