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传奇IP续作即将内测,游戏行业技术革新进入深水区
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-26 04:31
Core Insights - The article discusses the return of the legendary game IP with a new technological approach, highlighting the upcoming internal test of "Legend M: Twilight Double Dragons" developed by Yumei De's Chinese studio [1] - The game aims to combine classic elements with modern technology, focusing on user experience and innovation [1][2] Group 1: Technological Innovation - "Legend M: Twilight Double Dragons" utilizes Unreal Engine 4, enhancing classic visuals to 4K while reconstructing user experience [1] - The introduction of an intelligent combat assistance system allows for automatic skill activation based on combat conditions, lowering the operational threshold for users [1][3] - Cross-platform compatibility enhances user engagement by providing a seamless gaming experience across PC and mobile devices [1] Group 2: Market Trends - The Chinese gaming market reached a record high of 325.783 billion yuan in actual sales revenue, growing by 7.53% year-on-year, with a user base of 674 million, up by 0.94% [2] - The application of new technologies like 5G, cloud computing, and AI is driving high-quality development in the gaming industry [2] Group 3: AI Integration - The shift from using AI as a development tool to integrating it into core gameplay signifies a deeper application of technology in the gaming industry [3] - The game features a customizable skill tree and intelligent recommendation system, enhancing strategic depth while maintaining the core experience of character development [3] Group 4: International Collaboration - The game represents a significant collaboration between China and South Korea, leveraging each country's strengths in game development and market access [4] - This partnership model is becoming a trend in the global gaming industry, enhancing the adaptability of game products to different markets [4] Group 5: Compliance and Licensing - The game has received a publishing license in China, reflecting a commitment to copyright compliance and collaboration with relevant stakeholders [6][7] - Establishing a clear licensing framework is crucial for protecting intellectual property and fostering a healthy development environment in the gaming industry [7] Group 6: Cultural Integration - The game incorporates Eastern cultural elements, enriching its narrative and world-building, which reflects a mature development in the gaming industry [8] - The integration of technology and culture aims to enhance the quality of the gaming experience while driving innovation [8]
中国潮玩品牌火爆出圈走向全球 两万余家企业掘金千亿蓝海市场
Zheng Quan Shi Bao· 2025-06-03 18:36
在以Z世代为主力的新消费群体持续崛起下,潮玩经济已由一小撮人的"圈地自萌",逐渐演变为大众消 费,也成为文化经济新的增长极。从IP盲盒,到毛绒玩具,再到动漫周边的卡牌、积木等,这一源自二 次元文化的消费现象,正悄然成为年轻人情感投射与身份认同的新载体。 业绩与股价齐飞 随着情绪经济、盲盒经济在消费市场掀起热潮,国内潮玩板块的领军企业——泡泡玛特(09992.HK), 正经历"高光时刻"。 2024年以来,泡泡玛特股价在二级市场持续上涨,至今累计涨幅高达1070.65%。6月3日,泡泡玛特盘 中股价再创历史新高,达到235.6港元/股,最新收盘价为234港元/股,总市值为3142亿港元,超越中国 联通,市值在港股排名第42位,也超越海天味业(603288)、山西汾酒(600809)、安踏体育等一众老 牌消费股。 泡泡玛特股价上涨的背后,是业绩的强力支撑。2024年公司实现营收130.38亿元,同比增长106.92%; 经调整净利润为34.03亿元,同比增长185.86%;毛利率与净利率也进一步提升,分别为66.79%和 25.38%。 其他潮玩品牌市场表现同样不俗。以拼搭角色类玩具为核心产品的布鲁可(00325 ...