杭州文化"新三样"出海"马力"足 中新网杭州1月27日电(鲍梦妮)即便马年春节将近，位于杭州市西湖区的容量短剧依旧在加足"马力"拓 展海外市场。 据悉，该企业与台州天台县合作的微短剧《寻天记》、与台州玉环市合作的微短剧《海屿岛之恋》步入 终审阶段，首部以外籍主人公视角呈现中国传统年俗文化的微短剧《马年限定之新春有约》也进入紧张 的后期制作阶段。以上作品都将通过容量短剧的全球发行矩阵，译制成10余种语言，发行至200余个国 家和地区。 容量短剧副总裁、总编辑胡朝清的工作节奏同样堪称"马不停蹄"，几乎一周都在出差。在他看来，以网 络文学、网络影视剧、网络游戏为代表的中国文化"新三样"出海，正进入下一个浪潮。 前不久召开的全国广播电视工作会议提出，"推动微短剧精品化发展""实施中国视听出海计划"。2026年 浙江省政府工作报告同样指出，"十五五"期间要加快建设文化"新三样"高质量发展和出海实验区，提升 中华文明传播力影响力。 作为微短剧出海的头部企业，容量短剧自2023年底开始布局海外短剧业务，现已上架出海译制剧8000余 部，覆盖200多个国家和地区。 "在出海方面，我们已经迈出第一步，即内容产品形态输出。但除' ...

Core Viewpoint - The "new three samples" of culture, namely online literature, online film and television, and online games, are becoming prominent symbols in China's cultural export process, with a focus on achieving high-quality overseas expansion during the Zhejiang Provincial Two Sessions [1][3]. Group 1: Cultural Export Strategies - Enhancing the ability to create high-quality cultural products is crucial for successful overseas expansion, emphasizing the need to explore traditional Chinese culture and present it in forms that resonate with international audiences [3][4]. - The diversification of cultural export forms is highlighted, with a push for quality IP from the "new three samples" to extend into various fields such as film, animation, esports, music, and trendy toys [3][4]. - The importance of breaking down barriers between online literature, online dramas, and online games is emphasized, advocating for collaborative efforts to achieve greater impact through synergy [3][6]. Group 2: Technological Innovation - Technological innovation is viewed as a key driver for cultural export, with Zhejiang aiming to become a hub for AI development to facilitate multilingual distribution and cultural localization [4][6]. - Companies like NetEase are investing heavily in R&D, with a 15% annual investment intensity over the past five years, supporting high-quality game development and contributing to the real economy [4][5]. Group 3: Overcoming Cultural Barriers - Addressing the challenges of crossing cultural divides is essential, with suggestions to shift from a "traffic-driven" model to a "value-driven" approach in cultural exports [6][7]. - The establishment of provincial "cultural export translation centers" is proposed to provide specialized consulting and content adaptation services, fostering innovative international expressions [6][7]. Group 4: Systematic Support Ecosystem - A call for a more systematic support ecosystem for cultural exports is made, leveraging platforms like the China (Shenzhen) International Cultural Industries Fair and the World Internet Conference to promote cultural products [6][7]. - Collaboration among government, market, and educational institutions is recommended to enhance support in areas such as channel development, legal assistance, and talent cultivation for sustainable cultural export [7].

Economic Growth Overview - In November 2025, China's industrial added value grew by 4.8% year-on-year, slightly down by 0.1 percentage points from the previous month[3] - The service production index increased by 4.2% year-on-year, a decrease of 0.4 percentage points compared to October[3] - Retail sales of consumer goods rose by 1.3% year-on-year, down 1.6 percentage points from the previous month[3] Sector Performance - High-tech manufacturing added value increased by 8.4%, accelerating by 1.2 percentage points from the previous month, outpacing the overall industrial growth rate by 3.6 percentage points[3] - The export delivery value showed a marginal recovery, with a year-on-year decline of 0.1%, improving by 2.0 percentage points from October[3] - The service retail sales grew by 5.4% year-on-year from January to November, with a 0.1 percentage point increase compared to the previous month[3] Investment Trends - Fixed asset investment saw a cumulative year-on-year decline of 2.6% from January to November, a drop of 0.9 percentage points from the previous month[3] - Infrastructure and manufacturing investments maintained expansion, with cumulative year-on-year growth rates of 0.1% and 1.9%, respectively[3] - Equipment purchase investment rose by 12.2% year-on-year, contributing 1.8 percentage points to overall investment growth[3] Risks and Outlook - Risks include potential underperformance of growth stabilization policies, unexpected severity of overseas economic downturns, and escalation of geopolitical conflicts[3]

Core Insights - The article discusses the high-quality development of China's cultural "new three samples" (online literature, web dramas, and online games) during the World Internet Conference in Wuzhen, Zhejiang, highlighting their growing global influence and the unique advantages of Chinese creators [1][2]. Group 1: Cultural "New Three Samples" - The cultural "new three samples" have gained significant popularity overseas, with online literature generating an estimated revenue of 4.815 billion yuan in 2024, micro-short dramas achieving nearly 55 million downloads, and self-developed games earning over 18.5 billion USD in overseas sales [2]. - The success of works like "Black Myth: Wukong" and series such as "Si Teng" and "Chang Yue Jin Ming" in Southeast Asia illustrates the global appeal of Chinese cultural products [2]. - The expansion of these cultural products beyond traditional themes into contemporary narratives, such as the TV series "Time is Just Right," indicates a shift towards more relatable content for international audiences [3]. Group 2: Role of Technology - Technological advancements are crucial for the development of the cultural "new three samples," with the rise of mobile internet giving birth to new formats like vertical micro-short dramas [4]. - The rapid development of AIGC (Artificial Intelligence Generated Content) is creating new opportunities in the animation micro-short drama sector, with projections of 3,000 new works by mid-2025 [4]. - Innovations in gaming technology, particularly in computer graphics, are expected to enhance the quality and creativity of global gaming content [5]. Group 3: Quality and Content Innovation - The consensus among industry experts is that the high-quality development of cultural "new three samples" relies on producing premium content that resonates with audiences [6][7]. - The characteristics of premium content include strong emotional narratives and relatable stories, which are essential for effective international communication [3][6]. - Initiatives like the "Fruit Burning Plan" by Hongguo Short Drama aim to support high-quality projects across various themes, contributing to the industry's growth [7][8]. Group 4: Industry Ecosystem - The micro-short drama industry is transitioning from rapid growth to a focus on quality, with leading platforms implementing stricter review standards and support measures to foster a healthier industry environment [8]. - The establishment of the "Cultural 'New Three Samples' Innovation Cooperation and International Exchange Center" in Jiaxing aims to enhance the industry ecosystem by linking creation bases and enterprises for better international promotion [9].

Core Viewpoint - The sixth Yangtze River Delta International Cultural Industry Expo showcases the vibrant development of the cultural industry in the region, highlighting the "new three elements" of culture: online literature, online film and television, and online gaming, which are reshaping cultural production, dissemination, and consumption [1] Online Literature - Online literature serves as the "content cornerstone" of the cultural new three elements, demonstrating strong vitality and significant derivative potential at the expo [1] - Yuewen Group showcased major IPs like "Qing Yu Nian" and "Gui Mi Zhi Zhu," with a "popularity character tower" built from a list of characters voted by 30 million people, illustrating the intergenerational development of online literature [2] - The company has established a comprehensive industry chain covering film, animation, gaming, audio, and derivatives, continuously promoting the full release of IP value [2] - QiMao displayed interactive elements and showcased the development of IP across various fields, confirming the trend of online literature extending from text to full-scene cultural products [4] - Zhejiang Publishing United Group has exported over 8,000 online literature works to 52 countries, positioning Yangtze River Delta online literature as a significant force in cultural export [6] Online Film and Television - Online film and television, as the core of IP visualization, exhibited characteristics of "technology empowerment + form innovation" at the expo [6] - Yuewen Group upgraded its "Creative Partner Program," achieving a 60% hit rate for short dramas and over 3 billion views for the highest single drama, indicating a mature path for converting quality online literature IP into film and television [6] - QiMao launched a new short drama platform, showcasing popular works and enhancing the richness of film content supply in the Yangtze River Delta [6] - Technological innovations significantly improved the efficiency of online film creation, with Jiangsu Xinhua Media Group's AI short drama production platform reducing production costs by 60%-80% and project cycles by over 75% [6][7] Online Gaming - Online gaming, with its strong interactivity, has become an important carrier for cultural dissemination, showcasing the integration of culture and technology at the expo [9] - Giant Network's hit game "Supernatural Action Group" quickly gained market traction through innovative gameplay and collaborations with traditional cultural elements [10] - Century Huatong's games like "Endless Winter" and "Bouncing Kingdom" provided immersive interactive experiences, while their AI digital human designs showcased the dual value of AI in public welfare and creative design [15] - The Yangtze River Delta's gaming sector displayed over 150 export-oriented games, with "Black Myth: Wukong" recognized for its innovative reinterpretation of "Journey to the West" [17] - The integration of online literature IP into film and gaming has formed a complete industrial ecosystem, with AI technology enhancing creativity and traditional culture deepening content [1][17]

Core Insights - The report indicates that Chinese online literature has approximately 200 million active users overseas, covering over 200 countries and regions, with a significant rise in the global cultural consumption market driven by domestic online films and games [1] - By 2027, the total number of Chinese online literature works exported is expected to exceed one million, with overseas revenue from web dramas projected to surpass $10 billion and online game revenue expected to exceed $25 billion [1] - The cultural export ecosystem in China is characterized by government guidance, enterprise leadership, and technological support, creating a competitive advantage for cultural products [2] Digital Trade and Market Growth - The scale of China's digital elements-rich trade, including online games and audiovisual content, is projected to exceed 370 billion yuan in 2024, accounting for 25.8% of cultural trade [1] - New technologies, such as AI, are enhancing translation efficiency and reducing costs, facilitating the international dissemination of Chinese online literature [2] Emerging Trends and New Business Models - The rise of micro-short dramas has gained significant traction in international markets, showcasing China's cultural industry leadership [2] - The industry is evolving from a focus on bold expansion to a more refined approach emphasizing content quality, localization, and resource integration [3] Challenges and Recommendations - Despite the success of the "new three samples," challenges such as rigid models and inconsistent quality persist, necessitating improvements in technology, systems, and talent development [3] - Establishing a digital repository for Chinese cultural genes and a collaborative evaluation mechanism involving academia, enterprises, and international institutions is recommended to prevent cultural distortion [3] Future Directions - The transition from product output to ecosystem building in cultural exports is essential for China to strengthen its position in the global cultural landscape [4]

Group 1 - The cultural industry has become a vital and dynamic sector in the national economy, with growth rates surpassing many traditional industries during the "14th Five-Year Plan" period [1] - In 2024, the cultural industry achieved a record revenue of 19,142.3 billion yuan, marking a 7.1% increase from the previous year [3] - The cultural service industry generated 10,913.4 billion yuan in revenue in 2024, growing by 7.4% and accounting for 57.0% of the total cultural industry revenue, contributing 59.1% to the growth of the cultural industry [3] Group 2 - The "cultural going out" initiative has shown remarkable success, with Chinese online literature, films, and games achieving significant results in overseas markets [6] - The animated film "Ne Zha" has become a major success, with a global box office of 15.9 billion yuan, ranking fifth in global box office history and first among Chinese films [6] - From January to July 2025, service trade is expected to grow steadily, with travel service exports experiencing the fastest growth at 10.4%, including a 62.9% increase in exports [8] Group 3 - The "15th Five-Year Plan" period is seen as a critical stage for the development of the cultural industry, with promising prospects for the integration of culture and tourism [8] - The cultural and tourism industry is anticipated to become a pillar industry, a livelihood industry, and a happiness industry, driven by a series of supportive policies [8]

Group 1 - The core viewpoint of the articles highlights the growing trend of Chinese cultural exports, particularly in online literature, film, and gaming, which are referred to as the "new three" of cultural export [1][5] - The overseas market revenue for China's online literature industry has exceeded 4.3 billion yuan, while Chinese game manufacturers have achieved sales revenue of 18.557 billion USD in international markets [5] - The cultural expo has facilitated significant transactions, with a cumulative transaction amount exceeding 3 trillion yuan and over 4.5 thousand cultural enterprises served [5][7] Group 2 - Guangdong province, as the leading cultural industry province in China, accounts for approximately 40% of the national cultural product and service export value, reaching over 160 countries and regions globally [7][9] - The province has launched a policy package aimed at promoting high-quality development in the cultural industry, emphasizing support for cultural exports across various sectors including film, gaming, and digital media [7] - The cultural expo aims to enhance transaction capabilities through innovative measures such as the introduction of an AI exhibition assistant and a new "exhibition + live streaming + e-commerce" model [5][9]