文旅体商深度融合

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“体育+”激活假日消费新场景
Sou Hu Cai Jing· 2025-09-24 10:29
国庆期间,南宁以"水岸联动"模式推进文旅体商深度融合,依托民生码头、亭子码头、三街两巷、青秀山等热点 区域,推动赛事进景区、进街区、进商圈,构建"跟着赛事去旅行"的消费新生态,形成"白天看赛事、晚上逛夜 市"的假日新模式。"水动邕江"系列活动有效串联"吃住行游购娱",发挥体育赛事的客流带动效应,进一步激活假 日消费市场。 人民网南宁9月24日电 (梁章晖)2025年南宁"水动邕江"运动休闲系列活动水岸嘉年华将于10月4日举行。畅游阁、 邕字碑广场、冬泳亭等滨水区域变身开放式体验空间,免费提供桨板、皮划艇、帆船、龙舟等水上项目体验。民 生旅游码头同步推出户外装备展、滨水美食节、公益义卖及水上运动科普走廊,并打造特色"车尾趣集"市集。摊 主以车尾厢陈列手作陶瓷、绘画、首饰等艺术品,配合音乐演奏与即兴街头表演,融创意、艺术与消费于一体。 滨水美食市集以"乐享精彩赛事,寻味邕城美食"为主题,汇聚南宁及全国特色小吃、网红美食与健康轻食。现场 巧妙融入水上运动元素,推出帆船造型甜品、冲浪板主题糕点等创意餐饮,并设计以水上项目命名的特色菜品, 为游客带来视觉与味觉的双重体验,实现"舌尖上的体育嘉年华"。夜幕降临,"乐动邕江 ...
“苏超”赛场90分钟之外的经济账本:带动超九成观众延伸消费
Zhong Guo Jing Ying Bao· 2025-09-19 21:42
"自从南通队凭借连胜战绩持续领跑后,南通队主场球票就变得一票难求。从7月份到现在,我会在每一 场比赛开赛前准时抢票,但最终都一无所获。"9月16日,连续5场没能抢到主场球票的南通本地人朱静 (化名)向《中国经营报》记者感慨道。 江苏省城市足球联赛(以下简称"苏超")作为今年的现象级体育赛事,截至8月31日现场观赛总人数达 149.4万人次,场均约2.49万人次,线上直播观看人数超13.3亿人次。而作为"苏超"赛场上的"领头羊", 南通队主场球票的中签率仅为4.5%。 "苏超"赛场火爆,在90分钟比赛外的表现更为亮眼。国家统计局江苏调查总队日前发布的《"苏超"消费 跟踪调研报告》(以下简称"《调研报告》")显示,95.9%的观众产生了门票外的消费,65.9%的观众 表示本次行程支出超出预期。外地观众家庭整个行程花费普遍在1000—2000元区间。 就在不久前,江苏省政府办公厅印发实施的《江苏省持续推动文化旅游业高质量发展三年行动计划 (2025-2027年)》(以下简称"《行动计划》")明确,要发挥"苏超"的撬动作用,持续推动平台化、 市场化开发"票根+"促销活动;强化"'苏超'+'苏新'""'苏超'+住餐"" ...
我省出台三年行动计划 持续推动文化旅游业高质量发展实施六大行动 培育文旅成支柱产业
Xin Hua Ri Bao· 2025-09-04 23:20
Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance service consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focusing on quality product supply, expanding service consumption, optimizing market environment, and providing policy support [2][5]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point, with a year-on-year increase in tourist numbers by 10.43% and consumption by 9.94% from January to August [2][3]. Group 2: Product and Market Development - The plan encourages the transformation of cultural IP into consumer products and the development of niche markets such as educational travel, senior tourism, and family travel [3][5]. - It aims to enhance tourism experiences through unique brands like "Taihu Scenic Water" and "Free Driving" RV camping stations [3]. Group 3: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, including sports, agriculture, and entertainment, to extend the value chain [5][6]. - Initiatives like "Follow 'Su Chao' to Travel" are designed to attract tourists through sports events, enhancing the overall tourism experience [5][6]. Group 4: Infrastructure and Financial Support - The plan outlines the need for improved transportation infrastructure to support tourism, including the development of cruise ports and themed service areas [9]. - Financial institutions are encouraged to innovate and expand consumer finance offerings to support the cultural tourism sector [9]. Group 5: Policy and Regulatory Framework - The action plan emphasizes policy innovation to create a supportive environment for cultural tourism, including enhancing public services and regulatory capabilities [8]. - Measures will be taken to ensure a safe and pleasant tourism experience, including addressing illegal low-price tours and improving ticket management for key attractions [8].
从品牌赞助到文创开发、少儿赛事赋能,社会资本一路“助攻”——
Nan Jing Ri Bao· 2025-08-25 02:33
Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has emerged as a significant sports IP since its launch on May 10, 2023, driving economic benefits through the integration of culture, tourism, sports, and commerce [1][2] Group 1: Event Impact - The initial rounds of "Su Chao" faced low attendance, but subsequent matches saw a dramatic increase, with attendance reaching 60,633 for a match on August 17, setting a record for amateur football events in China [2][3] - The event has sparked a surge in local tourism, with data showing a 28.4% year-on-year increase in visitor numbers to monitored sites in Nanjing during mid-August [3] Group 2: Business Opportunities - Local businesses are capitalizing on the "Su Chao" phenomenon, with 409 entities participating in promotional activities and 87 locations set up for live broadcasts of matches [3][6] - Sponsorship opportunities have attracted companies like Jiangsu Huari Fashion Group, which reported a 17% increase in online sales and a 50% growth in social media engagement following their sponsorship of the league [4][5] Group 3: Cultural and Community Engagement - The grassroots nature of the league has fostered a sense of community and pride among residents, enhancing local engagement with the sport [2][6] - The league has also inspired youth participation in football, with increased attendance from children and the formation of women's teams [3][4] Group 4: Future Prospects - The success of "Su Chao" is expected to lead to further events and collaborations, with Nanjing planning to host over ten major sporting events in the coming year [7] - The integration of sports with e-commerce and digital platforms is seen as a new growth avenue for local businesses, expanding the commercial ecosystem around sports events [7]
江苏省省长许昆林:举办“苏超” 就是给想踢球、爱踢球的人一个大舞台 让更多的人喜爱足球、走进体育场
Xin Jing Bao· 2025-08-09 02:22
Group 1 - The core viewpoint of the articles emphasizes the promotion of football and sports development in Jiangsu Province, particularly through the "Su Super" city football league and its impact on youth engagement in sports [1][2][3] - Jiangsu Province is focusing on enhancing outdoor sports destinations to meet the growing demand for fitness and leisure activities among the public, leveraging the spillover effects of sports events [1] - The "Su Super" league has seen significant attendance growth, with the second round attracting over 59,000 spectators and an average of 9,852 attendees, surpassing the average attendance of the China League [3] Group 2 - The "Su Super" league has consistently drawn large crowds, with the sixth round achieving a record attendance of 60,396, setting a new record for amateur football events in China [3] - The league's popularity is reflected in its cumulative attendance, which has exceeded 1 million spectators by the eighth round, indicating strong community support for local football [3] - The provincial government is actively supporting the integration of sports and education, particularly in schools, to cultivate future football talent through structured training programs [2]
文旅互动:云南墨江县委书记穿球衣现身贵州榕江“村超”赛场
Peng Pai Xin Wen· 2025-03-24 07:16
Core Viewpoint - The event in Guizhou's Rongjiang, featuring a friendly football match and cultural exchange led by Yunnan's Mojiang County, highlights the importance of cultural promotion and tourism development through sports and regional collaboration [3][4][5]. Group 1: Event Overview - On March 22, Mojiang County officials participated in a friendly football match in Rongjiang, showcasing local culture and tourism resources [3]. - The event included a vibrant parade and a football match between Mojiang's twin team and Rongjiang's team, generating excitement among spectators [3][4]. - Cultural performances, including traditional dances and music, were featured during halftime, enhancing the festive atmosphere [4]. Group 2: Cultural and Tourism Promotion - Mojiang's Party Secretary Yang Bo promoted the region's tourism and cultural heritage, inviting attendees to the upcoming 19th International Twin Festival [4][5]. - The festival, set to begin on May 1, aims to highlight Mojiang's unique cultural offerings and attract visitors [4][5]. Group 3: Regional Cooperation - A friendship city agreement was signed between Mojiang and Rongjiang, marking a significant step in enhancing mutual cooperation and friendship [5]. - Both counties aim to explore new paths for tourism development and resource sharing, leveraging their unique cultural and ecological advantages [6]. - The collaboration seeks to foster economic growth and high-quality development through innovative cooperation mechanisms [6].