1月27日，韩束以"23年热爱每次见面都值得"为主题，向媒体开放了品牌总部与智慧工厂。在此次"媒体开放日"中，韩束公布其用户规模已突破1亿，并系统 介绍了其23年来的发展实践。 这一实践为观察国货美妆如何实现持续发展提供了一个案例。它也在回答一个问题：在与国际品牌的长期竞争中，国货美妆如何构建自己的发展路径？ 从自主研发到智慧生产：国货美妆发展的两大支撑 长期投入，首先体现在需要以较长周期衡量回报的选择上。对于早期的国货品牌而言，轻资产运营、依赖代工与营销是相对容易的路径。韩束则选择了另一 条路——坚持自主研发与自主生产。 "重营销轻研发"曾是外界对许多国货品牌的印象，包括韩束。然而，当媒体走进韩束科研中心时，一系列时间节点与数据呈现出不同的情况。 "早在2003年品牌成立之初，我们就认为'自主研发'是韩束长期发展的重要路径。"韩束研发相关负责人介绍道。在那个国际品牌占据主导、国内研发基础薄 弱的时期，自建研发中心是一项早期布局。 在国货美妆与国际品牌竞争的背景下，国际品牌凭借全球化布局与历史积淀，长期在中国护肤市场占据优势地位。国货美妆面临的竞争，不仅是流量与营销 的比拼，更是产品品质、技术积累与品牌建设的 ...

Core Insights - Shandong Zou Ping has been recognized as one of the top ten industrial counties in Shandong Province, showcasing significant achievements in high-quality economic development, with over 83,000 market entities and more than 24,000 enterprises, including one Fortune Global 500 company and two national 500 companies [1] Group 1: Economic Contributions - The private sector in Zou Ping contributes the majority of economic growth, demonstrating the vitality of local enterprises in driving county economic development [1] - The region's private enterprises are leveraging innovation and intelligent manufacturing to explore international markets, enhancing their competitiveness [1] Group 2: Technological Advancements - Weiqiao Group has developed "black technology" products, such as cotton cooling T-shirts and light-absorbing heat-generating fabrics, achieving over 13 million RMB in economic benefits this year through collaboration with Donghua University [2] - The intelligent textile factory of Weiqiao features a 35 km smart conveyor system and 5G navigation AGV vehicles, reducing labor needs by 80% and increasing production efficiency by over 38% [2] Group 3: Industry Leadership - The aluminum industry is a core pillar of Zou Ping's private economy, with Shandong Innovation Group showcasing high-tech aluminum deep-processing products across various sectors, including automotive and electronics [5] - Shandong Innovation Metal Technology Co., Ltd. is a leader in carbon footprint tracking in the aluminum processing industry, focusing on recycling and green energy [5] Group 4: Steel and Equipment Manufacturing - Guangfu Group's new production line for high-performance marine materials is expected to produce 130,000 tons annually, creating over 1,000 jobs and utilizing a fully digitalized system for smart production [5] - The production line features a centralized control system that monitors processes in real-time, enhancing operational efficiency [5] Group 5: Global Expansion - Shandong Kaitai Group exemplifies the "going global" strategy of local private enterprises, having developed an intelligent sandblasting robot that has replaced imported products and extended the lifespan of components by 10-15 times [6] - The company has acquired four overseas firms, establishing a marketing network in over 150 countries and achieving a global market share of over 23% in intelligent shot blasting equipment [6] Group 6: Innovation Ecosystem - Zou Ping's private enterprises are establishing R&D institutions and collaborating with prestigious universities, maintaining a high patent conversion rate [6] - The city aims to be among the top 100 innovative counties in China by 2025, fostering a virtuous cycle of R&D, transformation, and industrialization [6]

Core Viewpoint - The article highlights the advancements and achievements of Jinyu Jidong Cement in the context of green development, innovation, and digital transformation within the cement industry, showcasing its commitment to low-carbon and sustainable practices. Group 1: Product Innovation and Applications - Jinyu Jidong Cement has developed specialized oil well cement that can withstand high temperatures and salinity at depths of 2000 meters, addressing strength challenges in extreme environments [5] - The company has created mining cement with unique properties that prevent subsidence during coal mine backfilling, ensuring safety [5] - A composite admixture for concrete has been developed to enhance workability, increase strength, and reduce carbon emissions, widely applied in flood control and river management projects [5] Group 2: Green and Low-Carbon Development - The company has focused on green, circular, and low-carbon development, achieving a reduction of 30,000 tons of standard coal annually through the use of alternative raw materials and biomass fuels [2] - The integration of photovoltaic systems with production processes has significantly decreased reliance on purchased electricity, generating 17,900 million kWh from waste heat and 10 million kWh from solar power [2] - Jinyu Jidong Cement has received numerous accolades for its green initiatives, including national-level honors for being a "Green Factory" and "High-tech Enterprise" [2] Group 3: Technological Innovation - The region's technological innovation has become a core driver for high-quality development, with over 2,400 intellectual property rights and participation in the formulation of national and industry standards [4] - The establishment of innovation centers and laboratories has led to the development of various low-carbon and high-performance cement products for diverse applications [4] Group 4: Digital Transformation - The company has invested significantly in digital transformation, including a 60 million yuan project for an unmanned mining vehicle system, marking a first in the cement industry [7] - Smart production scheduling systems optimize energy consumption and reduce production fluctuations, while order response platforms enhance customer service efficiency [7] - Overall operational efficiency has improved by 40%, and energy efficiency has been optimized by 15%, with several energy consumption metrics reaching international standards [7] Group 5: Future Outlook - Jinyu Jidong Cement aims to continue its commitment to sustainable practices, innovation, and digitalization, aligning with the broader industry trend towards high-quality development and contributing to carbon neutrality goals [9]