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高端电动主导、智能体验升级、家庭场景细分,CCRT报告解读MPV新趋势
Zhong Guo Jing Ji Wang· 2025-12-19 06:35
在信息爆炸的汽车市场,评测内容泛滥与公信力危机并存,"定制评测""参数游戏"让消费者无所适 从。在此背景下,中国汽车消费者研究与评价(CCRT)致力于用科学、系统、透明的方法,将车主的主 观体验凝结成客观、权威的购车参考,为消费者答疑解惑。 12月16日,中汽中心汽车测评管理中心发布CCRT第二批评价结果,本次评测特别聚焦增长迅速的 新能源MPV市场,从10款热门车型中精心评选出5款推荐车型,为广大家庭用户带来了值得信赖的购车 参考。 首先聚焦CCRT,其是中汽测评"大安全"理念和"3+1+N"测评体系架构中,面向消费者端的核心纽 带。其中,"3"大基础构成了评价的技术底座,即汽车安全、智能网联、绿色健康。"1"个核心彰显了 CCRT的差异化价值——用户体验。"N"个专项则为评价提供了延伸保障,如电安全(C-NESA)、耐久性 等。CCRT通过与这些专项测评的深度联动,确保其评价不仅关注用户可感知的体验,更覆盖了那些看 不见的技术安全底线,形成全方位的评价闭环。 | 区域 | 城市(8) | 城市级别 | 样本量 | | --- | --- | --- | --- | | 体育 | 上海市 | 1 | 209 ...
BBA将成历史,问界杀入豪车市场腹地
Core Viewpoint - The luxury car market in China is undergoing a dramatic shift, with traditional foreign luxury brands facing significant challenges from domestic competitors like AITO Wenjie, which has rapidly ascended to become a leading luxury brand in China [1][2]. Group 1: Market Dynamics - Foreign luxury car brands, once dominant, are now losing ground as local dealers transition to selling AITO Wenjie vehicles, indicating a significant change in consumer preferences [1][2]. - AITO Wenjie has achieved cumulative sales exceeding 900,000 units, with November sales surpassing 51,000 units, marking a historic high and establishing it as the only brand in China to exceed both sales and average price of traditional luxury brands [2][5]. Group 2: Product Performance - AITO Wenjie models, such as the M9, M8, M7, and M5, have seen impressive sales figures, with the M9 alone selling over 260,000 units and dominating the 500,000 yuan price segment [5][6]. - The average transaction price for AITO Wenjie vehicles reached 390,000 yuan, closely aligning with traditional luxury brands, indicating a shift in market value [5]. Group 3: Consumer Perception - The perception of luxury is evolving, with high-net-worth individuals now prioritizing smart technology and safety features over traditional brand prestige [6][8]. - AITO Wenjie has positioned itself as a leader in safety and technology, with innovative features such as collision unlock redundancy modules, which enhance vehicle safety beyond industry standards [7][8]. Group 4: Competitive Landscape - AITO Wenjie has become a benchmark for luxury electric vehicles in China, with its models frequently compared to those of traditional luxury brands [11][12]. - The brand's rapid rise has led to a shift in consumer recommendations, with AITO Wenjie now being viewed as a reliable choice in the luxury segment [12][16]. Group 5: Strategic Vision - The company aims to redefine luxury by integrating advanced technology and safety into its vehicles, moving away from the traditional luxury model based on brand history and material quality [9][10]. - AITO Wenjie represents a new wave of Chinese automotive innovation, leveraging local manufacturing and technology to compete on a global scale [9][10].
格力携“快稳省鲜”冷链亮相青岛渔博会,赋能水产业全链升级
Jing Ji Wang· 2025-10-30 08:01
Core Viewpoint - Gree showcased its comprehensive cold chain solutions at the 28th China International Fisheries Expo, emphasizing efficiency, safety, and energy-saving equipment for the aquaculture industry [1] Group 1: Product Innovations - Gree presented several advanced refrigeration units, including a 320 dual-stage screw unit designed for ultra-low temperature environments, achieving a COP improvement of 44% [3] - The open screw compressor features a compression ratio of up to 5.7, exceeding the industry standard, with an overall efficiency increase of over 15% [3] - Gree's low-temperature pipe unit maintains temperature fluctuations within ±1℃, optimizing storage conditions for products [3] Group 2: System Solutions - Gree's cold chain solutions encompass small cold storage and fishery processing, demonstrating its technical capabilities in refrigeration [5] - The small cold storage solution utilizes photovoltaic direct current variable frequency refrigeration units, enhancing conversion efficiency by 8% [5] - The fishery processing solution includes temperature control systems tailored for various processing areas, achieving energy savings of 15% to 25% annually [5] Group 3: Environmental and Smart Technology - Gree highlighted its commitment to "green refrigeration," with products like the heat pump defrosting refrigeration unit recognized in the national industrial environmental protection catalog [7] - The centralized controller can network 2 to 50 units, providing fault alerts and automatic backup activation to maintain optimal temperature conditions [7] - Gree plans to continue investing in R&D to develop innovative and high-quality refrigeration products to meet growing consumer demands [7]
别克高端新能源子品牌“至境”首款旗舰轿车——至境L7全国首秀
Qi Lu Wan Bao· 2025-09-15 13:20
Core Viewpoint - The Buick Zhijing L7, a luxury electric vehicle, showcases advanced technology and design, aiming to redefine the luxury electric car segment with its innovative features and performance metrics [1][4][19]. Group 1: Product Features - The Zhijing L7 is built on the "Xiaoyao" super fusion architecture, integrating top technologies in driving, assisted driving, and luxury comfort, making it a leading model in the industry [2][4]. - It features the "Zhenlong" range extension system, providing a maximum power output of 252 kW, equivalent to a 3.0T V6 engine, with a 0-100 km/h acceleration time of just 5.9 seconds [4]. - The vehicle offers a pure electric range of 302 km and a comprehensive range of 1420 km, addressing common concerns about electric vehicle range and charging frequency [4][5]. Group 2: Technology and Innovation - The Zhijing L7 is equipped with the latest Qualcomm SA8775P chip, delivering 72 TOPS of neural network computing power for an enhanced smart cabin experience [8][10]. - It introduces the "Xiaoyao Zhixing" assisted driving system, featuring the Momenta R6 flywheel model, which provides comprehensive driving assistance capabilities [6][10]. - The vehicle's smart cabin includes a 50-inch panoramic AR-HUD and a 15.6-inch smart central control screen, allowing for customizable displays and immersive interactions [8][13]. Group 3: Design and Comfort - The Zhijing L7 boasts a spacious interior with dimensions of 5032mm x 1952mm x 1500mm and a wheelbase of 3000mm, reflecting its status as a luxury sedan [11][19]. - The interior design incorporates high-quality materials and innovative features, such as the first dual 120° zero-gravity seats in its class, enhancing passenger comfort [16][18]. - The vehicle's luxury features include a 27-speaker Buick Sound system and a quiet cabin environment, achieving a noise level comparable to a library at 22 decibels [16][19]. Group 4: Market Positioning - The Zhijing L7 represents Buick's strategic move to redefine its brand value in the new energy era, combining global automotive expertise with local innovation [19]. - With its advanced range extension technology and superior smart features, the Zhijing L7 aims to compete in the top tier of the new energy vehicle market [19].
穿越微笑曲线,影音图文等数字内容体验更智能、更便捷!
Sou Hu Cai Jing· 2025-06-23 15:52
Core Insights - Huawei officially launched the HarmonyOS 6 developer Beta at the 2025 Huawei Developer Conference, introducing a new interconnected architecture and the Harmony Intelligent Body Framework (HMAF) to enhance application innovation and user experience [1] - The HarmonyOS AI Agent, Xiaoyi, integrates with various Huawei applications to better understand user preferences and provide personalized content experiences across different scenarios, from entertainment to travel [3][5] Group 1 - The new "bump" feature allows seamless interaction between different HarmonyOS devices, enhancing content sharing and user engagement in various contexts, such as gaming and music [8] - Huawei's Executive Director, Yu Chengdong, described the user experience with HarmonyOS as a "smile curve," indicating an initial positive impression that evolves into deeper user satisfaction over time [8] Group 2 - The HarmonyOS ecosystem aims to create a more intelligent lifestyle for consumers, emphasizing the importance of user experience and community participation in technological innovation and industry upgrades [8]