罗志华 春节期间，消费市场持续升温，众多老字号也焕然一新。近日，北京多家老字号品牌通过产品创新、场 景延伸、多方联动等方式，持续拉近与年轻消费群体的距离。北京市商务局发布的春节消费数据显示， 前门、王府井、隆福寺、三里屯等核心商圈将老字号焕新与沉浸式体验深度融合，实现客流与销售额双 增长。当前老字号已经不再只是长辈们的专属，而正逐步赢得年轻消费者的关注与喜爱。 这种消费倾向值得赞赏、让人欣慰。许多老字号历经岁月洗礼，在市场竞争中屹立不倒，凭借的正是它 们对品质的执着追求和对传统技艺的匠心坚守。在当前消费市场多元化、个性化趋势愈发明显的背景 下，老字号成功"破圈"，吸引年轻消费群体，不仅为自身发展开辟了新空间，更为传统文化的传承与创 新提供了鲜活范例。 年轻人对老字号青睐有加，背后有着多重因素。比如老字号所蕴含的深厚传统文化底蕴，吸引了他们的 目光。老字号长期积累的良好口碑和信誉，则是其赢得年轻人信任的关键。在产品质量参差不齐的消费 环境中，老字号稳定的品质和可靠的性能，为年轻人提供了安心的选择。很多老字号承载着几代人的记 忆，那些熟悉的品牌标识、独特的包装设计，都能唤起包括年轻人在内的所有消费者对过去美好时光 ...

Core Viewpoint - The expansion of duty-free shops at entry ports in China is a strategic move by the government to enhance consumer experience, stimulate domestic consumption, and promote regional development through the establishment of 41 new duty-free stores across various locations [4][5][6][8]. Group 1: Expansion of Duty-Free Shops - The Chinese government has announced the establishment of 41 new duty-free shops at entry ports, including airports, waterway, and land ports, to enhance consumer access and fill regional gaps [5][6][14]. - The new duty-free shops will be located in various provinces, including Hubei, Hunan, Fujian, and Guangxi, ensuring coverage across eastern, central, and western regions of China [6][12]. - The initiative aims to provide consumers with more shopping options and competitive prices, thereby increasing the attractiveness of domestic shopping compared to overseas purchases [12][14]. Group 2: Consumer Benefits - The expansion allows consumers to shop for duty-free goods conveniently upon entry into China, addressing previous limitations where shopping was primarily restricted to departure points [5][9]. - The new stores will offer a diverse range of products, including international brands and local Chinese cultural products, catering to various consumer preferences [12]. - The initiative is expected to stimulate consumer spending and enhance the overall shopping experience for both domestic and international travelers [10][12]. Group 3: Economic and Regional Development - The establishment of these duty-free shops is seen as a tool for stabilizing foreign trade and expanding domestic demand, contributing to economic growth [7][12]. - The initiative is designed to attract both returning Chinese travelers and international tourists, thereby increasing inbound consumption and supporting local economies [10][11]. - The duty-free shops are positioned to enhance the logistics, tourism, and cultural industries, creating a more integrated economic ecosystem around port cities [12][13].

2月4日，2026山东省"运河大集"新春季在德州天衢新区589街区盛大启幕。德州市商务局携手市电商公 共服务中心，在奥莱广场589街区重磅推出特色美食、名优特产直播季活动，以线上直播+线下体验融 合模式为核心，重点联动村支书直播团、带货达人直播团两大核心力量，汇聚"德州鲁小坤"等20多位本 土知名网红达人及优秀带货村支书现场带货——其中主播鲁小坤作为"山东好品推荐官"，发挥标杆引领 作用，带头推介本土好物。活动集中呈现扒鸡、特色农产品、手作好物、老字号等100余种德州本土优 质产品，全方位助力"德州好物"拓市场、提销量、树品牌，持续释放春节消费新潜力，为新春消费市场 注入强劲电商动能。 本次直播季活动是德州深耕"电商突破年"行动、推动电子商务高质量发展的生动实践，其中村支书直播 团与带货达人直播团发挥了关键引领作用——村支书们立足乡村一线，以本土情怀背书，精准推介家乡 特色农产品，搭建起乡村好物与城市市场的直达桥梁；带货达人直播团凭借专业的带货能力、广泛的粉 丝影响力，全方位展示德州美食与特产的独特魅力，扩大"德州好物"的传播覆盖面。活动依托589街区 商文旅融合特色优势，实现了本土好物与直播电商的深度结合， ...

山东临沂：老字号国潮年货大集开幕 1月22日，山东临沂，工作人员线上直播销售老字号产品。当天，2026老字号国潮年货大集在临沂 开幕。本届年货大集以"带老字号回家过年"为主题，打造10000平方米沉浸式年货消费新场景，设置年 夜饭、幸福团聚、走亲访友、传统民俗体验区等特色展区。中新社记者 孙婷婷 摄 1月22日，山东临沂，民众选购老字号产品。当天，2026老字号国潮年货大集在临沂开幕。本届年 货大集以"带老字号回家过年"为主题，打造10000平方米沉浸式年货消费新场景，设置年夜饭、幸福团 聚、走亲访友、传统民俗体验区等特色展区。中新社记者 孙婷婷 摄 1月22日，山东临沂，民众选购老字号产品。当天，2026老字号国潮年货大集在临沂开幕。本届年 货大集以"带老字号回家过年"为主题，打造10000平方米沉浸式年货消费新场景，设置年夜饭、幸福团 聚、走亲访友、传统民俗体验区等特色展区。中新社记者 孙婷婷 摄 1月22日，山东临沂，民众选购老字号产品。当天，2026老字号国潮年货大集在临沂开幕。本届年 货大集以"带老字号回家过年"为主题，打造10000平方米沉浸式年货消费新场景，设置年夜饭、幸福团 聚、走亲访友、传统 ...

Core Viewpoint - The "2026 National Online New Year Goods Festival" has been launched in Lanzhou, aiming to promote traditional culture, enhance consumption quality, and stimulate consumer potential through various engaging activities [1][3]. Group 1: Event Overview - The festival is organized under the guidance of the Ministry of Commerce and includes a series of activities that resonate with public interests, focusing on themes such as cultural promotion and market connectivity [1]. - The event adopts a "1+N" format, with a central launch in Lanzhou and various supporting activities across five northwestern provinces and e-commerce platforms [1][3]. Group 2: Activities and Themes - The festival features five main thematic activities: "Sweet Taste of Gansu," "Quality Home Refresh," "Digital Enjoyment of Life," "Silk Road Adds New Year Flavor," and "Enjoy Discounts with Payments," aimed at providing a diverse and high-quality consumer experience [3]. - Various local and online platforms will create a "New Year Flavor Map" and "New Year Goods List," showcasing non-heritage performances and cultural creative exhibitions to enhance the festive atmosphere [1][3]. Group 3: Exhibition and Market Setup - The launch event includes an exhibition area for Gansu's quality products and non-heritage items, with food and goods markets set up in key locations to create differentiated consumer experiences [4]. - The markets will feature local specialties, non-heritage products, traditional liquor, and cultural creative items, catering to diverse consumer needs during the festival [4].

Core Insights - The Yangpu consumption market experienced a vibrant New Year holiday, with over 30 activities launched under the theme "Digital Commerce New Trend: Play in Yangpu," effectively stimulating consumer potential and achieving a strong start to the new year [1] Group 1: Consumption Data - The Wujiaochang business district recorded a total consumption of 130 million yuan from January 1 to 2, 2026, representing a year-on-year increase of 27.7% [3] - The foot traffic reached 896,600 visitors, marking a 52.3% increase compared to the previous year, indicating growth in both sales and customer visits [3] Group 2: Promotional Activities - Yangpu issued over 10 million yuan in "Play in Yangpu" New Year consumption vouchers, effectively stimulating consumer enthusiasm with a leverage ratio of 1:8 [5] - Major commercial entities in Yangpu launched themed promotional activities, resulting in significant sales and foot traffic increases, such as Suning's AI Smart Home Exhibition attracting a 11.11% increase in foot traffic [5] Group 3: Digital and Innovative Engagement - Yangpu emphasized a "young," "digital," and "immersive" consumption experience, enhancing online and offline integration to activate regional consumption vitality [7] - Online events like Meituan's "Flash Purchase Double Festival" and JD's "Shanghai Self-Pickup Festival" were organized to tap into local consumption potential [7] Group 4: Experiential Activities - The Wujiaochang business district collaborated with Douyin to create engaging events like the "Heartfelt Street" and a countdown party, attracting a large number of young consumers [10] - The "Capybara City Amusement Park" and themed pop-up events in commercial spaces contributed to a 22.26% increase in sales and a 67.42% increase in foot traffic [12] Group 5: Night Economy and Thematic Events - Various commercial districts launched unique activities to enhance the festive atmosphere, directly boosting consumption, with the Wujiaochang Wanda Plaza and other key commercial entities extending their operating hours to midnight [14] - Events like the "Sleepless Street" at Wanda Plaza achieved a 13.41% increase in sales and a 27.56% increase in foot traffic [14]

Core Viewpoint - The recent policy issued by the Ministry of Finance and four other departments aims to enhance the duty-free shop sector to stimulate consumer spending, effective from November, by supporting the sale of domestic products and expanding the range of goods available in duty-free shops [1] Group 1: Policy Implementation - The new policy is expected to significantly benefit duty-free shops, encouraging them to expand their brand offerings and product variety to facilitate traveler purchases [3] - The policy includes support for both port exit duty-free shops and city duty-free shops, introducing high-quality products such as time-honored brands, cultural and creative products, and intangible cultural heritage items [1] Group 2: Market Response - Following the implementation of the new regulations, there has been a noticeable increase in customer traffic at duty-free shops, particularly at Nanjing Lukou International Airport, where travelers are arriving earlier to take advantage of shopping opportunities [2] - The customs statistics indicate that from January to October, the number of travelers monitored by Nanjing Lukou Airport Customs reached 2.3135 million, reflecting a year-on-year increase of 5.62% [2] Group 3: Operational Adjustments - Duty-free shops are actively expanding their sales categories and implementing promotional activities such as discounts and gift offers to convert foot traffic into sales [2] - Customs authorities are facilitating the growth of duty-free shops by understanding their inventory needs, expediting approval processes for goods, and enhancing regulatory efficiency through online reviews [2]

Core Viewpoint - The continuous optimization of China's departure tax refund policy is significantly enhancing the shopping experience for foreign travelers, thereby stimulating inbound consumption and contributing to the construction of a robust domestic market and a new development pattern [1][2]. Group 1: Policy Optimization - Since 2015, China has implemented a comprehensive departure tax refund policy, with recent measures including lowering the minimum refund threshold from 500 yuan to 200 yuan and increasing the cash refund limit from 10,000 yuan to 20,000 yuan [1]. - The number of foreign travelers processing departure tax refunds increased by 229.8% year-on-year, while the total refund amount grew by 97.4% in the first nine months of this year, indicating the effectiveness of the optimized policy [1]. Group 2: Economic Impact - The optimization of the departure tax refund policy is expected to enhance the convenience of shopping for foreign travelers, thereby improving their satisfaction and overall experience in China [2]. - Compared to other major countries, there is still room for growth in the proportion of inbound consumption relative to China's GDP, indicating significant potential for further growth in inbound consumption [2]. Group 3: Future Developments - Future enhancements to the departure tax refund policy will focus on digitization, convenience, and service refinement, including initiatives like paperless refunds and multilingual intelligent service systems [3]. - The aim is to attract more foreign travelers and promote the international presence of high-quality Chinese products, making "China shopping" a prominent symbol of high-level openness [3].

Core Viewpoint - The report highlights the revitalization of traditional brands (老字号) through cultural depth, technological innovation, and experiential reconstruction, emphasizing the importance of product strength, cultural value, and communication power in brand building [1][2]. Group 1: Government Support and Policy - Government policies have increasingly supported the innovative development of traditional brands, linking policy design closely with brand consumption and cultural heritage [1]. - A dynamic management mechanism has been established to promote the healthy development of traditional brands, ensuring a competitive environment through "entry and exit" [1]. Group 2: Product Strength - Leading traditional brands possess strong research and innovation capabilities, enhancing their competitiveness in both domestic and international markets [2]. - The expansion of online channels, overseas markets, smart manufacturing, and cultural empowerment is expected to drive traditional brands as economic engines that promote consumption [2]. Group 3: Cultural Strength - Traditional brands embody and transmit excellent traditional Chinese culture, including business wisdom, intangible cultural heritage, and regional cultural characteristics [2]. - They also play a role in public education and enriching public cultural services while adapting to modern trends such as IP integration and digitalization [2]. Group 4: Communication Power - The total online communication volume for traditional brands is projected to exceed 8.93 million from October 2024 to October 2025, indicating a high level of brand visibility [2]. - Events like the "Traditional Brand Expo" and "Canton Fair" significantly enhance brand exposure, especially during key consumption periods like the Spring Festival and Mid-Autumn Festival [2]. Group 5: Market Trends and Consumer Behavior - Recent public opinion controversies surrounding traditional brands have decreased, but historical issues still have lingering effects [3]. - Younger consumers are emerging as the main force in traditional brand consumption, prioritizing quality, experience, and cultural identity [3]. Group 6: Future Directions - Future brand building for traditional brands should focus on quality, cultural value, and expanding brand influence to transform into sustainable economic value and cultural symbols of the era [3].

Core Viewpoint - The "2025 Kunming Trade Resource Promotion Conference" aims to deepen cooperation between Shanghai and Yunnan, showcasing Kunming's unique position and opportunities as a gateway to South Asia and Southeast Asia, while promoting cross-border e-commerce and consumption growth [1][3][11] Group 1: Economic Development and Opportunities - Kunming is actively promoting the integration of diverse consumption formats, focusing on emerging fields like coffee consumption to create nationally influential consumption scenarios [3][5] - The city is leveraging its rich "old brand" resources to rejuvenate traditional brands and stimulate various consumption potentials to meet diverse consumer needs [3][5] - The promotion conference highlighted Kunming's commitment to building a regional international center city, enhancing its role as a hub for international trade and commerce [1][4][7] Group 2: International Cooperation and Trade - Kunming is enhancing its exhibition platform to host international events, facilitating efficient connections and deep cooperation between domestic and foreign enterprises [3][4] - The city is focusing on high-quality foreign trade development through three main paths: improving trade efficiency, creating new open platforms, and enhancing international logistics channels [7][10] - The event attracted over a hundred well-known enterprises and investment institutions from Shanghai and the Yangtze River Delta, fostering discussions on international supply chain cooperation and collaborative market development [11][13] Group 3: Event Highlights and Outcomes - The promotion conference featured representatives from seven key units, emphasizing cross-border e-commerce and exhibition platforms, with 28 quality enterprises showcasing their products [10][11] - The event facilitated discussions between 22 representatives from Fortune 500 companies and participating enterprises, resulting in multiple cooperation intentions and agreements [10][11] - Attendees expressed optimism about Kunming's potential, recognizing it as a vibrant city with significant commercial opportunities and a welcoming business environment [13]