证券研究报告·行业跟踪周报·商贸零售 商贸零售行业跟踪周报 618 大促节奏进一步前置，国货品牌首日表 现亮眼 增持（维持） [Table_Tag] [投资要点 Table_Summary] 2025 年 05 月 19 日 证券分析师 吴劲草 执业证书：S0600520090006 wujc@dwzq.com.cn 证券分析师 石旖瑄 执业证书：S0600522040001 shiyx@dwzq.com.cn 证券分析师 张家璇 执业证书：S0600520120002 zhangjx@dwzq.com.cn 证券分析师 阳靖 执业证书：S0600523020005 yangjing@dwzq.com.cn 证券分析师 郗越 执业证书：S0600524080008 xiy@dwzq.com.cn 研究助理 王琳婧 执业证书：S0600123070017 wanglj@dwzq.com.cn 行业走势 -19% -13% -7% -1% 5% 11% 17% 23% 29% 35% 2024/5/20 2024/9/17 2025/1/15 2025/5/15 商贸零售 沪深300 相关研究 《酒店集团业绩显著 ...

Investment Rating - The report maintains an "Overweight" rating for the retail industry [1] Core Insights - The 2025 618 shopping festival has been advanced, with discounts shifting from "spend 300 get 50 off" to direct reductions, enhancing consumer shopping experience and reducing the need for bundling [4][9] - The performance of domestic beauty brands has been strong, with notable sales figures during the initial live stream of the festival, achieving a GMV of 25-35 billion yuan [4][11] - The report highlights the rapid growth of brands like Zhenjia in the home cleaning sector and recommends focusing on companies like Juzi Biological, Shangmei Shares, and others during the 618 festival [4][13] Summary by Sections Industry Outlook - The 2025 618 shopping festival started on May 13, 2025, approximately 7 to 10 days earlier than in 2024, extending the event duration to 35-40 days, marking the longest period in history [4][9] - Major platforms such as Taotian, JD, Pinduoduo, and Douyin launched their promotions simultaneously, indicating increased competition [4][9] Market Performance - From May 12 to May 16, 2025, the Shenwan retail index increased by 1.72%, while the beauty care sector rose by 3.08% [14] - Year-to-date performance shows the Shenwan retail index up by 8.93%, outperforming other indices like the Shanghai Composite [14][21] Company Valuation - The report includes a valuation table for various companies, with several brands like Perleya and Juzi Biological receiving "Buy" ratings based on their projected earnings growth [17][18]

Group 1: Company Performance and Strategy - The company has a clear seasonal performance pattern, with significant losses in the third quarter due to climate impacts on its two main industries [4][6] - The company aims to mitigate seasonal sales fluctuations by leveraging complementary product lines and expanding its product offerings [3][4] - The company is focused on maintaining a stable and high-quality development, actively seeking new product directions to enhance its business scope [3][5] Group 2: Financial Management and Shareholder Returns - The company has a stable cash flow and has proposed a cash dividend of 4 CNY per 10 shares for the 2024 fiscal year, totaling 121,142,840 CNY over the last three years, which is 117.91% of the average net profit [5] - There is a suggestion for the company to consider mid-year dividends to better reward investors, which the company will evaluate based on actual conditions [6][7] - The company has not yet implemented an employee stock incentive plan but is considering it for future development needs [5][6] Group 3: Market Position and Competition - The company has established itself as a leader in the home heating and pest control sectors, with a diverse range of safe and effective products [4] - Despite early entry into the mosquito repellent market, the company has seen slower growth compared to competitors, prompting a focus on product development and market expansion [4] - The company plans to enhance its e-commerce capabilities and strengthen communication within the industry to maintain its competitive edge [4][5] Group 4: Product Development and Consumer Engagement - The company is currently developing pet-related products, such as electric heating pads for pets, to tap into new market segments [3] - Promotional activities and product safety awareness campaigns are being conducted to enhance consumer engagement and drive sales [6] - The company has not yet qualified for national consumer subsidies but is optimizing its product exchange programs to encourage consumer participation [6]