李铭俊、皮鑫／文 中国企业新一轮出海潮正如火如荼。2024年，德勤发布的《中国企业全球化新纪元白皮书》显示，仅德勤一家公司，2024年便助力超过2000家中资企业在全 球96个国家出海并实现国际化发展，这折射出中国企业全面开启出海征程的深度与广度。 出海机遇与挑战并存，从技术壁垒到文化鸿沟，从供应链重构到合规性迷宫，能力建设正成为决定企业成败的关键因素。企业要以长期主义的战略定力，用 好既有优势、追求高阶目标、打造全局能力。 既有优势 当前阶段，中国企业在科技创新、规模制造与供应链组织上具有较强优势，制胜的关键在于将这些优势发挥到极致，转化为在国际市场上的核心竞争力。 首先是科技创新能力。 目前，中国企业在新能源、人工智能等新兴领域的技术实力已经跻身全球第一梯队，这是产业出海的关键法宝。比亚迪的刀片电池技术凭借卓越的安全性和 能量密度，成为全球新能源汽车电池市场的标杆；大疆的无人机飞控系统以其精准的操控性能，占据全球消费级无人机市场的大半江山；字节跳动的推荐算 法能够精准捕捉用户兴趣，使TikTok在全球社交媒体市场独树一帜。 除了单点技术领先，技术应用的范围，即用户生态和应用场景的广度，是筑牢科技创新能力优 ...

Core Viewpoint - The public relations battle between JD and Meituan has significantly benefited JD, with its daily orders for food delivery skyrocketing from zero to over 10 million in less than three months [2][8]. Group 1: Competitive Strategies - JD has effectively utilized its strengths to exploit Meituan's weaknesses, particularly by focusing on public relations and social responsibility, such as providing social insurance for delivery riders [13][30]. - The strategy of JD contrasts with the failed approach of Ele.me, which attempted to compete with Meituan through heavy subsidies without addressing the simultaneous growth of users, merchants, and riders [13][14]. - JD's public relations efforts have included high-profile actions by its founder, such as delivering food and engaging with riders, which have resonated positively with consumers [36][38]. Group 2: Long-term Outlook - Despite the short-term success in public relations, JD is unlikely to surpass Meituan in the long run due to the latter's established competitive advantages, including a deeper market penetration and organizational capabilities [8][56]. - The network effects inherent in the food delivery business favor Meituan, as its larger order volume leads to lower delivery costs, making it difficult for JD to compete effectively [58][65]. - JD's organizational structure lacks the adaptability and decision-making capabilities that Meituan has developed, which are crucial for managing the complexities of the food delivery market [70][85]. Group 3: Strategic Intent - JD's primary goal in entering the food delivery market is not necessarily to dominate but to maintain consumer perceptions of speed and quality, which are critical to its brand identity [91][92]. - By establishing a food delivery service, JD aims to create a stable order volume that can support its logistics team, thereby reinforcing its commitment to fast delivery [112][114]. - The investment in food delivery is seen as a strategic move to reclaim the "fast" mindset among consumers, especially as competition from Meituan intensifies [99][102].

观点 / 刘润主笔 / 歌平 责编 / 黄静 本文首发于2025年02月 今天，我们重发一篇过往比较受欢迎的文章，希望对你有所启发。 以下是这篇次条重发文章正文。 去年，有个话题特别特别火：世界是个巨大的草台班子。 但是，很多人都会缺少一种意识：提升自己的战略能力。 没错，战略，是一种能力。 老读者都知道，我的本职工作，就是战略咨询顾问。 如果让我用一句话总结这一行是做什么的，那我觉得这句话很简洁： 努力帮"草台班子"，成为正规军。 有很多事情，都让大家难以置信。 为啥这么有名的创业公司，内部一团乱麻，想一出是一出，没个方向？ 为啥这么大的巨头公司，一个个互相推诿，没一个人愿意承担责任？ 为啥这么风光的企业家，到了发钱的时候就任人唯亲，完全不讲公平，也讲不通道理？ 其实，原因很简单。 很多创业者，自己本身是个天才产品经理、天才作家、天才程序员。他们在自己的专业领域里，有令人无比羡慕的天赋，这也让他们在短时间里快速脱颖 而出。 平时，我们这个公众号分享很多商业热点事件。很多读者都说，很想听听这个"战略咨询"究竟是做什么的？草台班子和正规军，究竟有什么区别？ 太好了，今天是新年开工的第一个周一，我们一起花点时间， ...