（文章来源：21世纪经济报道） 政协第十三届广东省委员会第四次会议定于1月25日至28日在广州召开。1月24日是委员报到日，广东省 政协常委、广东省新阶联副会长、新城市投资控股集团联合创始人曹志伟接受南方财经记者采访时畅 谈"新广货"，他表示，现在的广货不只是物资，是芯片、是新能源、是硬核科技。 ...

Group 1 - The core initiative "Guangdong Goods Going Global" aims to boost local consumption and showcase Guangdong's manufacturing capabilities through a series of promotional events [1][2] - The campaign includes 12 events in the first quarter, focusing on key categories such as home appliances, mobile phones, clothing, food, and beauty products, demonstrating a strong organizational effort and marketing intensity [1][3] - The initiative is part of a broader strategy to enhance domestic demand, with consumer spending projected to contribute 44.5% to GDP growth in 2024, highlighting the need for increased consumption [2] Group 2 - Guangdong's manufacturing sector is well-positioned to meet evolving consumer demands, with a diverse range of products from traditional industries to emerging sectors like smart appliances and electric vehicles [3][4] - The changing consumer landscape emphasizes emotional value and experiential marketing, requiring innovative approaches to engage modern consumers effectively [4][5] - The campaign not only aims to increase sales but also encourages traditional manufacturers to adopt new marketing strategies and upgrade their products, facilitating a shift from "workshop thinking" to "user thinking" [6]

Core Viewpoint - The article highlights the transformation of "Guangdong goods" from traditional products to innovative high-tech items, showcasing Guangdong's evolution into a global manufacturing powerhouse driven by innovation and government support [1][2][3]. Group 1: Evolution of Guangdong Goods - "Guangdong goods" have evolved from traditional products like fans and refrigerators to modern innovations such as smart home appliances, electric vehicles, industrial robots, and drones [1][2]. - The historical context shows that Guangdong leveraged its geographical advantages and innovative manufacturing models to establish a strong manufacturing base, leading to the rise of "Guangdong goods" [1]. Group 2: Current Manufacturing Landscape - Guangdong now produces 70% of the world's consumer drones, 40% of smartphones, 40% of industrial robots, 80% of service robots, and 18% of integrated circuits, positioning itself as a key player in the global manufacturing sector [2]. - The transition from "following" to "leading" in the global supply chain reflects the successful upgrade of "Guangdong goods" to higher value-added products [2]. Group 3: Innovation as a Driving Force - Continuous innovation is essential for the success of "Guangdong goods," with significant advancements in technology and digital transformation across traditional and emerging industries [3]. - Major initiatives like "Guangdong Strong Chip" and "Brilliant Action" are enhancing technological capabilities, facilitating the shift from "Made in Guangdong" to "Intelligent Manufacturing in Guangdong" [3]. - The establishment of the Shenzhen-Hong Kong-Guangzhou innovation cluster is increasing the region's influence as a global technology innovation center, further driving the success of "Guangdong goods" [3].

Group 1 - Guangdong products, known as "广货," have been popular for over 40 years, with significant growth in cross-border e-commerce, expanding 66 times in 9 years and accounting for over one-third of the national total [1] - Guangdong produces 1 out of every 4 express deliveries in China and holds over 70% of the global consumer drone market share through companies like DJI [1][7] - The "广货行天下" spring campaign will kick off in Foshan on January 15, 2026, featuring nearly 30 key events and participation from around 6,000 enterprises [1] Group 2 - Guangdong established its manufacturing advantage through "三来一补" and has evolved to produce products that align with global trends, leading to the popular saying "远看是洋货，近看是广货" [2] - The region's rich labor resources and low operating costs were crucial for the success of local enterprises, such as the Taiping Handbag Factory [2] - Guangdong's local brands have gained national recognition, with products like "珠江水," "岭南衣," and "广东粮" becoming staples [2] Group 3 - Midea, a representative of Guangdong's industrial growth, has transformed from a small plastic production group to a Fortune Global 500 company, expanding its product range significantly [3] - Guangdong has become a global manufacturing hub, especially for consumer electronics, smart home appliances, and new energy vehicles, with companies like Huawei and OPPO contributing to significant global market shares [3][6] - The evolution of Guangdong's manufacturing is marked by a shift from "land and population dividends" to "engineer and innovation dividends," driving high-quality development [3] Group 4 - The rise of the AI era presents new opportunities for Guangdong's manufacturing sector, with a focus on technological innovation [4] - Guangdong leads the smart glasses manufacturing industry, accounting for 40% of the national market, with companies like 雷鸟创新技术 achieving significant sales growth [5][6] - The emergence of embodied intelligent robots, such as Atom, showcases Guangdong's advancements in automation and AI integration in various sectors [6] Group 5 - Guangdong produces 70% of the world's consumer drones, 40% of smartphones, and a significant share of industrial and service robots, highlighting its manufacturing dominance [7] - The region's industrial output includes 44 products with over 10% national market share and 23 products exceeding 20% [7]