最近，"巨型吊牌防退货"的话题引发关注。不少商家给服装挂上了尺寸夸张的吊牌，不仅"比脸还 大"，还密密麻麻写满警告："试穿请保留，拆除不退不换。"更有甚者在拉链上挂密码锁，消费者确认 收货后才会告知密码。四川一吊牌生产商表示，今年"双十一"前三个月，巨型吊牌的订单量高达七八十 万套。 这些看起来又丑又笨重，大到可以把人"扇飞"的巨型吊牌，怎么就成了服装行业的"最大创新"？主 要的原因，在于穿完再退近乎成了商家无解的心病。广州一位从事女装电商的李女士就表示，自家店铺 年销售额约800万元，退货率高达75%。退货率为啥这么高？不排除有因质量瑕疵导致的正常退货，但 也有"蹭穿"后的恶意退货。 这样的例子并不鲜见。比如，山东菏泽一位女店主反映，今年4月底，沈阳一职业技术学校60多个 学生在4月底集体网购衣服，参加完运动会后又集体以"质量问题"为名退货退款，商家收到的衣服沾满 草屑泥土。随后这个服装的链接被封了三个月，损失8000块左右。为什么这种现象会愈演愈烈？主要还 是七天无理由退货以及退货险的制度设计，让"白嫖党"有了可乘之机。 不必讳言，七天无理由退换货制度的推出，本意是为了保障消费者的后悔权，但在众多平台无限 ...

Core Viewpoint - The rise of oversized tags in the fashion industry is a response to the abuse of the "seven-day no-reason return" policy by consumers, leading to increased costs and operational challenges for merchants [1][2][3] Group 1: Merchant Challenges - Merchants are facing significant losses due to consumers treating them as free fitting rooms, with returned items often being damaged or used [2] - The introduction of large, hard tags aims to deter consumers from returning worn items, as they are difficult to hide and uncomfortable to wear [1][2] - Merchants report that despite implementing various anti-return measures, such as large tags and security features, the problem persists, leading to increased operational costs [1][2] Group 2: Industry Response - The demand for oversized tags has created a new industry segment, with tag manufacturers seeing a surge in orders, particularly around major shopping events like "Double Eleven" [2] - The production of these tags has evolved, with manufacturers developing various designs, including ribbon tags and lock mechanisms, to combat return abuse [1][2] - The trend of oversized tags has become a shared solution among female clothing merchants, indicating a collective struggle against return fraud [2] Group 3: Consumer Behavior and Regulation - The misuse of the return policy is not limited to the women's clothing sector but is most evident there, prompting calls for regulatory measures to prevent abuse [3] - There is a recognition that the current return policy framework may need adjustments to protect merchants from undue losses while balancing consumer rights [3] - The lack of clear standards for returned goods complicates the situation, as merchants are often left with unsellable items due to the condition in which they are returned [3]

文丨若山 出品丨消费最前线 最近小小一枚吊牌竟然成为比飘忽不定的尺码更让人吐槽的"单品"，它并不是单纯的品牌标识，也不是功能装饰。所有匪夷所思的设计只为了让消费者无法 在剪掉它之前无法穿出门。而这一切都源自女装电商那足以摧毁任何常规的零售生意的退货率。 商家之所以费尽心机将一块巨大、显眼、印着醒目提示的塑料吊牌用一道极难复原的锁扣，牢牢固定在女装的袖口或裙摆上。只是为了续命的自卫反击，其 背后是中国女装电商近乎公开的秘密。 这套薄利多销电商打法，在"买五退四"面前正在彻底失效。这个小吊牌，如同一道尖锐的切口，划开了平台、商家与消费者三方在"七天无理由退货"规则 下，那张早已被过度拉扯、濒临撕裂的利益网。 规则的"溺爱"成为高退货率的温床 商家今天的"极限操作"，其实是被平台"规则"一步步逼出来的。在电商拓荒时代"七天无理由退货"是为解决线上购物"摸不着"的缺陷，从而建立信任的"基 石"。一经推出便成了平台的"服务护城河"。 但在平台间"内卷"式争夺用户的过程中，这条河开始泛滥。平台为了数据上的"用户体验"将退货门槛一降再降，流程一再简化。原本7天的"查验期"被妖魔 化，彻底变成了"免费试用期"，而"运费险"的 ...

Core Viewpoint - The implementation of the "Seven-Day No Reason Return" group standard in Jiangsu aims to create a healthy consumption environment by integrating government regulation, industry self-discipline, and association guidance [1][5]. Group 1: Government and Industry Collaboration - The Jiangsu Provincial Health and Wellness Industry Association, along with local market supervision authorities, is actively promoting the "Seven-Day No Reason Return" standard to enhance consumer trust and protect consumer rights [1][5]. - A collaborative effort is being made to establish a new governance model that includes government oversight, corporate self-regulation, association support, and social supervision [5]. Group 2: Company Engagement - Jiangsu Jiangdayuan Ecological Biotechnology Co., Ltd. and Jiangsu Daosimai Biotechnology Co., Ltd. were visited to discuss the implementation of the group standard and understand their operational conditions [1][3]. - Discussions focused on the current development status of the companies, their actual needs, and the details of implementing the group standard effectively [3]. Group 3: Implementation Mechanisms - The initiative emphasizes a "pre-regulatory review" mechanism, where the local market supervision bureau collaborates with industry associations to verify the return execution capabilities of participating companies [5]. - This verification process aims to prevent unfulfilled commitments and ensure consumer rights are safeguarded, thereby enhancing the credibility of the "Seven-Day No Reason Return" policy [5].

Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some consumers, leading to increased costs for businesses and a negative impact on the overall e-commerce ecosystem [1][2][3] Group 1: Impact on E-commerce - The return rate for women's clothing in e-commerce is as high as 50% to 60%, with live-stream shopping return rates exceeding 80%, indicating significant misuse of the return policy [1] - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, as some consumers exploit the policy to wear items temporarily without actual purchase [2] - The increase in return rates forces businesses to implement additional measures such as "unboxing monitoring" and "anti-tampering tags," which raise operational costs and ultimately lead to higher prices for consumers [2] Group 2: Need for Regulation and Compliance - The implementation of the national standard for "no-reason return" services aims to clarify the categories of returnable goods and the standards for product condition, emphasizing the need for proper enforcement [3] - E-commerce platforms are urged to enhance credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [3] - Businesses must improve product and service quality while defending their rights against rule abuse, ensuring they provide excellent after-sales service for legitimate returns [3] Group 3: Consumer Responsibility - Consumers are encouraged to adhere to principles of integrity and contractual spirit, recognizing that convenience comes with responsibility [4] - A healthy consumption environment relies on mutual constraints and positive interactions between consumers and businesses, ensuring that rights are respected and not exploited [4]

Core Points - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to a need for reevaluation of its implementation [2][8] - High return rates in e-commerce, particularly in women's clothing (50%-60%) and live-stream shopping (over 80%), indicate significant abuse of the return policy [3][5] - The rise of "malicious returns" is damaging the integrity of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain [7][11] Industry Impact - The misuse of the return policy is increasing operational costs for merchants, leading to higher product prices and reduced service quality, ultimately affecting the shopping experience for all consumers [9][11] - The integrity of the market is at risk as trust between buyers and sellers diminishes, potentially resulting in a "lose-lose" situation for both parties [11][12] Recommendations for Improvement - E-commerce platforms need to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [15] - Merchants should focus on improving product and service quality while defending their rights against rule abuse, ensuring a balance between consumer protection and business sustainability [15] - Consumers are encouraged to adhere to principles of honesty and contract spirit, recognizing that convenience comes with responsibility [15]

Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to negative consequences for both businesses and the overall e-commerce ecosystem [2][8][10]. Group 1: Consumer Behavior - The "seven-day no-reason return" policy serves as a safety net for consumers, allowing easy returns for unsatisfactory products, thus reducing shopping risks and enhancing consumer confidence [3][8]. - However, the return rates for women's clothing in e-commerce are alarmingly high, ranging from 50% to 60%, with live-stream shopping returns exceeding 80%, indicating widespread abuse of the policy [3][7]. Group 2: Impact on Businesses - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain, leading to increased operational costs for businesses [7][10]. - The rise of "return parties" and associated gray market activities, such as returning used items or falsely claiming quality issues, is damaging to retailers and can result in penalties from platforms [7][8]. Group 3: Regulatory and Industry Response - The implementation of the national standard for "no-reason return" services aims to clarify the conditions under which returns can be made, emphasizing that "no-reason" does not equate to "unconditional" [11][13]. - E-commerce platforms are urged to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby protecting both consumers and businesses [13]. Group 4: Call for Ethical Consumerism - Consumers are encouraged to adhere to principles of integrity and contract spirit, avoiding the misuse of consumer protection rules for personal gain [13]. - A balanced approach involving mutual constraints and positive interactions between consumers and businesses is essential for fostering a healthier consumption environment [13].

Core Viewpoint - The introduction of "giant tags" by e-commerce merchants aims to combat the high return rates associated with online shopping, particularly in women's clothing, by making it less convenient for consumers to return items after wearing them [1][2]. Group 1: E-commerce Challenges - The return rate for online clothing sales is alarmingly high, with some platforms reporting rates as high as 90%, particularly in women's apparel [2]. - Many consumers exploit the "seven-day no-reason return" policy, leading to a significant number of returns that are not due to product quality but rather to misuse of the return policy [2][4]. Group 2: Merchant Strategies - Merchants are adopting "giant tags," which are larger and made from stiffer materials, to deter consumers from wearing items before returning them [1][2]. - The placement of these tags is strategically considered to maximize visibility and minimize the likelihood of removal or concealment by consumers [3]. Group 3: Consumer Reactions - Consumer feedback on "giant tags" is mixed; while some support the initiative to reduce returns, others criticize the negative impact on the shopping experience, particularly for legitimate customers [3][4]. Group 4: Expert Insights - Experts suggest that while "giant tags" may provide a temporary solution to high return rates, they do not address the underlying issues of trust between consumers and merchants [4][5]. - A more comprehensive approach is needed, including improved consumer credit systems and better service environments to reduce the incentive for malicious returns [5].

Core Viewpoint - The introduction of "giant tags" by e-commerce merchants aims to combat high return rates, particularly in women's clothing, by making it uncomfortable for consumers to wear items before returning them [1][2][7]. Group 1: E-commerce Challenges - The "seven-day no-reason return" policy, intended to protect consumer rights, has been exploited by some consumers, leading to high return rates of around 60% to 90% for certain platforms [2][4]. - Merchants report that many returned items show signs of wear, complicating the resale process and increasing operational costs [7][8]. Group 2: Merchant Strategies - Merchants like Xiao Ma have switched from small tags to A4-sized hard tags to deter consumers from trying on clothes and returning them [2][3]. - The placement of giant tags has been strategically adjusted to minimize the chances of being removed or overlooked by consumers [3][5]. Group 3: Consumer Reactions - Consumer feedback on giant tags is mixed, with some supporting the initiative to prevent receiving worn items, while others criticize the negative impact on the trial experience for genuine buyers [4][7]. Group 4: Expert Insights - Experts suggest that while giant tags may provide a temporary solution to high return rates, they do not address the underlying issues of trust and consumer behavior [8][9]. - A more comprehensive approach involving improved trust mechanisms between consumers and merchants, as well as enhanced service quality, is recommended to reduce return rates sustainably [8][9].

Core Viewpoint - The article discusses the rising phenomenon of consumers exploiting the "seven-day no-reason return" policy, particularly during the "Double Eleven" shopping festival, leading to retailers implementing measures like oversized tags and padlocks to prevent returns after wearing the items [1][4][8]. Group 1: Consumer Behavior - Some consumers are taking advantage of return policies by wearing clothing briefly and then returning them, a practice referred to as "sheep shearing" [1]. - There are reports of customers wearing new clothes with tags still attached for photo opportunities at tourist attractions [13]. Group 2: Retailer Responses - Retailers are adopting strategies such as oversized tags to deter returns, but this has proven costly and ineffective [1][8]. - A specific clothing retailer has started using padlocks on zippers to prevent customers from wearing items outside before returning them, claiming that this method is less expensive and more effective than oversized tags [4][8]. - The retailer noted that many returned items had a laundry detergent smell, indicating they had been worn [8]. Group 3: Public Reactions - Some consumers support the retailers' measures, understanding the need to prevent abuse of return policies [8]. - Conversely, others argue that high return rates may stem from issues like poor fit or quality, and that such measures could negatively impact the fitting experience [10].