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抖音灰度测试“我的快递”,与支付、打车并列钱包一级入口
Xi Niu Cai Jing· 2025-08-19 07:41
Core Insights - Douyin App is currently in the gray testing phase for a new service called "My Express," which allows users to manage logistics within the app [2] - The service is integrated into the "My Wallet" section, enabling users to perform express inquiries, shipments, and returns in one place [2] - Currently, the service supports logistics queries and shipments only for Jitu Express, but the interface has been designed to accommodate multiple express services in the future [2] - This new feature aims to create a closed-loop experience for users, allowing them to browse, pay, track logistics, and handle shipments/returns seamlessly, thereby reducing the need to switch between different platforms [2] - The introduction of this service is seen as a strategic move by Douyin to enhance its local life ecosystem and address fulfillment gaps [2]
京东七鲜美食MALL:首店客流涨3倍,正在与超10个城市接洽,推进“一城开多店”
Xin Lang Ke Ji· 2025-08-18 09:47
Core Insights - JD.com has opened its first Seven Fresh Food MALL in Harbin, which has seen a threefold increase in foot traffic and nearly 100% shopping conversion rate within two months since its opening [1] - The daily orders for takeout have doubled, positively impacting all partnered restaurant brands [1] Expansion Strategy - JD.com plans to expand the Seven Fresh Food MALL concept starting from Harbin, with a strategy to move from north to south across various cities [1] - The company is currently in discussions with over ten cities, including new first-tier, second-tier, and third-tier cities, aiming for multiple store openings in each city [1] Business Model Integration - From the second phase of the project, JD.com will combine the Seven Fresh Food MALL with Seven Fresh Kitchen, enhancing operational synergy [1] - This integration aims to provide a comprehensive local living ecosystem, connecting in-store and home delivery experiences [1] - The price range for Seven Fresh Food MALL is set between 30-50 yuan, while Seven Fresh Kitchen targets a lower price range of 10-20 yuan, catering to different consumer segments [1] - The strategy includes optimizing costs through a fully integrated supply chain, allowing for shared resources in ingredient procurement, kitchen usage, and delivery [1]