Investment Rating - The report maintains an "Overweight" rating for the company with a target price of 51.20 RMB [7][8]. Core Views - The company's Q1 performance exceeded expectations due to significant cost benefits, with revenue and net profit increasing by 8.1% and 14.8% year-on-year, respectively [1][3]. - The company is expected to continue its steady growth trajectory in the short term, supported by low inventory levels and proactive replenishment by distributors [1][4]. - The competitive landscape is intensifying, prompting the company to increase its marketing expenditures to maintain market share [3][4]. Revenue and Profitability - In Q1 2025, the company achieved a revenue of 83.2 billion RMB, with a gross margin of 40.0%, reflecting a year-on-year increase of 2.7 percentage points due to lower raw material costs [1][3]. - The net profit margin for Q1 2025 was 26.5%, up 1.5 percentage points year-on-year, indicating improved profitability despite rising sales expenses [3]. Product and Channel Performance - Revenue growth in Q1 was driven by downstream replenishment and the introduction of new products, with specific categories like soy sauce and oyster sauce showing strong performance [2]. - The company reported a 43.2% increase in online sales, while offline sales grew by 8.9%, highlighting the effectiveness of its channel strategies [2]. Market Position and Outlook - The company is expected to solidify its leading position in the market through ongoing channel reforms and product expansion strategies [4]. - Earnings per share (EPS) forecasts for 2025-2027 are projected at 1.28, 1.42, and 1.59 RMB, respectively, with a reference PE ratio of 40x for 2025 [4][6].

Investment Rating - The industry rating is maintained as "Outperform" [5] Core Viewpoints - In Q1 2025, the home appliance export continued to show double-digit growth, with a notable recovery in export growth in March despite the impact of US tariffs. The export volume maintained a high growth rate of +20%, while the average export price in RMB showed a year-on-year decline of -5% [1][12][16] - The global manufacturing PMI averaged 49.9% in Q1 2025, indicating resilience in international market demand, with exports to over 170 countries and regions achieving growth [1][16] - The North American channel replenishment is expected to support the improvement of domestic home appliance companies' export data [2][25] Summary by Sections Export Data - In March 2025, the domestic home appliance export value was 642 billion RMB, up 14% year-on-year, and 9 billion USD, up 13% year-on-year. In Q1 2025, the export value was 1736 billion RMB, up 10% year-on-year, and 242 billion USD, up 9% year-on-year [1][12] Category Performance - In Q1 2025, major categories such as white goods, kitchen appliances, small appliances, and color TVs maintained positive growth, with white goods leading at a growth rate of 23% [2][20] - In the US, white goods export growth reached 15%, while in Latin America, white goods and small appliances saw impressive growth rates of 46% and 18% respectively [2][22] Inventory and Orders - US durable goods inventory has been declining since Q3 2021, with a year-on-year decrease of about 5% as of Q4 2024, indicating a relatively low inventory level [2][25] Market Trends - The home appliance sector showed a positive performance in the stock market, with the home appliance index rising by 1.89% during the week of April 21-25, 2025 [3][29] - The report suggests that the upcoming peak season for air conditioning and the 618 shopping festival in May will further strengthen retail sales [3][4] Investment Recommendations - Recommended stocks include major appliances like Midea Group, Gree Electric, Haier Smart Home, and Hisense Home Appliances, as well as small appliances like Supor and Feike Electric [4]