近日，金种子酒公告称，因工作调整，公司董事、总经理何秀侠请求辞去第七届董事会董 事、董事会战略与 ESG 委员会委员、提名委员会委员及总经理职务。值得注意的是，在离 任公告中未出现"感谢"字样。一般情况下，企业高管的离职公告中都会作出"感谢"，以表 达对其业绩的肯定，此次不提"感谢"或许与金种子酒惨淡的业绩有紧密联系。 作为华润派来的"救火英雄"，何秀侠曾被外界寄予厚望。在其掌舵期间，金种子酒业绩持 续滑坡—— 2022 — 2024 年累计亏损达 4.67 亿元， 2024 年营收暴跌 37% 至 9.25 亿元。有安徽烟酒行业人士直言，全国名酒入局下，金种子酒目前还是靠柔和、祥和支撑， 高端化进展不顺。 文｜酒业内参 张奥 与亏损业绩形成对比的，是高管暴涨的薪资。自 2022 年华润入主后，公司高管薪酬总额 从 2021 年的 344.1 万元飙升至 2024 年的 1114.13 万元，其中何秀侠任期内年薪最高 达 304.96 万元。 中高端站不住，低端站不稳，面对业绩的下滑，金种子酒该何去何从？ 连年亏损 高管团队年薪遭反对 2022 年 2 月，华润成为金种子酒第二大股东。五个月后，华润系高管何秀 ...

文 | 酒业内参 张奥 中高端站不住，低端站不稳，面对业绩的下滑，金种子酒该何去何从？ 连年亏损，高管团队年薪遭反对 2022年2月，华润成为金种子酒第二大股东。五个月后，华润系高管何秀侠空降金种子酒出任总经理并 开始大刀阔斧的改革，她进行了组织及产品线的调整，引入华润啤酒渠道资源。但一切动作反映到业绩 上却没掀起波澜。 《酒业内参》梳理财报发现，何秀侠掌舵金种子酒前，近十年间公司仅有两年出现亏损，而在华润入主 后的数年里，金种子酒则连续亏损——2022年至2024年，金种子酒归母净利润亏损分别为1.87亿元、 0.22亿元、2.58亿元。2025年一季度，金种子酒业绩仍未见改善，实现营业收入2.96亿元，同比下降 29.41%；归母净利润亏损0.39亿元，同比减少320.62%。这也给何秀侠的离职埋下了伏笔。 值得注意的是，业绩亏损期间，金种子酒高管团队的合计薪酬居高不下。2022年华润系高管入主，彼时 高管团队薪酬总额为659.28万元，对比2021年的344.1万元，涨幅近翻倍。2023年，金种子酒高管团队薪 酬总额升至1279.43万元，2024年则降为1114.13万元。其中，何秀侠任期内年薪最高达 ...

Core Insights - The recent resignations of key executives in the Chinese liquor industry highlight the urgent need for strategic transformation amid deep industry adjustments [1][5][14] Group 1: Company Performance - Yanghe Co., under Zhang Liandong's leadership, experienced a revenue decline of 12.83% to 28.876 billion yuan in 2024, with net profit plummeting 33.37% to 6.673 billion yuan, dropping from third to fifth in industry rankings [2][4] - Jinzhongzi Liquor, led by He Xiuxia, saw revenue decrease from 1.186 billion yuan in 2022 to 925 million yuan in 2024, with a cumulative net loss of 633 million yuan [10][12] Group 2: Strategic Challenges - Yanghe's strategic missteps included outdated brand management and a rigid distribution model, leading to losses in market share against competitors like Jinshiyuan [4][15] - Jinzhongzi's challenges stemmed from a misalignment between beer and liquor market strategies, resulting in a lack of brand recognition and market penetration [10][12] Group 3: Management Changes - The resignations of Zhang Liandong and He Xiuxia reflect broader trends in the industry, with local governments influencing management changes to drive strategic shifts [7][16] - The new leadership at both companies faces significant challenges, including cash flow issues and the need to balance independence with corporate integration [12][18] Group 4: Industry Trends - The liquor industry is currently in a "shrinking competition" phase, with production among large enterprises declining by 6.8% in 2024, and revenue growth slowing significantly [15] - The departure of key executives signals a shift from "scale expansion" to "value cultivation," emphasizing the need for strategic innovation and organizational transformation [18]

智通财经记者 | 武冰聪 何秀侠上任之后试图改变这一问题。2022年，金种子酒精简产品线向高端化转型，确立"一体两翼"的品 牌战略，明确了以"柔和种子酒"筑牢底盘、"馥合香"打次高端差异化竞争、"醉三秋"主打高端文化名酒 的产品定位，进一步聚焦阜阳基地市场。 从改革后的公司业绩来看，其做法并未产生实际影响。何秀侠曾表示，区域品牌形象薄弱制约了中高端 产品推广。 智通财经编辑 | 任雪松 7月2日，金种子酒公告称，因工作调整，董事、总经理何秀侠辞任，辞职后何秀侠不在公司及子公司担 任任何职务。在未聘任新的总经理期间，由副总经理刘辅弼代行总经理职责。 何秀侠原定任期至2025年11月21日，此次属于未满任期离职。 2022年2月，华润集团全资附属企业华润战略投资有限公司受让阜阳投资发展集团有限公司持有的金种 子集团49%股权，并成为金种子集团第二大股东。此后，"华润系"高管开始全面接手金种子酒的经营管 理工作。2022年7月，何秀侠被聘任为金种子酒业总经理。 何秀侠的上任被寄予厚望。当时，摆在她面前的是一家陷入亏损的上市公司，2021年金种子酒净亏损为 1.66亿元。她需要带领金种子酒改革来提振业绩。 产品结构失 ...

Core Viewpoint - Anhui Jinzhongzi Liquor Co., Ltd. reported a significant decline in revenue and net profit for 2024, attributing the downturn to industry cycle adjustments and changes in consumer behavior, particularly in group purchasing and consumption downgrade [1][2] Revenue and Profit Summary - The company's total revenue for 2024 was 925 million yuan, a decrease of 544 million yuan or 37.04% year-on-year [1] - The net profit attributable to shareholders was -258 million yuan, down by 236 million yuan compared to the same period last year [1] Product Structure Optimization - Despite revenue pressures, the company saw growth in high-end and mid-range liquor production and sales, with high-end liquor production increasing by 13.51% to 243.02 thousand liters and sales rising by 47.85% to 206.97 thousand liters [2] - Mid-range liquor production grew by 0.24% to 2387.75 thousand liters, while sales increased by 6.33% to 2340.82 thousand liters [2] - Conversely, low-end liquor production fell by 19.68% to 13652.66 thousand liters, with sales declining by 13.62% to 13807.49 thousand liters [2] Strategic Business Focus - The company has decided to divest its pharmaceutical business to concentrate on its core liquor operations, which is expected to reduce annual revenue by approximately 250 million yuan but will allow for resource allocation towards core business development [3][4] - The divestment of 92% of the shares in Anhui Jintaiyang Biochemical Pharmaceutical Co., Ltd. has been approved by the local state-owned assets supervision authority [3] Market Management Strategy - The company has implemented refined inventory management, maintaining channel inventory at healthy levels and ensuring core product prices remain stable through controlled volume strategies [3] - This approach aims to protect the profit margins of channel partners while supporting brand value [3] Long-term Development and Partnerships - The partnership with China Resources Beer Holdings Co., Ltd. is expected to enhance the company's channel network and brand management capabilities, providing a pathway for differentiated growth [5] - The company is focusing on long-term investments in production capacity, with plans for expansion and collaboration with universities for technological advancements in production processes [6] Future Outlook - Analysts suggest that the company should continue to optimize its product structure, increase the proportion of mid-to-high-end products, and leverage the resources of China Resources Beer to strengthen its market position [6]