Group 1 - The "Water Dynamic Yongjiang" series of activities in Nanning will take place on October 4, 2025, featuring open experience spaces for water sports such as paddleboarding, kayaking, sailing, and dragon boating [2] - The event will include an outdoor equipment exhibition, a waterfront food festival, charity sales, and a water sports science corridor, creating a vibrant atmosphere for visitors [2] - The food festival will highlight local and national delicacies, integrating water sports themes into creative culinary offerings, enhancing the overall visitor experience [2] Group 2 - During the National Day holiday, Nanning will promote a "waterfront linkage" model to deepen the integration of culture, tourism, sports, and commerce, encouraging a new consumption ecosystem [3] - The "Water Dynamic Yongjiang" activities will effectively connect various aspects of tourism, leveraging sports events to boost holiday consumer markets [3] - The new holiday model will feature daytime sports events and nighttime market activities, enhancing the overall visitor experience [3]

Core Insights - The "Su Chao" football league has become a phenomenon in Jiangsu, with significant attendance and viewership, leading to increased local tourism and consumption [1][2][3] Group 1: Event Popularity and Attendance - The "Su Chao" league has attracted a total of 1.494 million attendees by August 31, averaging about 24,900 spectators per match, with online viewership exceeding 1.33 billion [1] - The ticket winning rate for the Nantong team's home games is only 4.5%, indicating high demand and competition for tickets [1][3] Group 2: Economic Impact and Consumer Behavior - 95.9% of attendees reported spending beyond ticket costs, with 5.9% of them indicating that the event stimulated additional consumption [6] - The average expenditure for out-of-town visitors ranges from 1,000 to 2,000 yuan, highlighting the economic impact of the league on local businesses [6] Group 3: Government Initiatives and Plans - The Jiangsu provincial government has launched a three-year action plan to leverage the "Su Chao" league for cultural tourism development, promoting various promotional activities and collaborations [2][9] - The plan includes initiatives like "Su Chao Carnival" and "Su Chao Night Economy" to enhance the synergy between sports events and local tourism [2][9] Group 4: Local Business Engagement - Local businesses are capitalizing on the "ticket root economy," offering discounts and promotions linked to "Su Chao" tickets, which has led to increased foot traffic and sales [6][8] - For instance, the Nantong Wanda Plaza set up large screens for immersive viewing experiences, attracting significant crowds and generating substantial sales [4][5] Group 5: Broader Implications for Cultural and Economic Integration - The "Su Chao" league is seen as a key driver for integrating sports, culture, and commerce in Jiangsu, with plans to develop themed travel routes and enhance local brand visibility [9][10] - The league's success is attributed to Jiangsu's strong consumer base, extensive transportation network, and cultural heritage, which collectively support its growth [11]

Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance service consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focusing on quality product supply, expanding service consumption, optimizing market environment, and providing policy support [2][5]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point, with a year-on-year increase in tourist numbers by 10.43% and consumption by 9.94% from January to August [2][3]. Group 2: Product and Market Development - The plan encourages the transformation of cultural IP into consumer products and the development of niche markets such as educational travel, senior tourism, and family travel [3][5]. - It aims to enhance tourism experiences through unique brands like "Taihu Scenic Water" and "Free Driving" RV camping stations [3]. Group 3: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, including sports, agriculture, and entertainment, to extend the value chain [5][6]. - Initiatives like "Follow 'Su Chao' to Travel" are designed to attract tourists through sports events, enhancing the overall tourism experience [5][6]. Group 4: Infrastructure and Financial Support - The plan outlines the need for improved transportation infrastructure to support tourism, including the development of cruise ports and themed service areas [9]. - Financial institutions are encouraged to innovate and expand consumer finance offerings to support the cultural tourism sector [9]. Group 5: Policy and Regulatory Framework - The action plan emphasizes policy innovation to create a supportive environment for cultural tourism, including enhancing public services and regulatory capabilities [8]. - Measures will be taken to ensure a safe and pleasant tourism experience, including addressing illegal low-price tours and improving ticket management for key attractions [8].

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has emerged as a significant sports IP since its launch on May 10, 2023, driving economic benefits through the integration of culture, tourism, sports, and commerce [1][2] Group 1: Event Impact - The initial rounds of "Su Chao" faced low attendance, but subsequent matches saw a dramatic increase, with attendance reaching 60,633 for a match on August 17, setting a record for amateur football events in China [2][3] - The event has sparked a surge in local tourism, with data showing a 28.4% year-on-year increase in visitor numbers to monitored sites in Nanjing during mid-August [3] Group 2: Business Opportunities - Local businesses are capitalizing on the "Su Chao" phenomenon, with 409 entities participating in promotional activities and 87 locations set up for live broadcasts of matches [3][6] - Sponsorship opportunities have attracted companies like Jiangsu Huari Fashion Group, which reported a 17% increase in online sales and a 50% growth in social media engagement following their sponsorship of the league [4][5] Group 3: Cultural and Community Engagement - The grassroots nature of the league has fostered a sense of community and pride among residents, enhancing local engagement with the sport [2][6] - The league has also inspired youth participation in football, with increased attendance from children and the formation of women's teams [3][4] Group 4: Future Prospects - The success of "Su Chao" is expected to lead to further events and collaborations, with Nanjing planning to host over ten major sporting events in the coming year [7] - The integration of sports with e-commerce and digital platforms is seen as a new growth avenue for local businesses, expanding the commercial ecosystem around sports events [7]

Group 1 - The core viewpoint of the articles emphasizes the promotion of football and sports development in Jiangsu Province, particularly through the "Su Super" city football league and its impact on youth engagement in sports [1][2][3] - Jiangsu Province is focusing on enhancing outdoor sports destinations to meet the growing demand for fitness and leisure activities among the public, leveraging the spillover effects of sports events [1] - The "Su Super" league has seen significant attendance growth, with the second round attracting over 59,000 spectators and an average of 9,852 attendees, surpassing the average attendance of the China League [3] Group 2 - The "Su Super" league has consistently drawn large crowds, with the sixth round achieving a record attendance of 60,396, setting a new record for amateur football events in China [3] - The league's popularity is reflected in its cumulative attendance, which has exceeded 1 million spectators by the eighth round, indicating strong community support for local football [3] - The provincial government is actively supporting the integration of sports and education, particularly in schools, to cultivate future football talent through structured training programs [2]

Core Viewpoint - The event in Guizhou's Rongjiang, featuring a friendly football match and cultural exchange led by Yunnan's Mojiang County, highlights the importance of cultural promotion and tourism development through sports and regional collaboration [3][4][5]. Group 1: Event Overview - On March 22, Mojiang County officials participated in a friendly football match in Rongjiang, showcasing local culture and tourism resources [3]. - The event included a vibrant parade and a football match between Mojiang's twin team and Rongjiang's team, generating excitement among spectators [3][4]. - Cultural performances, including traditional dances and music, were featured during halftime, enhancing the festive atmosphere [4]. Group 2: Cultural and Tourism Promotion - Mojiang's Party Secretary Yang Bo promoted the region's tourism and cultural heritage, inviting attendees to the upcoming 19th International Twin Festival [4][5]. - The festival, set to begin on May 1, aims to highlight Mojiang's unique cultural offerings and attract visitors [4][5]. Group 3: Regional Cooperation - A friendship city agreement was signed between Mojiang and Rongjiang, marking a significant step in enhancing mutual cooperation and friendship [5]. - Both counties aim to explore new paths for tourism development and resource sharing, leveraging their unique cultural and ecological advantages [6]. - The collaboration seeks to foster economic growth and high-quality development through innovative cooperation mechanisms [6].