这个元旦假期，杨浦消费市场热力拉满、活力迸发。杨浦围绕"数商新风尚·玩转杨数浦"主题，联动五角场、滨江等重点商圈和线上平台，整合消费券发 放、商圈促销、商旅文体展联动、新春主题体验等多重举措，精心推出30余项活动，不仅营造红火喜庆、数智融合的节日消费氛围，更有效激活消费潜 力，推动区域消费市场实现新年"开门红"。 据消费市场大数据实验室（上海）监测显示，2026年1-2日，五角场商圈累计消费1.30亿元，同比增长27.7%；进店客流89.66万人次，同比增长52.3%，销 售与客流均呈现增长态势。 1"惠聚新春·券动全城" 消费券与促销齐发力 元旦期间，杨浦聚焦餐饮、零售、数码等重点品类，发放"玩转杨数浦"新年消费券超千万元，有效激发市民消费热情，撬动比达1：8。 杨浦区内重点商业体同步推出主题促销活动，形成政策与企业让利的叠加效应。苏宁易购五角场店"AI智能家电展"暨以旧换新专场活动吸引众多家庭客 群，客流同比增长11.11%，国华广场"团券满氛"带动销售额、客流同比增长56.56%、24.4%，江湾里两周年庆"神券开闸"带动销售额同比增长32.24%。 2"数智赋能·年轻引力" 创新业态激发新活力 场景体 ...

Core Insights - The first Digital Trade Leadership Conference was held in Hangzhou, focusing on the integration of "digital intelligence + consumption" to explore growth paths for the consumer goods industry under technological leadership [2][3] - The conference aims to build a value co-creation platform and empower high-quality development in the consumption industry, with significant participation from government, industry experts, and corporate leaders [2][3] Group 1: Conference Overview - The conference was inaugurated with a speech by Zhu Jun, highlighting Zhejiang's commitment to digital trade, which has seen double-digit growth for six consecutive years [3] - The event is positioned as a national-level digital trade platform, with the goal of becoming a hub for resource connection and industry consensus [3][4] - Key figures from various sectors, including academia and corporate leadership, participated in discussions about global digital trade opportunities and industry challenges [2][3] Group 2: Key Presentations - Wang Xiaoyi from Zhejiang University discussed the transformation of consumption logic driven by new productive forces, emphasizing the shift from scale-driven to innovation-driven economic growth [6] - Pan Songting, CEO of Hejun Consulting, analyzed growth opportunities for consumer goods companies, focusing on the integration of "consumption + technology" and "industry + capital" [6] - Chen Yan, CEO of Fanruan Software, shared practical insights on using data to drive operational decisions, advocating for a strategic framework of "look ten years ahead, plan three years, and act in one year" [6][7] Group 3: Roundtable Discussion - A roundtable discussion led by Pan Songting explored the core of consumer innovation and breakthroughs, emphasizing the importance of data in reconstructing business logic and leveraging AI to enhance consumer experiences [8] - Participants highlighted the need for collaboration across the industry to meet consumer demands for better and more precise products [8] - The conference concluded with a vision for ongoing collaboration to integrate data elements with the consumption industry, aiming to position Zhejiang as a national leader in digital consumption innovation [8]