Core Viewpoint - The appointment of Cheng Fei as the new general manager of Dongfang Hong Asset Management is seen as a crucial step in strengthening the company's core competitiveness and accelerating its strategic transformation [2][5]. Group 1: Leadership Change - Cheng Fei, former vice president of Guosen Securities and chairman of Guosen Asset Management, officially took over as general manager of Dongfang Hong Asset Management on May 9 [1][2]. - The previous general manager, Zhang Feng, resigned for personal reasons, leading to a temporary leadership by chairman Yang Bin [2]. Group 2: Company Background - Dongfang Hong Asset Management is recognized as a leading firm in the securities asset management sector, being the first licensed securities asset management company in China and the first to obtain public fund management qualifications [3]. - The company has consistently aimed to benchmark against top public funds and has developed a unique business model and brand effect since its establishment [3]. Group 3: Cheng Fei's Experience - Cheng Fei has over 19 years of experience in asset management, having previously led Guosen Securities Asset Management to significant growth, with net income from asset management rising from 203 million yuan in 2021 to an expected 820 million yuan in 2024 [4]. - Under his leadership, Guosen Asset Management's ranking improved from outside the top twenty to eighth in the industry by mid-2024 [4]. Group 4: Strategic Vision - Cheng Fei emphasizes the importance of strong research capabilities, a steadfast strategy, and a stable culture for the long-term development of securities asset management firms [4]. - He believes that the key to success in the competitive asset management landscape lies in creating differentiated and specialized paths [4][8]. Group 5: Current Challenges and Future Directions - Dongfang Hong Asset Management is undergoing a "second entrepreneurship" phase, aiming to solidify its core competitiveness and diversify its offerings after facing challenges in recent years, including a decline in asset management scale [6]. - As of the end of 2024, the total entrusted asset management scale was 216.57 billion yuan, with public fund management scale at 166.17 billion yuan, reflecting a significant decrease from its peak in 2021 [6]. - The company is focusing on enhancing its product offerings, particularly in active equity and "fixed income plus" areas, as well as developing FOF products and low-volatility index funds [6].