来源：国际金融报 保险公司分支机构持续"瘦身"。 2026年伊始，金融监管总局官网发布多则批复，同意撤销中国人寿、太平人寿、英大泰和人寿、人保财 险、大地财险等保险公司的40余家分支机构。 而这只是当前保险业"瘦身潮"的冰山一角。《国际金融报》记者据金融监管总局保险许可证查询信息统 计，2025年共有3156家保险公司分支机构退出，创下近六年新高。 面向2026年，业内人士指出，在降本增效的核心诉求和"报行合一"等政策持续作用下，这一优化调整趋 势预计仍将延续，但步伐可能从集中清理过渡为更常态化的精细调整。 据记者统计，2020年，有971家保险公司分支机构退出历史舞台；2021年，这一数字陡然攀升至2197 家；2022年进一步增至2966家；2023年略有回落，关停的分支机构数量降至2065家；2024年，共有2013 家分支机构退出市场，仍保持在相对高位。 步入2025年，这股"瘦身潮"仍在保险业内席卷，全年共有3156家分支机构离场，创下近年新高。其中， 人身险公司分支机构2297家，占比72.78%；财产险公司分支机构859家，占比27.22%。 谈及保险公司分支机构持续清退的原因，北京排排网保险代 ...

2026年伊始，国家金融监督管理总局多地分局陆续发布撤销保险公司分支机构的批复，阳光人寿、中信 保诚人寿、大地财险等机构的相关分支机构正式退出历史舞台。 《每日经济新闻》记者注意到，上述撤销批复只是保险机构撤销分支机构动作的"冰山一角"。据记者不 完全统计，2025年保险机构已有3102家分支机构关停；2020年以来的6年间，被裁撤的保险分支机构数 量合计达13379家。从分支机构退出的构成来看，营销服务部占退出数量的大多数，其次为支公司、中 心支公司。 "营销服务部的功能比较单一，裁撤的阻力最低，因此更容易被裁撤、被取代。"对外经济贸易大学保险 学院教授王国军1月4日通过微信向《每日经济新闻》记者表示，单纯做保险营销的网点将逐渐失去生命 力，及时转型为社区康养服务提供中心的网点将会大行其道。基层网点职能将聚焦在较为复杂的业务领 域，如中高端医疗、社区和居家康养服务、财富管理与传承等方面。 降本增效与数字化驱动 保险分支机构是保险公司对保险销售人员进行管理、为客户提供保险服务的机构。在保险行业快速发展 的阶段，保险分支机构作为下沉到县域市场的营销神经末梢曾经遍地开花。但随着保险行业发展环境的 变化、代理人数量 ...

Core Viewpoint - China Post has been granted approval to operate insurance agency business, marking its entry into a market where many players are exiting due to stringent regulations and industry consolidation [1][4]. Group 1: Approval and Business Scope - On November 24, the Financial Regulatory Bureau approved China Post to conduct insurance agency business, allowing it to handle various types of insurance including property and life insurance [1]. - The approval signifies a strategic move for China Post, which has a vast network of over 54,000 outlets across urban and rural areas, providing a strong foundation for insurance distribution [2][3]. Group 2: Industry Context and Previous Actions - The insurance agency sector has seen a significant reduction in participants, with many agencies withdrawing from the market due to regulatory pressures [4]. - Historically, China Post had previously engaged in insurance agency activities but had seen some of its local branches voluntarily cancel their insurance agency licenses in recent years [3][4]. Group 3: Strategic Considerations - The decision to apply for a unified insurance agency license at the corporate level reflects a response to regulatory demands for licensed operations, aiming to streamline compliance and management [5][6]. - By centralizing the insurance agency operations, China Post can enhance resource allocation and avoid internal competition with its banking subsidiary, Postal Savings Bank [5][7]. Group 4: Network Utilization and Market Impact - The approval allows China Post to leverage its extensive network to enhance insurance service delivery, particularly in underserved markets such as third and fourth-tier cities [8]. - The integration of insurance services into existing postal operations is expected to improve customer access to insurance products and increase market penetration [8][9]. Group 5: Future Directions and Compliance - China Post is required to adhere strictly to insurance agency regulations and improve its management capabilities to protect consumer rights [9]. - The company aims to enhance the quality and efficiency of its insurance services, building trust and reputation in the market [9].

Core Viewpoint - China Post has been granted approval to operate insurance agency business, marking its entry into the insurance intermediary market amidst a backdrop of increasing regulatory scrutiny and the exit of many players [1][3]. Industry Perspective - The insurance intermediary industry is undergoing significant changes, with strong regulations filtering out numerous participants. China Post's entry is seen as a strategic move to align with regulatory requirements for licensed operations [3][5]. - The approval allows China Post to offer a range of insurance products, including property and life insurance, leveraging its extensive network of over 54,000 outlets across urban and rural areas [4][9]. Company Strategy - China Post's decision to apply for an insurance agency license at the corporate level is a shift from its previous decentralized approach, where individual branches operated under various qualifications [5][6]. - The unified application for the insurance agency license aims to enhance compliance with regulatory standards and streamline management of insurance operations across its network [6][8]. Network Empowerment - The approval specifies that only designated agency outlets will be allowed to operate in insurance, indicating that not all postal outlets will engage in this business [7][8]. - The extensive network of China Post is expected to improve insurance product accessibility, particularly in underserved markets such as third- and fourth-tier cities [9]. Future Outlook - The insurance agency business is anticipated to create significant synergies with existing postal services, enhancing customer service and product offerings [9][10]. - China Post is expected to focus on professional management and improving service quality in its insurance operations to build consumer trust and brand reputation [10].

Core Insights - The insurance intermediary market in China is experiencing a significant "exit tide," with at least 21 insurance intermediaries having their licenses revoked or canceled in 2024, matching the total for the entire previous year [2][3][4] - The "reporting and operation integration" policy is raising industry entry barriers, ensuring that insurance terms and rates reported to regulators align with those actually sold, thus targeting the high-fee arbitrage model that many intermediaries relied on [4][5] - Regulatory measures are being implemented to promote a healthier and more orderly development of the insurance intermediary market, including a classification system for intermediaries that encourages better management and service capabilities [6][7] Industry Trends - The number of insurance intermediaries is decreasing annually, with a notable rise in the cancellation of branch offices, as seen in Jilin Province where 62 intermediaries were deregistered, representing an 11.7% decline since the beginning of the year [3][4] - Over 100 rural commercial banks and other institutions have exited the insurance agency market this year, indicating a broader trend of withdrawal from the sector [3][4] - The implementation of the "reporting and operation integration" policy is expected to challenge intermediaries' financial practices and operational compliance, leading to the elimination of those lacking core competitiveness [5][6] Future Outlook - The ongoing "exit tide" is seen as a structural optimization rather than a decline, with surviving intermediaries expected to focus on specialization, digital transformation, compliance, and providing advisory services [7][8] - Successful intermediaries will likely leverage technology for efficiency, utilize data for targeted marketing, and establish strong compliance frameworks to ensure long-term sustainability [7][8] - The shift towards a "consultative" service model is anticipated, where intermediaries build long-term relationships based on trust and understanding client needs, moving away from short-term transactional approaches [8]

Core Insights - The insurance industry in China is undergoing a significant transformation, shifting from a "people-intensive" model to a more professional and specialized approach, driven by changing customer needs and regulatory pressures [3][19][26] Group 1: Industry Transformation - The number of insurance agents in China has drastically decreased from a peak of 9.12 million in 2019 to approximately 2.64 million by the end of 2024, marking a reduction of over 70% [3][19] - This transformation is characterized by a focus on quality and efficiency, moving away from the previous model of rapid expansion and high turnover [15][26] - The industry is now emphasizing professional qualifications, with nearly 70% of new recruits holding a bachelor's degree or higher, compared to less than 30% five years ago [6][11] Group 2: Marketing and Sales Strategies - The marketing approach has shifted from "cold calling" and mass recruitment to targeted, scenario-based marketing, where agents provide tailored solutions rather than just selling products [4][11] - Agents are now utilizing technology, such as AI assistants and customer relationship management systems, to enhance their service offerings and improve client engagement [6][10][26] - The focus has moved towards understanding client needs comprehensively, with agents acting as "risk consultants" rather than mere salespeople [21][26] Group 3: Client Engagement and Trust - The new generation of agents is building trust through personalized service, often taking weeks to understand a client's financial situation before proposing solutions [8][21] - Clients are increasingly seeking comprehensive financial planning that includes insurance, investment, and risk management, reflecting a shift in consumer expectations [19][20] - The industry is witnessing a rise in client loyalty and referral rates, with some agents reporting up to 70% of their business coming from referrals [12][19] Group 4: Future Outlook - The ongoing changes in the insurance sector are expected to create a more sustainable and professional environment, benefiting both agents and clients in the long run [26][27] - The trend towards specialization and professionalization is likely to continue, with a focus on enhancing the skills and capabilities of agents to meet evolving market demands [20][26] - The insurance market in Hong Kong is experiencing a surge, attracting mainland clients and agents, indicating a broader trend of talent migration within the industry [22][25]

Core Insights - The insurance industry is undergoing significant restructuring, with a notable increase in the number of branch closures and market exits by insurance intermediaries in the first three quarters of the year [1][3][4] Summary by Sections Branch Closures - In the first three quarters of the year, insurance companies closed 2,436 branches, marking a year-on-year increase of 21.07%. Only 268 new branches were established, resulting in a net decrease of nearly 2,000 branches [1][3] - The closures are primarily concentrated in life insurance companies, particularly in county-level areas and third to fourth-tier cities [4] Market Exits - A total of 163 insurance intermediary institutions exited the market, including 18 insurance agencies and 3 insurance brokerage firms. This number exceeds the total exits from previous years [4][5] - The trend of declining insurance intermediaries has been ongoing for six consecutive years, with the total number dropping to 2,539 by the end of 2024, a decrease of 27 from 2023 [6] Factors Driving Changes - The primary drivers for the closures and exits include the need for cost reduction and efficiency, the rise of digital technology, and regulatory guidance aimed at eliminating inefficient institutions [7][8] - The average operational cost for branches exceeds one million annually, making it difficult for those in lower-tier cities to remain viable [8] Future Outlook - The future layout of insurance institutions is expected to shift towards a combination of functional offline services and intelligent online operations, focusing on specialized scenarios such as experience centers and elder care [10] - The industry is anticipated to prioritize digitalization and refined operations, moving away from geographical coverage to value coverage, emphasizing technology investment and professional agent capabilities [10]

Core Viewpoint - The insurance intermediary sector in China is undergoing a significant contraction due to stricter regulations, intensified market competition, and the need for industry consolidation, leading to a substantial number of institutions exiting the market [1][2][4]. Group 1: Regulatory Environment - Since 2025, the Jilin Provincial Financial Regulatory Bureau has been actively optimizing the insurance intermediary market, resulting in the cancellation of 62 insurance professional intermediary institutions by mid-June, a decrease of 11.7% from the beginning of the year [1]. - The regulatory authorities have initiated a "cleaning and quality improvement" campaign aimed at eliminating non-compliant and weak institutions, with a goal to streamline the market over the next three years [2][4]. - The number of insurance professional intermediary institutions has been declining for six consecutive years, with a total of 103 institutions exiting the market from 2019 to 2024 [2]. Group 2: Market Competition - The insurance intermediary sector has faced increasing competition from internet platforms and large insurance companies that are establishing their own channels, which has squeezed the traditional intermediaries' market space [3]. - Many traditional intermediaries are struggling to adapt to the digital transformation, leading to their natural elimination from the market [3][4]. Group 3: Industry Trends - The implementation of the "reporting and execution consistency" policy has significantly compressed the profit margins for insurance intermediaries, with average commission levels dropping by 30% across the industry [5]. - The market is witnessing a shift where intermediaries must transition from being "product salespeople" to "risk management consultants," enhancing their professional capabilities to provide tailored solutions [9]. - New insurance intermediaries focusing on technology and risk management services are gaining traction in the capital market, with several planning to go public [8]. Group 4: Strategic Recommendations - To thrive in a competitive environment, insurance intermediaries should enhance service quality, leverage advanced technologies like big data and AI, and deepen customer relationships [8][9]. - Emphasizing compliance and building brand trust are essential for long-term success in a regulated market [9].

Core Viewpoint - The insurance intermediary sector in China is undergoing a significant contraction, driven by stricter regulations, intensified market competition, and the need for industry consolidation [3][5][9]. Regulatory Environment - Since 2025, the Jilin Provincial Financial Regulatory Bureau has been actively optimizing the insurance intermediary market, resulting in the cancellation of 62 insurance intermediary institutions by mid-June, a decrease of 11.7% from the beginning of the year [1]. - The national trend shows a continuous decline in the number of insurance intermediaries, with a total of 103 institutions exiting the market over the past six years [3][4]. Market Competition - The competitive landscape has become increasingly fierce, with internet platforms and large insurance companies establishing their own channels, thereby squeezing the survival space of traditional intermediaries [4][5]. - Many traditional intermediaries are struggling to adapt to digital transformation, leading to their natural elimination from the market [4][9]. Industry Consolidation - The insurance intermediary market is experiencing consolidation, with larger institutions acquiring smaller ones to expand market share and service range [5]. - The average commission level across the industry has decreased by 30% due to the implementation of the "reporting and execution consistency" policy, which has pressured intermediaries to transform their business models [7][8]. New Value Positioning - To remain competitive, insurance intermediaries must transition from being "product salespeople" to "risk management consultants," enhancing their professional capabilities to offer tailored protection plans [9]. - Embracing digitalization through big data and artificial intelligence is essential for optimizing operations and improving customer engagement [9]. - Focusing on niche markets or specific scenarios to create specialized brands can provide a competitive edge [9]. Emerging Trends - New insurance intermediaries that focus on technology and risk management services are gaining traction in the capital market, with several planning to go public [10].

Core Viewpoint - BYD Insurance Brokerage Co., Ltd. has announced its intention to initiate a cancellation process due to a resolution to dissolve the company, reflecting broader challenges in the insurance brokerage sector for new energy vehicle companies [2][5] Company Summary - BYD Insurance Brokerage was established in March 2022, fully owned by BYD Auto Industry Co., Ltd., with a registered capital of 50 million yuan [5] - The company has not obtained an insurance intermediary license, which was initially seen as a stepping stone for BYD's entry into the insurance market [5] - The cancellation announcement was made on April 17, 2025, with a deadline for creditor claims set for June 1, 2025 [4][5] Industry Trends - The cancellation of BYD Insurance Brokerage is part of a larger trend where new energy vehicle companies are facing increased difficulties in obtaining insurance brokerage licenses, leading to a pattern of establishing companies, failing to secure licenses, and subsequently dissolving them [7][9] - The regulatory environment has tightened, with a significant pause in the approval of insurance intermediary licenses since August 2018, which has only recently begun to ease [8][9] - The number of insurance intermediary institutions in China has been declining for six consecutive years, indicating a regulatory push for quality over quantity in the sector [8][9] Future Outlook - Despite the challenges, new energy vehicle companies are still eager to enter the insurance market due to the growing penetration of electric vehicles and the corresponding increase in demand for auto insurance [10][12] - The pursuit of insurance brokerage licenses is driven by the desire to expand profit sources, design tailored products, and enhance customer loyalty [11][12] - The acquisition of existing insurance brokerage licenses is seen as a more feasible route for these companies compared to applying for new licenses, with market prices for such licenses having decreased significantly since their peak [12][13]