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不止数字风口,更是文化标杆:文化“新三样”加速破圈
Core Insights - The article discusses the rapid global expansion of China's cultural "new three samples" (online literature, web dramas, and online games) and their significance as cultural benchmarks rather than just digital trends [1][2]. Group 1: Cultural Impact and Global Reach - The cultural "new three samples" have gained significant popularity overseas, with the game "Black Myth: Wukong" topping sales charts in multiple countries and series like "Si Teng" and "Chang Yue Jin Ming" being well-received in Southeast Asia [2]. - In 2024, China's online literature is projected to generate revenue of 4.815 billion yuan, while micro-short dramas have nearly 55 million downloads overseas, and self-developed games are expected to earn over $18.5 billion [2]. - The expansion of these cultural products goes beyond traditional themes, with contemporary narratives resonating with international audiences, as seen in the Serbian airing of the drama "Time is Just Right," based on a real-life online novel [3]. Group 2: Technological Integration - Technology plays a crucial role in the development and dissemination of the cultural "new three samples," with advancements in mobile internet and AIGC (Artificial Intelligence Generated Content) driving new formats like vertical micro-short dramas and animated micro-dramas [4][5]. - AIGC technology is reshaping content production and distribution, enabling rapid creation and translation of content, which is essential for reaching global audiences [5][6]. Group 3: Quality and Content Innovation - The consensus among industry experts is that the high-quality development of cultural "new three samples" relies on producing premium content that resonates with audiences, even without translation [6][7]. - The characteristics of premium content include strong narratives and emotional depth, which are essential for achieving cultural resonance [7]. - Initiatives like the "Fruit Burning Plan" by Hongguo Short Drama aim to support high-quality projects across various themes, contributing to the industry's growth and sustainability [8][9]. Group 4: Industry Ecosystem and Support - The industry is transitioning from rapid growth to a focus on quality, with platforms like Hongguo Short Drama enhancing review standards and support mechanisms to foster a healthier ecosystem [8]. - The establishment of the "Cultural 'New Three Samples' Innovation Cooperation and International Exchange Center" in Jiaxing aims to strengthen the industry chain and promote international collaboration [9].
文化“新三样”加速破圈(“融”观中国)
Ren Min Ri Bao· 2025-11-23 23:25
11月的浙江桐乡乌镇,水汽氤氲,桂香浮动。 世界互联网大会期间,这座千年古镇敞开怀抱。以"数联全球·文聚浙里"为主题,一场关于网文、网 剧、网游等文化"新三样"高质量发展的交流展示活动在此举行。 位于乌镇云舟宾客中心的会场外,主题互动展区人流如织:微短剧拍摄实景让参观者亲身体验导演创 作;《黑神话:悟空》主角半身像前合影者排起长队。会场内,各界代表共聚一堂,探讨中国故事走向 世界的现实路径与未来图景。 "这是中国创作者的独特优势" 近年来,文化"新三样"在海外刮起强劲"中国风"。 《黑神话:悟空》首发即登顶多国游戏销量榜;《司藤》《长月烬明》等剧集在东南亚广受欢迎。数据 显示,2024年中国网络文学海外营收达48.15亿元;微短剧应用海外累计下载量近5500万次;自主研发 游戏海外销售收入超185亿美元。据预测,到2027年,这三项出口规模将继续大幅增长。 数字时代,为何网文、网剧、网游能成为中国故事的"新载体"?中国文化产品如何立足自身优势,提升 辨识度? 《仙剑奇侠传》《九州牧云录》等爆款小说的作者管平潮认为:"数字时代,能从浩如烟海的中华传统 文化中汲取营养,这是中国创作者的独特优势。"他表示,为写好仙 ...
咪咕数媒亮相2025世界互联网大会乌镇峰会:以“网文+短剧”为核心,共绘文化“新三样”国际传播新画卷
Huan Qiu Wang· 2025-11-10 02:59
Core Insights - The event "Cultural New Three Samples" high-quality development exchange and display activity was held in Wuzhen, Zhejiang, focusing on the innovative paths and development prospects of online literature, online film and television, and online games [1][5] - Migu Digital Media Co., Ltd. participated in the event and emphasized the importance of collaboration and innovation in building a cultural ecosystem [1][5] Group 1 - Migu Digital Media's representative highlighted the need for continuous optimization of copyright output and leveraging operator advantages to expand overseas, particularly through short dramas [3] - The company has initiated product cooperation with China Mobile Hong Kong to create a short drama channel and is negotiating with overseas operators in Indonesia, Thailand, and South Korea for short drama distribution [3] - Migu Digital Media aims to integrate digital content with AI technology to enhance its product capabilities and create intelligent digital content verticals [3] Group 2 - The company plans to actively respond to national strategies for cultural export and the "New Three Samples" overseas policy, focusing on international business development [5] - Migu Digital Media intends to establish a quality distribution platform for online literature and short dramas in overseas markets, promoting both cultural and commercial value [5]
AI赋能文化“新三样” 业内人士汇聚浙江温州话前景
Zhong Guo Xin Wen Wang· 2025-10-14 12:04
Group 1 - The integration of AI with China's cultural "new three samples" (online literature, online dramas, and online games) is becoming a trend, with AI enhancing content production efficiency and enabling rapid iteration of high-quality content [1][3] - The cultural "new three samples" are evolving from text-based content to visual and interactive formats, creating a new industrial chain [3] - The rise of digital assets is seen as a new investment direction, with companies transitioning from real estate investments to digital asset investments [3][4] Group 2 - Chinese companies, such as Huayi Brothers, are leveraging AI to potentially surpass Hollywood in the film industry, with plans to release over 10 AI-generated films by the end of 2025 [4] - Wenzhou is emerging as a hub for AI technology and content creation, attracting numerous AI professionals due to its favorable business environment and strong digital infrastructure [6] - The city's digital infrastructure connects various production factors, enhancing the flow of resources and supporting the growth of the AI and digital economy [6]