一位接近美团的人士则向北京商报记者透露，与百度地图的本地生活服务类合作几年前就上线了。 2025年国庆黄金周，一场围绕"本地生活服务入口"的暗战在地图软件与本地生活平台间全面打响。高德地图"扫街榜"23天吸引4亿用户，百度地图联合美 团、携程上线"AI去· 榜中榜"，抖音"心动榜酒店"覆盖39座城市443家特色酒店。这场战役不仅是流量争夺，更是技术能力与生态模式的较量，从"用脚投 票"到"手指点赞"，平台正以差异化策略争夺本地生活服务市场话语权。 "我忙晕了。"为配合扫街榜，部分高德地图相关工作人员国庆期间也在加班。 都是地图软件，都是榜单，让人不难联想到百度地图的竞争对手高德地图。"平台间这种合作不是百度地图独有的，也不是百度地图先尝试的，准确来说是 平台互联互通的一种形式。"比达分析师李锦清告诉北京商报记者，"在这个节点，更像是竞争对手给用户提供的，我也要有。" "联盟式"破局 "AI去·榜中榜，用脚评出来的榜单"，百度地图最新版上线时，榜单在升级版本介绍中出现。进入百度地图出行板块的"爱去榜"，"AI去榜中榜""大众点评 榜""携程口碑榜"的字样并排出现在"AI去·榜中榜"的下方。 北京商报记者体验发现 ...

Group 1 - The core theme of this year's "618" shopping festival is a shift from price competition to a focus on service, experience, and technology, influenced by consumer behavior and regulatory oversight [3][4][7] - Consumers are becoming more rational, seeking high cost-performance rather than just low prices, leading to a decline in interest in complex discount rules [4][5] - E-commerce platforms are simplifying pricing rules to reduce decision-making costs for consumers and improve operational efficiency for merchants [5][6] Group 2 - Instant retail has emerged as a strong competitor during the "618" festival, with platforms like Meituan offering rapid delivery and significant promotions [8][9] - The integration of AI technology in e-commerce is highlighted, with platforms utilizing AI for customer insights and logistics efficiency [6] - Regulatory changes have prompted platforms to adopt fair competition practices, moving away from aggressive price wars [7][10] Group 3 - Cross-platform cooperation is becoming essential in the e-commerce industry, with various platforms forming partnerships to enhance user experience and operational efficiency [11][12] - The industry is transitioning from a zero-sum competition model to one where platforms leverage their strengths for collaborative growth [13]

Group 1 - JD and Alibaba both reported strong financial results, with Alibaba's revenue growing by 9% year-on-year and JD's revenue reaching 301.1 billion yuan, a 15.8% increase, marking the highest growth rate in nearly three years [1][2] - Alibaba's 88VIP membership saw double-digit growth, indicating successful user experience enhancements [1] - JD's CEO attributed the growth to improved consumer sentiment, supply chain capabilities, and user experience [1] Group 2 - Both platforms are gearing up for the "618" shopping festival, with Alibaba launching its promotional activities early and introducing a straightforward discount mechanism [2] - JD announced its "618" activities will start at the end of May, offering consumers over 1,000 yuan in shopping subsidies daily [2] Group 3 - There is an acceleration in inter-platform cooperation, with Alibaba's Taobao and Xiaohongshu signing a strategic partnership to enhance brand visibility and consumer engagement [3] - JD is also reportedly collaborating with Xiaohongshu, allowing product links to redirect to JD's platform [3] Group 4 - JD is set to launch its first dining infrastructure, "Qixian Food Mall," in Harbin, featuring popular local and national food brands [4] Group 5 - In response to challenges in the international trade environment, JD announced a 200 billion yuan support plan for exporting goods to domestic markets, with thousands of companies already engaged in procurement discussions [5] - Taobao is initiating a "Foreign Trade Selection" program to simplify the entry process for foreign trade merchants, aiming to connect quality foreign products with domestic consumers [6]

"618怎么越来越早啊？这战线拖得也太长了吧！" 今年，本计划在618期间入手大牌护肤品的柯柯还没来得及做攻略，618就开始了。 "五月还没过半，618居然已经开始预售付定金了？" 昨晚（5月13日）8点，天猫、京东同步拉开了618大促的帷幕，抖音电商则是在当日凌晨更早一步开启了大促预热。 据青眼情报，截至5月14日凌晨1:30，李佳琦直播间预售首日美妆GMV达到25-35亿元，62个品牌GMV超千万元，珀莱雅、SK-II、欧莱雅、兰蔻、可复美 5个品牌GMV过亿。根据淘宝李佳琦直播间公布的"618大促爆款美妆节"战报，首小时加购GMV同比增长超10%。 据飞瓜数据，5月13日晚抖音"与辉同行"直播间618家电专场，单日销售额达到了1.76亿元，刷新了账号日销售额记录，多个单品卖出千万元。 今年618最大的变化是，不少平台取消了类似"满300减50"这样的"凑单满减"机制，而改为"价格直降"。 好在，各大电商平台也都在积极求变。这个618，"仅退款"、"强制运费险"等机制逐渐退出，多个平台也都推出了"降佣金"甚至"零佣金"的优惠，旨在为 商家"减负"。 618大促时间线再次拉长、玩法"化繁为简"，消费者还买单 ...