Core Viewpoint - The article discusses the potential price increases for PCs and servers from major manufacturers like Lenovo, Dell, and HP due to rising storage costs, with expected increases of up to 20% [1]. Group 1: Price Increase Plans - Lenovo has notified customers that all server and PC prices will expire on January 1, 2026, with significant price hikes expected [1]. - Dell is considering price increases for PC and server products, with anticipated hikes of at least 15% to 20%, potentially effective by mid-December [1]. - HP's representatives acknowledged that all products utilizing storage will likely see price increases, although specific amounts depend on company policy and supply-demand dynamics [3]. Group 2: Manufacturer Responses - Dell and HP confirmed the pressure from rising component costs, indicating that prices for computers will inevitably rise [3]. - In contrast, Lenovo, Apple, and Asus denied any immediate plans for price increases, with Asus even mentioning upcoming discounts during the shopping season [4]. - A Lenovo dealer expressed uncertainty about future price changes, citing significant increases in graphics card prices [4]. Group 3: Market Data - According to IDC, global traditional PC shipments reached 75.9 million units in Q3 2025, a 9.4% increase from 69.3 million units in Q3 2024 [4][6]. - Lenovo maintained the largest market share at 25.5%, followed by HP at 19.8%, Dell at 13.3%, Apple at 9.0%, and Asus at 7.8% [6]. - HP's CEO warned of potentially challenging conditions in the second half of 2026, indicating that price increases may be necessary [6].

Core Viewpoint - The ongoing increase in storage prices is impacting not only smartphone manufacturers but also PC and laptop manufacturers, leading to planned price hikes of up to 20% by companies like Lenovo, Dell, and HP [1] Group 1: Price Increases - Lenovo has already begun notifying customers about upcoming price adjustments [1] - Dell and HP are also planning to raise prices, with the maximum increase expected to reach 20% [1] - All server and computer quotes will expire on January 1, 2026, after which new pricing will significantly increase [1]

Core Viewpoint - The storage market is experiencing significant price fluctuations driven by the demand from the AI industry, leading to a complex interplay of supply and demand dynamics [1][2][4]. Group 1: Price Dynamics - The storage market has seen a phenomenon of "daily price changes," with distributors adjusting prices frequently due to market volatility [1]. - Major players like SanDisk and Micron have announced price increases for NAND Flash and DDR products, with potential hikes reaching 30% [2][3]. - The price of DDR4 memory has surged dramatically, with reports indicating increases of up to 1.5 times, reflecting a scarcity premium as it approaches obsolescence [11][12]. Group 2: Demand and Supply Factors - The AI industry's expansion is driving an exponential increase in storage demand, with AI servers requiring significantly more DRAM and NAND compared to traditional servers [4][5]. - The construction of data centers in the U.S. has surged, with investments exceeding $40 billion, indicating a strong correlation between AI demand and storage market growth [5][6]. - A self-reinforcing cycle of demand is emerging, where expectations of price increases lead to strategic stockpiling by buyers, further tightening supply [2][6]. Group 3: Market Structure and Future Outlook - The current supply adjustments by major manufacturers are lagging behind the rapid demand growth, creating a "capacity gap" between old and new generation products [8][10]. - The storage market is expected to exceed $200 billion by 2025, with AI demand contributing over 40% of this growth [7][21]. - The market is in a "seller's cycle," with manufacturers controlling supply to maintain high prices, which is expected to continue until at least the end of 2026 [21][24]. Group 4: Impact on AI Server Market - AI server manufacturers face rising costs due to increased storage prices, but demand remains strong as hardware configurations are rigid and cannot be compromised [15][19]. - The cost of AI training servers is projected to rise by 3% to 5% due to storage price increases, but this has not deterred buyers from purchasing [16][19]. - The pricing mechanism in the industry is shifting, with contracts now being negotiated on a more frequent basis due to price volatility [18][19]. Group 5: Key Signals for Market Turning Point - The storage market's turning point may hinge on two key signals: the pace of AI capital investment in North America and the supply situation from manufacturers [22][24]. - Current market conditions suggest that unless there is a significant increase in production capacity or a slowdown in demand, prices are likely to remain elevated [22][24].