这个夏天，中国车市所涌现的高强度竞争架势，可以说是前所未有的。大量新车扎堆上市，连带着电动化进程的加快，几乎让整个市场都充斥着十足的火 药味。 这几个月以来，长安马自达乘胜追击，拿出了EZ-60这款有着很强长安味道的新能源SUV。上汽通用同样选择易边再战，赶在国庆假前，用至境L7向市场 展现出自己誓要跟上中国步伐的决心。 细细数来，现存的主流合资品牌已经不多了，但就整个市场现有的格局来说，和大众、丰田、日产等相比，本田几乎缺席所有能和中国品牌互掰手腕的场 合。 上半年，本田将P7/S7带到了中国用户的面前，GT轿车也在紧罗密布地推进量产落地。可就市场给予的反馈，我敢说，本田电动车的市场声量就是整个合 资阵营中最弱的。甚至相较于起亚EV5和现代EO羿欧，本田电车都落不到些许正向反馈。 本田怎么了？怎么会在经过近5年的电动化转尝试后，依旧未能在中国做出一番成绩？ 这个问题很尖锐，身在本田体系内的每一个人更是想不通。奈何，现实就是如此，本田要想逆转困境，加快推陈出新的速度只是首要条件。搞清楚什么样 的产品才是真正适合中国用户，或许更显关键。就像，如果单纯以2025年东京移动出行展上的自信去对待中国，万万是要不得的。 ...

其次，技术方面，P7的短板也较为明显。其采用的后扭力梁非独立悬架，在同级别多连杆悬架面前显得格格不入；基于安卓平台打造 Honda CONNECT 3.0车机系统，面对国产车型的8155芯片+高阶智驾方案，也显得不那么有吸引力了。此外，为了追求"燃油车驾驶质 感"，本田还推出Formula E声浪模拟系统等配置，但这又迎合的是燃油车主的偏好，和主流新能源消费者追求的静谧性背道而驰。种种 原因之下，P7渐渐丧失了竞争力。 广汽本田P7的开局充满戏剧性。4月中旬上市初期，官方宣称"24小时订单破5365辆"，但实际情况却与之大相径庭。车主之家数据显示， 其4月仅卖出了437辆，5月更是跌至142辆，6月微增至166辆，7月到9月销量也只在200辆上下徘徊。如此成绩，和同期上市的竞争对手简 直天差地别。 P7失败的原因，离不开产品力与市场需求的严重脱节。首先在定价方面，19.99万-24.99万元的区间虽低于姊妹车型东风本田S7的25.99 万-30.99万元，但横向对比竞品还是显得有些缺乏诚意了。丰田bZ3X定价10.98万元，日产N7轿车定价11.99万元，自主品牌如零跑C16、 小鹏G6等更以高性价比形成碾压 ...

Core Viewpoint - The Honda Fit, once a popular compact car in China, has seen a dramatic decline in sales, with August 2025 sales dropping to just 23 units, highlighting the shift in consumer preferences towards electric vehicles and the challenges faced by traditional fuel-powered cars [6][8][10]. Group 1: Sales Performance - The Honda Fit's sales peaked at 146,000 units annually but have plummeted to a mere 23 units in August 2025, marking a significant decline in market presence [8][10]. - In July 2025, the Fit's sales fell below double digits for the first time, with only 75 units sold, ranking 76th in the market [11]. - Cumulatively, the Fit sold 2,676 units in the first three quarters of 2025, with a sharp decline in monthly sales from an average of 400 units in the first half to just 23 in the second half [11][15]. Group 2: Market Context - The rise of electric vehicles has overshadowed traditional compact cars like the Fit, with the top-selling small cars now being electric models such as the Geely Xingyuan, BYD Seagull, and Dolphin [17][19]. - In August 2025, Geely Xingyuan alone sold over 46,000 units, while the Seagull and Dolphin sold 23,000 and 14,000 units respectively, indicating a strong consumer shift towards electric options [17][19]. Group 3: Consumer Preferences - Consumers who previously favored the Fit for its fuel efficiency and compact design are now opting for electric vehicles due to lower operating costs and advanced technology [19][22]. - The Fit's fuel consumption is approximately 39.6 yuan per 100 km, while the Geely Xingyuan's electric cost is only about 5.35 yuan per 100 km, making the latter significantly more economical [19][22]. - The Fit's outdated technology and lack of modern features compared to newer electric models have contributed to its decline in popularity [20][22]. Group 4: Brand and Model Evolution - Honda is attempting to revitalize the Fit brand with a new model set to launch in late 2025, which will include a hybrid version with improved fuel efficiency [27][29]. - Despite the introduction of a new model, there are concerns about whether the Fit can regain its former popularity, as consumer expectations have shifted significantly [29].

Core Viewpoint - The Honda Fit, once a popular choice in the Chinese market, has seen a dramatic decline in sales, with only 23 units sold in August 2025, marking a significant drop from its peak sales of 146,000 units per year [2][4][6]. Group 1: Sales Performance - The Honda Fit's sales have plummeted, with a monthly sales figure of just 23 units in August 2025, down from a peak of 14.6 million units [2][4]. - In July 2025, the Fit's sales fell below double digits for the first time, recording only 75 units sold, ranking 76th in the market [4]. - Cumulatively, the Fit sold 2,676 units in the first three quarters of 2025, with an average monthly sales of around 400 units in the first half of the year [4][6]. Group 2: Market Context - The decline of the Honda Fit reflects broader trends in the fuel vehicle market, as electric and smart vehicles gain popularity, supported by government policies and advancements in technology [8][9]. - Competing electric vehicles, such as the Geely Xingyuan and BYD Seagull, have taken over the market, with the Xingyuan selling over 46,000 units in August 2025 alone [9][10]. - The Fit's fuel efficiency, while competitive in the past, is now overshadowed by the lower operating costs of electric vehicles, making it less appealing to cost-conscious consumers [9][10]. Group 3: Consumer Preferences - Many former Honda Fit buyers are now opting for electric vehicles due to their lower running costs and advanced technology features [9][10]. - The Fit's interior and technology have not kept pace with competitors, lacking modern features such as advanced driver assistance systems and smart infotainment options [10]. - Despite its decline, some loyal customers still appreciate the Fit for its reliability and fuel efficiency, but this sentiment is not enough to sustain its market position [11][12]. Group 4: Future Outlook - Honda plans to introduce a new version of the Fit, which will include both fuel and hybrid variants, aiming to regain market interest [16][18]. - The new Fit is expected to feature improvements in fuel efficiency, with the hybrid version achieving a WLTC combined fuel consumption as low as 3.8L/100km [18]. - However, there are concerns about the vehicle's design and whether it can attract new buyers in a market increasingly dominated by electric vehicles [18].

凭借"小身材、大空间"在中国市场爆火，拿下不少年轻人的第一辆车，飞度曾被称作"国民神车"、"平民超跑"。但就是这样一款神车，在新能 源崛起的岁月，渐渐没了声量。最近，飞度又重回汽车网站的热门榜前五，不过，却是以"月销量只剩两位数"回来的。曾经的神车，终是跌落 神坛，走过了属于它的时代。 国民神车，跌落神坛 8月销量仅23辆，曾经的国民神车飞度又"火"了一把。 要知道，飞度曾是本田在全球最热卖的小型车，2003年首次进入中国市场，便凭借小巧的造型，10万左右的亲民价格而备受市场欢迎，年销量曾一度站上 14.6万辆的高峰。如今，月销量不足30辆，着实让人唏嘘。 飞度虽然属于A0级车，但内部空间却表现出色，10万左右的价格也比较有竞争力。此外，由于核心部件不易坏，品牌认可度高，保值率高也是飞度的一 大优点。在二手车市场，据车商给出的9月最新报价，一辆5年左右车龄的精品飞度收购价可以达到4万元，而一辆10年左右车龄的精品飞度收购价是2.7万 元。 因此，三厢飞度上市后，市场反响热烈，月销量很快冲上9000辆高度。 ▲2025年8月，飞度的销量仅为23台。图 / 懂车帝数据 飞度的陨落并不是一夕之间。翻看2025年7月 ...

Core Viewpoint - Honda's motorcycle business in China is thriving, while its automobile sales are declining, indicating a shift in market dynamics and consumer preferences [7][11][17]. Group 1: Honda's Market Performance - Honda's automobile sales in China for 2024 are projected at 852,000 units, a significant drop from maintaining over 1 million units annually from 2015 to 2023 [7]. - In contrast, Honda's motorcycle sales in China reached 1.342 million units in 2024, making it the second-largest player in the market, just behind the Dazhongjiang Group [11][17]. - Globally, Honda's motorcycle sales hit a record high of 20.57 million units in the 2024 fiscal year, an increase of nearly 2 million units from the previous year [13]. Group 2: Financial Performance - In the 2024 fiscal year, Honda's motorcycle revenue was approximately 3.62 trillion yen (about 231 billion USD), with a net profit of 663.4 billion yen (around 4.21 billion USD) and an operating profit margin of 18.3% [17]. - The total revenue for Honda's motorcycle business is expected to grow by 12.6% to 3.63 trillion yen in the 2025 fiscal year [14]. Group 3: Competitive Advantages - Honda's success is attributed to its extensive experience and technological advancements, allowing it to adapt to market changes effectively since its inception in 1947 [20]. - The company has a diverse product lineup that caters to various market segments, from low-end models like the Super Cub to high-end models like the Gold Wing [24][26]. - Honda's strong brand presence is bolstered by its participation in international motorcycle competitions, enhancing its reputation for reliability and performance [29][30]. Group 4: Market Strategy - Honda has established a robust localization strategy, with significant manufacturing and sales operations in key markets like the U.S., India, and Southeast Asia, which has contributed to its market dominance [34][38]. - The company has successfully navigated trade barriers and tariffs by localizing production, allowing it to maintain a competitive edge in various regions [38]. Group 5: Challenges and Opportunities for Chinese Manufacturers - Chinese motorcycle manufacturers face challenges in technology and brand recognition compared to Honda, particularly in high-performance and electric motorcycle segments [41]. - To compete effectively, Chinese companies need to enhance their technological capabilities, expand their international presence, and cultivate a motorcycle culture to increase global visibility [41][42].

Core Viewpoint - GAC Group is experiencing a performance pressure cycle despite positive adjustments in target stock prices from various institutions, driven by anticipated future product competitiveness and strategic partnerships, particularly with Huawei [1][7]. Group 1: Performance Overview - GAC Group's automotive sales reached 755,300 units with a revenue of 42.166 billion yuan in the first half of 2025, indicating a challenging performance period [1]. - The sales structure is improving, with energy-saving and new energy vehicle sales reaching 366,000 units, accounting for 48.43% of total sales, and a year-on-year increase in energy-saving vehicle sales by 13.43% [2]. - GAC's overseas sales of self-owned brands exceeded 50,000 units, marking a 45.8% year-on-year increase, with the company entering 10 new countries and establishing over 100 outlets [3]. Group 2: Strategic Initiatives - GAC Group has initiated a comprehensive internal reform called "Panyu Action," focusing on operational integration, product development process optimization, and personnel reforms, which have begun to show results [4][5]. - The company has restructured its R&D system to enhance product development efficiency, aiming to reduce development cycles and costs significantly [5]. - GAC is actively expanding its strategic partnerships, notably with Huawei, to leverage combined strengths in high-end smart electric vehicle development [8]. Group 3: Future Growth Potential - Analysts believe that despite current performance pressures, GAC Group's long-term growth potential is supported by ongoing reforms and new product launches, including the introduction of new energy models [6][10]. - The company aims to increase its self-owned brand sales ratio to over 60% by 2027, targeting a sales goal of 2 million units [10]. - GAC Group's commitment to R&D remains strong, with an investment of 3.789 billion yuan in the first half of 2025, reflecting a 16.55% increase and a focus on intelligent and AI-driven technologies [10].

Core Viewpoint - Dongfeng Motor Group is planning to sell its 50% stake in Dongfeng Honda Engine Co., Ltd. as part of its strategy to accelerate the transition to new energy vehicles, despite the company still generating a net profit of 371 million yuan in the first half of the year [1]. Group 1: Company Performance and Strategy - Dongfeng Honda Engine Co., Ltd. was established in 1998 as a joint venture between Dongfeng Motor and Honda, witnessing the golden era of automotive joint ventures in China [1]. - Dongfeng Honda's executive vice president, Pan Jianxin, emphasized the urgency of the situation, stating that the company is at a critical juncture and must adopt a performance-based compensation model [3]. - Honda's sales in China have significantly declined, with cumulative sales from January to July 2023 falling to less than 360,000 units, a 23% decrease year-on-year [6]. Group 2: Market Challenges - Honda's traditional strengths in fuel-efficient vehicles are being challenged by domestic brands offering more advanced and cost-effective electric vehicles [9]. - The company is facing a prolonged sales downturn, with July 2023 marking the seventh consecutive month of declining sales, the longest downturn in its history in China [6]. - Inventory levels for Dongfeng Honda and GAC Honda dealers are around 2.0, significantly higher than the industry average of 1.35, indicating potential overstock issues [8]. Group 3: Transition to New Energy Vehicles - Honda plans to reduce its fuel vehicle production capacity by half and aims for 80% of new models launched in China by 2025 to be electric vehicles, up from 70% [12]. - Despite efforts to transition, Honda's electric vehicle sales in the first half of 2023 were less than 45,000 units, accounting for only 14% of total sales, which is below the industry average of 33.3% [14]. - The company is also facing increased competition from other Japanese automakers like Toyota and Nissan, which have successfully launched popular electric models in the Chinese market [16]. Group 4: Financial Performance - Honda's financial situation is deteriorating, with a reported net profit of 196.67 billion yen (approximately 9.57 billion yuan) for the first quarter of the 2025 fiscal year, a 50.2% year-on-year decline [19]. - The company has adjusted its operating profit forecast for the 2026 fiscal year to 700 billion yen (approximately 34.1 billion yuan), which is still below market expectations [19]. - The ongoing challenges in both the Chinese and American markets are putting significant pressure on Honda's overall financial health, with the company needing to innovate to avoid further decline [20].

Group 1 - Gao Hongxiang has officially replaced Li Jin as the director and executive vice president of GAC Honda, while Li Jin has been reassigned to the group headquarters [2] - GAC Honda is currently facing significant challenges, with sales dropping from a peak of 780,000 units in 2021 to 470,000 units in 2024, and net profit declining from 12.4 billion yuan in 2020 to 1.8 billion yuan in 2024 [2] - In the first half of 2025, GAC Honda's sales continued to decline, reaching approximately 155,000 units, a year-on-year decrease of 25.63% [2] Group 2 - Several previously popular models are no longer performing well, such as the Fit, which sold 110,000 units in 2019 but has seen sales drop to less than 3,000 units in the first half of this year [2] - The Accord's new generation has abandoned the well-known i-MMD hybrid technology in favor of a plug-in hybrid model, resulting in poor performance compared to domestic brands [2] - GAC Honda's struggles in the new energy sector are evident, with the Honda P7 electric SUV selling only 745 units in the three months following its April launch [3] Group 3 - In contrast, GAC Toyota has shown strong performance, with sales of approximately 66,000 units in July, a year-on-year increase of 11.7%, surpassing the combined sales of Honda's two joint ventures in China for that month [3] - Gao Hongxiang's previous experience as a director and vice president at GAC Toyota indicates that there are high expectations for his leadership at GAC Honda [3] - The joint venture agreement for GAC Honda is set to last until May 13, 2028, marking a critical period for the company's development in China [3]

Group 1 - GAC Honda has confirmed the leadership change, with Gao Hongxiang officially taking over from Li Jin as the executive vice president, effective from August 7 [1] - Li Jin has been with GAC Honda since 2004 and has held various senior positions within the GAC group, while Gao Hongxiang previously served as the deputy general manager at GAC Toyota Engine Co., indicating a strategic shift within the company [1][2] - GAC Honda has been experiencing significant challenges, with sales dropping to approximately 155,000 units in the first half of the year, a decline of 25.63% year-on-year, and a decrease in net profit from 12.4 billion yuan in 2020 to 1.8 billion yuan in 2024 [2] Group 2 - The company has struggled to adapt to changing consumer demands, leading to poor sales performance of key models such as the Fit, which sold less than 3,000 units in the first half of the year compared to 110,000 units in 2019 [3] - GAC Honda's market control has weakened, with models like the Accord and the冠道 failing to meet evolving consumer preferences, particularly in hybrid technology [3][4] - In contrast, GAC Toyota has maintained a strong market presence, with a 11.7% year-on-year increase in sales in July, highlighting the differences in strategic execution between the two companies [3][6] Group 3 - GAC Honda's electric vehicle strategy has not yet yielded successful models, while GAC Toyota's "Platinum Smart" brand has seen success with the 3X model, which has delivered over 20,000 units [4] - The management structure differences between GAC Honda and GAC Toyota have led to varying levels of local management influence, impacting their respective strategies in the competitive market [6] - The leadership change at GAC Honda presents an opportunity for the new executive to address the company's strategic challenges and improve its market position [6]