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苏宁易购启动44天超长双11大促,国庆档成家电消费新主场
Huan Qiu Wang· 2025-09-27 09:18
Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][7] - Su Ning Yi Gou's strategy aims to shift consumer focus from price wars to value wars by enhancing supply chain integration and experiential upgrades [1][7] Promotional Strategy - The "Home Appliance Benefit Day" features multiple subsidy strategies, including "Super Subsidy" and "True Benefit Subsidy," in collaboration with over 100 major brands [1][3] - The event includes a "Flash Sale" for 48 hours, offering over 100,000 discounted products across key categories such as air conditioners, televisions, refrigerators, and washing machines [1][2] Consumer Trends - Data from Aowei Cloud Network indicates that sales of televisions larger than 75 inches accounted for over 40% of total sales in the first half of 2025, while new first-level energy-efficient air conditioners reached a 95% offline market share, reflecting strong consumer demand for large, high-efficiency, and smart products [2] Product Matrix - The "Super Subsidy" plan includes three product matrices: "Essential Choices," "Smart Selections," and "Home Decoration Selections," with subsidies ranging from 10% to 20% to ensure competitive pricing and product quality [3][5] - Examples of discounted products include a 430-liter four-door refrigerator priced at 2,999 yuan and a 10-kilogram heat pump washing and drying set available for as low as 4,999 yuan, both setting new industry price lows [5] In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening six new Max stores during the National Day period, featuring sections for trending categories and interactive spaces [6] - The company plans to host immersive events such as the "SUPL Su Ning Yi Gou Cup King of Glory League" and "I Am the Chef" cooking competition to increase user engagement and conversion rates [6] Long-Term Promotional Trends - Extending the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [7] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event bursts" to "periodic operations," enhancing overall sales stability [7] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a transition from short-term price competition to deeper competition based on product innovation and user experience [7]
不等双11,苏宁易购加码“超级补”
Chang Sha Wan Bao· 2025-09-26 12:54
据悉,湖南苏宁易购"家电超级补"计划围绕"刚需必选""新智严选""家装优选"三大品类,设置 10%-15%-20%梯度补贴。刚需必选品类涵盖一级能效空调、大容量冰箱、75英寸4K电视等高性价比品 质家电;新智严选品类包括嵌入式冰箱、多筒分区洗衣机、AI零嵌除菌冰箱等前沿趋势新品;家装优 选品类则包括中央空调、净水系统、嵌入式厨电等整家解决方案,全面覆盖从基础焕新到品质升级的多 样需求。 9月30日起,苏宁易购还将开启"闪购48小时"模式,消费者可在线上线下同步进入"真惠补・一补到 底"专区,以更普惠的价格入手更高品质、更多功能、更好体验的家电3C产品。活动期间,1.5匹大牌变 频空调低至1399元,85英寸超高清量子点电视低至3999元,430升平嵌四门冰箱低至2999元,10公斤双 擎热泵式洗烘套装低至4999元。 9月26日至10月8日,五一广场苏宁易购PRO超级旗舰店将推出"整点抽黄金""认筹翻倍省""套购满额 赠"等超值福利,同时举行王者荣耀电竞大赛、闻香品鉴沙龙、美食互动课堂以及小红书打卡赢好礼等 多元活动,全力打造一场集购物、娱乐、社交于一体的金秋消费嘉年华。 长沙晚报掌上长沙9月26日讯(全媒体 ...
苏宁易购国庆假期“抢跑”双11 升级家电“超级补”计划
Xin Hua Cai Jing· 2025-09-26 12:42
Group 1 - The core viewpoint of the articles highlights the upcoming promotional activities by Suning.com, which will start the Double Eleven shopping festival early, coinciding with the National Day and Mid-Autumn Festival, to stimulate consumer demand in the home appliance and home decoration sectors [2][3] - Suning.com will launch the "Home Appliance Universal Day" on September 30, marking the beginning of a 44-day promotional period that includes various discount events and special sales [2][3] - The company aims to address the evolving consumer demands for diversified, personalized, and high-quality home appliances, emphasizing features such as green technology, intelligence, and health [2][3] Group 2 - Suning.com is implementing a "Super Subsidy" plan in collaboration with brand factories, offering tiered subsidies of 10%-20% on essential, upgraded, and home decoration products to ensure long-term competitive pricing [3] - The company will focus on practical home appliances that are reliable and energy-efficient, promoting a "good quality at a reasonable price" experience for consumers [3] - Suning.com plans to enhance its product offerings in home decoration scenarios, including central air conditioning, water purification systems, built-in dishwashers, and smart locks, to facilitate a one-stop home setup for consumers [3] Group 3 - The home appliance industry is shifting towards a stock market, with an accelerated trend in scenario-based sales [4] - Suning.com is set to open and upgrade new stores in Shanghai, with a focus on creating the largest 3C, home, and appliance super experience center in the city, enhancing the overall consumer experience [4]
科技赋能 各国青年“秀”方案
Zhong Guo Qing Nian Bao· 2025-07-21 00:56
Group 1 - The forum held on July 16, 2025, in Suzhou, Jiangsu, focused on green consumption and sustainable development, attracting youth interested in using technology and data to combat climate change [1] - Youth representatives showcased various technological solutions for sustainable development, emphasizing the role of technology as a key driver for change [4] - The forum highlighted the importance of collaboration among governments, private sectors, and civil society to support youth participation in sustainable development initiatives [6] Group 2 - Huang Wandi's team developed a mobile charging robot system for underground parking, enhancing the efficiency of electric vehicle charging by utilizing overhead charging facilities [2] - Yusuf Doru's team created an eco-friendly water treatment system using waste materials from the seafood industry, achieving a dye removal efficiency of 98% [3] - The forum featured diverse youth projects from different countries, including rural ecological toilet designs, soil-less cultivation techniques, and the transformation of electronic waste into solar products [4] Group 3 - The climate data system established by Salih allows for crowd-sourced reporting of illegal activities affecting local wildlife, significantly reducing turtle egg theft in his hometown [5] - The challenges faced by young innovators in the field of sustainable materials include a lack of standardized guidelines and resource limitations, which hinder research and development [6] - Investment in youth-led initiatives is crucial for fostering a green future, as emphasized by various speakers at the forum [6]
2023中国国际供热展在京盛大开幕
Zhong Guo Neng Yuan Wang· 2025-07-04 11:10
Group 1 - The 2023 China International Heating, Ventilation, Air Conditioning, Bathroom, and Comfortable Home Systems Exhibition was held in Beijing from May 11 to 13, showcasing cutting-edge technologies and innovative products in the HVAC, plumbing, smart heating, and comfortable home sectors [1] - The exhibition covered an area of 105,000 square meters and attracted 1,065 exhibitors from around the world, including fields such as HVAC, smart home, water purification systems, and energy-saving technologies [1] - The event served as a significant trade platform for domestic and international brands, facilitating the display of the latest technological achievements and promoting high-quality development in the industry [1] Group 2 - Over 40 high-level forums and seminars were held during the exhibition, featuring industry experts, corporate representatives, and research institutions discussing topics like heating technology innovation under carbon neutrality, trends in smart water management, and the future of intelligent comfortable homes [2] - The China Building Energy Efficiency Association highlighted the growing demand for green buildings and smart homes, indicating that the heating industry is undergoing a new round of technological upgrades [2] - The successful hosting of the exhibition not only showcased the latest achievements in the global HVAC and comfortable home industry but also created valuable opportunities for technical cooperation and market expansion among upstream and downstream enterprises in the industry [2]