白酒行业掀起"降度大战"，古井贡酒、舍得、五粮液等头部企业纷纷推出低度新品，瞄准年轻消费群体，试图以"低度、轻饮、悦己"概念打破市场僵局。 在白酒行业库存高企、业绩普遍承压的背景下，低度酒被视为吸引年轻消费者、拓展增量市场的重要策略。 然而，低度酒能否真正赢得年轻人，仍面临多重挑战。 以古井贡酒26度古20为例，其折合500ml售价约500元，与许多中端高度白酒价格相近，甚至高于部分主流产品。 年轻消费者是否愿意为低度酒支付这样的溢价，尚存疑问。 此时大品牌进行延伸，成熟的渠道，更强大的品牌就起了关键作用。 这背后的消费者认知逻辑是，超低度白酒不是一个新品类，而就是度数更低的白酒，喝一个名不见经传的品牌，为什么不喝更大更知名的品牌呢？ 因此，定位理论和品类战略并没有失效，而是消费者心智认知发生了变化。 此外，低度酒主打"独酌""小聚"等轻社交场景，与传统白酒的宴请、礼品场景截然不同，如何有效触达目标人群、培育新的饮用习惯，仍是酒企亟待破解的 难题。 在白酒降度的大背景下，还有一个关键的问题：是启用新品牌，还是沿用老品牌？ 按照定位理论，开创一个新品类，必须启用新品牌。 任何理论都有前置条件，即便是科学研究和试 ...

Core Viewpoint - Wang Xiaolu has achieved remarkable growth in the snack industry, particularly with its tiger skin chicken feet, which has sold over 1.2 billion bags and maintained the top sales position for six consecutive years in China [1][2]. Group 1: Growth Strategy - The company adopted a central kitchen and pre-packaging model, leveraging internet traffic to achieve significant sales in the early stages [6][7]. - After facing challenges, the company pivoted to focus on tiger skin chicken feet, which led to rapid growth, especially with the rise of live streaming and e-commerce platforms [9][10]. - The establishment of a physical sales system contributed to the company's status as one of the fastest-growing companies in the offline food category [10][11]. Group 2: Product Focus and Innovation - The decision to focus on tiger skin chicken feet was based on market research indicating high consumer interest and a lack of leading brands in this category [18][24]. - The company emphasizes the importance of high repurchase rates and low customer acquisition costs as key indicators of a successful product [30][31]. - Continuous product innovation, such as improving taste and convenience, is crucial for maintaining customer loyalty and satisfaction [49][51]. Group 3: Brand and Market Positioning - The company aims to become a brand expert in the tiger skin chicken feet category, focusing on user engagement and targeted marketing strategies [44][46]. - Brand penetration rates are currently low, indicating significant growth potential through enhanced marketing efforts and strategic partnerships [54][56]. - The company is committed to building a strong brand identity that resonates with consumers, aiming to provide not just food but also happiness and enjoyment [40][42]. Group 4: Operational Excellence - The company prioritizes data-driven decision-making to manage product, brand, and channel performance effectively [47][58]. - A focus on operational efficiency and cost management is essential for sustaining growth and profitability in a competitive market [74][76]. - The company recognizes the importance of a robust distribution network, particularly in underdeveloped markets, to expand its reach and sales [58][87].