近年来，长沙旅游热度持续攀升，年接待游客量突破2亿人次。如何让长沙从"流量之城"走向"留量之 城"？在今年长沙两会上，多名长沙市人大代表围绕文旅融合与城市发展建言献策。从球场的呐喊声， 到湘江的洲岛风光，再到沉睡千年的汉文化，一条更立体、更有纵深的长沙文旅新路径逐渐清晰…… 对此，他建议，对湘江洲岛进行系统性开发，在严守生态底线的前提下，因岛施策、差异定位，引入生 态休闲、亲子研学、水上运动等"小而精、特而美"的业态，通过水上巴士、游船线路，把橘子洲与巴溪 洲、兴马洲等潜力洲岛"串珠成链"，形成"一江多洲、移步换景"的滨江文旅廊道。 而在城市核心区，贺龙体育中心及周边则有望升级为"赛演经济"深度体验区：更顺畅的交通组织、更有 主题感的休闲街区、更充分的场馆"全时段利用"，让一次观赛、一次观演，延展成半天甚至一天的城市 生活体验。 让一场球赛成为一座城市的"开场白" 在长沙市人大代表陈树看来，长沙文旅的新变量，正在球场内外生长。2025年，湘超足球联赛的激情席 卷三湘四水，赛事催生数亿消费，成为现象级的文体盛事。 "赛事不该止步于终场哨响。"陈树建议，由市级层面推动成立"湘超联赛融合发展工作小组"，以体育部 门 ...

位于禅城区的佛山创意产业园，在去年12月31日跨年夜及1月1日元旦当日，客流量分别高达16万和17万 人次，创下新高。 新年第一日，超6万人次到南海西樵山新年登高；2日上午，佛山新城滨河景观带洋溢着别样的欢腾，一 场以"宠爱有家 潮玩新年"为主题的活动在此展开——顺德区乐从镇首届萌宠运动会热闹启幕，同时， 占地超2万平方米的乐从萌宠乐园正式向公众开放。这也是大湾区首个公益滨江宠物友好公园；三天假 期里，南海迎来葫芦果音乐节、张远演唱会等近20场演艺活动，满足不同游客的迎新需求……从烟火气 十足的消费场景到沉浸体验的文化活动，从活力四射的登高运动到嗨翻全场的音乐节，佛山以多元业 态、创新玩法点燃市民游客的跨年热情，勾勒出"文旅体商"深度融合的生动图景。 2026年元旦假期，佛山文旅迎来"人气财气双丰收"。佛山市文广旅体局数据显示，三天时间里，全市A 级旅游景区累计接待游客155.42万人次，按可比口径同比增长29.52%；实现营业收入7798.14万元，按 可比口径同比增长20.74%。 ...

（来源：辽宁日报） 多元场景下，各地"跨年游"仪式感满满。"以前错过了《瑞鹤图》《洛神赋图》，这次《虢国夫人游春图》不能再错过了。" 让河北游客孙敏没想到的是， 自己的愿望竟可以在跨年夜实现。在首次推出的"辽韵华章五馆（场）同庆"品牌活动中，辽宁省博物馆年度大展"诗画中国"开展，镇馆之宝《虢国夫人游春 图》等传世书画悉数亮相，让很多游客开了眼界。在大连市，东关街"魔幻奇遇"狂欢和 "大连之声新年音乐会"汇聚多元潮流。本溪市小市一庄"品美食 赏花 灯"活动年味十足。营口市跨年之夜活动融合沉浸式"云海鲸歌"大秀和璀璨烟花秀，打造视听盛宴。葫芦岛市烟花盛典让市民游客在浪漫滨海携手奔赴新年 之约。 以"冰雪+"为主线，多地推出融合时尚、亲子、民俗与科技的冰雪活动，全面展现辽宁冰雪旅游的创新面貌与多元魅力。"坐魔毯上山，再从山上飞驰而下， 太刺激了！"沈阳棋盘山冰雪大世界388米长炫彩冰滑梯，让来自厦门的游客小李和朋友在沈阳实现了第一个冰雪体验。鞍山千山景区开启千山雪人节，游客 穿梭于冰雪奇境之中。抚顺天女山冰河秘境梦幻乐园以"冰雪+科技"带游客亲子携手，穿越奇幻"冰河时代"。 "文脉薪传"、古今对话，丰富多彩的文化活 ...

Core Insights - The 2025 Winter-Spring Cultural Tourism Festival in Linxia City opened on December 19, featuring the "Flower Blooming Linxia" night city park, attracting nearly 200,000 visitors on its first day [3] - The "Flower Blooming Linxia" night city integrates local cultural elements and is the first themed cultural tourism night city in the province, featuring multiple performance stages and immersive consumption scenarios [3] - Linxia City has been promoting the deep integration of culture, tourism, sports, and commerce, achieving a year-round tourism model and earning recognition as a provincial-level all-region tourism demonstration zone [4] Event Highlights - The opening ceremony included folk songs, dances, and intangible cultural heritage performances, showcasing the charm of the new cultural tourism landmark [3] - The night city park features three themed squares, four unique gates, 16 performance stages, and over 80 immersive consumption scenarios, catering to various age groups [3] - The newly opened Charm Huadu Sports Park spans 150 acres, focusing on the integration of ecology, sports, and leisure, and is designed to meet diverse recreational needs [3] Development Strategy - The establishment of two major cultural and sports tourism projects supports the city's new tourism structure, which includes the "Eastern Flower Blooming Linxia Night City," "Central Eight Fang Thirteen Lanes," and "Western Dreamy Flower Port" [4] - The winter-spring cultural tourism series includes 42 activities across six categories, providing high-quality cultural tourism products and services for residents and visitors [4]

Group 1 - The "Water Dynamic Yongjiang" series of activities in Nanning will take place on October 4, 2025, featuring open experience spaces for water sports such as paddleboarding, kayaking, sailing, and dragon boating [2] - The event will include an outdoor equipment exhibition, a waterfront food festival, charity sales, and a water sports science corridor, creating a vibrant atmosphere for visitors [2] - The food festival will highlight local and national delicacies, integrating water sports themes into creative culinary offerings, enhancing the overall visitor experience [2] Group 2 - During the National Day holiday, Nanning will promote a "waterfront linkage" model to deepen the integration of culture, tourism, sports, and commerce, encouraging a new consumption ecosystem [3] - The "Water Dynamic Yongjiang" activities will effectively connect various aspects of tourism, leveraging sports events to boost holiday consumer markets [3] - The new holiday model will feature daytime sports events and nighttime market activities, enhancing the overall visitor experience [3]

Core Insights - The "Su Chao" football league has become a phenomenon in Jiangsu, with significant attendance and viewership, leading to increased local tourism and consumption [1][2][3] Group 1: Event Popularity and Attendance - The "Su Chao" league has attracted a total of 1.494 million attendees by August 31, averaging about 24,900 spectators per match, with online viewership exceeding 1.33 billion [1] - The ticket winning rate for the Nantong team's home games is only 4.5%, indicating high demand and competition for tickets [1][3] Group 2: Economic Impact and Consumer Behavior - 95.9% of attendees reported spending beyond ticket costs, with 5.9% of them indicating that the event stimulated additional consumption [6] - The average expenditure for out-of-town visitors ranges from 1,000 to 2,000 yuan, highlighting the economic impact of the league on local businesses [6] Group 3: Government Initiatives and Plans - The Jiangsu provincial government has launched a three-year action plan to leverage the "Su Chao" league for cultural tourism development, promoting various promotional activities and collaborations [2][9] - The plan includes initiatives like "Su Chao Carnival" and "Su Chao Night Economy" to enhance the synergy between sports events and local tourism [2][9] Group 4: Local Business Engagement - Local businesses are capitalizing on the "ticket root economy," offering discounts and promotions linked to "Su Chao" tickets, which has led to increased foot traffic and sales [6][8] - For instance, the Nantong Wanda Plaza set up large screens for immersive viewing experiences, attracting significant crowds and generating substantial sales [4][5] Group 5: Broader Implications for Cultural and Economic Integration - The "Su Chao" league is seen as a key driver for integrating sports, culture, and commerce in Jiangsu, with plans to develop themed travel routes and enhance local brand visibility [9][10] - The league's success is attributed to Jiangsu's strong consumer base, extensive transportation network, and cultural heritage, which collectively support its growth [11]

Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance service consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focusing on quality product supply, expanding service consumption, optimizing market environment, and providing policy support [2][5]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point, with a year-on-year increase in tourist numbers by 10.43% and consumption by 9.94% from January to August [2][3]. Group 2: Product and Market Development - The plan encourages the transformation of cultural IP into consumer products and the development of niche markets such as educational travel, senior tourism, and family travel [3][5]. - It aims to enhance tourism experiences through unique brands like "Taihu Scenic Water" and "Free Driving" RV camping stations [3]. Group 3: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, including sports, agriculture, and entertainment, to extend the value chain [5][6]. - Initiatives like "Follow 'Su Chao' to Travel" are designed to attract tourists through sports events, enhancing the overall tourism experience [5][6]. Group 4: Infrastructure and Financial Support - The plan outlines the need for improved transportation infrastructure to support tourism, including the development of cruise ports and themed service areas [9]. - Financial institutions are encouraged to innovate and expand consumer finance offerings to support the cultural tourism sector [9]. Group 5: Policy and Regulatory Framework - The action plan emphasizes policy innovation to create a supportive environment for cultural tourism, including enhancing public services and regulatory capabilities [8]. - Measures will be taken to ensure a safe and pleasant tourism experience, including addressing illegal low-price tours and improving ticket management for key attractions [8].

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has emerged as a significant sports IP since its launch on May 10, 2023, driving economic benefits through the integration of culture, tourism, sports, and commerce [1][2] Group 1: Event Impact - The initial rounds of "Su Chao" faced low attendance, but subsequent matches saw a dramatic increase, with attendance reaching 60,633 for a match on August 17, setting a record for amateur football events in China [2][3] - The event has sparked a surge in local tourism, with data showing a 28.4% year-on-year increase in visitor numbers to monitored sites in Nanjing during mid-August [3] Group 2: Business Opportunities - Local businesses are capitalizing on the "Su Chao" phenomenon, with 409 entities participating in promotional activities and 87 locations set up for live broadcasts of matches [3][6] - Sponsorship opportunities have attracted companies like Jiangsu Huari Fashion Group, which reported a 17% increase in online sales and a 50% growth in social media engagement following their sponsorship of the league [4][5] Group 3: Cultural and Community Engagement - The grassroots nature of the league has fostered a sense of community and pride among residents, enhancing local engagement with the sport [2][6] - The league has also inspired youth participation in football, with increased attendance from children and the formation of women's teams [3][4] Group 4: Future Prospects - The success of "Su Chao" is expected to lead to further events and collaborations, with Nanjing planning to host over ten major sporting events in the coming year [7] - The integration of sports with e-commerce and digital platforms is seen as a new growth avenue for local businesses, expanding the commercial ecosystem around sports events [7]

Group 1 - The core viewpoint of the articles emphasizes the promotion of football and sports development in Jiangsu Province, particularly through the "Su Super" city football league and its impact on youth engagement in sports [1][2][3] - Jiangsu Province is focusing on enhancing outdoor sports destinations to meet the growing demand for fitness and leisure activities among the public, leveraging the spillover effects of sports events [1] - The "Su Super" league has seen significant attendance growth, with the second round attracting over 59,000 spectators and an average of 9,852 attendees, surpassing the average attendance of the China League [3] Group 2 - The "Su Super" league has consistently drawn large crowds, with the sixth round achieving a record attendance of 60,396, setting a new record for amateur football events in China [3] - The league's popularity is reflected in its cumulative attendance, which has exceeded 1 million spectators by the eighth round, indicating strong community support for local football [3] - The provincial government is actively supporting the integration of sports and education, particularly in schools, to cultivate future football talent through structured training programs [2]

Core Viewpoint - The event in Guizhou's Rongjiang, featuring a friendly football match and cultural exchange led by Yunnan's Mojiang County, highlights the importance of cultural promotion and tourism development through sports and regional collaboration [3][4][5]. Group 1: Event Overview - On March 22, Mojiang County officials participated in a friendly football match in Rongjiang, showcasing local culture and tourism resources [3]. - The event included a vibrant parade and a football match between Mojiang's twin team and Rongjiang's team, generating excitement among spectators [3][4]. - Cultural performances, including traditional dances and music, were featured during halftime, enhancing the festive atmosphere [4]. Group 2: Cultural and Tourism Promotion - Mojiang's Party Secretary Yang Bo promoted the region's tourism and cultural heritage, inviting attendees to the upcoming 19th International Twin Festival [4][5]. - The festival, set to begin on May 1, aims to highlight Mojiang's unique cultural offerings and attract visitors [4][5]. Group 3: Regional Cooperation - A friendship city agreement was signed between Mojiang and Rongjiang, marking a significant step in enhancing mutual cooperation and friendship [5]. - Both counties aim to explore new paths for tourism development and resource sharing, leveraging their unique cultural and ecological advantages [6]. - The collaboration seeks to foster economic growth and high-quality development through innovative cooperation mechanisms [6].