东兴证券指出，全球消费者的消费行为都更为理性，更注重性价比，为消费的线上化转移和物美价廉的 优质国货品牌提供良好发展机遇。 据《东方财富研究中心》12月25日消息，中国人民银行等八部门近日印发《关于金融支持加快西部陆海 新通道建设的意见》。其中提出，探索数字金融国际合作。支持沿线省（区、市）参与多边央行数字货 币桥项目，推动与泰国、阿联酋、沙特阿拉伯等跨境支付使用央行数字货币。支持探索推进内地与新加 坡数字人民币跨境支付试点。 此外，离岸人民币兑美元升破7.0大关，最高触及6.996，为2024年9月以来首次；在岸人民币兑美元升破 7.01关口，创2024年9月27日以来新高。 中亦科技 (301208)：提供IT基础架构建设和运维服务，为金融机构等关键行业客户提供服务，数字人民 币的推广和金融科技的发展将带动相关IT需求，公司有望受益。 拉卡拉 (300773)：国内知名的第三方支付公司，正积极拓展数字人民币受理场景，并参与多地试点工 作，有望受益于数字人民币推广带来的支付生态扩容。 京北方 (002987)：国内金融科技领军企业之一，向以银行为主的金融机构提供IT技术服务，包括软件产 品、解决方案及系统集 ...

随着数字人民币试点不断深化，一些不法分子也盯上了这个"新赛道"，使出各种诈骗套路牟取非法利 益。近日，中国人民银行上海总部发布风险提示，明确数字人民币的法定属性与运营架构，澄清所 谓"民间推广中心""推广员考试"等虚假信息，提醒民众增强防范意识，守好"钱袋子"。 当前，数字人民币应用进展如何？公众又该如何识别与防范相关诈骗行为？科技日报记者12月17日就此 采访了业内专家。 第一问：当前应用现状怎样？ 上海新金融研究院副院长、上海金融数字化研究中心主任刘晓春介绍，数字人民币作为我国法定数字货 币，其应用已从早期试点阶段迈入全面深化推广的新时期，在零售支付、批发金融、绿色金融及普惠金 融等领域取得实质性突破。 数据显示，截至2025年9月末，数字人民币试点已扩展至17个省（区、市）的26个地区，累计交易金额 达14.2万亿元，交易笔数超过33.2亿笔。同时，数字人民币App累计开立个人钱包2.25亿个，覆盖批发零 售、公共服务、社会治理、乡村振兴等多个领域，逐步形成可复制、可推广的应用模式。 "我国数字人民币试点过程中创新应用场景非常多。"刘晓春举例说，如通过预付款智能合约等功能，可 实现押金锁定，从而防范机构 ...

北京商报讯（记者 岳品瑜 董晗萱）11月18日，人民银行北京市分行等12部门印发《金融支持北京市提 振和扩大消费的实施方案》。其中提出，鼓励银行卡清算机构、金融机构将年度营销计划与北京市各类 文旅、商务等活动相融合，通过开展行业促消费等措施，扩大联合宣传效果，助力打造高品质消费场景 和消费地标。鼓励引导金融机构持续优化移动支付App用户体验，简化老年人群体、外籍来华人员的注 册、绑定流程。鼓励在"食、住、行、游、购、娱"等消费领域积极稳妥推行数字人民币，持续开展数字 人民币促消费、惠民生推广活动。 ...

Core Insights - The article emphasizes the need for targeted strategies to enhance the operational development of digital currency merchants, despite the growing transaction scale of digital RMB [1] Group 1: Current Challenges - The acceptance of digital RMB among small and micro merchants remains low, primarily concentrated in retail and catering sectors, lacking diverse payment scenarios such as healthcare, education, and tourism [1] - Online penetration of digital RMB is significantly low, with most promotional activities focusing on short-term consumption incentives rather than sustainable engagement [1] Group 2: Recommendations for Development - Clear objectives should be established to enhance merchants' total volume, flow, and quality, focusing on improving service models and transitioning from offline to online operations [1] - Continuous optimization of application scenarios is necessary, targeting high-frequency daily use areas such as supermarkets, hospitals, schools, and transportation facilities to achieve comprehensive coverage [2] Group 3: Addressing Specific Issues - To tackle the issue of low coverage and online penetration, policies should incentivize high-frequency scenarios like supermarkets and public transport, promoting a "small amount, high frequency" model [3] - Building an integrated online ecosystem by collaborating with major e-commerce platforms and linking digital RMB payments with credit and loyalty programs can enhance user engagement and reduce marketing costs [3] - Innovating asset rights systems by incorporating digital RMB wallet balances into asset management calculations can upgrade wallets from mere payment tools to asset accounts, increasing customer retention [3] Group 4: Merchant Incentives - Implementing cash rewards based on transaction metrics can motivate merchants to adopt digital RMB, with a tiered reward system designed for varying levels of transaction performance [4] - Providing credit support tailored to merchants' needs, utilizing data analytics for risk assessment, can encourage the use of digital RMB wallets while simultaneously promoting traditional credit services [4] - Setting up fee reductions and value-added benefits based on merchants' digital RMB transactions can further incentivize adoption [5] Group 5: Internal Motivation - Sufficient resources should be allocated to digital RMB initiatives, enhancing employee performance incentives to foster internal motivation for promoting digital currency business [7]

Core Viewpoint - Digital RMB has been in development for four years but remains underutilized in daily life due to limited acceptance and user habits [1][5][15] Group 1: Background and Development - Digital RMB was introduced in 2019 and has been tested in several regions with positive results before being rolled out nationwide [5] - The initiative aims to provide a safer payment method compared to cash and third-party payment platforms like WeChat and Alipay [3][7] Group 2: Advantages of Digital RMB - Digital RMB can be used without internet access, making it reliable in areas with poor connectivity [7] - It does not incur transaction fees, unlike WeChat and Alipay, which can charge fees for transferring money to bank accounts [9] Group 3: Challenges and Limitations - The number of places accepting Digital RMB is limited, with only 1.299 million locations in major cities like Shenzhen, and fewer than 500,000 in other cities [11] - Digital RMB lacks financial management features, such as interest-earning options available in platforms like Alipay and WeChat [11] - User habits are difficult to change, as many individuals are accustomed to using WeChat and Alipay without compelling reasons to switch [13] Group 4: Promotion and Awareness - There has been insufficient large-scale promotion of Digital RMB compared to the marketing efforts of WeChat and Alipay, leading to lower public awareness [15] - Addressing the five identified issues could increase the adoption of Digital RMB, potentially allowing it to compete with or replace existing payment platforms [15]