近日，国内轮胎行业传来喜讯——玛吉斯轮胎凭借与小鹏汽车的深度协同合作，成功斩获小鹏汽车颁发的"合作协同奖"。这一奖项不仅是对双方过往合作 成果的高度认可，更标志着两大品牌在新能源汽车产业链协同领域迈出了里程碑式的一步。作为小鹏汽车核心供应链伙伴，玛吉斯轮胎通过VS6等明星产 品，已实现与小鹏G7、G6及新款小鹏P7等车型的配套，以"静音、耐磨、节能"的卓越性能，为智能电动汽车用户带来更优质的驾驶体验，同时也展现了 中国轮胎品牌在高端制造领域的硬核实力。 从配套到协同 一场"技术共鸣"的双向奔赴 在新能源汽车产业加速迭代的当下，供应链的协同效率已成为车企核心竞争力的重要组成部分。玛吉斯轮胎与小鹏汽车的合作，并非简单的"供应商-客 户"关系，而是基于技术创新的深度绑定。据了解，针对小鹏G7"超快充+长续航"的产品定位，玛吉斯轮胎在研发阶段就与小鹏工程师团队展开联合攻 关，完美匹配了智能电动车对安全与节能的双重需求。 从配套到协同 而针对主打运动性能的新款P7，玛吉斯VS6轮胎则以"操控精准性"为核心突破口。其独特的"3D主动降噪技术"通过胎面花纹的细碎沟槽分割声波，将车内 噪音降低，配合轻量化胎侧设计，让用户在高 ...

（原标题：预售围城） 菜是预制的，衣服是现制的——小红书上这条高赞点评背后，是消费者对超长预售的嘲讽。 12月18日，小晴退掉了35天前下单的衬衫。这件当时标着"30天预售期"的衣服，直到今天仍未发货。在 此之前，她在另一家店铺买过同款白衬衫。21天后，客服却发来消息说，面料出了问题，工厂生产没那 么快，为了不耽误时间，建议她退款。 小晴才发现，久等不来的衣服原来根本没有生产。 对此，她很不解：既然没货，为什么商家还要卖？ 经济观察报记者也随机采访了约30位消费者，发现大家在购买女装时曾不同程度遇到过预售。随之而来 的问题也五花八门：发货时间飘忽不定、苦等几十日最后退单、收货后发现货不对板、服装质量堪忧。 "我讨厌预售，但不得不预售。"有着十几万粉丝的淘宝女装店主朵朵说，她家几乎所有衣服都挂着"预 售15天发货"的说明。这位2004年就开店的老淘宝人，见证了中国电商从现货销售到超长预售的全过 程。 预售指产品还没正式进入市场前的销售行为。预售并非新事物，2012年，淘宝天猫率先开启预售，并一 度成为GMV（商品交易总额）快速增长的利器，后被京东、拼多多、抖音等电商效仿。 2024年"618"，天猫、京东等平台 ...

Group 1 - The Ministry of Industry and Information Technology released the first batch of "One County, One Policy" for textile and apparel characteristic industrial clusters, with 25 clusters selected nationwide, including two from Liaoning Province [1] - The Xingcheng Swimwear Industrial Cluster in Huludao occupies the largest share of the global swimwear market, with an annual production and sales of 170 million pieces, generating an annual output value of 15 billion yuan, and employing approximately 80,000 people [1] - The swimwear cluster has diversified into yoga wear, beachwear, cycling apparel, and accessories, with online sales reaching 5 billion yuan, and 80% of national swimwear e-commerce orders originating from this area [1] Group 2 - The Pulandian Textile and Apparel Industrial Cluster in Dalian, led by Dayang Group, focuses on suits and various apparel, with 428 textile and apparel enterprises and an expected industrial output value of 3.56 billion yuan in 2024 [1] - The cluster is transitioning to a consumer-driven "customization on demand" model, producing 2 million customized garments annually, maintaining the highest export volume in the country, and holding a significant share in the global high-end customization market [1] - Liaoning Province is enhancing the textile industry's influence by focusing on "products, scenarios, and clusters," improving brand recognition through exhibitions, and targeting key areas such as non-woven materials and swimwear transformation [2]

Core Insights - The "Print on Demand" (POD) model is transforming the landscape for cross-border sellers by addressing inventory and profit challenges faced by traditional sellers [1][2] - The upcoming conference in Hangzhou aims to explore how the POD model can help sellers capitalize on personalized consumer trends and redefine business logic [1] Group 1: Challenges Faced by Traditional Sellers - Traditional cross-border sellers struggle with inventory management, facing the dilemma of overstocking and potential losses from unsold goods [1] - High competition leads to low profit margins, with some products yielding less than 10% profit, often lower than shipping costs [1] - The high cost of trial and error in product differentiation discourages sellers from pursuing unique offerings [1] Group 2: Advantages of the POD Model - The POD model eliminates inventory risk by producing items only after orders are received, allowing for zero inventory [2] - Customization in design enhances product uniqueness, enabling sellers to charge premium prices, sometimes doubling the price for personalized items [2] - The flexibility of one-piece orders allows sellers to test products at low costs, significantly reducing trial and error expenses [2] Group 3: Market Potential and Trends - The POD model covers a wide range of popular product categories, including T-shirts, hoodies, hats, mugs, and decorative art [2] - The rise of AI design tools facilitates rapid development of differentiated products, often leading to viral success on platforms [2] - The POD model is emerging as a new trend in cross-border e-commerce, particularly appealing to sellers with limited capital and concerns about inventory [2]

Core Viewpoint - The Print On Demand (POD) model is emerging as a new trend in China's cross-border e-commerce, allowing sellers to produce goods only after receiving orders, thus minimizing inventory risks and providing customized experiences for consumers [1][2]. Group 1: POD Model Overview - The POD model enables sellers to respond precisely to unique orders, eliminating the need for bulk production and inventory accumulation [1]. - Companies like Xiamen Fingerprint Technology Co., Ltd. have established POD factories in regions like North America and Europe, allowing for local production and faster shipping [2]. - Approximately 95% of orders can be shipped within 24 hours of being placed, significantly enhancing logistics efficiency [2]. Group 2: Market Trends and Growth - The POD sector has gained traction at the China (Xiamen) International Cross-Border E-Commerce Expo, with numerous POD companies participating [2][3]. - Major platforms such as Amazon and Temu are increasingly directing traffic towards POD categories, indicating a growing market demand [2]. - The year 2025 is anticipated to be a pivotal year for the growth of cross-border e-commerce, particularly for semi-managed models that allow sellers to adapt quickly to market changes [2]. Group 3: Regional Insights - Fujian province is identified as a key hub for POD production, contributing to 80% of global POD output [3]. - The integration of digital tools and flexible supply chain models is reshaping traditional production methods in the cross-border e-commerce sector [3]. - Cross-border e-commerce is viewed as a crucial driver for industrial upgrading, facilitating a complete reconstruction of the product design, manufacturing, and marketing processes [3].