Core Viewpoint - The 11th Nishan World Civilization Forum's Water Culture Forum, held in Qufu, China, emphasizes the importance of water culture in global modernization, featuring experts from 12 countries discussing historical and contemporary water management practices [1][2][3] Group 1: Historical Context and Development - The forum highlights historical figures in water management from the Shandong region, such as Da Yu and Guan Zhong, whose wisdom and spirit continue to inform modern water culture research [1] - Since the establishment of the People's Republic of China, Shandong has seen significant advancements in water management, including major projects like the Doushu and Chengyi engineering initiatives, which have transformed the region's agricultural landscape and water resource management [1] Group 2: Modern Water Management Initiatives - Shandong has set ambitious goals for water management, focusing on water security, ecological protection, economic development, and improving water access for residents, with a total investment of 240.2 billion yuan since 2022 [2] - The province has developed an extensive water network, with over 7,100 kilometers of waterway and a water delivery capacity of 12.5 billion cubic meters, enhancing the optimization of water resources [2] Group 3: Forum Discussions and Global Cooperation - The forum featured discussions on the relationship between water culture and human civilization, global cooperation, and future challenges, with prominent speakers addressing the systemic connections between water management and cultural heritage [3] - An initiative was launched to strengthen water culture exchanges and promote a global water culture community, showcasing Shandong's historical water management wisdom on an international stage [3]

Group 1: Forum Overview - The 11th Nishan World Civilization Forum was held from July 9 to 10, featuring multiple parallel forums where experts and scholars engaged in roundtable discussions and keynote speeches to foster cross-temporal dialogues on civilization [2][3]. Group 2: Financial Culture Forum - The Financial Culture Forum focused on "Traditional Culture and Modern Finance," discussing the promotion of Chinese financial culture and its role in leading financial innovation [3]. - Key topics included the cultivation of a modern financial value system through traditional culture, the creation of new advantages in financial services for the real economy, and the establishment of a new order for modern financial development [3]. Group 3: Cultural Heritage Protection - The World Cultural Heritage Forum emphasized the importance of international cooperation in the protection and sustainable development of cultural heritage [5]. - Scholars discussed China's proactive efforts in global cooperation for the protection of cultural heritage along the Silk Road, Great Wall, and Grand Canal [5]. Group 4: Water Culture Forum - The Water Culture Forum brought together experts from 12 countries to discuss "Water Culture and Global Modernization," highlighting water as a shared heritage and a source of moral and philosophical ideals [8]. - The forum underscored the need for collaboration between ancient civilizations like Egypt and China in water management and cultural exchange [8]. Group 5: Traditional Medicine Forum - The Traditional Medicine Forum focused on the theme "The Pursuit of Harmony: The Beauty of Traditional Chinese Medicine," showcasing the integration of TCM into medical education in countries like Kenya and Brazil [9]. - Collaborations between Chinese TCM universities and institutions in South America aim to improve local healthcare and promote TCM practices [9]. Group 6: Confucian Dialogue - The Nishan Confucian Dialogue featured discussions on "The Path to Becoming a Person and the Beauty of Becoming a Person," exploring the compatibility of Confucian standards with modern civilization [10]. - The dialogue included topics on altruism and the impact of artificial intelligence on contemporary life, addressing the modern transformation of traditional cultures [10].

Core Viewpoint - The upcoming Water Culture Forum, part of the 11th Nishan World Civilization Forum, aims to address global water resource challenges through a dialogue platform that integrates diverse cultural perspectives on water management [1][5]. Group 1: Forum Overview - The Water Culture Forum will take place on July 10 in Qufu Nishan, focusing on the intersection of water culture and human civilization [1][5]. - The forum is organized by the Shandong Provincial Water Resources Department and the Jining Municipal Government, with support from various academic and research institutions [1]. Group 2: Participants and Contributions - The forum will feature 16 international guests from 11 countries, including Greece, Spain, and Egypt, who will share cutting-edge insights on water governance [3]. - Experts from Chinese universities and research institutions, such as Tsinghua University and Hohai University, will provide in-depth perspectives on Chinese water culture [3]. Group 3: Key Themes and Activities - The forum will focus on three main topics: "Water Culture and Human Civilization History," "Water Culture and Global Cooperation," and "Water Culture and the Future of Humanity" [4]. - Activities will include keynote speeches and a roundtable discussion aimed at exploring cross-cultural solutions to modern water challenges [4]. - A "Water Culture Initiative" will be launched at the conclusion of the forum, aiming to foster global consensus on addressing water issues through cultural approaches [4].

Core Viewpoint - The article highlights the success story of Zhou Jingliang, known as the "Father of Bottled Water in China," and his company, Bai Sui Shan, which has become a leading player in the bottled water market through innovative marketing and high-quality products [9][70]. Group 1: Market Overview - The bottled water market in China has a high gross margin, estimated at 60% [6]. - Major players in the market include Nongfu Spring, Wahaha, and Bai Sui Shan, with Bai Sui Shan achieving a sales revenue of 13.2 billion yuan in 2023, capturing 6.1% of the market share [67]. Group 2: Zhou Jingliang's Journey - Zhou Jingliang founded the first bottled pure water brand, Yibao, in 1989, recognizing the market potential for pure water in mainland China [14][18]. - He later established Jing Tian Food and Beverage Group in 1992, focusing on bottled pure water [18][19]. - In 2004, Zhou launched Bai Sui Shan, a mineral water brand, emphasizing its health benefits and unique mineral content [29][30]. Group 3: Product Quality and Innovation - Bai Sui Shan sources its water from the high-quality Bai Sui Mountain area, rich in beneficial minerals [36][38]. - The company utilizes advanced production technology, including over 50 fully automated production lines, ensuring high efficiency and product quality [39][40]. - The brand's marketing strategy includes a unique "noble water" positioning, appealing to consumers seeking premium products [34][56]. Group 4: Marketing Strategies - Bai Sui Shan has employed creative advertising campaigns, associating its brand with luxury and high status [51][53]. - The company has sponsored various high-profile sports events, enhancing its brand visibility and aligning with a high-end lifestyle [62][66]. - Zhou's marketing approach has allowed Bai Sui Shan to maintain its position as the top-selling natural mineral water brand in China for 14 consecutive years [66]. Group 5: Future Developments - Zhou Jingliang plans to invest 2 billion yuan in building a five-star hotel complex in his hometown, reflecting his commitment to community development [70][72]. - The expansion into the hospitality sector aligns with Bai Sui Shan's high-end brand image and cultural values [72].