11月的浙江桐乡乌镇，水汽氤氲，桂香浮动。 世界互联网大会期间，这座千年古镇敞开怀抱。以"数联全球·文聚浙里"为主题，一场关于网文、网 剧、网游等文化"新三样"高质量发展的交流展示活动在此举行。 位于乌镇云舟宾客中心的会场外，主题互动展区人流如织：微短剧拍摄实景让参观者亲身体验导演创 作；《黑神话：悟空》主角半身像前合影者排起长队。会场内，各界代表共聚一堂，探讨中国故事走向 世界的现实路径与未来图景。 "这是中国创作者的独特优势" 近年来，文化"新三样"在海外刮起强劲"中国风"。 《黑神话：悟空》首发即登顶多国游戏销量榜；《司藤》《长月烬明》等剧集在东南亚广受欢迎。数据 显示，2024年中国网络文学海外营收达48.15亿元；微短剧应用海外累计下载量近5500万次；自主研发 游戏海外销售收入超185亿美元。据预测，到2027年，这三项出口规模将继续大幅增长。 数字时代，为何网文、网剧、网游能成为中国故事的"新载体"？中国文化产品如何立足自身优势，提升 辨识度？ 《仙剑奇侠传》《九州牧云录》等爆款小说的作者管平潮认为："数字时代，能从浩如烟海的中华传统 文化中汲取营养，这是中国创作者的独特优势。"他表示，为写好仙 ...

11月20日，第六届长三角国际文化产业博览会在国家会展中心（上海）启幕。8万平方米展区内，1500余家文化单位与企业品牌齐聚。其中，网络 文学、网络影视剧、网络游戏组成的"长三角文化新三样"格外亮眼。 所谓文化"新三样"，是数字时代催生的文化新形态，既延续了中华优秀传统文化的精神内核，又契合了当下年轻群体的审美与消费需求。网络文 学为数字文化提供源头活水，网络影视剧让虚拟故事可视化落地，网络游戏则构建起沉浸式互动体验，三者共同构成了长三角文化产业高质量发 展的核心增长极，不仅展现了长三角文化产业的蓬勃活力，更重构着文化生产、传播与消费的全新生态，成为中国文化"走出去"的重要载体。 网络文学：IP源头深耕，衍生潜力巨大 作为文化新三样的"内容基石"，网络文学在文博会上展现出强大的生命力与衍生潜力。 阅文集团携《庆余年》《诡秘之主》等重磅IP亮相。其展厅中央，一座搭起的"人气角色塔"尤为引人注目，组成塔身的每一块方形积木，都是"阅 文十周年・角逐IP之光"的人气角色，这一3000万人次投票选出的人气角色榜单涵盖《诛仙》等经典与《道诡异仙》等新锐，勾勒出网络文学跨越 代际的发展脉络。其中高居人气榜首的角色克莱恩是阅 ...

Core Insights - The report indicates that Chinese online literature has approximately 200 million active users overseas, covering over 200 countries and regions, with a significant rise in the global cultural consumption market driven by domestic online films and games [1] - By 2027, the total number of Chinese online literature works exported is expected to exceed one million, with overseas revenue from web dramas projected to surpass $10 billion and online game revenue expected to exceed $25 billion [1] - The cultural export ecosystem in China is characterized by government guidance, enterprise leadership, and technological support, creating a competitive advantage for cultural products [2] Digital Trade and Market Growth - The scale of China's digital elements-rich trade, including online games and audiovisual content, is projected to exceed 370 billion yuan in 2024, accounting for 25.8% of cultural trade [1] - New technologies, such as AI, are enhancing translation efficiency and reducing costs, facilitating the international dissemination of Chinese online literature [2] Emerging Trends and New Business Models - The rise of micro-short dramas has gained significant traction in international markets, showcasing China's cultural industry leadership [2] - The industry is evolving from a focus on bold expansion to a more refined approach emphasizing content quality, localization, and resource integration [3] Challenges and Recommendations - Despite the success of the "new three samples," challenges such as rigid models and inconsistent quality persist, necessitating improvements in technology, systems, and talent development [3] - Establishing a digital repository for Chinese cultural genes and a collaborative evaluation mechanism involving academia, enterprises, and international institutions is recommended to prevent cultural distortion [3] Future Directions - The transition from product output to ecosystem building in cultural exports is essential for China to strengthen its position in the global cultural landscape [4]

Group 1 - The cultural industry has become a vital and dynamic sector in the national economy, with growth rates surpassing many traditional industries during the "14th Five-Year Plan" period [1] - In 2024, the cultural industry achieved a record revenue of 19,142.3 billion yuan, marking a 7.1% increase from the previous year [3] - The cultural service industry generated 10,913.4 billion yuan in revenue in 2024, growing by 7.4% and accounting for 57.0% of the total cultural industry revenue, contributing 59.1% to the growth of the cultural industry [3] Group 2 - The "cultural going out" initiative has shown remarkable success, with Chinese online literature, films, and games achieving significant results in overseas markets [6] - The animated film "Ne Zha" has become a major success, with a global box office of 15.9 billion yuan, ranking fifth in global box office history and first among Chinese films [6] - From January to July 2025, service trade is expected to grow steadily, with travel service exports experiencing the fastest growth at 10.4%, including a 62.9% increase in exports [8] Group 3 - The "15th Five-Year Plan" period is seen as a critical stage for the development of the cultural industry, with promising prospects for the integration of culture and tourism [8] - The cultural and tourism industry is anticipated to become a pillar industry, a livelihood industry, and a happiness industry, driven by a series of supportive policies [8]

Group 1 - The core viewpoint of the articles highlights the growing trend of Chinese cultural exports, particularly in online literature, film, and gaming, which are referred to as the "new three" of cultural export [1][5] - The overseas market revenue for China's online literature industry has exceeded 4.3 billion yuan, while Chinese game manufacturers have achieved sales revenue of 18.557 billion USD in international markets [5] - The cultural expo has facilitated significant transactions, with a cumulative transaction amount exceeding 3 trillion yuan and over 4.5 thousand cultural enterprises served [5][7] Group 2 - Guangdong province, as the leading cultural industry province in China, accounts for approximately 40% of the national cultural product and service export value, reaching over 160 countries and regions globally [7][9] - The province has launched a policy package aimed at promoting high-quality development in the cultural industry, emphasizing support for cultural exports across various sectors including film, gaming, and digital media [7] - The cultural expo aims to enhance transaction capabilities through innovative measures such as the introduction of an AI exhibition assistant and a new "exhibition + live streaming + e-commerce" model [5][9]