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长城证券-北汽蓝谷-600733-两极向上:享界渐入佳境、极狐破局在即-250911
Xin Lang Cai Jing· 2025-09-11 21:05
华为赋能:享界品牌渐入佳境 依托华为生态赋能,鸿蒙智行已构建起高端智能新能源的产品标签,在售"四界"在各自细分市场均具备较强的产品力与销量表现。公司与华为首款合作车型享界S9自增程版上市后销量迈入300 自主向上:极狐品牌产品定义+定价精进,破局在即 炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 公司极狐品牌已实现"轿车+SUV+MPV"的全面布局,2025年开始公司积极调整品牌定价策略,产品价格整体下沉覆盖主流大众消费市场。2025年下半年全新A0级纯电SUV极狐T1正式开启预售( 投资建议:公司极狐品牌产品周期开启,规模效应有望充分显现,极狐品牌扭亏可期,同时高盈利性的享界品牌开始稳定上量,公司两大品牌均边际向好。我们预计公司2025/2026/2027年营 风险提示:市场竞争加剧风险;成本控制风险;研发及生产进度滞后风险;与华为合作不及预期风险 ...
赛力斯(601127)深度研究报告:问界爆款引领,携手华为筑底中长期发展
Huachuang Securities· 2025-05-30 10:20
Investment Rating - The report gives a "Strong Buy" rating for the company with a target price of 184.93 CNY, indicating a potential upside of 37% from the closing price on May 29, 2025 [2][11]. Core Viewpoints - The collaboration with Huawei has entered a harvest period, significantly improving the company's profitability. The sales of the "Wenjie" brand have positioned the company among the top new force brands in the market, leading to a substantial turnaround in profitability [8][11]. - The company has established a competitive advantage through the "6+1" capability framework, which includes product definition, R&D, channel management, supply chain, manufacturing, marketing, and management capabilities, supported by Huawei's empowerment [11][12]. Financial Overview - The company is projected to achieve total revenue of 145.18 billion CNY in 2024, with a year-on-year growth rate of 305%. The net profit is expected to reach 5.946 billion CNY, reflecting a growth of 342.7% [3][11]. - Forecasts for 2025-2027 indicate continued growth, with revenues of 171.78 billion CNY, 187.10 billion CNY, and 209.04 billion CNY, respectively, and net profits of 10.069 billion CNY, 12.562 billion CNY, and 14.865 billion CNY [3][11]. Current Market Position - The "Wenjie" brand has achieved significant market share, with models like M9 and M7 ranking first and second in their respective segments. The M8 model is expected to achieve monthly sales of 18,000 to 20,000 units, potentially becoming a new sales champion in its segment [8][10][11]. - The company has transitioned from traditional fuel vehicles to new energy vehicles, with the "Wenjie" brand accounting for 78% of total sales in 2024 [25][26]. Competitive Advantages - The partnership with Huawei has enhanced the company's brand and technological capabilities, particularly in smart driving and intelligent cockpit systems, which are critical for high-end market positioning [10][12]. - The company's product matrix includes a range of high-end models, with the "Wenjie" brand focusing on the premium segment, leveraging Huawei's expertise in consumer electronics to meet user demands effectively [52][53].