12月21日，广汽本田证实由于芯片短缺，将于12月末暂停生产两日。本田公司也由于产量不及预期，下 调了2026财年的汽车销售目标。现阶段，广汽本田的发展陷入低谷期：明星车型飞度11月交出了零销量 的成绩单，今年唯一一款纯电车型P7也正在降价清库存。 业内人士指出，缺芯只是导火索，广汽本田真正的病灶是需求塌方和电动化滞后。未来，企业要利用中 国供应链把成本打穿，再借助本田的品牌价值拉回溢价，这也成为合资品牌最后的窗口期。 工厂停工 针对近期本田工厂停产的消息，广汽本田向北京商报记者表示，广汽本田受半导体供应影响，12月30日 —31日两天不安排生产，但不会影响对顾客的交付。此外，东风本田的生产活动暂未受到影响。本田公 司也对外表示，由于半导体短缺，计划从12月下旬到明年1月上旬，日本和中国工厂的整车生产将暂停 或减产。 本田最新财报预期显示，受芯片短缺导致产量不及预期的影响，2026财年营业利润将缩水1500亿日元， 全球汽车销售目标也从362万辆下调至334万辆，预期同比下滑10.1%。 实际上，广汽本田早已拉响产能"警报"。最新产销数据显示，2025年前11个月，广汽本田累计产量达 31.76万辆，同比下滑 ...

12月21日，广汽本田证实由于芯片短缺，将于12月末暂停生产两日。本田公司也由于产量不及预期，下 调了2026财年的汽车销售目标。现阶段，广汽本田的发展陷入低谷期：明星车型飞度11月交出了零销量 的成绩单，今年唯一一款纯电车型P7也正在降价清库存。 业内人士指出，缺芯只是导火索，广汽本田真正的病灶是需求塌方和电动化滞后。未来，企业要利用中 国供应链把成本打穿，再借助本田的品牌价值拉回溢价，这也成为合资品牌最后的窗口期。 工厂停工 针对近期本田工厂停产的消息，广汽本田向北京商报记者表示，广汽本田受半导体供应影响，12月30日 —31日两天不安排生产，但不会影响对顾客的交付。此外，东风本田的生产活动暂未受到影响。本田公 司也对外表示，由于半导体短缺，计划从12月下旬到明年1月上旬，日本和中国工厂的整车生产将暂停 或减产。 本田最新财报预期显示，受芯片短缺导致产量不及预期的影响，2026财年营业利润将缩水1500亿日元， 全球汽车销售目标也从362万辆下调至334万辆，预期同比下滑10.1%。 实际上，广汽本田早已拉响产能"警报"。最新产销数据显示，2025年前11个月，广汽本田累计产量达 31.76万辆，同比下滑 ...

业内人士指出，缺芯只是导火索，广汽本田真正的病灶是需求塌方和电动化滞后。未来，企业要利用中 国供应链把成本打穿，再借助本田的品牌价值拉回溢价，这也成为合资品牌最后的窗口期。 12月21日，广汽本田证实由于芯片短缺将于12月末暂停生产两日。本田公司也由于产量不及预期，下调 了2026财年的汽车销售目标。现阶段，广汽本田的发展陷入低谷期：明星车型飞度11月交出了零销量的 成绩单，今年唯一一款纯电车型P7也正在降价清库存。 工厂停工，产量不及预期 针对近期本田工厂停产的消息，广汽本田向北京商报记者表示，广汽本田受半导体供应影响，12月30日 —31日两天不安排生产，但不会影响对顾客的交付。此外，东风本田的生产活动暂未受到影响。本田公 司也对外表示，由于半导体短缺，计划从12月下旬到明年1月上旬，日本和中国工厂的整车生产将暂停 或减产。 本田最新财报预期显示，受芯片短缺导致产量不及预期的影响，2026财年营业利润将缩水1500亿日元， 全球汽车销售目标也从362万辆下调至334万辆，预期同比下滑10.1%。 产能收缩的背后，是终端市场的持续遇冷。官方销量数据显示，2025年前11个月，广汽本田累计销量为 30.09万 ...

近日，据车质网统计，2025年11月共受理车主有效投诉信息17961宗（其中含第三方平台和后装轮胎投诉共43宗），环比上涨3.3%，同比上涨33.6%。今年1- 11月累计投诉量更是创纪录地突破20万宗，较去年同期上涨32.3%。 具体到车型投诉排名，奇瑞汽车旗下风云A9L投诉量从10月的42宗激增至11月的394宗，增长近10倍，主要涉及"政策变动"与"新旧款迭代纠纷"。大量老车 主反映，在提车后短期内奇瑞便推出新款风云A9L，新款车型在配置上有所增加，但售价并未提高，这让刚购车的老车主感到权益受损，认为车企存在"消 费欺诈"嫌疑。 | | | | | 车质网2025年11月车型投诉前30排行榜 | | | | --- | --- | --- | --- | --- | --- | --- | | 排名 | 智能 | 2022 | | 2025年10月2025年11月 趋势 | | 典型投诉问题 | | | | | 投诉 | 投诉罪 | | | | 1 | 奇瑞汽车 | X ZA9L | 42 | 394 | 4 | 政策变动;新旧款迭代纠纷 | | 2 | 方程豹 | 钛7 | 7 | 181 | + | ...

Core Viewpoint - Leap Motor has officially launched its first product under a new personalized strategy, the Lafa5, priced between 92,800 and 116,800 yuan, targeting the 100,000 yuan pure electric sedan market [1][3]. Group 1: Product Features and Market Positioning - The Lafa5 represents a significant product breakthrough for Leap Motor, moving beyond its previous naming conventions and aiming to reshape the perception of the first car for young users with high value density, strong playability, and high customization potential [3][5]. - The vehicle aims to fill a gap in the current market, which often presents a dilemma of "good looks but poor performance" or "intelligent but low quality" in the 100,000 yuan electric vehicle segment [5][11]. - The Lafa5 boasts impressive specifications, including a range of 605 km, Qualcomm 8295P cockpit chip, end-to-end lidar-assisted driving, and a drag coefficient of 0.256, all while maintaining a competitive price point [5][12]. Group 2: Strategic Goals and Global Expansion - Leap Motor's "Million Co-Creation Plan" emphasizes the vehicle's modification potential, aiming to create an ecosystem that encourages young users to engage beyond mere ownership, similar to the cultural impact of the Honda Fit in the fuel vehicle era [7][9]. - The Lafa5 is designed with a global market in mind, having been developed to meet international standards from the outset, and is positioned to compete with established models like the Golf GTI and Renault Megane in Europe [9][11]. - Leap Motor has entered 35 countries and achieved overseas sales of 44,000 units this year, becoming a leader in exports among new energy vehicle manufacturers [9][11]. Group 3: Market Challenges and Future Outlook - The launch of the Lafa5 coincides with Leap Motor's ambitious goal of reaching 1 million vehicle sales, with the model expected to play a crucial role in achieving this target, particularly in the competitive 100,000 yuan market [11][12]. - The vehicle faces significant competition in both domestic and international markets, where it must balance aesthetic appeal with practicality to avoid being perceived as a niche product [12][11]. - The success of the Lafa5 will depend on Leap Motor's ability to maintain a balance between scalability and personalization, ensuring robust supply chain management and continuous innovation [12].

Core Insights - Honda Fit, once a popular model in the compact fuel-efficient car market, has seen a significant decline in sales, ranking third in October with only three units sold [1][2][6] - The model's sales have been in decline for over a year, with only 695 units sold in October 2022, and recent months showing sales dropping to double digits and then single digits [2][6] - The Honda Fit's market presence has diminished due to the rise of electric vehicles, which offer better economic advantages and technological features compared to traditional fuel-efficient cars [6][8] Sales Performance - In October, Honda Fit ranked third in the compact fuel-efficient car market, but the top three models had sales figures that did not exceed double digits [1] - The model's sales have drastically decreased, with only 695 units sold in October 2022, and projections indicating a drop to 14,000 units in 2024 [2][6] - The decline in sales has led to reports of the Honda Fit being in a phase of production halt and inventory clearance, awaiting a new model launch [2][8] Market Position and Consumer Preferences - The Honda Fit was once celebrated for its practicality, fuel efficiency, and spaciousness, appealing to young consumers with a price point around 100,000 yuan and low fuel consumption [4][5] - The model's high resale value has historically made it a "hard currency" in the used car market, with a three-year depreciation rate of 63.95% in 2024, significantly higher than competitors [4] - However, the shift in consumer preferences towards electric vehicles has diminished the Fit's competitive edge, as electric models offer lower operating costs and advanced technology features [6][8] Brand Image and Future Prospects - The Honda Fit's reputation has suffered due to cost-cutting measures in its entry-level models, which included removing features like speakers and radios, leading to a decline in consumer perception [7] - A new model has been announced with significant design changes, but market feedback suggests that these changes may not be sufficient to regain consumer interest [8] - The competitive landscape is increasingly dominated by domestic electric vehicles, making it challenging for the Honda Fit to reclaim its former status in the market [6][8]

Core Insights - The Chinese automotive market is experiencing unprecedented competition, with numerous new models being launched and an accelerated shift towards electrification [1][4] - Honda's electric vehicle (EV) offerings have been notably weak in the Chinese market compared to competitors like Kia and Hyundai [3][4] - Honda's historical confidence and unique brand identity are being challenged as the company struggles to adapt to the rapidly changing market dynamics in China [5][12] Industry Dynamics - The intense competition in the Chinese automotive market has forced joint venture brands to rethink their strategies to maintain market share [1][4] - Honda's recent product launches, including the P7/S7 and GT sedan, have not garnered significant positive feedback, indicating a disconnect with consumer preferences [3][4] - The shift towards electrification is critical, with Honda needing to accelerate its product development and better understand the needs of Chinese consumers [4][12] Honda's Position - Honda has historically been a unique and confident brand, but its approach may not be sufficient in the current competitive landscape [5][16] - The company has faced significant challenges in the past few years, with a decline in sales and market presence as Chinese brands gain traction [12][14] - Honda's strategy to introduce a new electric brand "烨" and a new generation of EVs reflects an attempt to realign with market demands, but the execution remains crucial [12][16] Future Outlook - As the Chinese market continues to evolve, Honda must adapt its strategies to avoid being left behind, especially as consumer preferences shift towards more affordable and larger vehicles [16][17] - The company's reliance on traditional fuel vehicles may hinder its ability to compete effectively in the growing EV segment [9][10] - Honda's future success in China will depend on its ability to innovate and respond to the rapidly changing automotive landscape [12][14]

Core Insights - The domestic narrow passenger car market retail sales reached 2.244 million units in September 2025, with a year-on-year growth of 6.4%, while the new energy vehicle market led with sales of 1.299 million units and a year-on-year growth of 15.7% [2] - GAC Honda's P7 model, however, faced a stark contrast with only 196 units sold in September, a month-on-month decline of 22%, and a total of 1,394 units sold in six months, averaging over 200 units per month [2][3] - The P7's initial launch was marked by high expectations, claiming over 5,365 orders within 24 hours, but actual sales figures were significantly lower, with only 437 units sold in April and a decline to 142 units in May [2][3] Product and Market Analysis - The P7's failure is attributed to a disconnect between product capabilities and market demand, particularly in pricing, where its range of 199,900 to 249,900 yuan appears less competitive compared to rivals like Toyota bZ3X and Nissan N7, which are priced at 109,800 and 119,800 yuan respectively [2][3] - Technically, the P7's use of a rear torsion beam non-independent suspension is seen as a disadvantage compared to competitors with multi-link suspensions, and its Honda CONNECT 3.0 system lacks appeal against domestic models featuring advanced chips and driving solutions [3] - The P7's sales performance reflects broader challenges for GAC Honda, which saw total sales of 223,900 units from January to September 2025, a year-on-year decline of 27.58%, making it the brand with the largest sales drop within GAC [3][4] Financial Performance - GAC Honda reported a revenue of 22.625 billion yuan in the first half of the year, a year-on-year decline of 26.23%, and 30.668 billion yuan in the first half of 2024, down 28.35%, indicating a downward trend [4] - The traditional automotive market is shifting as the era of relying on fuel vehicles fades, necessitating GAC Honda to stabilize its existing market share while accelerating efforts in new energy and smart technology to regain competitive advantages [4]

Core Viewpoint - The Honda Fit, once a popular compact car in China, has seen a dramatic decline in sales, with August 2025 sales dropping to just 23 units, highlighting the shift in consumer preferences towards electric vehicles and the challenges faced by traditional fuel-powered cars [6][8][10]. Group 1: Sales Performance - The Honda Fit's sales peaked at 146,000 units annually but have plummeted to a mere 23 units in August 2025, marking a significant decline in market presence [8][10]. - In July 2025, the Fit's sales fell below double digits for the first time, with only 75 units sold, ranking 76th in the market [11]. - Cumulatively, the Fit sold 2,676 units in the first three quarters of 2025, with a sharp decline in monthly sales from an average of 400 units in the first half to just 23 in the second half [11][15]. Group 2: Market Context - The rise of electric vehicles has overshadowed traditional compact cars like the Fit, with the top-selling small cars now being electric models such as the Geely Xingyuan, BYD Seagull, and Dolphin [17][19]. - In August 2025, Geely Xingyuan alone sold over 46,000 units, while the Seagull and Dolphin sold 23,000 and 14,000 units respectively, indicating a strong consumer shift towards electric options [17][19]. Group 3: Consumer Preferences - Consumers who previously favored the Fit for its fuel efficiency and compact design are now opting for electric vehicles due to lower operating costs and advanced technology [19][22]. - The Fit's fuel consumption is approximately 39.6 yuan per 100 km, while the Geely Xingyuan's electric cost is only about 5.35 yuan per 100 km, making the latter significantly more economical [19][22]. - The Fit's outdated technology and lack of modern features compared to newer electric models have contributed to its decline in popularity [20][22]. Group 4: Brand and Model Evolution - Honda is attempting to revitalize the Fit brand with a new model set to launch in late 2025, which will include a hybrid version with improved fuel efficiency [27][29]. - Despite the introduction of a new model, there are concerns about whether the Fit can regain its former popularity, as consumer expectations have shifted significantly [29].

Core Viewpoint - The Honda Fit, once a popular choice in the Chinese market, has seen a dramatic decline in sales, with only 23 units sold in August 2025, marking a significant drop from its peak sales of 146,000 units per year [2][4][6]. Group 1: Sales Performance - The Honda Fit's sales have plummeted, with a monthly sales figure of just 23 units in August 2025, down from a peak of 14.6 million units [2][4]. - In July 2025, the Fit's sales fell below double digits for the first time, recording only 75 units sold, ranking 76th in the market [4]. - Cumulatively, the Fit sold 2,676 units in the first three quarters of 2025, with an average monthly sales of around 400 units in the first half of the year [4][6]. Group 2: Market Context - The decline of the Honda Fit reflects broader trends in the fuel vehicle market, as electric and smart vehicles gain popularity, supported by government policies and advancements in technology [8][9]. - Competing electric vehicles, such as the Geely Xingyuan and BYD Seagull, have taken over the market, with the Xingyuan selling over 46,000 units in August 2025 alone [9][10]. - The Fit's fuel efficiency, while competitive in the past, is now overshadowed by the lower operating costs of electric vehicles, making it less appealing to cost-conscious consumers [9][10]. Group 3: Consumer Preferences - Many former Honda Fit buyers are now opting for electric vehicles due to their lower running costs and advanced technology features [9][10]. - The Fit's interior and technology have not kept pace with competitors, lacking modern features such as advanced driver assistance systems and smart infotainment options [10]. - Despite its decline, some loyal customers still appreciate the Fit for its reliability and fuel efficiency, but this sentiment is not enough to sustain its market position [11][12]. Group 4: Future Outlook - Honda plans to introduce a new version of the Fit, which will include both fuel and hybrid variants, aiming to regain market interest [16][18]. - The new Fit is expected to feature improvements in fuel efficiency, with the hybrid version achieving a WLTC combined fuel consumption as low as 3.8L/100km [18]. - However, there are concerns about the vehicle's design and whether it can attract new buyers in a market increasingly dominated by electric vehicles [18].