来源丨 差评（ID：chaping321） 作者丨TC 编辑丨 脖子右拧 & 面线 图源丨Midjourney 大伙儿可能没想到，日本车快要被偷家了。。。 对日本品牌来说，虽然北美市场份额最大，占全球总销量的 30% 左右，但真正称得上家的地方，除 了日本本土，那就只有东南亚。 以下文章来源于差评X.PIN ，作者脖子哥 差评X.PIN . Debug The World，关注科技、数码、汽车、产经、游戏，传播能改变世界的科技互联网信息。 因为在这里，日系品牌的市占率长期高于 80% ，是妥妥的基本盘。 脖子哥也是亲身领教过了，2 年前咱们去泰国团建的时候，就发现这里清一色的日本车，甚至各个年 代各种改装都有，简直是比日本本土还纯粹的 JDM 圣地。 只不过在当时，日本车的这种统治力，就已经开始出现松动。 当你走遍泰国的大街小巷，就会发现不少 " 不和谐 " 的声音，也就是这些路边随处可见的中国车广 告牌。这个投放的密集程度，可以看出中国车在泰国到底下了多少功夫。 虽说吧，你在大马路上肯定见不到成批的中国车，最多在路边转角偶遇一台元 PLUS ，但是这种替代 的趋势，正如星星之火愈烧愈烈。 根据日经新闻报导， ...

Core Viewpoint - The article discusses the decline of Honda Fit, once a popular model, highlighting its recent sales struggles and the implications of its limited release strategy of 3,000 units as a means to manage production and target a specific customer base [4][32][43]. Group 1: Sales Performance - Honda Fit's sales have drastically declined, with only 2,695 units sold in the previous year, marking a 98% drop from its peak sales of 129,000 units in 2018 [26][27]. - The model experienced zero sales in the last two months of the previous year, indicating a significant loss of market interest [7][34]. - The limited release of 3,000 units is seen as a response to the model's inability to compete with both electric vehicles and traditional fuel vehicles in the same price range [32][39]. Group 2: Market Position and Competition - The rise of electric vehicles has eroded Honda Fit's competitive advantages, such as space and driving experience, which are now outmatched by newer models from competitors like Geely and BYD [21][24][30]. - The article notes that even traditional fuel vehicles are now offering better specifications and features than Honda Fit, further diminishing its market appeal [29][30]. Group 3: Strategic Decisions - The limited release strategy is interpreted as a way for Honda to control production capacity and avoid excess inventory, allowing the company to allocate resources to more profitable models [33][35]. - This strategy also aims to refine the customer base, targeting loyal fans who value the brand's heritage rather than price-sensitive consumers [36][39]. - The article suggests that this approach may not significantly boost sales, as the model's value proposition remains weak in the current market context [40][43].

Core Viewpoint - The Honda Fit, once a popular model, is now facing a dramatic decline in sales, with a recent announcement of a limited release of 3,000 units amidst a backdrop of zero monthly sales for the past two months, highlighting the challenges traditional fuel vehicles face against the rise of electric vehicles [1][3][22]. Group 1: Sales Performance - The Honda Fit's sales plummeted to just 3 units in October last year, and it recorded zero sales in November and December, culminating in a total of only 2,695 units sold for the entire year [3][19]. - In stark contrast, the peak sales year of 2018 saw the Fit sell 129,000 units, indicating a 98% decline in sales over seven years [19][21]. Group 2: Market Position and Competition - The emergence of electric vehicles has significantly eroded the competitive advantages that the Fit once held, such as space and fuel efficiency, making it less appealing compared to newer models from domestic manufacturers [6][13][21]. - Domestic fuel vehicles are now offering better space, power, and features at similar price points, further diminishing the Fit's market relevance [21][22]. Group 3: Strategic Decisions - The decision to limit production to 3,000 units is seen as a strategy to control capacity and avoid excess inventory, allowing Honda to allocate resources to more profitable models [22][25]. - This limited release also serves to target a niche market of loyal customers who value the brand's heritage and performance, rather than appealing to the broader market that has shifted towards electric vehicles [26][28]. Group 4: Product Features and Upgrades - The new Fit model features a 10.1-inch smart screen and supports various smartphone connectivity options, representing a significant upgrade from previous models [14]. - Despite these upgrades, the Fit's core attributes, such as its size and performance, are no longer sufficient to compete in a market increasingly dominated by electric vehicles [13][17].

以下文章来源于雷叔写故事 ，作者雷斯林&乌卡 春江水暖鸭先知，公司冷暖销售先知。 "过完年老板说底薪打七折，KPI 倒是一点没减。"入行十年，先后在奥迪、宝马当过销售的智鑫敏锐地觉察到大事不妙："当时我就感 觉 BBA 恐怕要 BBQ 了。" 这也是同行们心照不宣的事实： BBA 在中国卖不动了 。 雷叔写故事 . 为你写一个故事改名啦，雷斯林欢迎你关注。 时代变了。 作者 | 雷斯林 & 乌卡 来源 | 雷叔写故事 （ID：raistlin2017） 01 现如今，随便找条大马路站会，都能看出端倪，顶着 BBA 车标的越来越少，取而代之的是满地绿牌，瞅着环保又护眼。 BBA 的线下展厅更是门可罗雀，"一个月过完开不了单是常有的事。有时候一天都迎不来一个客，保洁阿姨扫地扫出来的都是我掉的 头发。" 那时的智鑫，每天都在展厅里，为蓝天白云远在巴伐利亚的机械元神赛博渡劫。 这是巅峰时期的智鑫做梦都想不到的。曾经，他一个月就能卖掉 23 辆宝马，月入 8 万，结果没过几年，风向就变了， "收入远不到以 前的一半，最差的时候我还想过去搞直播卖车，就是遗憾自己长得没有优势。" "我们同行群里都觉得情况不乐观，收入下滑得 ...