来源：中国新闻网 文/赵斌 李博 泡泡玛特计划在21日推出"星星人好梦气象局"和"MOKOKO晒晒夏日"系列新品。然而，在发售前48小 时，部分新品在二手平台被炒至原价的4倍，原价199元的MOKOKO搪胶毛绒挂件被标出840元，商家声 称"只放十单，涨到5000都给你"。 而曾经溢价超50倍的LABUBU系列，却因补货导致二手价暴跌60%，隐藏款"本我"从4600元跌至2800 元。星星人、MOKOKO会成为下一个被炒的"LABUBU"吗？ 潮玩新品未售先热，泡沫几何？ 在中国传媒大学新闻学院副教授、中国社会心理学会理事兼传播心理专委会副秘书长陈锐看来，玩偶、 文创这类时尚消费品能够火出圈，有多方面原因。 一方面是背后有经济推动力，企业、店铺会主动大力宣传；3另一方面则是追捧群体的社交动员，粉丝 们在社交平台的分享能很好地为热度"加把火"。 本次泡泡玛特新品价格涨幅惊人。MOKOKO搪胶毛绒挂件原价199元，黄牛报出的转让价格超过800 元；原价474元可买6个的星星人毛绒挂件盲盒，每一个都被标注了几十到100多不等的价格，一套价格 已被炒至数百甚至近千元。 | 《新品预定》labubu+mokoko新品来 ...

Core Viewpoint - The article highlights the disparity between the high market prices of Labubu toys and the low wages of the workers involved in their production, exemplified by the story of Hu Meiyu, a worker who earns a meager income from her labor in the toy manufacturing process [8][11][24]. Group 1: Labubu Toy Market - Labubu toys, produced by Pop Mart, have gained immense popularity globally, with initial products fetching auction prices as high as 1.08 million yuan [8][11]. - The demand for Labubu has led to long queues at Pop Mart stores and even violent incidents among scalpers trying to acquire the toys [8][11]. - The secondary market for Labubu products has seen a significant price drop, with prices falling by approximately 50% during recent sales events [23]. Group 2: Worker Experience - Hu Meiyu, a 60-year-old worker, earns about 0.035 yuan per piece for trimming excess material from the Labubu toy faces, resulting in a daily income of around 50-60 yuan [10][11][24]. - The labor-intensive process involves multiple steps and workers, with Hu's role being just one of many in the production chain [16][19]. - Despite the low wages, Hu expresses pride in her work, noting that her output is often of higher quality than that of her peers [13]. Group 3: Production Process - The production of Labubu toys involves various stages, including molding, trimming, painting, and assembly, requiring the collaboration of numerous workers [15][19]. - In Dongguan, a major toy manufacturing hub, there are over 4,000 toy production companies, with many supplying to Pop Mart [16]. - The article describes the working conditions and pay disparities among different roles in the production process, highlighting the significant markup from production to retail [17][20].

Core Viewpoint - The recent opening of a new Pop Mart store in Hangzhou saw overwhelming demand, leading to a rapid sell-out of products within two hours, primarily due to the presence of resellers [1][2]. Group 1: Store Opening and Customer Response - The Pop Mart store in Hangzhou opened earlier than scheduled due to a large number of customers queuing in the rain, resulting in a premature closure for safety reasons after just two hours of operation [2]. - Customers reported waiting in line for up to four hours, only to find that the products were sold out shortly after the store opened [2]. Group 2: Reseller Activity - Resellers quickly purchased entire boxes of products, making it difficult for regular consumers to buy items [2]. - The trend of reselling has shifted from traditional products like Moutai to collectible items such as Labubu figures, indicating a growing market for these collectibles [3][17]. Group 3: Pricing and Market Dynamics - Limited edition Labubu items are being sold at significant markups, with some items listed for as high as 15,200 yuan, reflecting a multiple-fold increase in price [5][12]. - The market for Labubu collectibles is characterized by high demand and substantial price inflation, with some items being resold for several times their original price [4][11]. Group 4: Company Performance and Future Outlook - Pop Mart's stock price has seen a substantial increase, rising over 12 times since early 2024, with a market capitalization reaching 366.1 billion HKD as of June 13, 2025 [23]. - The company's revenue from the U.S. market in Q1 has already matched the expected total for the entire year of 2024, indicating a 100% growth that exceeds company expectations [24].

Core Viewpoint - The auction of the first-generation collectible Labubu has gained significant attention, with notable sales prices indicating a growing market for these collectibles [1]. Group 1: Auction Highlights - A first-generation collectible Labubu in mint green was sold for 1.08 million yuan at the Yongle 2025 Spring Auction, marking a significant event as it was the first dedicated auction for Labubu art pieces [1]. - Another limited edition brown Labubu, with only 15 pieces globally, was sold for 820,000 yuan, showcasing the high demand and value of these collectibles [1]. Group 2: Market Response and Regulation - Following the popularity of Labubu, many manufacturers have started producing high-quality replicas, leading to a surge in availability in markets like Yiwu [3]. - A recent social media post claimed that all Labubu products were removed from the Yiwu market overnight due to a crackdown on counterfeit versions, highlighting regulatory efforts to protect intellectual property [3]. - A representative from the Yiwu Market Supervision Administration stated that production and sales of Labubu require official authorization, and they are actively pursuing counterfeit operations, with potential criminal referrals for significant cases [3].