在一个充满挑战和不确定性的时间点，越來越多的女性正走向最高决策层。 以激烈厮杀的零售行业为例，2020年以来，外资零售企业纷纷选择女性作为"一把手"。2020年，黄亚美出任伊藤洋华堂中国区总代表、成都伊藤洋华堂有 限公司董事长，朱晓静担任沃尔玛中国总裁及首席执行官；2022年，严茜接任7-ELEVEn中国董事长；2023年，章曙蕴以开市客中国大陆区总经理身份亮 相；2025年，陈佳成为奥乐齐进入中国以来的第二任CEO，亦是首位中国本土CEO。 对职场中的女性而言，还存在另一重"陷阱"，它更隐匿，甚至以"王冠"的形式出现，它被称为"玻璃悬崖"（Glass Cliff），最早由英国的两位学者提出， 描述了女性在危机或低迷时期，更有可能被任命为公司主管或政治候选人，而男性则在成功时期更受青睐。 在中国，这种现象也被形象地称为"女娲补天"。 在互联网科技领域，小米去年官宣两位女性加入集团核心管理层，打破了男性自这家公司创立以来对核心管理团队的垄断。90后女高管支颖近日成为 TikTok总负责人，内部职级仅次于周受资。2023年年初，美国最高法院要求国会裁定TikTok"不卖就禁"的法案合宪，正是支颖临危受命转岗Tik ...

Core Viewpoint - The rise of female CEOs in China's retail industry signifies a shift in leadership dynamics, with women increasingly taking on top roles in both multinational and local companies, reflecting new strategies to navigate the challenges of the retail landscape [3][9]. Group 1: Female Leadership in Retail - More women are assuming leadership positions in China's retail sector, marking a significant change from a historically male-dominated landscape [3][9]. - Notable examples include Zhu Xiaojing at Walmart China, Huang Yamei at Ito-Yokado, and Xu Min at Procter & Gamble, all of whom have taken on key roles in recent years [10][11][12]. - The trend indicates a broader acceptance and recognition of female leadership capabilities within the industry [9][10]. Group 2: Career Paths of Female CEOs - Female CEOs in retail often come from diverse backgrounds, with three main pathways to leadership: cross-industry experience, internal promotions, and financial expertise [24][30]. - Zhu Xiaojing, for instance, has a background in consulting and has held various roles in multinational companies before leading Walmart China [25]. - Xu Min's journey at Procter & Gamble showcases a long-term commitment to the company, rising through the ranks from a management trainee [26]. Group 3: Advantages of Female CEOs - Research suggests that female CEOs tend to adopt conservative financial strategies, such as lowering leverage and reducing aggressive mergers and acquisitions, which can enhance company survival rates during economic uncertainty [36]. - Zhu Xiaojing emphasizes the importance of intuition, collaboration, and resilience as key traits for effective leadership in the current retail environment [37]. - The concept of the "glass cliff" suggests that women are often appointed to leadership roles during crises, which can present both challenges and opportunities for demonstrating their capabilities [38]. Group 4: Challenges Faced by Female CEOs - Female leaders like Ni Wenling at Watsons and Yan Xiaolei at Hema are stepping into roles during challenging times, with their companies facing declining revenues and market pressures [38][41]. - Zhu Xiaojing has navigated significant challenges at Walmart, including a reduction in the number of traditional stores while expanding e-commerce and membership models [43]. - Chen Jia at Aldi faces the challenge of implementing a low-price strategy in a highly competitive market, where price wars are common [46].

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 女将上阵。 作者 | 饶桐语 编辑 | Yang 运营 | 芋头 来源 | 每日人物 （ID：meirirenwu） 在竞争前所未有激烈的商超行业，迎来了比例最高的女性CEO方阵。当前，掌舵盒马的 严筱磊、奥乐齐中国区CEO陈佳、沃尔玛中国的负责人朱晓静、开市客在华一把手章曙 蕴，都是土生土长的中国女人。 女将集体上阵 或许你想不到，你最常去的那几家大型连锁商超，背后都站着一位中国女人。 奥乐齐，江浙沪打工人的"穷鬼超市"，在今年10月刚刚更换了中国区的CEO，这家来 自德国的零售企业，第一次拥有了一位中国女老板。 新老板叫陈佳，此前的两年，她是奥乐齐中国的董事总经理。对业内人士来说，这个名 字并不陌生——陈佳算是中国零售行业的老兵了，此前在麦德龙、沃尔玛都工作过。她 的升职，不仅是凭借资历，更是因为出色的业绩。 刚刚进入中国时，奥乐齐走的是精致路线。那时，德国人的判断是，初来乍到，要在中 国 拼 价 格 ， 不 太 讨 巧 。 因 此 ， 他 们 把 超 市 开 在 了 一 些 中 高 端 社 区 ， 更 像 是 一 家 精 品 超 市 ...

Core Viewpoint - The retail industry in China is witnessing a significant rise in female leadership, with several major companies now led by Chinese women, indicating a shift in management dynamics and strategies in a highly competitive market [6][15][42]. Group 1: Female Leadership in Retail - The article highlights the emergence of female CEOs in major retail companies in China, including Chen Jia at Aldi, Zhu Xiaojing at Walmart China, Zhang Shuyun at Costco, and Yan Xiaolei at Hema [6][15]. - Chen Jia's leadership at Aldi has shifted the company's strategy back to its low-price roots, resulting in increased brand recognition and expansion in Shanghai and Jiangsu [9][11]. - Zhu Xiaojing, the first Chinese CEO of Walmart China, faces challenges as the company adapts to changing consumer preferences and competition from other retailers [12][19]. Group 2: Competitive Strategies - Aldi's new strategy under Chen Jia focuses on offering value products and simplifying pricing structures, which has resonated well with Chinese consumers [9][24]. - Hema, under Yan Xiaolei, aims to achieve a GMV target of 100 billion yuan within three years, reflecting a shift towards efficiency and profitability [14][42]. - The competition between Aldi and Hema is intensifying, particularly in the Jiangsu region, where both companies are rapidly expanding their store presence [29][30]. Group 3: Market Dynamics - The retail landscape is characterized by a shift towards low-cost and efficient operations, with companies like Aldi and Hema adopting similar strategies to attract price-sensitive consumers [30][35]. - The article notes that the current economic climate presents both challenges and opportunities for these female leaders, as they navigate a market with changing consumer expectations [15][24]. - The competition in the Jiangsu region is particularly fierce, with Aldi and Hema both targeting similar demographics and employing comparable operational strategies [30][36]. Group 4: Consumer Behavior and Preferences - The article discusses how consumer preferences have evolved, with a growing demand for value and efficiency in shopping experiences, prompting retailers to adapt their strategies accordingly [19][42]. - The success of Aldi's low-price strategy and Hema's focus on community-based stores reflects a broader trend towards localized and cost-effective retail solutions [30][35]. - The competitive landscape is further complicated by the presence of other major players like Costco, which also aims to capture market share in the same regions [36][46].

Core Viewpoint - The retail industry in China is witnessing a significant rise in female leadership, with several prominent women taking charge of major retail companies, indicating a shift in management dynamics and strategies in response to market challenges [3][11][13]. Group 1: Female Leadership in Retail - The article highlights the emergence of female CEOs in major retail companies in China, including Chen Jia at Aldi, Zhu Xiaojing at Walmart China, Zhang Shuyun at Costco, and Yan Xiaolei at Hema, showcasing a trend towards gender diversity in leadership roles [3][11][13]. - Chen Jia's leadership at Aldi has led to a strategic shift back to low-price offerings, resulting in increased brand recognition and expansion, with over 50 stores opened in Shanghai and plans for further growth in Jiangsu [6][7][26]. - Zhu Xiaojing, as the first Chinese CEO of Walmart China, faces challenges in revitalizing the brand amidst declining performance, particularly after setbacks with the Sam's Club membership model [10][16][21]. Group 2: Strategic Shifts and Market Dynamics - The retail landscape is characterized by intense competition, particularly in the Jiangsu and Shanghai regions, where companies like Aldi and Hema are vying for market share through aggressive expansion and pricing strategies [26][30]. - Hema, under Yan Xiaolei's leadership, is pivoting towards a community-focused model with its "Hema NB" stores, aiming to cater to price-sensitive consumers while competing directly with Aldi [29][30]. - The article discusses the concept of the "glass cliff," suggesting that women leaders are often appointed during challenging times, which may lead to greater scrutiny and pressure to perform [15][21]. Group 3: Consumer Behavior and Market Trends - The current consumer environment is marked by a shift towards value and price sensitivity, prompting retailers to adapt their strategies to attract customers back to physical stores [13][21][37]. - Aldi's approach of offering a limited selection of products at fixed low prices has resonated with consumers, while Hema's strategy of competitive pricing and community engagement aims to capture a broader audience [6][29][31]. - The competition among retailers is intensifying, particularly in urban areas where consumer expectations for shopping experiences are evolving, necessitating innovative approaches to meet these demands [13][30][32].