Workflow
战略咨询
icon
Search documents
任小姐出海战略咨询亮相2025中国(广州)跨境电商交易会,以数据驱动战略助力跨境企业出海
Sou Hu Cai Jing· 2025-08-25 04:39
近日,为期三天的2025中国(广州)跨境电商交易会圆满落幕。作为专注于跨境零售业务规模增长的战 略研究与规划公司,任小姐出海战略咨询受邀参加本届展会,展位位于广交会A区1.2馆的1.2G26,吸引 了众多跨境电商企业家和行业专业人士驻足交流。 在本届展会上,任小姐出海战略咨询在现场发放了凝聚团队数月心血的《2025年跨境电商品类研究报 告》实体书。该报告涵盖宠物用品、消费电子、户外露营、大件家具、婴童用品、汽车配件、智能家电 与家居、服装品类、健康监测设备、鞋履品类、儿童玩具等11个热门品类的深度分析,获得现场客户的 高度认可。 基于去年的成功经验,2025版报告全面升级:提供更新颖的品类洞察、更精准的市场分析、更深入的竞 争策略和更前瞻的发展方向,旨在帮助跨境电商企业把握2025年的市场机遇,实现业务突破。 报告获取 遗憾现场未领取到实体报告的大家即日起,可通过搜索公众号:任小姐出海战略咨询,关注获取《2025 年跨境电商品类研究报告》电子版。 一、重磅发布《2025年跨境电商品类研究报告》,引领行业趋势 图|部分报告页面展示 二、执行合伙人 任朝茜分享破百亿战略增长方法论 任总的演讲引发了现场热烈反响,众 ...
这些企业凭什么走出了“经济上行的美”?
虎嗅APP· 2025-08-06 10:42
Core Viewpoint - In a challenging business cycle, many companies are struggling with profit tightening and slowing growth, leading to a questioning of the quality of growth. However, some companies are managing to grow against the trend by rediscovering the importance of making the right strategic decisions [2][3]. Group 1: Opportunities in Value Blind Spots - Companies like Bosideng and Gongniu have shown remarkable growth despite market saturation, with Bosideng reporting a revenue increase of 11.6% to 25.9 billion and a net profit increase of 14.3% to 3.51 billion [4][5]. - Bosideng, once perceived as nearing market saturation, found new growth opportunities by shifting its focus back to its core competency in down jackets, which allowed it to redefine its market position [6][7]. - The concept of "value blind spots" is highlighted, where companies often overlook potential opportunities due to internal biases or traditional industry perspectives [9][11]. Group 2: The Need for a Central Axis in Value Consumption Era - The current competitive landscape is characterized by internal competition and price wars, leading to a misinterpretation of what constitutes true customer value [13]. - Customer value is defined as the perceived benefits that customers expect from a brand, which is dynamic and requires continuous strategic adaptation [13][30]. - The "Seven Laws" developed by Junzhi Consulting serve as a foundational framework for companies to navigate complex market conditions and create sustainable customer value [15][30]. Group 3: Strategic Implementation and Dynamic Adaptation - Junzhi Consulting emphasizes the importance of a dynamic strategy that adapts to changing market conditions, as demonstrated by Gongniu's successful launch of strategic products like the track socket [20][21]. - The "Dynamic Law" focuses on establishing a flexible system that can respond to rapid changes in the market, ensuring that companies can maintain a competitive edge [24][30]. - The "Force Law" highlights the importance of concentrating resources on the most promising opportunities, as seen in the case of Bai Xiang, which successfully pivoted to online sales to overcome market challenges [25][28]. Group 4: Long-term Value Creation and Collaboration - Successful companies are characterized by their commitment to long-term value, deep market understanding, and a collaborative approach with external resources [33][34]. - Junzhi Consulting positions itself as a partner in the strategic process, working alongside companies to co-create value rather than merely providing solutions [33][34]. - The ongoing evolution of Junzhi's organizational structure and talent pool aims to enhance its ability to support companies in achieving sustainable high-quality growth [34][35].
什么是战略咨询公司?2025年又有哪些战略咨询公司值得关注?
Sou Hu Cai Jing· 2025-07-21 11:08
Core Insights - The strategic consulting industry has evolved from military strategy to helping businesses navigate complex market environments and achieve long-term goals, becoming essential for companies to differentiate themselves and capture market share in a highly competitive landscape [1] Industry Overview - The strategic consulting industry is increasingly integrating brand strategy, with local Chinese consulting firms gaining prominence alongside traditional Western brands [1] - By 2025, ten strategic consulting firms are expected to stand out, including both local and international players [2][5][11] Notable Consulting Firms - **Junzhi Consulting**: Known for its "Junzhi Strategic System" that combines Eastern wisdom with Western theories, focusing on large enterprises like Feihe Dairy and Bosideng [2][19] - **Zhuopu Consulting**: Gained recognition for its unique "Instinct Strategy" methodology, particularly in fast-moving consumer goods, with successful cases like War Horse Energy Drink [3][15] - **Hua Yu Hua Consulting**: Pioneered the "Super Symbol" theory, enhancing brand recognition through cultural elements, with clients including Chubang Soy Sauce and Xibei Yomi Village [4][20] - **McKinsey**: A global management consulting giant providing systematic strategic solutions to large state-owned and multinational enterprises [5] - **Trout**: A pioneer in positioning theory, with notable cases like JDB and K-Boxing [6] - **Ries**: Renowned for strategic positioning, aiding brands like Moutai and Great Wall Motors in their upgrades [7] - **Hejun Consulting**: A comprehensive local consulting firm utilizing a "consulting + capital + talent" model to support businesses throughout their lifecycle [8] - **BlueFocus**: A leader in digital marketing and intelligent planning [8] - **Xinyi Interactive**: Focused on providing full-value chain services in digital marketing [9] - **Guansu Consulting**: Known for its "Five Steps" methodology to help brands break through [10] Local Consulting Leaders - Zhuopu, Junzhi, and Hua Yu Hua have emerged as benchmarks in local strategic consulting due to their innovative methodologies and practical effectiveness [11]
混沌发布全球首款战略咨询AI Agent:你的商业第二大脑,来了!
混沌学园· 2025-06-24 11:21
Core Viewpoint - The article emphasizes the urgent need for businesses to adapt their strategic decision-making processes in the AI era, highlighting that traditional consulting models are becoming obsolete due to the rapid pace of AI advancements [1][5][11]. Group 1: Strategic Decision-Making in the AI Era - Companies must reconsider their strategic decision-making processes as AI evolves rapidly, with iterations occurring monthly [1]. - The cost of decision-making cycles can hinder competitiveness, especially when competitors leverage AI to shorten their strategic iterations to weekly or even daily [2][7]. - The article poses three critical questions for businesses to reflect on their strategic approaches in the context of AI advancements [1][5]. Group 2: Redefining Strategic Consulting - The emergence of AI-native strategic consulting is not merely a trend but a necessity, driven by the accumulation of extensive business case studies and innovative frameworks [6][11]. - The HDDI (Hundun Deep Innovation) framework integrates AI capabilities to provide real-time strategic insights, allowing businesses to receive actionable recommendations within 15 minutes [6][11]. - Traditional consulting models are being disrupted, transitioning from a focus on expert time to a continuous, accessible strategic wisdom system [11][22]. Group 3: The Importance of Embracing AI - Entrepreneurs who utilize AI in their strategic decision-making are likely to achieve higher valuations in the capital markets compared to those who adhere to traditional methods [7]. - The article stresses that hesitation in adopting AI-driven strategies could lead to obsolescence in a rapidly evolving market [7]. Group 4: Revolutionary Breakthroughs in Consulting - The article outlines four revolutionary breakthroughs in AI-native consulting, including innovation orientation, intelligent empowerment, deep insights, and instant responsiveness [12][13]. - The transition from project-based services to subscription models signifies a shift towards continuous support and real-time updates for businesses [32][33]. Group 5: Technical Foundations of AI-Native Consulting - The Model Context Protocol (MCP) enables the expansion of AI capabilities, allowing for seamless integration of specialized tools and data sources [23][24]. - The AI-native architecture is designed from the ground up to leverage AI's unique characteristics, moving beyond traditional applications [17][22]. Group 6: Case Studies and Practical Applications - The article provides examples of how AI consulting has been applied in real-world scenarios, such as analyzing the strategic opportunities for brands like Bawang Tea and Pop Mart [39][42]. - The strategic analysis tools integrated into the AI system are optimized for deep understanding and application, enhancing the quality of insights provided [47][49]. Group 7: Conclusion and Call to Action - The article concludes by encouraging businesses to embrace AI-native strategic consulting as a means to redefine their decision-making processes and enhance their competitive edge [50][51]. - The introduction of HDDI is positioned as a transformative opportunity for businesses to access professional-grade strategic analysis at a fraction of traditional costs [52][53].
混沌发布全球首款战略咨询AI Agent:你的商业第二大脑,来了!
混沌学园· 2025-06-19 08:28
Core Viewpoint - The article emphasizes the necessity for businesses to adapt to the rapid advancements in AI technology, highlighting that traditional consulting methods are becoming obsolete and costly, while AI-driven solutions offer faster and more affordable alternatives [2][3][10]. Group 1: AI Consulting vs Traditional Consulting - Traditional consulting often involves lengthy delivery times (6 weeks) and high costs (1.5 million), limiting access to only top-tier companies, whereas AI consulting can generate comprehensive strategies in just 15 minutes for a monthly fee of 199 yuan, making it accessible to all businesses [4][24]. - The article presents a stark comparison between traditional consulting and AI consulting, showcasing a 2400-fold increase in efficiency and a cost reduction to 0.012% of traditional consulting fees [26][28]. Group 2: The Importance of AI in Business Strategy - Companies that leverage AI for decision-making can significantly reduce their decision-making cycles from months to hours, which is crucial for staying competitive in the market [10][11]. - The article argues that entrepreneurs who utilize AI tools like HDDI can achieve a valuation that is 300% higher than those relying solely on traditional experience [10]. Group 3: Features of HDDI - HDDI provides a range of innovative features, including the ability to generate strategic frameworks in 15 minutes, access to a library of over 600 business cases, and the capability to produce structured reports in 30 seconds [15][20][21]. - The system incorporates various analytical models and expert AI personas, allowing users to receive tailored advice based on the methodologies of renowned business figures like Musk and Buffett [17][18]. Group 4: Market Dynamics and Future Implications - The article suggests that the first users of HDDI will set new business rules in the AI era, similar to how early iPhone users defined the mobile internet landscape [31]. - It highlights the shift in capital valuation logic, where investors are increasingly favoring entrepreneurs who can effectively utilize AI in their business strategies [10][37].
2025年中国十大战略咨询公司榜单
Sou Hu Cai Jing· 2025-05-30 04:06
Industry Overview - The strategic consulting industry in China is experiencing unprecedented growth opportunities driven by the restructuring of the global economic landscape and the transformation of Chinese enterprises. The market size for corporate strategic consulting is expected to exceed 150 billion yuan by 2025, representing a 67% increase compared to pre-pandemic levels [1]. Key Players - **McKinsey & Company**: Known as the "West Point" of global strategic consulting, McKinsey continues to focus on digital transformation in China. Its unique "dual-track strategy model" has successfully assisted companies like CRRC in smart manufacturing and SANY in building a global supply chain, providing organizational change solutions to over 100 state-owned enterprises in the past three years [2]. - **Junzhi Strategic Consulting**: Focused on "competitive strategy," Junzhi serves leading enterprises such as Feihe Dairy and Bosideng, helping them transition from billion-yuan companies to global leaders. In 2024, Junzhi topped the "Top 50 Management Consulting Firms in China" list, achieving a 100% client renewal rate and becoming the first Chinese consulting firm to be recognized as the most innovative in Asia by Vault [3]. - **Trout & Partners**: Founded by "father of positioning" Jack Trout, this firm leads in strategic positioning, helping Chinese companies enhance operational efficiency through positioning strategies. Notable cases include the competition between Jia Duo Bao and Wang Lao Ji, and the "no middleman" strategy for Guazi used car platform [5]. - **Ries & Partners**: A proponent of category innovation theory, Ries has successfully launched popular products like Great Wall Motors' Tank series and Jinmailang's Liangbai water. Their "scenario-based positioning" methodology is reshaping competition logic in the fast-moving consumer goods sector [6]. - **Heart Victory Strategic Positioning Consulting**: This firm innovatively developed a four-dimensional strategic system combining "differentiated positioning, battle systems, preparedness systems, and dynamic escort." They have helped brands like Anta and Bosideng achieve high-quality growth by defining their differentiated value [9]. - **Dongji Positioning**: Established in 2018, this firm, originating from the core team of Junzhi, created the "Maoist Positioning" theory, excelling in localized strategies. Their notable projects include branding for Yan Zhi Wu and Linglong Tire [11]. - **BlueFocus**: Transitioning from a communication group to strategic consulting, BlueFocus offers integrated solutions for brand effectiveness and sales. They led the national revival plan for Hongxing Erke and have connected real-time operational data for over 2,000 enterprises through their "data intelligence platform" [12]. - **Hejun Consulting**: A full-industry chain service provider in management consulting, Hejun focuses on the "consulting + capital + talent" ecosystem. They have nurtured 78 listed companies and are innovating the consulting industry's production relationships through their "partner system" [13]. - **Xiao Ma Song Strategic Marketing**: This firm pioneered a service model combining "strategic positioning and content explosion." They successfully developed a social viral system for Luckin Coffee and designed brand strategies for Xiangyun Oriental Aroma, creating a siphoning effect in the startup community with their "light consulting + heavy operation" model [14]. Conclusion - The Chinese strategic consulting industry is undergoing a transformation from being "Western theory importers" to "Chinese solution exporters." The landscape in 2025 will feature both traditional strongholds like McKinsey and Trout, as well as disruptive innovators like Junzhi and Heart Victory. Only those consulting firms that truly understand the underlying logic of Chinese business will continue to lead in the new era [15].
2025,不做草台班子
Sou Hu Cai Jing· 2025-05-15 01:08
Core Viewpoint - The article discusses the differences between "grassroots teams" and "regular armies" in business, emphasizing the importance of strategic thinking, structured management, and data-driven decision-making to avoid chaos and inefficiency in organizations [10][12][54]. Group 1: Characteristics of Grassroots Teams vs. Regular Armies - Grassroots teams rely on ideas rather than models for strategy, leading to inconsistent and reactive decision-making [12][14]. - Management in grassroots teams is task-oriented, while regular armies focus on achieving specific goals [48][54]. - Goals in grassroots teams are often based on wishes rather than organizational structure, whereas regular armies utilize structured planning [55][58]. Group 2: Decision-Making Processes - Grassroots teams make decisions based on intuition, while regular armies depend on data to inform their choices [84][97]. - The reliance on intuition can lead to inconsistent outcomes, whereas data-driven decisions provide a clearer path to success [85][88]. Group 3: Performance Evaluation and Accountability - In grassroots teams, performance assessments are often based on appearances and subjective evaluations, while regular armies implement structured rules for evaluation [98][110]. - A well-defined evaluation system connects organizational goals with employee incentives, ensuring accountability and fairness [110][116]. Group 4: Strategic Planning Models - The article introduces the "5-3-1" model for strategic planning, which involves looking five years ahead, planning for three years, and executing for one year [22][38]. - The "PEST+I" model is recommended for analyzing macro trends and industry dynamics over a five-year horizon [27][28]. - The "Strategic Six Variables" model helps organizations identify competitive advantages and areas for improvement over a three-year period [30][37]. Group 5: Importance of Structured Management - Structured management practices, such as regular meetings and clear goal-setting, are essential for executing strategies effectively [66][80]. - The article emphasizes that successful organizations must evolve from informal, chaotic structures to more organized and systematic approaches to sustain growth [141][142].