Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The report indicates that the real estate market is moving towards stabilization, with new home prices showing a smaller year-on-year decline and a stable month-on-month performance. The overall trend suggests a gradual recovery in the market [8][14][20] - In August 2025, the new home sales prices in 70 major cities showed a month-on-month decline of -0.3%, which is consistent with the previous month, while the year-on-year decline narrowed to 3.0%, a reduction of 0.4 percentage points [14][20] - The report highlights that in first-tier cities, new home prices have shown a smaller month-on-month decline, indicating a potential recovery in these markets [14][27] Summary by Sections New Home Prices - New home prices in first, second, and third-tier cities experienced month-on-month changes of -0.1%, -0.3%, and -0.4% respectively, with the overall decline in 70 cities remaining stable at -0.3% [14][20] - Year-on-year, new home prices in first, second, and third-tier cities declined by -0.9%, -2.4%, and -3.7% respectively, with the overall decline in 70 cities narrowing to 3.0% [14][20] Second-Hand Home Prices - The second-hand home prices in 70 cities showed a month-on-month decline of -0.6%, which is an increase in the rate of decline compared to the previous month [20][23] - Year-on-year, second-hand home prices fell by -5.5%, but this represents a narrowing of the decline by 0.4 percentage points [20][23] Market Performance in Key Cities - In August 2025, Shanghai led the new home price increases with a month-on-month rise of +0.4% and a year-on-year increase of +5.9%, while other major cities showed mixed results [27][28] - The report notes that only Shanghai among first-tier cities experienced an increase in new home prices both month-on-month and year-on-year [27][28] Investment Recommendations - The report recommends focusing on strong credit real estate companies that are well-positioned to meet the needs of improvement-oriented customers, such as Greentown China, China Overseas Development, and others [8][31] - It also suggests companies that benefit from both residential and commercial real estate recovery, as well as high-quality property management firms that excel in service quality [8][31]

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The real estate sector is showing signs of stabilization in sales for the first half of 2025, with expectations for continued supportive fiscal and monetary policies to aid in the industry's recovery [8] - The top 100 real estate companies experienced a year-on-year sales decline of 11.4% in the first half of 2025, with a total sales amount of 17,820 billion yuan [5] - The average sales price for the top 100 companies was 20,727.2 yuan per square meter, indicating a trend of higher prices among leading firms [6] Summary by Sections Sales Performance - In the first half of 2025, the cumulative sales amount for the top 100 real estate companies was 17,820 billion yuan, down 11.4% year-on-year, with a cumulative equity sales area of 113,013.6 million square meters, also down 11.5% [5] - The sales performance varied across different tiers, with the top 10, top 50, and top 100 companies showing declines of 14.0%, 11.5%, and 11.4% respectively [6] Company Insights - Poly Development maintained the largest sales scale, while China Jinmao and Jianfa Real Estate showed strong monthly sales performance in June 2025, with increases of 27.9% and 17.3% year-on-year respectively [7] - The top five companies by sales in the first half of 2025 were Poly Development, China Overseas Property, China Resources Land, China Merchants Shekou, and Greentown China, with respective cumulative sales amounts of 1,452.0 billion, 1,201.3 billion, 1,103.0 billion, 888.9 billion, and 803.0 billion yuan [7] Investment Recommendations - Recommended companies include those with strong credit and good urban fundamentals, such as Greentown China, China Merchants Shekou, and China Overseas Development, as well as firms benefiting from both residential and commercial real estate recovery [8]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - In March 2025, new home sales prices in 70 cities showed a stable month-on-month decline, while year-on-year declines narrowed. First-tier cities experienced a month-on-month increase in new home prices, indicating a potential recovery trend in the market [8][29] - The report suggests that both new and second-hand home prices are expected to improve further, supported by more proactive fiscal policies and moderately loose monetary policies, which may accelerate urban renewal projects and improve the existing housing supply-demand relationship [8][29] Summary by Sections New Home Prices - New home prices in first, second, and third-tier cities changed month-on-month by +0.1%, 0.0%, and -0.2% respectively, with an overall month-on-month decline of -0.1% across 70 cities, remaining stable compared to February [5][15] - Year-on-year, new home prices in first, second, and third-tier cities decreased by -2.8%, -4.4%, and -5.7% respectively, with the overall year-on-year decline for 70 cities at -5.0%, a reduction of 0.2 percentage points from February [5][15] Second-Hand Home Prices - Second-hand home prices in March showed a month-on-month decline of -0.2%, with the decline narrowing by 0.1 percentage points. First-tier cities saw a month-on-month increase, while second and third-tier cities experienced smaller declines [6][22] - Year-on-year, second-hand home prices across 70 cities decreased by -7.3%, with first, second, and third-tier cities showing declines of -4.1%, -7.0%, and -7.8% respectively, also reflecting a narrowing of declines [6][22] Market Performance - In March 2025, Shanghai led the new home price increases with a month-on-month rise of +0.7% and a year-on-year increase of +5.7%. Among the 35 key cities, only Shanghai showed a month-on-month increase in new home prices [7][28] - The report highlights that the number of cities with rising new home prices increased to 24 in March, compared to 18 in February, indicating a positive shift in the market [17][18] Investment Recommendations - The report recommends focusing on strong credit real estate companies that can capture improving customer demand, such as Greentown China, China Overseas Development, and China Merchants Shekou [8][29] - It also suggests companies benefiting from both residential and commercial real estate recovery, such as New Town Holdings and Longfor Group, as well as those in the second-hand housing market like Beike-W and I Love My Home [8][29]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - New housing transaction area has shown a month-on-month increase, and significant adjustments in Shenzhen's provident fund policy are expected to support housing demand [3] - New housing prices have stabilized with a month-on-month decline remaining unchanged, while first-tier cities have seen a month-on-month increase [5][8] - The second-hand housing price decline has narrowed year-on-year, with the month-on-month decline remaining stable [6][18] Summary by Sections New Housing Price Trends - In February 2025, new housing prices in first, second, and third-tier cities changed by +0.1%, 0.0%, and -0.3% respectively, with an overall month-on-month decline of -0.1% across 70 cities [12] - Year-on-year, new housing prices in first, second, and third-tier cities decreased by -3.0%, -4.7%, and -5.9% respectively, with an overall decline of -5.2% across 70 cities [12][14] Second-Hand Housing Price Trends - In February 2025, second-hand housing prices across 70 cities saw a month-on-month decline of -0.3%, with first, second, and third-tier cities changing by -0.1%, -0.4%, and -0.4% respectively [6][20] - Year-on-year, second-hand housing prices decreased by -7.5% across 70 cities, with first, second, and third-tier cities showing declines of -4.9%, -7.4%, and -8.0% respectively [18][21] Investment Recommendations - The report suggests focusing on companies with strong credit profiles that can capture improving customer demand, such as Greentown China, China Overseas Development, and China Merchants Shekou [8] - Companies benefiting from both residential and commercial real estate recovery, such as New City Holdings and Longfor Group, are also recommended [8] - The report highlights the growing potential of the real estate after-service market, with companies like Beike-W and I Love My Home being noted [8]