数字化零售转型

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全国千家361°门店上线美团:闪购30分钟到手 提供到店团购优惠
Zheng Quan Ri Bao· 2025-08-25 07:15
本报讯 (记者梁傲男)8月25日,中国领先的体育用品品牌361°宣布与美团闪购、美团团购达成合作, 全国千家门店正式上线美团,加速布局即时零售,为消费者提供更加便捷、实惠的购物体验。 即日起,全国消费者均可在附近361°门店"闪购下单",30分钟即买即用361°运动装备。美团闪购将为 361°消费者提供限时优惠券与配送优惠,帮助消费者获得"又快又便宜"的闪购运动装备体验。此外,消 费者可以在美团、大众点评App购买361°团购优惠券,到店核销、领取超值满减或爆品组合等补贴,获 得"逛361°门店,用团购券更具性价比"的实惠体验。 361°方面表示,此次携手美团,是361°在数字化零售转型道路上的又一步探索。美团庞大的用户基数和 高效的本地即时配送体系,有助于激活361°遍布全国的实体门店网络优势、有效拓展门店覆盖半径和服 务时效。与美团团购合作构建起的"线上引流+线下核销"完整闭环,能够为361°门店带来更多客流与更 强活力。未来,双方将在会员运营、数据洞察等方面开展更深合作,共同探索全新的运动消费生态。 (文章来源:证券日报) "美团闪购、团购多场景生态助力,是此次合作的突出特点。"美团相关负责人表示,随着 ...
361度官宣合作美团闪购与美团团购,千店入驻开启运动消费新体验
Ge Long Hui· 2025-08-25 03:00
H A 美國跑 - 100 PANAGE (FFF 100 T 2010 19 with and 202 -200 - unt ( RE t T 3 11:40 - 2014 - 11:00 - 1 the PE V iti r 1 000 0173 r 1984 30分钟速达,满足运动多元消费场景 在消费者对购物效率与便捷性需求日益提升的当下,361度携手美团充分发挥各自领域优势,赋能运动装备购物体验变革。依托美团闪购成熟且快捷的配送 网络,用户在美团APP搜索"361"并下单后,订单将由最近的361度线下门店直接发货,实现平均30分钟极速送达。为了提供更具吸引力的购物体验,美团闪 购还为361度消费者提供了限时现金券与配送优惠,进一步降低获取门槛,让运动热情不再因时间而等待。这为运动爱好者创造了全新的生活方式——随心 情更换训练穿搭、为即兴的户外活动添置新装备、或是在城市探索中随时升级运动装备,都变得触手可及。 近日,中国领先体育用品品牌361度宣布与美团闪购、美团团购达成双业务合作,全国千家门店已于8月25日正式上线美团平台,开启运动品牌即时零售新篇 章。此次合作旨在通过数字化渠道创新,为消费者提供更加 ...
净利润暴跌,老板电器陷“中年危机”
Zhong Jin Zai Xian· 2025-05-09 00:27
Core Insights - The company is experiencing its most severe downturn since its IPO 13 years ago, with Q1 2025 revenue growth slowing to 2.1% and net profit declining by 8.3% [1] - The traditional kitchen appliance sector is facing significant challenges due to the decline in real estate benefits, increasing consumer segmentation, and competition from emerging product categories [1] Financial Performance - In 2024, the company reported total revenue of 11.26 billion, a year-on-year increase of 2.8%, while net profit fell by 8.2% to 1.28 billion [2] - The core revenue sources, range hoods and gas stoves, contributed 68.3% of total revenue, but their growth rates slowed to 1.2% and 0.7% respectively [2] - In Q1 2025, revenue was 2.15 billion, a decrease of 5.3%, and net profit was 230 million, down 18.6%, marking the largest quarterly decline since 2010 [3] Market Dynamics - The offline market for range hoods saw a retail sales decline of 3.1% in 2024, with the company's market share dropping to 28.7% as competitors like Fotile gained ground [2] - Emerging product categories like dishwashers and integrated stoves accounted for 23.5% of revenue, but their growth rate fell sharply from 41.3% in 2023 to 18.7% in 2024 [3] - The integrated stove segment, which was expected to perform well, only grew by 9.6%, significantly below the industry average of 32.4% [3] Cost and Profitability Challenges - The overall gross margin decreased by 2.1 percentage points to 49.3%, primarily due to rising raw material costs and the increased share of low-margin new products [3] - The company raised prices by 5.2% for range hoods to maintain profitability, but this led to a loss of market share in e-commerce channels [3] - Cash flow from operating activities was negative at -187 million in Q1 2025, reflecting increased promotional efforts and challenges in accounts receivable management [4] Strategic Positioning - The company is at a crossroads, facing market share erosion from competitors and struggling to adapt to new market dynamics [5] - Despite efforts to diversify into new product categories since 2018, the company has not achieved significant market penetration, particularly in dishwashers [5] - The management transition in March 2025, with the founder stepping down, raises questions about the company's strategic direction and ability to respond to market changes [6] Future Outlook - The company is undergoing a profound transformation, grappling with growth challenges and attempting significant strategic changes [7] - The ability to redefine its position in the smart, integrated, and scenario-based kitchen appliance market will be crucial for the company's future success [7]