西双版纳机场开展国庆特色活动（西双版纳机场供图） 走进云南省内各机场，国旗、鲜花组成的一抹抹鲜艳的"中国红"，让过往旅客感受到庄重而浓厚的节日 氛围。昆明机场航站楼核心区域"普洱生活体验场"，生动复刻云南"生态绿色、文化多彩"的生活美学， 成为展示云南生态之美、文化之韵的亮丽窗口。西双版纳机场将传统中秋与傣家风情巧妙融合，为往来 旅客打造一场沉浸式的傣味中秋盛宴。迪庆香格里拉机场歌舞快闪活动伴着《万疆》悠扬的旋律，用标 准、优美的手语演绎歌曲意境，每一个动作都饱含对祖国山河壮阔、国泰民安的赞颂。大理机场工作人 临沧机场开展中秋节特色活动（临沧机场供图） 员身着白族传统服饰、普洱思茅机场工作人员身着拉祜族传统服饰、腾冲机场工作人员身着傈僳族传统 服饰，民族风情与暖心服务交织相融，成为机场里一道独特的风景线。保山机场、昭通机场、临沧机 场、佤山机场等机场DIY制作月饼、猜灯谜、知识问答、送香囊、红灯笼等互动活动，吸引旅客驻足参 与，现场欢声笑语不断，让旅客出行途中充满温度与惊喜。（编辑：李佳洹 校对：陈虹莹 审核：程 凌） 《中国民航报》、中国民航网 记者何丹 通讯员马初霞 报道：2025国庆中秋假日（2025年 ...

9月17日，"旅居云南·心之所向"2025年"全国媒体达人云南行"宣传推广活动采风团一行，来到云南哀牢山，先后探访了金山 原始森林、石门峡、南恩瀑布等自然景观，沉浸式感受西南山区的独特生态魅力，解锁"成为风景一部分"的深度旅居体验， 为"旅居云南"品牌传播注入鲜活动能。 航拍哀牢山云海（9月17日摄）。新华网发 周岩摄 位于玉溪市新平彝族傣族自治县的哀牢山区域，是云南哀牢山国家级自然保护区的核心地带，这里生态保存完整，气候清 凉宜人，兼具壮观瀑布、幽深峡谷与原始森林景观，已成为省内外游客青睐的避暑旅居胜地。 金山原始森林（9月17日摄）。新华网发 郭云森摄 当日，采风团首站来到金山原始森林。这片海拔约2300米的区域，常年云雾缭绕，古木参天，苔藓遍布，负氧离子充沛， 堪称"天然氧吧"。每年11月至次年2月，这里更是观赏哀牢山云海日出的绝佳地点。穿行林间，眼前是朦胧雾景与缠绕藤蔓，耳 边是风声鸟鸣交织的自然乐章，采风团真切体验到"现实版绿野仙踪"的惬意。 随后，采风团抵达海拔2000多米的石门峡景区。该景区因五座形似"门"的峭壁对峙而得名，峡谷内溪水清澈见底，四周森 林密布，满眼翠绿沁人心脾。采风团成员穿石洞、 ...

Group 1 - The core theme of the news is the promotion of Yunnan as a summer tourist destination, highlighting its unique climate and rich biodiversity, particularly in wild mushrooms [1][2] - Yunnan has an average of over 81 comfortable days in summer, with an average temperature of 21.9 degrees Celsius, making it ideal for summer travel [1] - The province is recognized as a "wild mushroom kingdom," leading China in the area, yield, and value of wild edible mushrooms, with over 200 species available in the market [2] Group 2 - In the first half of the year, Yunnan received 371 million tourists, a year-on-year increase of 10.8%, and achieved a total tourism expenditure of 658.43 billion yuan, up 10.5% [3] - The number of people engaging in "traveling and living" in Yunnan reached 2.803 million, reflecting a significant year-on-year growth of 45.4% [3] - New measures to enhance tourism market integrity were introduced, with a focus on promoting honest practices among tour operators and guides [2]

Core Viewpoint - The tourism market in Yunnan Province is experiencing significant growth, with an increasing trend towards "living tourism" where visitors stay longer and engage more deeply with local culture and environment [8][14][16]. Group 1: Tourism Growth and Economic Impact - In the first quarter of this year, Yunnan Province received a total of 190 million tourists, generating a tourism revenue of 326.18 billion yuan, with 2.2881 million people participating in living tourism [8]. - The total tourism expenditure in Yunnan Province reached 1.14 trillion yuan in 2024, with a 168% increase in overnight international visitors and a 20.7% growth in living tourism participants [14][16]. - The shift from superficial sightseeing to immersive experiences is transforming the tourism industry, necessitating higher standards for cultural and tourism products and services [14]. Group 2: Development of Living Tourism - The "living tourism" trend is particularly evident in areas like Chuxiong Yi Autonomous Prefecture, where local tourism industries are evolving to offer diverse products such as lakeside tourism, outdoor camping, and eco-tourism [15]. - Villages like Liulang have developed wellness tourism, leveraging their rich forest resources and unique medicinal herb industries to create attractions like the Liulang Stone Herb Ecological Park [12][13]. - The local government is actively promoting the development of living tourism by enhancing infrastructure, organizing cultural events, and improving the environment to support sustainable tourism growth [15][16]. Group 3: Community Engagement and Cultural Integration - Many visitors, such as retirees, are choosing to stay longer in Yunnan, engaging with local communities and participating in cultural activities, which enhances their overall experience [10][11][16]. - Local residents are increasingly involved in the tourism industry, with many starting businesses like homestays, which not only provide income but also foster cultural exchange [12][13]. - The integration of traditional culture and modern tourism practices is creating a unique experience for visitors, making Yunnan a desirable destination for those seeking a slower pace of life [10][11].

Core Viewpoint - The Yunnan Provincial Government has issued a notification outlining 24 measures to enhance tourism consumption and promote high-quality development in the tourism industry, focusing on the "Travel in Yunnan" brand and various innovative tourism consumption scenarios [1][4]. Group 1: Brand Development and Tourism Upgrades - The "Travel in Yunnan" brand aims to lead the direction of tourism upgrades by cultivating eight major tourism formats, including rural, vacation, medical care, cultural, and sports tourism [2]. - A series of promotional activities will be organized, including over a thousand joint consumption events and thousands of cultural performances, to stimulate tourism consumption and encourage off-peak travel [2][3]. Group 2: Enhancing Travel Experience - The initiative promotes the integration of tourism with various industries, upgrading from sightseeing to deep experience, with new travel trains and themed flights launched since January 2025 [2]. - Airlines are offering special ticket packages, allowing travelers to fly multiple times to Kunming from various cities for as low as 2000 yuan [2]. Group 3: Inbound Tourism and Consumer Potential - The measures focus on inbound tourism by leveraging visa-free policies and developing multi-stop travel products from major cities to Yunnan [3]. - The government encourages the use of union fees to enhance employee consumption, supporting activities like movie viewings and cultural events [3]. Group 4: Optimizing Consumption Environment - Financial innovations such as "Travel Loans" and themed credit cards are introduced to support tourism consumption and improve the service quality in the tourism sector [3]. - A comprehensive action plan is in place to enhance tourism service quality and market order, ensuring a safe and enjoyable consumption environment for tourists [3]. Group 5: Characteristics of the Measures - The measures are characterized by strong leverage, numerous innovations, and broad benefits, integrating policies from over 20 provincial departments to create a differentiated tourism product system [4]. - The initiatives cater to both inbound tourists and local residents, with specific measures to enhance the consumption environment and promote shared benefits [4].

Core Insights - Yunnan Province is transforming its tourism from traditional sightseeing to immersive experiences, promoting "living in Yunnan" as a new tourism concept [1][4] - The province's diverse climate and geography make it an ideal year-round destination, attracting long-term visitors seeking a deeper connection with the region [1][3] Tourism Trends - The trend of "living tourism" is gaining popularity, with Yunnan being a preferred destination for seasonal travelers, especially those escaping extreme weather [1][3] - Emerging cities like Mangshi are becoming popular for their unique offerings, with visitors enjoying local culture and cuisine [2][3] Visitor Experience - Tourists are engaging with local communities, participating in activities such as market visits and cultural performances, enhancing their travel experience [2] - The rise of "hidden gem" towns is attracting visitors who seek authentic experiences and local interactions [2][7] Industry Development - Yunnan is diversifying its tourism offerings, including wellness tourism, cultural experiences, and sports tourism, to meet varied consumer demands [4][5] - The province is witnessing a surge in younger travelers, with over 60% of visitors under 45 years old in early 2023 [5] Rural Tourism Growth - Rural tourism is flourishing, with local communities leveraging unique agricultural products and cultural heritage to attract visitors [6][7] - Villages like Liulangcheng are becoming wellness destinations, integrating agriculture with tourism to create a sustainable model [6][7] Government Initiatives - The Yunnan government is focused on enhancing rural tourism by improving infrastructure, services, and promoting local culture to attract more visitors [7]