近日，金融监管总局印发《关于推动健康保险高质量发展的指导意见》（以下简称《意见》），明确健康保险 未来一段时间发展的总体思路和阶段性目标。其中提到，支持监管评级良好的保险公司开展分红型长期健康保 险业务。 这意味着分红型健康险时隔22年后再度回归市场。随着低利率持续和外部环境变化，我国人身险产品结构转型 正在纵深推进。 分红型健康险回归 早在2003年前后，分红型重疾险因兼具"保障+分红"，一度成为我国当时保险市场主力险种之一。 但是，彼时正值我国重疾险发展初期，叠加分红设计后的分红型重疾险销售乱象频出，销售误导频发。另一方 面，重疾险管理复杂，加上分红因素之后管理难度更大，对保险公司风险控制带来严峻挑战。 2003年5月，原保监会印发《个人分红保险精算规定》，其中规定，分红保险可以采取终身寿险、两全保险或 年金保险的形式。保险公司不得将其他产品形式设计为分红保险。此后，分红型重疾险逐步停止销售。 本次分红型长期健康险回归市场，是监管部门有序引导浮动收益型保险发展，进一步激发健康险市场增长潜力 的重要举措。 东吴证券分析认为，2003年原保监会发文叫停分红型重疾险产品，此后只能设计为传统险。在预定利率连续下 ...

南方财经全媒体记者 林汉垚 9月30日，国家金融监管总局正式印发《关于推动健康保险高质量发展的指导意见》（以下简称《意见》），一石激起千层浪。 过去一段时间，健康保险在持续快速发展的同时，产品形态单一、行业经营能力不足、基础薄弱、专业机构发展不及预期、与 医疗医药协同不够等阶段性问题也逐步显现，制约了服务保障水平的提升。 针对《意见》内容，多位业内专家在接受21世纪经济报道记者采访时指出，浮动收益型健康保险有望解决长期医疗险发展滞后 的结构性矛盾，而创新药械支付机制则将为保险公司、医院和药企之间的利益博弈提供破局思路。 引导分红型长期健康险发展 2024年9月，国务院印发了《关于加强监管防范风险推动保险业高质量发展的若干意见》，明确要求"提升健康保险服务保障水 平""支持浮动收益型保险发展"。 他进一步解释，老百姓对长期医疗保险的迫切需求与保险公司的风险担忧之间存在矛盾。浮动收益机制通过在利率下行周期中 设置浮动部分，既保障了保险公司利益，也增强了产品的市场吸引力。 从更深层次看，浮动收益型健康保险也体现了保险业的金融属性。朱铭来强调，保险业属于金融业。资本的运作是其金融功能 的体现，若失去这一点，便与纯服务 ...

Core Viewpoint - The recent adjustment of the predetermined interest rate for personal insurance products in China to 1.99% indicates a downward trend, triggering a mechanism for rate reduction, which is expected to impact product pricing and consumer returns [1][2][4]. Group 1: Predetermined Interest Rate Adjustments - The maximum predetermined interest rates for various insurance products have been set: 2.0% for ordinary insurance, 1.75% for participating insurance, and 1.0% for universal insurance, effective from August 31 [1][4]. - The latest predetermined interest rate research value of 1.99% reflects a continuous decline over two quarters, with previous values being 2.34% and 2.13% [2][4]. - The adjustment mechanism is based on market interest rates, with the current reference rates being 3.5% for the 5-year LPR, 1.3% for the 5-year fixed deposit rate, and 1.65% for the 10-year government bond yield [3][4]. Group 2: Market and Consumer Impact - The reduction in predetermined interest rates is expected to lead to a slight decrease in guaranteed returns for savings-type insurance and potential premium increases for protection-type products [4][6]. - The shift towards lower predetermined interest rates may alleviate the risk of interest margin losses for insurance companies, although short-term sales could be pressured [4][6]. - The market response has shown a decrease in irrational behaviors such as "speculative buying," with consumers becoming more rational and focused on long-term benefits [6][7]. Group 3: Company Strategies and Adaptations - Insurance companies are proactively adjusting to the new interest rate environment by enhancing product structures, optimizing asset-liability management, and focusing on floating yield and non-interest-sensitive products [5][6]. - Companies like Great Wall Life are implementing strategies to adapt to the changing landscape, including product restructuring and system upgrades to facilitate rapid product iteration [5][6]. - The emphasis on floating yield insurance products is expected to increase, with many companies already launching products with lower predetermined interest rates [5][6].

Core Viewpoint - Xinhua Insurance has shown strong growth in premium income and is focusing on optimizing its product structure to enhance sustainable development capabilities, particularly through the promotion of dividend insurance products [1][3][4]. Group 1: Financial Performance - In the first five months of 2025, Xinhua Insurance's cumulative original insurance premium income exceeded 99 billion yuan, representing a year-on-year growth of 26% [1]. - The company achieved a net profit of 5.882 billion yuan in the first quarter, reflecting a year-on-year increase of 19% [11]. - Total assets reached 1.75 trillion yuan by the end of the first quarter [11]. Group 2: Business Strategy - Xinhua Insurance is advancing its specialized, market-oriented, and systematic reforms, focusing on a customer-centric service ecosystem and enhancing its product offerings [2]. - The company aims to maintain dual growth in business and value, with a strategic emphasis on optimizing its business and product structure [3]. - The introduction of floating yield insurance products is a key part of the company's strategy to meet diverse customer needs for protection, savings, and asset inheritance [3]. Group 3: Investment Management - Xinhua Insurance has strengthened its investment management capabilities, achieving an annualized total investment return rate of 5.7%, an increase of 1.1 percentage points year-on-year [6]. - The company plans to invest up to 15 billion yuan in the Honghu Fund, demonstrating its commitment to capitalizing on market opportunities [9]. - Xinhua Insurance has actively engaged in value investment by acquiring stakes in quality listed companies and supporting national industrial upgrades [10]. Group 4: Product Development - The company is focusing on the development of dividend insurance products, which are seen as a win-win solution in a low-interest-rate environment [4][5]. - Xinhua Insurance has launched several representative dividend insurance products, including the "Shengshi Rongyao Zhi Ying" whole life insurance and "Shengshi Anying" pension insurance [3]. Group 5: Risk Management and Sustainability - Xinhua Insurance is committed to optimizing its asset-liability management by aligning its investment strategies with its product transformations to mitigate mismatch risks [15]. - The company is enhancing its investment strategies by focusing on long-duration, stable cash flow fixed-income assets while seeking high-quality project opportunities [15].

长沙晚报掌上长沙4月7日讯（全媒体记者 范宏欢）4月7日，平安人寿盛世金越司庆版分红型保险产品计划（以下 简称"金越司庆版"）在湘发布。据悉，金越司庆版具备现金价值稳定成长、领取方案灵活可变等多重优势，深度 融合终身保障、分红增值，助力客户在经济波动与长寿时代下筑牢财富安全防线，守护家庭幸福未来，这也是平 安人寿首个以"司庆"命名的保险产品。 "本次即将上市的金越司庆版产品主要有两个方面的核心优势，一是保障与现价的双重提升，年度保额和现价会随 时间递增，同时客户还能享受分红；二是作为司庆特别产品，我们为这款产品配置了优质分红账户，以期望实现 更高的回报。"平安人寿湖南分公司党委书记、总经理陈宏有介绍。 "盛世金越司庆版分红型保险产品计划"兼顾财富储备和增长，通过专业的保险保障，守护客户的生命价值与财富 价值。平安人寿表示，未来，公司将继续坚守金融为民初心，为广大消费者提供"省心、省时、又省钱"的产品和 服务，充分满足客户所需，守护万家幸福平安。（推广） 随着全球金融市场波动加剧，兼具"保证收益+潜在分红"的保险产品，既能穿越经济周期，又能分享险企投资红 利，成为当前客户资产配置的优选。2024年9月，保险业新 ...