格隆汇12月24日｜华西证券研报指出，安井食品业绩已现拐点，景气度持续回升。公司作为速冻食品行 业龙头，依托多元化创新和渠道结构升级，成功穿越行业周期，展现出极强的增长与盈利恢复动能。公 司业绩已现拐点，经营持续修复，25Q3单季营收同比提升6.6%，归母净利润增速回正达到11.8%，毛利 率同比提升，盈利能力边际改善显著，叠加Q4旺季餐饮复苏、渠道补货顺畅及新品发力，业绩有望延 续好转态势。公司从"渠道驱动"转向"新品驱动"为主，形成锁鲜装、虾滑、烤肠为核心的大单品群，通 过核心单品迭代、品类结构优化突破行业内卷，提升盈利能力，同时冷冻烘焙、清真食品等战略新业务 蓄势待发。另外，公司在"BC兼顾，全渠发力"的渠道战略推动下，形成了以经销商为基本盘，特通、 商超、新零售及电商协同发展的全矩阵布局，有效分散风险并驱动增长。行业竞争趋缓，龙头优势稳 固，维持"买入"评级。 ...

Core Insights - The company, Blue Moon, is facing a significant profitability crisis despite its collaboration with top livestreamers to boost sales, indicating a strategic dilemma in its operations [1][5]. Group 1: Strategic Misalignment - Blue Moon's current predicament stems from an over-reliance on online channels, particularly e-commerce livestreaming, which has led to a "channel tax" that pressures profit margins [2][6]. - The brand has distanced itself from traditional offline channels, resulting in a weakened connection with everyday consumers and a lack of a stable offline foundation to buffer against rising online costs [2][6]. - This "one-legged" channel strategy has diminished Blue Moon's bargaining power with increasingly dominant online platforms and influencers, further squeezing profit margins [2][6]. Group 2: Innovation and Product Matrix Challenges - Blue Moon's pace of product innovation has lagged behind market changes, failing to introduce disruptive product concepts after establishing itself with "deep cleaning" as a key innovation [3][7]. - The company has become overly dependent on its laundry cleaning product line, lacking a diversified product matrix to address the growing segmentation in the home cleaning market [3][7]. - Brand reputation is under threat due to product quality controversies and negative publicity, eroding consumer trust and diminishing appeal among younger demographics [3][7]. Group 3: Need for Strategic Reevaluation - In the ever-evolving consumer goods industry, Blue Moon must rediscover its innovative spirit and find a new balance between maintaining its core offerings and embracing change [4][8]. - As consumers begin to scrutinize the true costs of livestream sales, it may be time for Blue Moon to reassess its strategic direction [4][8].

Group 1 - The core point of the article is the strategic personnel adjustment at Vatti Corporation, with Han Wei reappointed as Vice President and expected to become the Executive President, focusing on integrating the company's omni-channel business [1] - The personnel change is part of a strategic planning layout for the marketing system's integration and development, aimed at enhancing the efficiency and quality of the marketing system [1] - The organizational restructuring is expected to facilitate Vatti's channel strategy, sales tactics, and the rapid implementation of product and sales linkage [1] Group 2 - In the increasingly competitive kitchen appliance industry, companies must maintain strategic focus and deepen industry engagement, leveraging user insights for product innovation and enhancing channel operational capabilities [3] - Vatti has followed a development path aligned with the "scientific brand" concept, achieving innovative breakthroughs in various product categories such as ultra-thin range hoods, high-end gas water heaters, dishwashers, steam ovens, and wall-mounted boilers [3] - The adjustment in Vatti's marketing strategy is particularly relevant in the post-subsidy era, where reduced national subsidies are expected to intensify industry competition, making the integration of channel strategies and sales tactics more crucial [3]