最近，LV「路易号」彻底在社交媒体上火了，甚至成了网红打卡地。 "LV 其实创造了一个出乎预料的体验。过去你没有见过，现在你看见了，你就会愿意去在社交媒体上去分享。把形式做到极致这件事情，我觉得机会都一 直是挺大的。"赞意CEO乌东面在谈及「路易号」时这样说。 在乌东面看来，这艘巨轮不只是一个夺人眼球的临时装置，而是一种把品牌理念、视觉冲击力、文化共鸣、社交传播和资源投入全部打磨到极致的综合表 达。它背后代表的是奢侈品牌对稀缺性、情感联结和符号价值的持续探索，也折射出当下营销的一种共识：当注意力成为稀缺资源，品牌要用更极致的形 式和更深度的叙事去触动人心。 正因为此，LV「路易号」才能在短时间内积累巨大的讨论度和影响力，归纳来看，它几乎在每一个关键环节都做到了极致： 走在兴业太古汇的街道上，我们可以看到，LV庞大的船体横亘在街区之间，围挡由大面积银色金属板拼接而成，板面均匀排布着LV经典的Monogram图 案，船体在日光下反射出周边建筑和天空的倒影，呈现出冷峻而工业化的质感。 LV、上海、巨型油轮、兴业太古汇这几个本身就极具话题性的元素组合在一起，产生的流量效应更是成倍增长。在LV 「路易号」巨轮揭幕后的一 ...

Core Viewpoint - Swire Properties emphasizes that a talented team is crucial for implementing its HKD 100 billion investment plan, with recent management changes aimed at enhancing its retail business in mainland China [1][9]. Group 1: Management Changes - Swire Properties has announced a series of internal appointments, promoting executives with extensive experience in the mainland market, particularly in the management teams of its Taikoo Li projects in Beijing, Shanghai, and Chengdu [1]. - Yu Guoan, previously in charge of Beijing Sanlitun Taikoo Li, has been appointed as General Manager of Retail Business (New Projects) for mainland China [1][5]. - Gu Yuzhen, General Manager of Shanghai Qiantan Taikoo Li, has been appointed as General Manager of Retail Business (Shanghai Pudong) [1][5]. - Wu Yushan, General Manager of Chengdu Taikoo Li, has been promoted to General Manager of Retail Business for mainland China, while continuing to lead Chengdu Taikoo Li [1][8]. Group 2: Investment Strategy - The recent management changes are closely linked to Swire Properties' HKD 100 billion investment plan, with approximately HKD 50 billion allocated to the mainland market [9]. - The company aims to double its total floor area in mainland China by 2032, reflecting its long-term commitment to the market [9]. - Retail business is a key focus area for Swire Properties, with several new or expanded retail projects planned [9]. Group 3: Retail Performance - In 2024, retail business accounted for 51.2% of Swire Properties' total revenue, marking a 2.5 percentage point increase from 2023 [9]. - Rental income from retail properties in mainland China rose by 7% to HKD 4.489 billion, with an average foot traffic increase of about 5% [10]. - The rental income for Beijing Sanlitun Taikoo Li increased by 12%, reaching a historical high since its opening, while Shanghai Qiantan Taikoo Li saw a 7% growth [10]. Group 4: Market Outlook - The company is optimistic about the mainland retail market, anticipating a steady growth in retail sales driven by domestic demand and ongoing renovations of its shopping centers [10]. - The mainland is expected to become one of the largest luxury goods markets globally, supported by a continuous increase in luxury sales [10].

每经记者｜孙宇婷 每经编辑｜张益铭 近日，有消息称，太古地产（HK01972）宣布一系列重要人事调整。变动涉及上海、北京、成都三地太古里核心管理团队。其中，原三里屯太古里 高管余国安升任太古地产中国内地零售业务新项目董事，而成都太古里总经理伍玉珊则晋升为太古地产中国内地零售业务董事，进入集团更高管理 层。 记者查阅联交所公告和太古地产公司官网，并未找到相关人事任命信息。知情人士对《每日经济新闻》记者表示，此前确有人事调整，系总部下发 的英文版通知，属于公司内部调令，不便对外公开。 根据消息，此次伍玉珊、余国安从区域管理者跃升至中国内地的业务决策层，是否意味着太古地产将在内地零售市场进一步扩张？记者多次尝试联 系总部欲进一步了解情况，但电话一直无法接通，发去的采访邮件也一直未获回复。 目前，太古地产在中国内地拥有六个已落成综合发展项目，包括北京的三里屯太古里及颐堤港、上海的兴业太古汇及前滩太古里、广州太古汇及成 都太古里。 《每日经济新闻》记者从另一知情人士处获悉，伍玉珊系西南财经大学会计学院98级审计学专业毕业生。有业内人士分析认为，其此次晋升可能与 成都太古里近年来的稳健运营表现有关。这一说法尚未得到太古地 ...

证 券 研 究 报 告 太古地产（1972.HK）重大事项点评 推荐（维持） Q1 表现符合预期，内地购物中心经营改善 目标价：21.55 港元 事项： ❖ 公司公布一季度运营数据，其中上海兴业太古汇、北京三里屯太古里、上海前 滩太古里一季度零售额同比上升 10.1%、、6%、1.5%，成都太古里、广州太古 汇、北京颐堤港一季度零售额同比下降 2.9%、2.5%、0.4%，降幅较 24 年明显 收窄。 评论： 邮箱：yanghang@hcyjs.com [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 14,428 | 14,616 | 14,995 | 18,638 | | 同比增速(%) | -2.1% | 1.3% | 2.6% | 24.3% | | 归母净利润(百万) | -766 | 2,676 | 4,132 | 5,671 | | 同比增速(%) | -129.0% | 449.3% | 54.4% | 37.2% | | ...