来源|凤凰网财经《公司研究院》 曾被称为"中年人一代神车"的雅阁，也大降价了。 广汽本田近日宣布，为庆祝雅阁50周年，老客户复购雅阁e:PHEV车型，仅需13.88万元，较官方指导价 直降10万元，创下上市后最高降价纪录，限量1000辆。 对于这款在华27年的"神车"而言，这样接近腰斩的"骨折价"无疑具有标志性的意义，降价话题也一度冲 上热搜。 图片来源：广汽本田官网 01 神车走下神坛 本田雅阁问世之际，丰田凯美瑞尚未在国内生产，本田雅阁和大众帕萨特、桑塔纳，共同构筑起了国人 对合资车的印象。 凭借相对可靠的"三大件"（发动机、变速箱、底盘）、较低的油耗及保养成本等使用优势，雅阁精准踩 中中年人的购车需求。当广汽本田将这款车型引入国内时，其售价一度高达近30万元，甚至一度需要加 价2万至5万元才能购买。 但伴随国产新能源汽车的浪潮席卷而来，这类曾经需要加价抢购的热销车型也被拉下神坛。 近三年来，广汽本田各地的4S店就陆续推出了终端优惠活动，雅阁的终端成交价较官方指导价优惠幅 度可超过5万元。此次雅阁不仅官方直接降价，而且尝试以限量购买的营销方式获得更多关注。 不仅雅阁，今年早些时候，被称为年轻人一代神车的飞 ...

今年1月，被称为年轻人一代神车的飞度，也采用了限量购买的营销方式。靠着情怀，新一代飞度将价 格打入6万元区间，相较于上一代价格直降了2万元，且限量3000辆。在销售期间，有消息称，由于限量 购、价格便宜等因素叠加，飞度需加价提车。但广汽本田官方则否认了飞度加价提车、收取额外不合理 服务等行为，却并未明确飞度后续是否仍可供货。 从市场来看，车市主流的10万~15万元价格区间，竞争仍较为激烈。中国汽车流通协会数据显示，今年 1月的汽车消费指数仅为31.1，处于历史低位。为了拉动汽车终端消费力，包括特斯拉、蔚来、小鹏、 理想等十余家车企推出了7年超低息购车。乘联分会秘书长崔东树给出的数据显示，今年1月，常规燃油 车价格持续上升，而新能源车则出现"量跌价升"的情况。 中信建投发布的最新报告显示，1月，新能源汽车中高级别车型占比提升，其中A00级车和A0级车的销 量为8.8万辆，A级车销量14.1万辆，B级及以上销量39.9万辆，分别占比14%、22.5%、63.4%。这主要 是因为新的以旧换新政策下，新能源中高端车型售价高能获取更高补贴，带动新能源乘用车销量向中高 级别倾斜。 当前，这场由雅阁掀起的马年车市争夺战仍在 ...

最新零售销量数据显示，雅阁2026年1月销量约1.38万辆，环比下降27%，在中型车的销量排名中位居 第6名，但主要销量源自该车型的燃油版本。回顾2025年，雅阁有3个月的销量不足1万辆，最低月销量 约为7741辆。 从燃油车时代开始，雅阁、凯美瑞等车型以相对可靠的"三大件"（发动机、变速箱、底盘）、较低的油 耗及保养成本等使用优势，精准踩中中年人的购车需求，一度需要加价2万~5万元才能购买，也成为广 汽本田、广汽丰田长期以来重要的利润来源。 马年的价格竞争，由合资车企掀起。 马年伊始，合资车企掀起新一轮的价格竞争，曾被称为"中年人一代神车"的雅阁也降价了。广汽本田近 日宣布，为庆祝雅阁50周年，老客户复购雅阁e:PHEV车型，仅需13.88万元，较官方指导价直降10万 元，创下上市后最高降价纪录，限量1000辆。 但随着新能源汽车渗透率逐渐增加，这类曾经需要加价购的神车也不得不降价。近三年来，广汽本田各 地的4S店就陆续推出了终端优惠活动，雅阁的终端成交价较官方指导价优惠幅度可超过5万元，一定程 度上提升了终端销量。此次，雅阁不仅官方直降价，而且玩起了限量购买的营销方式。 今年1月，被称为年轻人一代神车的飞 ...

Core Viewpoint - The article discusses the decline of Honda Fit, once a popular model, highlighting its recent sales struggles and the implications of its limited release strategy of 3,000 units as a means to manage production and target a specific customer base [4][32][43]. Group 1: Sales Performance - Honda Fit's sales have drastically declined, with only 2,695 units sold in the previous year, marking a 98% drop from its peak sales of 129,000 units in 2018 [26][27]. - The model experienced zero sales in the last two months of the previous year, indicating a significant loss of market interest [7][34]. - The limited release of 3,000 units is seen as a response to the model's inability to compete with both electric vehicles and traditional fuel vehicles in the same price range [32][39]. Group 2: Market Position and Competition - The rise of electric vehicles has eroded Honda Fit's competitive advantages, such as space and driving experience, which are now outmatched by newer models from competitors like Geely and BYD [21][24][30]. - The article notes that even traditional fuel vehicles are now offering better specifications and features than Honda Fit, further diminishing its market appeal [29][30]. Group 3: Strategic Decisions - The limited release strategy is interpreted as a way for Honda to control production capacity and avoid excess inventory, allowing the company to allocate resources to more profitable models [33][35]. - This strategy also aims to refine the customer base, targeting loyal fans who value the brand's heritage rather than price-sensitive consumers [36][39]. - The article suggests that this approach may not significantly boost sales, as the model's value proposition remains weak in the current market context [40][43].

Core Viewpoint - The Honda Fit, once a popular model, is now facing a dramatic decline in sales, with a recent announcement of a limited release of 3,000 units amidst a backdrop of zero monthly sales for the past two months, highlighting the challenges traditional fuel vehicles face against the rise of electric vehicles [1][3][22]. Group 1: Sales Performance - The Honda Fit's sales plummeted to just 3 units in October last year, and it recorded zero sales in November and December, culminating in a total of only 2,695 units sold for the entire year [3][19]. - In stark contrast, the peak sales year of 2018 saw the Fit sell 129,000 units, indicating a 98% decline in sales over seven years [19][21]. Group 2: Market Position and Competition - The emergence of electric vehicles has significantly eroded the competitive advantages that the Fit once held, such as space and fuel efficiency, making it less appealing compared to newer models from domestic manufacturers [6][13][21]. - Domestic fuel vehicles are now offering better space, power, and features at similar price points, further diminishing the Fit's market relevance [21][22]. Group 3: Strategic Decisions - The decision to limit production to 3,000 units is seen as a strategy to control capacity and avoid excess inventory, allowing Honda to allocate resources to more profitable models [22][25]. - This limited release also serves to target a niche market of loyal customers who value the brand's heritage and performance, rather than appealing to the broader market that has shifted towards electric vehicles [26][28]. Group 4: Product Features and Upgrades - The new Fit model features a 10.1-inch smart screen and supports various smartphone connectivity options, representing a significant upgrade from previous models [14]. - Despite these upgrades, the Fit's core attributes, such as its size and performance, are no longer sufficient to compete in a market increasingly dominated by electric vehicles [13][17].

Investment Rating - The report maintains a "Recommendation" rating for the automotive industry, indicating a positive outlook for the sector [5]. Core Insights - The automotive industry experienced an overall increase of 0.7% from January 11 to January 17, with significant developments in the smart driving sector, including strategic partnerships and advancements in autonomous vehicle technology [1][9]. - The report highlights that China's automotive production is projected to reach 34.53 million units and sales to hit 34.4 million units in 2025, marking a historical high and maintaining its position as the world's largest automotive market [26]. - The report emphasizes the growing importance of electric vehicles, with projections indicating that over 50% of new car sales will be electric or hybrid by 2025 [26]. Market Performance Overview - The automotive sector's performance was mixed, with the automotive services segment showing the highest weekly increase of 3.4%, while motorcycle and passenger vehicle segments experienced declines of 2.0% and 1.7%, respectively [2][13]. - Individual stocks within the automotive sector saw significant fluctuations, with notable gainers including Aikelan (+40.5%) and Jiaoyun Shares (+39.3%), while Tianpu Shares (-25.3%) and Yueling Shares (-15.4%) faced substantial losses [3][17]. Industry Dynamics - Key partnerships in the smart driving field were established, such as the collaboration between Lantu and Huawei's subsidiary, focusing on the development of intelligent driving and cockpit technologies [9][28]. - The report notes that Uber is set to launch a customized autonomous taxi service in San Francisco, marking its entry into the autonomous ride-hailing market [29]. - The report also mentions that Xpeng plans to establish a localized supply chain team in Europe and ASEAN markets to enhance operational efficiency and support local production [29]. Future Projections - The report forecasts a slight increase in domestic automotive sales to 34.75 million units in 2026, reflecting a 1% growth from the previous year [26]. - The report indicates that the Chinese automotive industry is expected to maintain its competitive edge globally, with a significant portion of sales driven by the domestic market [25][26].

Core Viewpoint - The article provides an overview of new vehicle models set to launch in January 2026, detailing specifications, pricing, and market segments for various manufacturers, highlighting the competitive landscape in the automotive industry. Group 1: New Vehicle Launches - BYD's Song Pro DM-i is scheduled for release on January 10, 2026, positioned as an A SUV with a price range of 12.28 to 13.08 million yuan, featuring a 1.5L plug-in hybrid engine and a pure electric range of 220 km [9]. - Chery's QQ Ice Cream will also launch on January 10, 2026, classified as an A00 HB, with a price range of 4.39 to 4.99 million yuan, powered by a pure electric engine and offering a range of 220 km [17]. - The Chery Little Ant is set to debut on the same day, with a price range of 5.49 to 6.09 million yuan and a pure electric range of 271 km [25]. - Dongfeng Nissan's Qichen D V DD-i will launch on January 13, 2026, as an A SUV, priced between 12.99 and 14.99 million yuan, featuring a 1.5T plug-in hybrid engine [33]. - BAIC's ARCFOX Kaola S will also be released on January 13, 2026, as an A SUV, with prices ranging from 9.98 to 11.98 million yuan and a pure electric range of 520 km [41]. Group 2: Specifications and Features - The Song Pro DM-i has dimensions of 4,735 mm in length, 1,860 mm in width, and 1,690 mm in height, with a wheelbase of 2,712 mm [9]. - The QQ Ice Cream measures 3,030 mm in length, 1,496 mm in width, and 1,637 mm in height, with a wheelbase of 1,960 mm [17]. - The Little Ant has dimensions of 3,242 mm in length, 1,670 mm in width, and 1,550 mm in height, with a wheelbase of 2,150 mm [25]. - The Qichen D V DD-i features dimensions of 4,620 mm in length, 1,917 mm in width, and 1,629 mm in height, with a wheelbase of 2,700 mm [33]. - The ARCFOX Kaola S has dimensions of 4,500 mm in length, 1,870 mm in width, and 1,675 mm in height, with a wheelbase of 2,820 mm [41]. Group 3: Market Positioning - The Song Pro DM-i targets the A SUV segment, indicating a focus on the growing demand for hybrid vehicles in the SUV market [9]. - The QQ Ice Cream and Little Ant are positioned in the A00 HB segment, appealing to budget-conscious consumers seeking electric vehicles [17][25]. - The Qichen D V DD-i and ARCFOX Kaola S are also targeting the A SUV segment, reflecting the competitive nature of this market with multiple new entrants [33][41].

Core Insights - The article discusses the current state of the used car market in China, highlighting the disparity between reported car value retention rates and actual selling experiences for individual sellers [20][24]. - It emphasizes the role of platforms like Guazi in bridging the gap between buyers and sellers, enhancing transaction efficiency and trust [27][29]. Group 1: Used Car Value Retention - The 2025 used car value retention report indicates that traditional fuel vehicles, particularly from brands like Toyota and Honda, maintain strong value, with three-year retention rates above 65% [18][19]. - In contrast, electric vehicles (EVs) like the Xiaomi SU7 show a one-year retention rate of 91.78%, while some luxury brands struggle, with models like BMW i3 retaining only about 45% [18][19]. Group 2: Market Dynamics - The used car market is experiencing high activity, with over 11.2 million vehicles exchanged through trade-in programs from January to November 2025, and a peak used car transfer rate of 33.1% in October 2025 [19][20]. - The disparity in selling experiences arises from the complex transaction structure, where 84% of used cars do not sell directly to individual buyers but go through intermediaries like dealerships [24][25]. Group 3: Challenges in Selling - Individual sellers often face challenges due to a lack of trust and transparency in personal-to-person transactions, leading to lower offers from dealers compared to expected market values [26][25]. - The article notes that selling directly to individuals can be inefficient due to limited exposure and geographical constraints, making it difficult for sellers to reach potential buyers willing to pay higher prices [26][27]. Group 4: Role of Guazi - Guazi plays a crucial role in eliminating geographical limitations, allowing sellers to reach a broader audience, with over 100 million users engaging on the platform daily [27][29]. - The platform enhances trust through comprehensive vehicle inspections and transparent pricing based on real transaction data, enabling competitive bidding between individual buyers and professional dealers [29][30]. Group 5: Underestimated Vehicles - Certain categories of used cars, such as EVs, high-end luxury vehicles, older cars, and niche models, are often undervalued in traditional markets but can achieve fair market prices through Guazi's platform [30][31]. - The article provides examples of individual sellers who successfully sold their vehicles at higher prices than local dealers offered, thanks to Guazi's nationwide reach and intelligent pricing systems [33][34]. Group 6: Future Outlook - As the trend of vehicle trade-ins continues, the pricing capabilities and efficiency of platforms like Guazi will significantly impact how sellers maximize their vehicle values [35].

Group 1 - Honda has postponed the resumption of production at its three Guangqi Honda factories from January 5 to January 19, resulting in an additional two weeks of shutdown, totaling ten working days [2] - The adjustment is attributed to considerations of semiconductor supply and production line technical modifications, with the impact on output being relatively controllable [2] - Honda has lowered its global sales target from 3.62 million units to 3.34 million units due to expected production shortfalls caused by chip shortages, anticipating a profit reduction of approximately 150 billion yen for the fiscal year ending March 2026 [2] Group 2 - As of November 2025, Guangqi Honda's cumulative sales reached 300,900 units, reflecting a year-on-year decline of over 20% [3] - Some popular models, such as the Fit, recorded zero sales in November, while the electric SUV Yae P7 primarily relied on price reductions for inventory clearance, indicating low capacity utilization [3]

Core Insights - Guazi used its 2025 real transaction data to release a trend report, highlighting the depreciation rates of various car models, with the Xiaomi SU7 leading the new energy category at over 90% one-year retention rate [2][6] Depreciation Rates - In the new energy vehicle segment, the Xiaomi SU7 tops the list, followed by Geely and Li Auto [2][6] - Traditional joint venture brands dominate the fuel vehicle market, with Toyota and Honda holding four out of the top ten spots for three-year retention rates, maintaining over 65% [2][6] - Some overseas luxury brands, such as the Range Rover Evoque and Volvo S60, show a significant decline in retention rates, dropping to around 40% [2][6] - The overall depreciation of used cars is not linear; the first-year retention rate for fuel vehicles is approximately 66%, with nearly 50% depreciation by the third year, stabilizing thereafter [2][6] - New energy vehicles experience a more concentrated depreciation pattern, with prices nearly halving after two years and a further 9% drop in the third year, stabilizing after that [2][6] Sales Rankings - The sales ranking shows that the Haval H6 leads in transaction volume in the fuel vehicle market, maintaining a high retention rate [3][7] - Traditional popular models from Volkswagen, such as the Polo and Lavida, continue to have stable demand in the used car market [3][7] - In the new energy category, the Hongguang MINI EV is the highest-selling model due to its low entry price, while Tesla's Model Y and Model 3 rank second and third, respectively, being the only foreign brands in the top ten [3][8] - Tesla maintains a strong influence in the new energy used car market overall [4][8]